WEBVTT 00:00:12.579 --> 00:00:18.899 Welcome to TV Plus Talk. This is where we talk all things Apple TV and everything surrounding it. 00:00:19.279 --> 00:00:21.579 I'm Chuck Joyner. My partner is... 00:00:22.419 --> 00:00:25.279 Hello, I'm Charlotte Henry. Good to catch up with you again. 00:00:26.514 --> 00:00:32.314 Good to see you as always, Charlotte. I love the fact that we do this and get 00:00:32.314 --> 00:00:34.094 to talk to each other on a regular basis. 00:00:35.054 --> 00:00:39.474 Yeah. And we always seem to find plenty to talk about, which is always good. 00:00:39.574 --> 00:00:43.134 We always have that slightly pre-show worry of has enough happen. 00:00:43.294 --> 00:00:47.734 And then every topic we find seems to be worthy of all sorts of discussion. So it's good. 00:00:49.074 --> 00:00:52.334 We started out on a once a month basis and it 00:00:52.334 --> 00:00:55.154 seemed like there was more to talk about than 00:00:55.154 --> 00:00:58.114 we both anticipated now every we're 00:00:58.114 --> 00:01:00.994 doing it every two weeks and there still is plenty of 00:01:00.994 --> 00:01:03.914 stuff it seems like apple's always premiering something or 00:01:03.914 --> 00:01:07.674 announcing something or changing something so 00:01:07.674 --> 00:01:10.834 apple tv is a real thing that deserves attention 00:01:10.834 --> 00:01:14.574 i'm glad we give it yeah although interestingly 00:01:14.574 --> 00:01:17.554 i think people still overlook it 00:01:17.554 --> 00:01:20.534 as a platform we weren't particularly planning need 00:01:20.534 --> 00:01:23.334 to discuss this but as you've mentioned it I I was away this 00:01:23.334 --> 00:01:26.414 weekend uh the weekend I was at a 00:01:26.414 --> 00:01:29.214 festival called the weekend of mistakes I discussed I was 00:01:29.214 --> 00:01:32.154 on one panel discussing football finance and one on 00:01:32.154 --> 00:01:35.454 you know streaming in the future of entertainment and in 00:01:35.454 --> 00:01:38.194 the latter I thought you 00:01:38.194 --> 00:01:41.654 know there would be some discussion of Apple TV and it 00:01:41.654 --> 00:01:45.874 didn't really happen I think we mentioned it once just 00:01:45.874 --> 00:01:48.694 and that's not because people on the panel my fellow panelists were 00:01:48.694 --> 00:01:51.794 ill-informed quite quite the opposite but i 00:01:51.794 --> 00:01:55.234 think there's still i think apple 00:01:55.234 --> 00:01:59.254 is still seen right at the bottom almost of the streaming rung unless there 00:01:59.254 --> 00:02:03.734 is a big show unless there is a ted lasso or something and i think that's really 00:02:03.734 --> 00:02:08.554 interesting um we're not going to do our usual back and forth over apple and 00:02:08.554 --> 00:02:14.314 marketing and apple tv will you go back to basically any show and you you can deal with that. 00:02:14.474 --> 00:02:17.914 But I think that's still an interesting conundrum that Apple faces, 00:02:17.914 --> 00:02:22.594 that even though it does this stuff, people really informed about the industry 00:02:22.594 --> 00:02:26.014 are still maybe not taking it as seriously as they should. And they should obviously 00:02:26.014 --> 00:02:27.094 listen to this show as well. 00:02:28.817 --> 00:02:31.957 So in there, you snuck in in the industry. 00:02:32.437 --> 00:02:38.577 And I think that's an interesting comment because I feel like in the world we're 00:02:38.577 --> 00:02:42.877 in now, it's more about the show and less about the platform. 00:02:43.997 --> 00:02:48.037 I mean, look, we all know Disney. Yes, I think I generally agree with that. 00:02:48.697 --> 00:02:52.697 Yeah, Disney is sort of the one that has bought up a lot of very recognizable 00:02:52.697 --> 00:02:56.317 franchises and has them. 00:02:56.317 --> 00:03:00.917 But overall, I think people don't talk about the platform as much, 00:03:01.037 --> 00:03:07.017 and we do, and financially, the tech press and the financial press do. 00:03:07.277 --> 00:03:13.057 But I think that the person on the street is more interested in Ted Lasso, 00:03:13.257 --> 00:03:19.677 and I'm afraid I'm blanking on any other show, but they look more at the shows that they're watching. 00:03:19.917 --> 00:03:25.477 Severance. Okay, Severance. um yeah or then if you bounce back to netflix it'll 00:03:25.477 --> 00:03:26.917 be wednesday or something like that, 00:03:27.797 --> 00:03:34.597 right or the boys on uh on fire tv you know they're i think that's where we're headed, 00:03:35.157 --> 00:03:39.217 and that presents a challenge for the user because they are trying to figure 00:03:39.217 --> 00:03:44.177 out okay yes now i know which which program i want to see but now what do i 00:03:44.177 --> 00:03:45.897 have to subscribe to to get it, 00:03:46.597 --> 00:03:49.557 oh that's a huge issue it's i write 00:03:49.557 --> 00:03:52.397 about the fragmentation about in my book streaming wars like 00:03:52.397 --> 00:03:59.377 that that is a huge issue um it's why apple is keen to be a platform where you 00:03:59.377 --> 00:04:03.497 should plug in all your other subscriptions so you just turn on the apple tv 00:04:03.497 --> 00:04:07.937 app and you watch paramount plus whatever netflix i don't think plays nice with 00:04:07.937 --> 00:04:12.097 that but other services do it's a huge part of Yeah, absolutely. 00:04:13.237 --> 00:04:19.037 Yeah. So, but as that said, I think, and we've got a couple of things to talk 00:04:19.037 --> 00:04:21.937 about here today. I think that Apple's in there pitching with, 00:04:21.997 --> 00:04:26.897 you know, some high profile series and a lot of, a lot of star power. 00:04:28.324 --> 00:04:33.464 And no shortage of content on the horizon. Or cash to pay for it. 00:04:34.324 --> 00:04:35.624 Well, yeah, there's that. 00:04:37.524 --> 00:04:40.704 So where do we start today? Can I ask you something, another question? 00:04:41.264 --> 00:04:45.084 Well, sure. I only expect a 30-second answer. 00:04:46.264 --> 00:04:50.924 I really like the MacBook Neo. I think it'd be good for streaming. 00:04:51.964 --> 00:04:54.504 I think it looks quite nice and fun. 00:04:55.624 --> 00:04:57.064 What's your take on this? 00:04:59.584 --> 00:05:06.104 I agree with everything you just said. 00:05:06.324 --> 00:05:11.984 I think it is for a certain type of user, and that is not a put-down of any kind. 00:05:12.764 --> 00:05:17.664 It's just, you know, and I think that there are a lot of those kinds of users 00:05:17.664 --> 00:05:24.064 who prefer a keyboard over an iPad, over, you know, that kind of thing. 00:05:24.684 --> 00:05:31.604 They want the Mac OS as opposed to iPad OS, which, again, that's a personal thing. 00:05:32.004 --> 00:05:36.824 But everything, and I have not had my hands on one, but everyone I know that 00:05:36.824 --> 00:05:42.604 has had their hands on one say that it's a surprisingly powerful machine. 00:05:43.224 --> 00:05:45.984 Interesting. Steve Jobs would never know about that anyway. 00:05:47.124 --> 00:05:54.304 No, you're right. But I also feel like it's a machine for the times we're in. 00:05:54.744 --> 00:05:58.604 You know, Apple has never engaged in that race to the bottom. 00:05:58.984 --> 00:06:02.704 And I don't think the Neo is a race to the bottom because there are plenty of 00:06:02.704 --> 00:06:05.744 people that, Chromebooks, that are at the bottom. 00:06:05.824 --> 00:06:08.544 And there's just nowhere down, farther down to go. 00:06:09.644 --> 00:06:12.904 Interesting. I really just wanted your take on it, particularly in the context 00:06:12.904 --> 00:06:16.664 of like watching Apple TV, watching videos. I assume, by the way, 00:06:16.744 --> 00:06:21.684 if you get a MacBook Neo, you get a month at least of Apple TV free. 00:06:22.743 --> 00:06:28.063 They tend to do that with lots of these devices. Yeah, I would certainly think 00:06:28.063 --> 00:06:30.303 so. I'd be surprised if they didn't. Yeah. 00:06:31.363 --> 00:06:35.203 Well, there's some other Apple TV stuff coming as well. We've just got a trailer 00:06:35.203 --> 00:06:38.803 for an original film called Outcome. 00:06:39.023 --> 00:06:40.983 So there's a trailer there. 00:06:41.483 --> 00:06:45.703 And that will be out April 10th, I believe. So that could be quite fun. 00:06:45.903 --> 00:06:48.083 Check that out. Yeah, April 10th. 00:06:48.723 --> 00:06:52.583 And it stars, who have we got here? Oh, we've got Laverne Cox. 00:06:53.803 --> 00:06:59.743 Keanu Reeves Cameron Diaz Matt Boehmer Susan Lucci Laverne Cox David Spade Martin 00:06:59.743 --> 00:07:06.603 Scorsese Atizko Otakarsku Roy Wood Welker White Kyle Gerber and Ivor Wolk so 00:07:06.603 --> 00:07:10.703 as to your point about star power I think you've just proved it there. 00:07:12.383 --> 00:07:14.763 Because that is a hell of a line-up isn't it. 00:07:15.586 --> 00:07:21.286 Well, and for me, I'm not into following the actors as much as you are and all that. 00:07:21.506 --> 00:07:25.066 And yet, there are a lot of names there that I recognize. 00:07:25.406 --> 00:07:29.626 And that right there says Star Power. So if you're into Star Power, great. 00:07:29.766 --> 00:07:33.866 If you're into, you know, look at this trailer or read the description, 00:07:34.086 --> 00:07:39.406 I admit, when you pulled it up and put it on our agenda, I really haven't paid 00:07:39.406 --> 00:07:40.446 that much attention to it. 00:07:40.606 --> 00:07:43.746 Now I'm going to have to put it on my watch list because it looks intriguing. 00:07:43.746 --> 00:07:47.046 Yeah it's a dark comedy um Keanu 00:07:47.046 --> 00:07:50.646 Reeves is the central character uh interesting that'd 00:07:50.646 --> 00:07:53.546 be interesting to watch but yeah just that's a 00:07:53.546 --> 00:07:58.006 hell of a I think it and it's Jonah Hill either wrote it or produced it like 00:07:58.006 --> 00:08:04.306 that's a pretty hefty lineup I would say um who else have we got we've got a 00:08:04.306 --> 00:08:09.146 show called My Brother the Minotaur um it's an all-new kids and family adventure 00:08:09.146 --> 00:08:11.886 that's starting on Friday the 24th of April. 00:08:12.386 --> 00:08:17.046 Actually, they've got some big names in there. Michael Sheen and Brian Cox are 00:08:17.046 --> 00:08:23.046 amongst those on the sort of cast, the voice cast for this. 00:08:23.826 --> 00:08:33.886 I think I wanted to flag this because I think Apple's roster catalogue of children's 00:08:33.886 --> 00:08:40.526 and family TV programming is really overlooked and still not priced in when 00:08:40.526 --> 00:08:41.946 people talk about Apple TV. 00:08:44.938 --> 00:08:50.658 Um priced priced in as evaluating the the value of apple tv is that what you mean, 00:08:51.418 --> 00:08:55.738 pricing when they analyze the service as a whole yeah when either it's someone 00:08:55.738 --> 00:09:00.218 you need to subscribe to or an analyst or a journalist i think people overlook it far too much, 00:09:01.538 --> 00:09:04.538 yeah we've talked plenty plenty about peanuts being 00:09:04.538 --> 00:09:07.638 on apple tv and all of those specials 00:09:07.638 --> 00:09:10.658 i'm not real well versed in the 00:09:10.658 --> 00:09:13.638 children's stuff for obvious reasons i'd like 00:09:13.638 --> 00:09:16.618 to think obvious reasons um but having said 00:09:16.618 --> 00:09:21.798 that i'm aware of them but only because i'm paying attention to to apple tv 00:09:21.798 --> 00:09:28.698 so likewise but you know this is the platform that has fraggle rock on it it 00:09:28.698 --> 00:09:34.218 is regularly putting other you know animated series out again this is not you 00:09:34.218 --> 00:09:36.378 stuff you and i are going to have on in our homes. 00:09:37.398 --> 00:09:44.298 But I think people think either Netflix or YouTube are the places to go for kids' TV programming. 00:09:44.578 --> 00:09:47.918 And to a significant extent, that is true. 00:09:48.158 --> 00:09:52.918 But I think it is one of the things Apple TV does that people don't quite, 00:09:53.118 --> 00:09:56.778 I don't like to say give it credit for, but don't quite acknowledge or understand 00:09:56.778 --> 00:10:00.478 when they assess the product. 00:10:02.244 --> 00:10:06.264 Well, I'd forgotten about Fraggle Rock. And, I mean, even I know Fraggle Rock. 00:10:06.444 --> 00:10:12.064 Okay, so, you know, that... I was more of a Muppets girl, but yeah. Yeah. 00:10:14.044 --> 00:10:18.964 But look, we're both aware of it. And so that it's found a home on Apple TV. 00:10:19.624 --> 00:10:23.784 And, you know, I love that. I think it's great. 00:10:23.984 --> 00:10:30.124 I think you're right, though. And I don't know how parents think about how they 00:10:30.124 --> 00:10:37.444 assess the age-appropriate content for kids when they're making those purchasing decisions. 00:10:38.024 --> 00:10:44.064 And I couldn't, but again, I couldn't tell you a thing about what might be on 00:10:44.064 --> 00:10:48.764 Amazon or Netflix. I'm sure you probably have a better idea. 00:10:49.924 --> 00:10:53.004 Yeah, look, there's loads on both, I think particularly Netflix. 00:10:53.004 --> 00:10:59.644 Netflix and to be honest YouTube is enormous for kids programming it really really is, 00:11:00.464 --> 00:11:05.284 um I just think it's an aspect of Apple TV as I said it's undercovered and under 00:11:05.284 --> 00:11:12.064 appreciated if you like and I think that's kind of interesting um so we've also got, 00:11:12.984 --> 00:11:17.304 lots of awards it's award season Chuck have you been on the red carpet are you excited. 00:11:20.224 --> 00:11:24.764 I've watched them roll the i watched conan o'brien roll the red carpet out that's 00:11:24.764 --> 00:11:32.064 about as far as i got yeah i went to bed um it was not oh yeah it was okay but 00:11:32.064 --> 00:11:36.184 no it's not particularly my vibe but it's always interesting to see who picks 00:11:36.184 --> 00:11:39.604 up things and apple again is doing okay, 00:11:41.027 --> 00:11:46.287 We spoke at length when it won the Best Picture for Coda, which was a hugely 00:11:46.287 --> 00:11:48.567 significant moment in streaming as a whole. 00:11:48.747 --> 00:11:51.427 It was the first streamer to pick up the Best Picture Oscar. 00:11:52.967 --> 00:11:59.747 But this year at the Oscars, it picked up six nominations, four of which were for F1, the movie. 00:12:00.967 --> 00:12:07.347 It won Best Sound for that film. And that's another big moment, I think. 00:12:08.407 --> 00:12:12.307 Oh, absolutely. And I can't help but give an editorial comment here. 00:12:13.127 --> 00:12:19.007 I've now forgotten who won Best Picture. But I did actually watch the one that won Best Picture. 00:12:19.567 --> 00:12:27.387 And it's like, I was, it was, that's a couple hours of my life I'll never get back. 00:12:28.707 --> 00:12:32.487 So, you know, it didn't do anything for me. You know, I watched it because everybody 00:12:32.487 --> 00:12:35.947 was talking about it. And I thought, you know, I just, this is not my thing. 00:12:36.107 --> 00:12:40.287 Not even close. I know there was some controversy over F1 being nominated, 00:12:41.587 --> 00:12:43.807 but it has nothing to do with Apple TV. Another, by the way, 00:12:44.207 --> 00:12:46.487 the one best picture. Yes. Thank you. 00:12:47.067 --> 00:12:51.647 But I felt like F1 was a much more engaging movie for me, but that's, that's me. 00:12:51.747 --> 00:12:55.667 And not because of Apple TV, just in general. You like your action, don't you? 00:12:56.947 --> 00:13:01.567 Well, I like my action, but I like a story. And I like a story that sort of 00:13:01.567 --> 00:13:04.667 makes sense or has a beginning and an end. And, 00:13:06.090 --> 00:13:10.390 I just didn't get that from the best picture. And I'm sure I'll get emails and 00:13:10.390 --> 00:13:12.530 I'm sorry. Yeah, send emails to Chuck. 00:13:13.410 --> 00:13:18.690 Yeah, no disrespect intended. You know, good. It just didn't work for me. 00:13:20.390 --> 00:13:23.990 But, you see, Apple will be really pleased to be in this game. 00:13:24.110 --> 00:13:27.310 Now, there's a bit of a joke and a bit of a slur that people make movies. 00:13:27.590 --> 00:13:29.770 You know, the tech companies wanted to get into the movie business, 00:13:29.930 --> 00:13:33.430 so they get to, you know, Tim Cook gets to turn up at the Oscars in his nice 00:13:33.430 --> 00:13:39.090 suit and whatever else, and it's all rather glamorous and un-Silicon Valley and quite fun. 00:13:39.350 --> 00:13:41.530 And there probably is some truth in that, right? 00:13:42.650 --> 00:13:48.870 But particularly with these technical awards, I think that's kind of interesting 00:13:48.870 --> 00:13:55.550 to pick up those things and to be acknowledged for that kind of work. 00:13:58.730 --> 00:14:02.850 Yes, I agree. I agree completely. And you may not agree with this, 00:14:02.870 --> 00:14:06.690 and I'd love to give credit because this was not my original observation. 00:14:07.510 --> 00:14:11.810 But the movie-making business has become much, much more technical. 00:14:12.630 --> 00:14:20.030 And now with the big controversies over AI being part of movie-making and the 00:14:20.030 --> 00:14:23.390 investments that Silicon Valley has made in Hollywood –, 00:14:25.571 --> 00:14:30.531 I'm not sure that, again, this came from listening to some other podcasts, 00:14:30.591 --> 00:14:34.711 but it seems to be Silicon Valley that is driving Hollywood, 00:14:34.711 --> 00:14:36.971 more than Hollywood driving Silicon Valley. 00:14:37.631 --> 00:14:40.451 Yeah, I mean, this is a talk. And that is an interesting, yeah, 00:14:40.571 --> 00:14:43.591 well, and the reason I'm bringing it up, though, is because Apple is, 00:14:43.751 --> 00:14:46.371 you know, Apple is not just behind the scenes. 00:14:46.571 --> 00:14:53.711 They are there, they have been in the movie-making and TV-making business now for a number of years. 00:14:55.631 --> 00:14:58.271 Yeah um i this was a bit one of 00:14:58.271 --> 00:15:01.651 the topics also that i discussed over the weekend and i 00:15:01.651 --> 00:15:04.511 also put in my book like tech is media and media is tech now 00:15:04.511 --> 00:15:09.731 it's all the lines between the two are hugely blurred netflix has to have a 00:15:09.731 --> 00:15:17.771 tech infrastructure uh apple makes media etc etc etc but i think yeah maybe 00:15:17.771 --> 00:15:22.651 those two are being driven um i just look forward to our ai overlords deciding 00:15:22.651 --> 00:15:24.051 what we can and can't watch. 00:15:28.685 --> 00:15:37.225 I don't want to take us too far off track, but I am watching the debate, 00:15:37.225 --> 00:15:40.085 and I think it's very interesting that, you know, 00:15:40.125 --> 00:15:46.945 there's some actors that have now trademarked, copyrighted their likeness, their voices. 00:15:47.965 --> 00:15:51.445 You know they're they're leaning into the ai thing and 00:15:51.445 --> 00:15:54.365 there are others that are trying to you know back way away 00:15:54.365 --> 00:15:57.185 from it and and fight it and i feel 00:15:57.185 --> 00:16:00.405 like this is just one of those cases if you're fighting the future you need 00:16:00.405 --> 00:16:03.125 to find a way to adapt and integrate with it 00:16:03.125 --> 00:16:05.885 instead of saying oh no it's taking our jobs it's taking 00:16:05.885 --> 00:16:08.805 our jobs because that argument never 00:16:08.805 --> 00:16:15.185 seems to hold water for very long i don't 00:16:15.185 --> 00:16:17.985 agree with you i would point out that 00:16:17.985 --> 00:16:21.885 the hollywood strikes of 2023 2023 yeah 00:16:21.885 --> 00:16:26.085 uh one of the key issues was 00:16:26.085 --> 00:16:29.265 ai it was a huge part of 00:16:29.265 --> 00:16:33.225 the issue and for both writers and actors uh for 00:16:33.225 --> 00:16:36.445 writers obvious they don't want ai to be used 00:16:36.445 --> 00:16:39.845 on you know on just freely to 00:16:39.845 --> 00:16:46.385 uh to make scripts and actors are very concerned about their likeness being 00:16:46.385 --> 00:16:51.665 used without their consent so there's all of that going on we maybe we'll have 00:16:51.665 --> 00:16:55.225 to do a whole show on this another time because we can't get sidetracked because 00:16:55.225 --> 00:16:57.285 there was another couple of awards that apple got, 00:16:58.045 --> 00:17:03.305 nominated for which are the Royal Television Programme Awards here in the UK 00:17:03.305 --> 00:17:08.545 the Royal Television Society Programme Awards the RTS so Slow Horses. 00:17:09.705 --> 00:17:15.665 Is up for Best Drama and Saskia Revy's Best is up for Best Female Actor. 00:17:18.198 --> 00:17:23.898 So, again, a really big acknowledgement. Oh, you know, very prestigious award. 00:17:24.898 --> 00:17:28.718 And, you know, and I think at least I make a mistake of saying, 00:17:28.858 --> 00:17:30.478 well, they won this, they won that. 00:17:30.598 --> 00:17:36.658 If you are nominated consistently, like Apple has been, that right there says 00:17:36.658 --> 00:17:39.318 a lot about the quality of what you're doing. 00:17:39.538 --> 00:17:43.878 That it's not just a one hit, you know, one hit here, one hit there. 00:17:44.398 --> 00:17:47.698 They're being nominated and they're being nominated for a lot of different things 00:17:47.698 --> 00:17:50.018 along the way. That's such a great point. 00:17:50.838 --> 00:17:53.858 I hadn't really thought, but I sort of knew it subconsciously, 00:17:53.938 --> 00:17:55.058 but it's such a great point. 00:17:55.558 --> 00:18:01.418 It's not just, Oh, Ted Lasso wins best comic wins a bunch of comedy awards. 00:18:02.078 --> 00:18:06.778 It's not even, Oh, you've had one home run with Coda for the best picture. 00:18:09.338 --> 00:18:13.598 I always hate it when we have these conversations because we kind of sound like we're doing Apple TV PR. 00:18:13.878 --> 00:18:19.358 And I'm always resistant to that. But it is worth noting and following that 00:18:19.358 --> 00:18:22.998 it is for a whole host of things that they get. 00:18:23.238 --> 00:18:28.598 Obviously, Slow Horses has pretty consistently been acknowledged because it's 00:18:28.598 --> 00:18:29.898 pretty consistently brilliant. 00:18:30.138 --> 00:18:36.498 But that is a very interesting thing to note, that there are a whole host of 00:18:36.498 --> 00:18:41.558 things in different kinds of categories that Apple gets either wins or nominated for. 00:18:43.138 --> 00:18:47.218 And if it makes you feel any different, let's not forget that we have beaten 00:18:47.218 --> 00:18:48.998 up on Apple a lot for their marketing. 00:18:49.298 --> 00:18:55.798 So even though we praise it in one hand, we criticize where we think it should be criticized. 00:18:56.878 --> 00:19:00.118 Yeah, sure, sure, sure, sure. I just think it –, 00:19:02.426 --> 00:19:08.186 I just think it's a very well-made point, your point, about the sort of range 00:19:08.186 --> 00:19:10.546 of awards and categories that it's in. 00:19:10.626 --> 00:19:13.906 And it's not just maybe a couple of big shows. Oh, look, there's a new season 00:19:13.906 --> 00:19:15.386 of Slow Horses Out. That will win. 00:19:15.826 --> 00:19:18.126 You know, F1 was a huge movie hit. 00:19:20.846 --> 00:19:21.286 Yeah. 00:19:23.726 --> 00:19:27.966 Speaking of F1. Yes. See, we're pros. Go on. 00:19:30.886 --> 00:19:40.346 Apple has beaten ESPN on viewership for F1 from the very first race that Apple 00:19:40.346 --> 00:19:44.386 TV televised or broadcast or streamed, whatever. 00:19:45.386 --> 00:19:51.906 Got to change the wording now. And I found this really interesting from a U.S. 00:19:52.006 --> 00:19:54.606 Standpoint where… Because it's only in the U.S. 00:19:55.826 --> 00:20:00.386 Well, but F1 always felt like one of those things that was a filler, 00:20:00.626 --> 00:20:05.806 that they threw in just when it was convenient because they didn't have anything else going on. 00:20:06.506 --> 00:20:11.026 And Apple TV came along and said, we're going to make this a little bit more 00:20:11.026 --> 00:20:14.046 of a tentpole, even though the hours are kind of crazy. 00:20:15.266 --> 00:20:16.566 And they hit it out of the park. 00:20:18.206 --> 00:20:22.606 Look, it seems so we'll have to see if this holds up, if it's a novelty or, 00:20:22.606 --> 00:20:26.686 you know, people in the US really get interested and follow it. 00:20:27.086 --> 00:20:30.946 The one thing we didn't hear that much of, which I thought was interesting, 00:20:31.246 --> 00:20:34.146 and I don't know if I missed it and you heard about it because you're in the 00:20:34.146 --> 00:20:36.046 US, I didn't hear much of, oh, 00:20:36.106 --> 00:20:39.966 I tried to watch the Grand Prix and it fell over, the stream fell over. 00:20:40.606 --> 00:20:42.706 I haven't heard much of that. 00:20:44.186 --> 00:20:49.586 So that's interesting. There's also the issue that because of the war in the 00:20:49.586 --> 00:20:51.986 Middle East, there's going to be a couple of weeks where there's no F1, 00:20:52.046 --> 00:20:53.366 so I don't know if that will kill the momentum. 00:20:55.315 --> 00:20:58.995 But, of course, it is still – first of all, it shows that people understand 00:20:58.995 --> 00:21:00.415 that this is the home in the U.S. 00:21:00.455 --> 00:21:06.815 To watch F1 Grand Prixs, which I think is a big tick, you know, first job done. 00:21:08.675 --> 00:21:13.915 Second, to be ESPN at any sport, I think you have to go, check, job done. 00:21:15.035 --> 00:21:19.155 And so it's hard to say anything other than a win. 00:21:21.835 --> 00:21:27.335 The one other thing i want to make sure i point out is that um i have at least 00:21:27.335 --> 00:21:32.475 one friend who has a vision pro and was watching this with the vision pro apparently 00:21:32.475 --> 00:21:33.955 you have a lot more options, 00:21:34.615 --> 00:21:40.255 than just you know the one stream now you had to watch it live you couldn't 00:21:40.255 --> 00:21:46.215 have that experience after the fact at least not yet but they were gushing um 00:21:46.215 --> 00:21:50.655 over just how how amazing this was that you could get in one of the cars, 00:21:50.655 --> 00:21:54.075 you could have different angles and different aspects to it, 00:21:54.215 --> 00:21:55.855 and that makes me wonder, 00:21:56.135 --> 00:22:01.015 okay, so is this an experiment Apple's running where they are going to apply 00:22:01.015 --> 00:22:04.215 it to other not only just races but also sports? 00:22:04.755 --> 00:22:10.295 But it also encourages and shows you what can be done with a Vision Pro-type 00:22:10.295 --> 00:22:12.215 device when it comes to sports. 00:22:12.935 --> 00:22:15.795 Totally. We jumped into that in quite a bit of detail in the last show, 00:22:15.815 --> 00:22:18.475 so if you're interested in that, do jump back to the last show because I think 00:22:18.475 --> 00:22:22.255 it's a really, really interesting point and another one of those really interesting 00:22:22.255 --> 00:22:24.015 things to keep your eye on. 00:22:24.195 --> 00:22:30.255 Now, the Hollywood Reporter spoke to Eddie Q and went into some depth about 00:22:30.255 --> 00:22:32.835 how Apple beat ESPN on this. 00:22:32.875 --> 00:22:35.715 It was another little detail in the story that I found fascinating, 00:22:35.735 --> 00:22:42.475 and I think you will too, which is that Drive to Survive is coming to Apple TV. 00:22:44.075 --> 00:22:47.815 They've done a deal with Netflix, so Drive to Survive goes to Apple TV. 00:22:48.055 --> 00:22:50.895 And the Canadian Grand Prix will be shown on Netflix. 00:22:52.095 --> 00:22:55.895 That, to me, is very interesting. Hmm. 00:22:58.933 --> 00:23:03.513 So is Apple angling to become a major player in motorsports? 00:23:04.173 --> 00:23:07.933 Well, I think there's that. It's also just playing nice with other people, 00:23:07.933 --> 00:23:10.113 which is, you know, rather different. 00:23:13.213 --> 00:23:20.413 Yeah, that's a fair point, Charlotte. I don't have any idea how big a thing 00:23:20.413 --> 00:23:26.373 the Canadian Grand Prix is, but the drive to survive thing seems to have been really big. 00:23:27.939 --> 00:23:32.579 Oh, Drive to Survive was huge. People who don't even like F1 used to watch it. 00:23:33.419 --> 00:23:38.019 Yeah, so I feel like, I don't know, did Apple get the better end of the deal? 00:23:39.079 --> 00:23:43.559 We'll have to see in terms of numbers and whatever. I've told you my Drive to 00:23:43.559 --> 00:23:45.759 Survive conspiracy theory, haven't I? 00:23:46.859 --> 00:23:48.939 I don't think so. Oh. 00:23:50.659 --> 00:23:54.539 So my conspiracy theory was that there was a very controversial decision, 00:23:54.539 --> 00:24:00.539 I can't remember if it was end of 2020, 2021, where Lewis Hamilton and Max Verstappen 00:24:00.539 --> 00:24:03.279 were going head to head, literally, for the title. 00:24:03.459 --> 00:24:07.459 And there was a big decision that went Verstappen's way and meant he won on 00:24:07.459 --> 00:24:09.679 the last race of the season. 00:24:10.519 --> 00:24:14.319 And of course, everyone wanted to watch Drive to Survive to see the back, 00:24:14.639 --> 00:24:17.139 you know, behind the scenes of this moment. 00:24:17.139 --> 00:24:20.319 Uh so if i was a cynic i 00:24:20.319 --> 00:24:23.899 might say some of the decisions are also being made to 00:24:23.899 --> 00:24:27.199 boost drive to survive but of course i'm not a conspiracist or 00:24:27.199 --> 00:24:34.759 a cynic chuck as you know okay uh anyway i'll be interested to see the numbers 00:24:34.759 --> 00:24:37.819 that these two things do although the odds of us ever getting them are pretty 00:24:37.819 --> 00:24:46.259 slim i would say well it we see that every so often unfortunately it usually is in the negative, 00:24:46.499 --> 00:24:51.839 that somebody's making money off of something or the gambling issues. 00:24:52.039 --> 00:24:55.319 And so I hate to see any sport tainted by that. 00:24:55.679 --> 00:25:00.119 But we just saw it here in – well, we saw it in the U.S. a couple different 00:25:00.119 --> 00:25:01.419 ways in the last few years. 00:25:01.799 --> 00:25:08.659 And so – and not being an F1 fan previously, I was not aware of this. 00:25:08.979 --> 00:25:14.499 So I'm not a survive fan. I'm not really accusing anyone of cheating, 00:25:14.499 --> 00:25:19.579 but I'm saying it definitely helped drive to survive that season of drive to survive. 00:25:19.779 --> 00:25:24.639 But I think the more pertinent thing to us is Apple doing these kind of deals. 00:25:26.148 --> 00:25:29.568 Which we sort of never thought it was going to do, particularly around TV, 00:25:29.648 --> 00:25:32.108 because it always had the originals only thing. 00:25:32.308 --> 00:25:35.908 And if as it gets into sports, particularly it has to do those deals. 00:25:36.328 --> 00:25:37.788 I think that's very interesting. 00:25:40.679 --> 00:25:49.399 It might be a sign of Apple adapting to this crazy streaming environment that 00:25:49.399 --> 00:25:51.019 we find ourselves in all of a sudden. 00:25:51.279 --> 00:25:54.299 Totally. The rules are now different. 00:25:55.259 --> 00:25:57.099 Totally right. Totally agree with you. 00:25:58.319 --> 00:26:06.659 So you have a thing for a certain football slash soccer player. 00:26:07.479 --> 00:26:10.579 I do. were teasing me that you have something to 00:26:10.579 --> 00:26:15.619 talk about well there's a few things to talk about there's a very interesting 00:26:15.619 --> 00:26:22.099 uh story in the sport cow daily newsletter most of which is not relevant to 00:26:22.099 --> 00:26:29.639 us but it was talking about in la um how share attorney and human song are helping boost, 00:26:30.419 --> 00:26:36.859 sponsorship and interest in la and la teams because they're such superstars across asia. 00:26:39.119 --> 00:26:45.619 And so of course him and some plays for LAFC in Apple TV and we've discussed 00:26:45.619 --> 00:26:52.939 before the immediate boost he made to interest in that team selling jerseys 00:26:52.939 --> 00:26:57.079 and so on when he made that move so I thought that was really interesting, 00:26:57.719 --> 00:27:03.399 and we'll see I think you'll obviously as you watch these games on Apple TV 00:27:03.399 --> 00:27:11.379 the MLS games You will obviously see this growing brand association with Asian brands because of him. 00:27:11.559 --> 00:27:15.499 So that's very interesting. It's obviously interesting as well going into that 00:27:15.499 --> 00:27:22.619 as we head towards the LA Olympics and a World Cup, a football World Cup before that in the US. 00:27:23.199 --> 00:27:28.099 So do you remember I told you as well when I at Tottenham, there used to be 00:27:28.099 --> 00:27:34.539 huge numbers of Korean fans who used to come to Tottenham to see him when he was here in London? Yes. 00:27:35.448 --> 00:27:40.468 I was on a panel with someone that used to be involved in the club, 00:27:40.648 --> 00:27:42.408 a director level, a senior level. 00:27:42.728 --> 00:27:48.688 And on this panel, he revealed that Sonny Min was essentially a line in the 00:27:48.688 --> 00:27:54.968 budget on his own and could bring in £70 million to £80 million sterling a year. 00:27:58.188 --> 00:27:59.728 Just his presence. 00:28:03.848 --> 00:28:08.388 I'm kind of stunned. Yeah. I always knew it would be a big number, 00:28:08.388 --> 00:28:12.408 but this is the level we're talking about. 00:28:12.528 --> 00:28:16.948 Just so people understand, when you turn on Apple TV and you see him and the 00:28:16.948 --> 00:28:21.348 effect he's having on the team, and when you see him in the crowd and when you 00:28:21.348 --> 00:28:26.608 hear stories of shirts being sold across Korea, this is the kind of level we're operating at. 00:28:30.148 --> 00:28:35.908 Hmm so so where does it go from here charlotte i i mean obviously the monetization 00:28:35.908 --> 00:28:40.568 is important but how do they continue to leverage that and spread the popularity of the sport, 00:28:41.388 --> 00:28:49.088 well it first of all i would love to know the subscription boost uh apple tv has got in korea, 00:28:50.808 --> 00:28:54.428 book on the back of him arriving in LA. 00:28:54.808 --> 00:28:58.528 For our show, that is the most pertinent thing. I don't think they'll ever reveal 00:28:58.528 --> 00:28:59.608 that number. We don't know. 00:28:59.748 --> 00:29:03.668 But I can imagine what the graph looks like. Let me put it that way. 00:29:06.282 --> 00:29:11.542 The merchandising will be, you know, will be a separate thing that's not really relevant to us. 00:29:11.962 --> 00:29:16.622 But in terms of subscriptions, and I said it to you when the move first happened 00:29:16.622 --> 00:29:21.802 and that number that I heard, I think rather endorses my thinking. 00:29:21.962 --> 00:29:28.022 I am without doubt convinced that people will either be subscribing or tuning 00:29:28.022 --> 00:29:34.022 in frankly across Asia, but particularly in South Korea, but just because he is there. 00:29:35.382 --> 00:29:40.642 Well, the merchandising is indicative of the popularity of the player in any sport. 00:29:40.982 --> 00:29:46.762 And so, you know, that's the first time that we've heard a number associated with anyone. 00:29:47.402 --> 00:29:49.762 And that's, yeah. 00:29:50.642 --> 00:29:54.982 Listen, even if it is just South Korea and there's a bit of spillover, 00:29:55.222 --> 00:30:02.202 you know, we're again, with streaming now, it's a global thing. 00:30:02.722 --> 00:30:06.402 It's not just one particular country that you're working in. 00:30:06.622 --> 00:30:09.102 So the NFL is trying to expand out. 00:30:10.722 --> 00:30:13.162 Football slash soccer, I don't know how else to do it. Sorry, 00:30:13.362 --> 00:30:17.402 folks, on both sides of the pond there. I don't want to bias one way or the other. 00:30:17.882 --> 00:30:20.702 They're trying to do it. Everybody's trying to spread it out. 00:30:21.442 --> 00:30:28.142 So, yeah, I'll just repeat it. This gentleman who would know said this one player 00:30:28.142 --> 00:30:33.082 was a budget line worth 70 to 80 million pounds in revenue. Yeah. 00:30:34.142 --> 00:30:38.102 And my understanding is there is a significant Korean community in Los Angeles. 00:30:41.578 --> 00:30:46.518 I think there's some, I mean, I guess it depends on how you define significant, 00:30:46.738 --> 00:30:51.358 but there's a pretty good Korean presence in a variety of cities in the U.S. 00:30:51.838 --> 00:30:59.118 Interesting. So anyway, the other thing to watch out for on Apple TV is, 00:30:59.378 --> 00:31:01.858 particularly in the US, I don't really tend to see sponsors here. 00:31:01.978 --> 00:31:05.578 I don't tend to see adverts here. But it'll be interesting as well if you see 00:31:05.578 --> 00:31:13.958 brands from across Asia choosing to advertise on Apple TV and particularly in LAFC games. 00:31:17.823 --> 00:31:22.843 Yes. Again, it's not something I typically watch, so I can't comment. 00:31:23.863 --> 00:31:26.263 Well, I told you I am. He's partially watching because of him. 00:31:27.423 --> 00:31:33.723 Yeah. Well, and so, okay, advertisers right there. Target Charlotte's demographic. 00:31:36.523 --> 00:31:42.723 Just to wrap up our little sporting section, it's worth noting that Friday Night 00:31:42.723 --> 00:31:44.463 Baseball returns on Friday, doesn't it, Chuck? 00:31:45.863 --> 00:31:51.843 I knew it was coming Yeah, that's all I knew It's the start of all 7,000 games, 00:31:54.723 --> 00:31:59.003 That's what it feels like at times So yeah, those are the first games They'll 00:31:59.003 --> 00:32:04.003 be on Apple TV on Friday evening So that's It's the fifth season of that already. 00:32:07.983 --> 00:32:15.223 Wow, really? Yeah, it's the fifth season Oh, okay The doubleheader this week 00:32:15.223 --> 00:32:16.583 will be Los Angeles Angels. 00:32:16.823 --> 00:32:19.483 We're just talking about Los Angeles. They go to the Houston Astros, 00:32:19.503 --> 00:32:22.943 and the Cleveland Guardians are going to the Seattle Mariners. 00:32:23.283 --> 00:32:25.303 So they'll both be on Apple TV. 00:32:26.543 --> 00:32:29.643 Probably they'll be on probably the night you're listening to this podcast. 00:32:34.323 --> 00:32:37.443 Sharon, I want to bring something else up that's not in our show notes, 00:32:37.503 --> 00:32:39.243 but you just kind of reminded me of it. 00:32:40.043 --> 00:32:45.383 No, no, no, no. It's not bad. But have you played with the Apple Sports app? 00:32:46.278 --> 00:32:49.118 I did previously when it first came out, yeah. 00:32:49.958 --> 00:32:54.738 Yeah, and frankly, when it first came out, it wasn't covering anything that 00:32:54.738 --> 00:32:57.998 I was particularly interested in, so I hadn't even bothered to download it. 00:32:58.478 --> 00:33:04.678 And then they announced they're going to cover golf, and so now I'm using it regularly. 00:33:05.138 --> 00:33:09.658 And it is a really good app, so I don't know what your experience has been with 00:33:09.658 --> 00:33:13.378 some of the sports you follow, but I would give it a hearty endorsement. 00:33:13.998 --> 00:33:18.018 Interesting. I use an app called FlashScore, but maybe I'll have to jump because 00:33:18.018 --> 00:33:23.518 it wasn't quite doing what I wanted when I first got SportsApp, 00:33:24.238 --> 00:33:28.758 although it does actually flash up some alerts on my phone, which is interesting. 00:33:29.538 --> 00:33:34.398 I don't think it quite gives the right detail, but, yeah, I have used it. 00:33:34.818 --> 00:33:38.298 Maybe I need to go back. What's the integration with Apple TV, 00:33:38.338 --> 00:33:39.638 actually, now that I think about it? 00:33:42.358 --> 00:33:45.358 The reason I brought it up is because we were talking sports and Apple. 00:33:46.578 --> 00:33:50.138 And to your point, you just brought up the baseball is starting. 00:33:50.738 --> 00:33:55.838 I know that the other sports, it's covering a lot of things. 00:33:56.078 --> 00:33:57.938 It finally got to the golf part. 00:33:58.358 --> 00:34:05.098 I believe it now has tennis too, along with all the major sports that are popular. 00:34:05.098 --> 00:34:10.878 And so here we're in the throes of March Madness, if you're into that. 00:34:11.458 --> 00:34:14.058 Oh, yeah. I don't really understand that. 00:34:14.898 --> 00:34:21.958 Well, yeah. But, you know, again, it's just I never think of Apple as a sports 00:34:21.958 --> 00:34:25.818 thing. And yet how many times have we talked about what they're doing with Apple TV? 00:34:26.938 --> 00:34:30.258 And it just occurred to me as we were talking that, you know, 00:34:30.478 --> 00:34:32.698 the sports app is on there too. 00:34:33.898 --> 00:34:37.398 So come to think of it, I don't know if, let me see. 00:34:38.626 --> 00:34:41.686 This is live, folks, so. Right. 00:34:42.946 --> 00:34:45.466 Slightly terrified by what Chuck's doing, but we'll go with it. 00:34:46.266 --> 00:34:52.186 Yeah, well, I'm just looking to see if there is anything there that might indicate 00:34:52.186 --> 00:34:56.426 Apple TV+, but I'm not necessarily seeing it. 00:34:56.586 --> 00:35:00.426 So I'm not going to – that'll be something we'll have to look into. 00:35:01.086 --> 00:35:08.866 But bottom line is it's a nice way to keep up with your favorite teams if that's something you're into. 00:35:10.826 --> 00:35:14.786 Yeah, I need to test it out again. To wrap up, is there anything you're particularly 00:35:14.786 --> 00:35:18.946 jumping into this week to watch on that? 00:35:19.166 --> 00:35:22.206 Right now, no. I just have not had time. 00:35:23.986 --> 00:35:27.766 We've talked about everything that I'm into in the past. 00:35:27.966 --> 00:35:34.606 Right now I'm letting the monarch accumulate a little bit so I have some that 00:35:34.606 --> 00:35:35.946 I can watch back to back to back. 00:35:36.926 --> 00:35:40.466 But now you've put outcome on my list. 00:35:41.066 --> 00:35:46.326 I need to get to the new season of Shrinking. Again, they're just – Yes. 00:35:47.406 --> 00:35:52.846 It's surprising how many Apple TV shows are on my have-to-watch list. 00:35:53.466 --> 00:35:55.266 All right, we're going to do – I just got to get it to time to do it. 00:35:55.346 --> 00:35:57.186 I'm saying it now so that we stick to it. 00:35:57.386 --> 00:36:01.486 We're going to do a review of Shrinking in our next show. So listeners, watch it. 00:36:01.506 --> 00:36:06.046 We're going to watch it, and we'll be back to do a – I'm imposing this on you 00:36:06.046 --> 00:36:08.626 now, Chuck. We'll do a review of it next week. 00:36:10.246 --> 00:36:14.926 All right. We may do a partial review of shrinking. Right, okay. 00:36:18.526 --> 00:36:22.886 I'm doing the agenda live on air. But no, whatever we do, there'll be lots to 00:36:22.886 --> 00:36:25.586 discuss next week. In the interim, where can people keep up with you, Chuck? 00:36:26.608 --> 00:36:29.648 Uh macvoices.com that's where you find everything that 00:36:29.648 --> 00:36:32.588 i'm doing uh we do a live show tuesday nights 00:36:32.588 --> 00:36:35.868 at 8 p.m eastern at youtube.com slash macvoices tv 00:36:35.868 --> 00:36:38.628 and on all the socials you can find me 00:36:38.628 --> 00:36:42.128 is that chuck joiner thanks charlotte chuck does 00:36:42.128 --> 00:36:45.368 the live yeah chuck does the live show of mac voices at 00:36:45.368 --> 00:36:48.328 a time when i'm asleep so that i can't dump i show 00:36:48.328 --> 00:36:51.748 ideas on him and agenda ideas on him live on air um 00:36:51.748 --> 00:36:55.328 i i'm at the edition.net you 00:36:55.328 --> 00:36:58.788 can keep up with all my blogging newsletters 00:36:58.788 --> 00:37:03.548 podcasts videos on the crossover of culture media and sport there there's always 00:37:03.548 --> 00:37:09.848 some apple tv stories to do um i'm at charlotte henry across social media and 00:37:09.848 --> 00:37:13.688 if you're interested in the world of streaming which i hope you are please pick 00:37:13.688 --> 00:37:16.248 up my book streaming wars wherever you get your books, 00:37:17.048 --> 00:37:20.988 until then we'll uh we'll see you well we'll see you in a couple of weeks time, 00:37:22.548 --> 00:37:23.328 thanks for watching.