WEBVTT 00:00:11.255 --> 00:00:17.375 Welcome to TV Plus Talk. This is where we talk all about Apple TV and what's going on with it. 00:00:17.835 --> 00:00:21.895 I'm Chuck Joyner. She's Charlotte Henry. Charlotte, good to see you. Hello. 00:00:22.595 --> 00:00:24.155 Hello, hello. Nice to see you. 00:00:24.995 --> 00:00:29.375 Good to see you. Good to see you. You've been keeping busy? 00:00:31.035 --> 00:00:35.195 Always. Keeping out of trouble, yeah. And as ever, there's always a lot for 00:00:35.195 --> 00:00:39.055 us to discuss. When we started the show, we were like, ah, we'll fill it out 00:00:39.055 --> 00:00:42.595 once a month maybe. There'll be stuff to chat about. It's a cool platform. 00:00:42.855 --> 00:00:46.435 And now every week we're like debating how to cram everything in. 00:00:48.035 --> 00:00:51.775 It's a nice problem to have for us, but it's also a nice problem for Apple TV 00:00:51.775 --> 00:00:55.615 because they continue to hit things out of the park. 00:00:55.735 --> 00:01:00.135 They continue to make splashes, and they continue to make great content. 00:01:00.915 --> 00:01:03.295 And news. And news too. 00:01:04.255 --> 00:01:07.535 The first thing we had on the agenda was some unfortunate news, 00:01:07.535 --> 00:01:12.115 though, that I was only slightly familiar with this program, Tehran. 00:01:12.435 --> 00:01:16.375 But you said you had watched it, and so I'll let you talk a little bit about 00:01:16.375 --> 00:01:20.035 it. No, I haven't dived into Tehran, but I was very aware of it. 00:01:20.155 --> 00:01:26.855 And there was obviously this tragedy that the co-creator was found dead in their 00:01:26.855 --> 00:01:29.215 hotel room just a few days ago. 00:01:29.315 --> 00:01:32.615 And she was shooting season four of the show. 00:01:33.815 --> 00:01:39.275 So it's pretty shocking stuff. It's Dana Idan, who was found dead. 00:01:39.275 --> 00:01:41.495 She's co-creator. She was only 52. 00:01:43.055 --> 00:01:48.435 Her and the crew were in Greece, which is where all of Tehran has been shot. 00:01:50.135 --> 00:01:55.715 And her brother, I believe, came up to her hotel room and found her dead. 00:01:56.315 --> 00:01:58.315 We don't really know much more 00:01:58.315 --> 00:02:02.895 than that. There was a bit of a conspiracy theory across Israeli media. 00:02:03.395 --> 00:02:08.395 You know she was Israeli she was doing a thing about Tehran there was a few conspiracies, 00:02:09.315 --> 00:02:14.935 uh sort of floating around which is I don't really like but uh it sadly sounds 00:02:14.935 --> 00:02:19.515 like she might have taken her own life for you know we don't really know much more than that, 00:02:20.855 --> 00:02:24.875 I guess that's the world we live in today that everything there's a conspiracy 00:02:24.875 --> 00:02:26.375 so there's theory behind of some 00:02:26.375 --> 00:02:31.595 kind yeah especially when it comes to the Middle East as well Yeah, yeah. 00:02:32.755 --> 00:02:35.635 You know, I'm with you. I was aware of this show. 00:02:35.675 --> 00:02:38.535 I know a couple friends that have said you have to watch it, 00:02:38.635 --> 00:02:41.935 and it's just been on my list for a while, and I just haven't gotten to it, 00:02:41.955 --> 00:02:45.515 and I'm embarrassed to say that now that you say they're shooting season four, 00:02:45.575 --> 00:02:48.055 so there are three seasons out there that I haven't touched yet. 00:02:49.375 --> 00:02:55.675 Yeah, I mean, and it's been a huge, huge hit for Apple as far as I can tell. 00:02:55.675 --> 00:03:00.175 It's been pretty popular. There's been big guest stars and all sorts of things. 00:03:00.595 --> 00:03:04.655 And obviously it's sort of proven itself to be rather timely as well. 00:03:06.075 --> 00:03:12.215 But yeah, this is just an awful story of someone losing their life really very young. 00:03:13.916 --> 00:03:18.876 Yeah, and especially, as I understand it, she was the head honcho on the show. 00:03:19.196 --> 00:03:23.556 I'm not sure if she actually created it, but she was running it. She was the co-creator. 00:03:24.156 --> 00:03:29.196 Yeah, so, you know, and it's very unfair for us to make any comment beyond what 00:03:29.196 --> 00:03:31.256 we already have because we don't know what happened. 00:03:32.076 --> 00:03:36.896 But at the end of the day, we send out condolences, no matter what the circumstances. 00:03:36.936 --> 00:03:38.556 That's a tough situation. 00:03:39.776 --> 00:03:44.076 It's a terrible situation. the show was actually originally made for Khan, 00:03:44.336 --> 00:03:46.936 which is Israel's public broadcaster. 00:03:47.176 --> 00:03:48.956 And then it was swept up by Apple. 00:03:50.176 --> 00:03:55.436 And as I say, it's proven to be a huge hit. And she co-created it. 00:03:55.436 --> 00:03:56.516 It's won bunch of awards. 00:03:56.776 --> 00:04:01.416 And yeah, it's just a terrible story. 00:04:01.536 --> 00:04:06.296 And we don't, I suspect as these things inevitably happen, you learn more and 00:04:06.296 --> 00:04:08.496 more as time goes on about what was going on. 00:04:09.396 --> 00:04:14.576 But I sort of thought we just had to start reflecting on this kind of tragedy. 00:04:14.956 --> 00:04:19.636 And, you know, there's been this Apple said it was, quote, unquote, deeply saddened. 00:04:19.736 --> 00:04:23.556 And then the rest of its quote was Dana's vision, dedication and leadership 00:04:23.556 --> 00:04:28.876 were instrumental in shaping Tehran into the globally acclaimed series it is today. 00:04:29.696 --> 00:04:33.756 I have to say that feels a bit corporate speak for someone that's just lost 00:04:33.756 --> 00:04:38.116 their life. But anyway, it's not much more to be added, really. 00:04:38.216 --> 00:04:39.556 Just a terrible, terrible story. 00:04:40.696 --> 00:04:46.696 Yeah, and, you know, I don't think we should lose the fact that they were shooting season four. 00:04:47.036 --> 00:04:51.416 And we've talked on here a lot of times about shows that get cancelled, 00:04:51.756 --> 00:04:57.916 how they get cancelled, how Apple TV just doesn't – they don't flog a show to keep it going. 00:04:57.916 --> 00:05:04.436 And so, obviously, Tehran was something that is well worth watching. 00:05:07.196 --> 00:05:11.916 Yeah, Tehran O'Donnell had created a huge hit. It had become a huge, huge hit. 00:05:13.623 --> 00:05:19.543 Yeah, she was one of the driving forces, so it's a bit of a – no question it's a loss. 00:05:19.703 --> 00:05:22.163 And, yeah, that is somewhat corporate speak. On the other hand, 00:05:22.323 --> 00:05:26.483 you know, there's not much – especially when we don't know the circumstances. 00:05:27.343 --> 00:05:28.603 Sure. Sure. 00:05:30.083 --> 00:05:35.383 Well, on to some more positive things after that sad start. 00:05:36.623 --> 00:05:41.043 The MLS, Major League Soccer, is back on Apple TV. 00:05:41.043 --> 00:05:46.743 I think I'm right in saying this is a condensed season because what they're 00:05:46.743 --> 00:05:52.843 trying to do now is line up the MLS with the European football seasons, 00:05:52.843 --> 00:05:56.263 which go from kind of August to May. 00:05:58.083 --> 00:06:04.383 And so I think you guys, being Americans, had to try and do it differently and 00:06:04.383 --> 00:06:07.003 try and run it at a completely different schedule to us. 00:06:09.323 --> 00:06:14.483 And I think they've just conceded that they need to put it in kind of broadly 00:06:14.483 --> 00:06:18.663 in terms with the European soccer timetable. So that's what's happened. 00:06:18.823 --> 00:06:22.143 It started on the Saturday before we're recording this. 00:06:24.223 --> 00:06:27.343 And, yeah, it started off with a bit of a bang. 00:06:27.463 --> 00:06:31.403 We had Himminsson versus Lionel Messi, which even you, Chuck, 00:06:31.763 --> 00:06:34.943 no football aficionado, knows is a very big deal. 00:06:36.003 --> 00:06:40.783 Absolutely. And I appreciate you explaining the schedule conflict. 00:06:41.883 --> 00:06:48.183 Unlike you, I would guess that it had something to do with fitting into all the other popular U.S. 00:06:48.323 --> 00:06:53.723 Sports because it is not quite in that category. No, but that's a bad point as well. 00:06:54.023 --> 00:07:00.423 Yeah. I mean, over in your neck of the woods, it is very much the dominant thing. 00:07:00.863 --> 00:07:04.463 Here, it's not quite as much. And so it's, there's no doubt, 00:07:04.763 --> 00:07:08.963 I don't want any soccer or football fans emailing. Thank you. 00:07:09.143 --> 00:07:14.923 It is gaining, there's no doubt about that, but it is still not the force that 00:07:14.923 --> 00:07:16.463 some of the others are right now. 00:07:17.972 --> 00:07:22.252 Well, that brings me actually nicely to a couple of points I wanted to make about this. 00:07:22.852 --> 00:07:29.132 So first of all, it was obviously very exciting to have the two kind of biggest 00:07:29.132 --> 00:07:31.272 stars of the league face each other. 00:07:31.392 --> 00:07:38.872 So that's Jimminson from LAFC and Lionel Messi, who we discussed before, from Inter Miami. 00:07:40.652 --> 00:07:46.332 First of all, the one thing I have to say is the commentators on Apple TV must 00:07:46.332 --> 00:07:48.532 stop referring to him in Son as Sonny. 00:07:48.932 --> 00:07:50.992 That's what we as fans called him. 00:07:51.432 --> 00:07:55.892 It's not for you to call him that. Behave yourselves. A bit of respect, please. 00:07:57.712 --> 00:08:01.872 Generally, though, I thought the coverage was rather good. The big thing to 00:08:01.872 --> 00:08:07.512 note about the coverage is Apple is no longer adding an additional paywall to it. 00:08:08.032 --> 00:08:12.752 So if you remember, Chuck, when this started on Apple TV, or as it was then 00:08:12.752 --> 00:08:17.472 Apple TV Plus, you had to buy an Apple TV Plus subscription, 00:08:17.592 --> 00:08:21.832 Apple TV subscription, and then a subscription to the new season pass. 00:08:24.796 --> 00:08:28.876 I don't know what you think. That, to me, was asking rather a lot of money and 00:08:28.876 --> 00:08:35.216 rather a lot from people for, as you rightly pointed out, a sport that's not so huge in the US, right? 00:08:37.136 --> 00:08:40.896 You know, I have mixed feelings about this. Okay. 00:08:41.376 --> 00:08:45.196 Because it was a dedicated kind of thing. 00:08:46.096 --> 00:08:49.996 Frankly, it made sense to me that the fans were going to want it, 00:08:49.996 --> 00:08:54.656 and the ones that did want it would pay for it. And I'm not sure that maybe 00:08:54.656 --> 00:08:58.076 it didn't limit its exposure. 00:08:58.936 --> 00:09:01.936 And so, you know, now they've taken the paywall away. 00:09:02.596 --> 00:09:06.576 Will that help drive the interest? Well, it certainly can't hurt it. 00:09:06.616 --> 00:09:08.016 It certainly makes it more accessible. 00:09:08.756 --> 00:09:12.476 So, you know, I think you can look at it a couple different ways. 00:09:12.696 --> 00:09:16.956 Is this a short-term thing because it was not as successful as it could have 00:09:16.956 --> 00:09:22.776 been? or is it a long-term play to get more people involved and interested and 00:09:22.776 --> 00:09:26.576 paying attention to it, especially with Messi and Son playing? 00:09:27.516 --> 00:09:30.936 And, of course, the World Cup coming up in the United States in the summer. 00:09:32.456 --> 00:09:35.356 Correct. Correct. I do want to ask you. 00:09:36.296 --> 00:09:39.176 Yeah. Yeah. I did want to ask one thing, though. 00:09:39.616 --> 00:09:48.676 As I recall, there was part of Messi's deal coming over to our side that was 00:09:48.676 --> 00:09:53.116 contingent upon Apple, that he was going to get a piece of the action. 00:09:53.436 --> 00:09:59.136 And so does that piece of the action go away with the paywall being dropped? 00:10:00.067 --> 00:10:03.107 I haven't thought about this. This is such a great question. 00:10:03.327 --> 00:10:04.727 And I don't know the answer. 00:10:06.127 --> 00:10:12.367 My guess, though, if I can be so bold, is that Lionel Messi is not being shortcut 00:10:12.367 --> 00:10:14.427 and he's not going shortchanged. 00:10:14.627 --> 00:10:18.467 I suspect he has enough people around him that they're sorting it out. 00:10:18.467 --> 00:10:19.547 But you're absolutely right. 00:10:19.587 --> 00:10:22.767 That wasn't part of the deal that he got a part of a subscription. 00:10:22.947 --> 00:10:27.827 Although it might be he got a take of Apple TV subscriptions or that's how they'll do it. 00:10:28.227 --> 00:10:31.007 But you're absolutely right. He did get a piece of the action. 00:10:31.167 --> 00:10:32.107 You're totally correct. 00:10:32.627 --> 00:10:36.147 I thought I remember you. I don't follow it, but I thought I remembered you 00:10:36.147 --> 00:10:40.267 talking about that, which I thought was a very, very interesting negotiation 00:10:40.267 --> 00:10:45.827 point that he and his people had done. And to your point, maybe it was Apple TV subscriptions. 00:10:47.467 --> 00:10:52.747 Again, something we don't know, but it's interesting to see how it all might 00:10:52.747 --> 00:10:54.207 play out or does play out. 00:10:54.887 --> 00:10:59.607 Oh, it was a really interesting deal, and I'm really pleased you sort of raised that. 00:10:59.667 --> 00:11:02.787 I missed that, and you're right. That was a thing that was done, 00:11:02.867 --> 00:11:05.187 and it's really, really interesting. 00:11:05.447 --> 00:11:08.827 There was a couple of fun bits as well from the coverage, if you don't mind. 00:11:09.667 --> 00:11:16.567 First of all, so I accept that this is me watching it at midnight on a Sunday night. So... 00:11:18.170 --> 00:11:21.010 I'm always going to be a bit ready to go to bed at that point. 00:11:22.930 --> 00:11:30.350 But I thought there was a lot of pretty much buildup. And I was kind of like, okay, come on now. 00:11:30.570 --> 00:11:32.690 Can we just get to the action? Enough. Let's go. 00:11:33.770 --> 00:11:38.550 That might just be like, I appreciate if it's 7 p.m. on the West Coast. 00:11:38.990 --> 00:11:43.610 Sorry, on the East Coast, the same on a Sunday evening. You probably don't feel the same. 00:11:43.730 --> 00:11:49.230 But even so, it was quite fun, actually. They interviewed the New York. 00:11:49.310 --> 00:11:54.310 I was watching the New York City game for a little bit on Sunday night and they 00:11:54.310 --> 00:11:57.470 built up the goalkeeper for that team, Matt Freese, who's I believe going to 00:11:57.470 --> 00:12:01.910 be the US goalkeeper at the World Cup. They really built him up. 00:12:02.250 --> 00:12:05.750 And then within about two minutes, he conceded a goal with the game. 00:12:07.570 --> 00:12:10.950 So it was quite funny. And he flapped at the first thing that came as well. 00:12:11.310 --> 00:12:15.450 Also, I'm pretty sure in the build-up, the commentator or the host referred 00:12:15.450 --> 00:12:17.070 to were getting close to kick, 00:12:18.981 --> 00:12:22.981 When he obviously meant kickoff. Now, I'm hoping it was just a slip of the tongue. 00:12:23.101 --> 00:12:24.521 Otherwise, that's totally unacceptable. 00:12:26.261 --> 00:12:30.481 And it would probably mean all Americans have to be banned from football, I'm sorry to say. 00:12:33.201 --> 00:12:37.901 So to comment back, first of all, the buildup doesn't surprise me at all because 00:12:37.901 --> 00:12:44.281 that's what the networks here, all of them do. It was very like that. 00:12:44.621 --> 00:12:49.781 Yeah, the game just doesn't come on. And, you know, there's – in football or 00:12:49.781 --> 00:12:54.181 baseball or basketball, you know, there's always the analysis and the analysis 00:12:54.181 --> 00:12:56.001 and the analysis of the analysis. 00:12:56.841 --> 00:13:03.061 Yeah. Now, educate me so I don't get banned from football slash soccer. 00:13:03.261 --> 00:13:09.461 What is the proper term for the opening whatever it is? Is the proper term kickoff? 00:13:09.921 --> 00:13:14.061 Kickoff? Yeah. And I said, I'm prepared, if unless I hear it again, 00:13:14.361 --> 00:13:17.941 I'm prepared to give him the benefit of the doubt for this moment. 00:13:19.401 --> 00:13:23.761 I'm just flagging it as an issue for future reference. 00:13:24.941 --> 00:13:29.181 I'll tell you a thing that I really like that Apple does. And I think American 00:13:29.181 --> 00:13:33.001 sports broadcasters do a lot better than British broadcasters, 00:13:33.041 --> 00:13:34.661 though we're getting a bit better at it. 00:13:34.661 --> 00:13:43.481 Within the Apple TV app, there are 10-minute and full-match recaps of the game. 00:13:44.541 --> 00:13:49.321 So for me, you know, I wanted to go to sleep, but I'm quite interested in what 00:13:49.321 --> 00:13:54.041 happened. I don't need to watch all 90 minutes of it, but I enjoyed turning on a 10-minute recap. 00:13:54.601 --> 00:14:00.541 It's slightly clunkily edited just because it's taken from the live commentary, not a distinct package. 00:14:01.281 --> 00:14:08.201 But to be honest, it was quite a nice facility that Apple have built in really simply in the TV app. 00:14:08.281 --> 00:14:12.101 Although some games do have the score on them before you see the recap. 00:14:12.341 --> 00:14:16.621 But as a general, I think they do the recap thing within Apple TV really nicely. 00:14:17.964 --> 00:14:24.344 So I did enjoy catching up on that. I have not paid attention to it that closely, 00:14:24.584 --> 00:14:25.784 Charlotte, I'm sorry to say. 00:14:26.064 --> 00:14:30.724 But I would think that that's what we see here. 00:14:31.344 --> 00:14:34.224 For the folks that are not interested in a particular sport, 00:14:34.584 --> 00:14:39.104 you inevitably see a highlight reel that you can consume in five, 00:14:39.284 --> 00:14:44.084 seven, ten minutes at most for just about any game you want to. 00:14:44.784 --> 00:14:48.964 It would make in fact frankly it would make a lot of it would not make much 00:14:48.964 --> 00:14:52.864 sense for them not to do something like that to because that's going to help 00:14:52.864 --> 00:14:55.024 i think drive the audience to say oh that was, 00:14:55.724 --> 00:14:59.924 that was a spectacular play and so i really should be paying more attention 00:14:59.924 --> 00:15:04.564 to this sport and if not at the very least it drives people to to apple tv to 00:15:04.564 --> 00:15:05.664 see the uh the highlights. 00:15:06.884 --> 00:15:09.664 Right exactly it reminds me i don't know if you're not a 00:15:09.664 --> 00:15:12.464 particular baseball oh you quite like baseball don't you you're not you're 00:15:12.464 --> 00:15:16.104 a bit of a baseball fan no oh sorry i'm 00:15:16.104 --> 00:15:19.984 sorry it's so relaxing anyway on mlb 00:15:19.984 --> 00:15:22.924 you're right it relaxes 00:15:22.924 --> 00:15:26.404 me to sleep yes yeah um on 00:15:26.404 --> 00:15:29.124 mlb tv they do a similar thing where you can 00:15:29.124 --> 00:15:31.964 watch like different but you know 00:15:31.964 --> 00:15:35.744 cut up highlights of the game and apple did the same for the football and it's 00:15:35.744 --> 00:15:40.404 done it really nicely i'm kind of intrigued by this i want to before we finish 00:15:40.404 --> 00:15:44.324 off this segment I want to come back to the key point you made at the beginning 00:15:44.324 --> 00:15:51.344 because I really think this is what it's all about which is accessibility and promotion of the game. 00:15:53.244 --> 00:15:57.164 Because we we've talked before if you remember Chuck about how Apple has sort 00:15:57.164 --> 00:16:00.924 of got out of this deal early and I've certainly written about it on my newsletter 00:16:00.924 --> 00:16:04.204 things have not gone quite as well as everyone involved thought remember this 00:16:04.204 --> 00:16:06.664 was a 10 year deal when they signed it, 00:16:08.196 --> 00:16:13.096 Like that's, you know, as well as I do that in sports broadcasting, that's a lifetime. 00:16:14.796 --> 00:16:20.116 That's a huge amount of time. So they obviously thought they could grow this together. 00:16:21.476 --> 00:16:25.536 And I don't think it's grown as much as they want. So they've reconfigured the 00:16:25.536 --> 00:16:31.256 deal to get it in front of as many people as possible by putting it in front of the payroll. 00:16:32.236 --> 00:16:36.396 My personal instinct is that is the right thing to do. you've sort of proven 00:16:36.396 --> 00:16:41.076 that to me by saying football is not even european football or mls, 00:16:41.836 --> 00:16:48.496 is not as big as it what's it is hockey bigger than them i think mls has gone 00:16:48.496 --> 00:16:53.736 up maybe ice hockey's not as big but you know it's nowhere near the nfl or the 00:16:53.736 --> 00:16:59.856 nba is it no no those would be the and the major league baseball too those those 00:16:59.856 --> 00:17:01.816 are the big three no question about it. 00:17:03.576 --> 00:17:08.476 Charlotte, you know, now that you have me thinking, because I'm wondering who 00:17:08.476 --> 00:17:11.396 was the driving force to cut that 10-year deal down? 00:17:12.296 --> 00:17:16.036 You know, was it one side or the other? Because to your point, 00:17:16.196 --> 00:17:19.276 it probably hasn't been as successful as they had hoped. 00:17:20.076 --> 00:17:24.476 So now they're making some amendments, including cutting the time down. 00:17:25.296 --> 00:17:30.936 We've also talked again about how Apple TV and how Apple in general and Apple 00:17:30.936 --> 00:17:34.456 TV in particular don't try to drag things out. 00:17:34.796 --> 00:17:39.756 So there was a contractual obligation. Maybe it's just that they revised their 00:17:39.756 --> 00:17:45.456 projections and figured this is a good deal, and then we will renegotiate if 00:17:45.456 --> 00:17:49.096 and when there's more success or less success, whatever. 00:17:49.696 --> 00:17:53.136 So it's very much a moving target. 00:17:54.476 --> 00:17:59.096 Yeah, I mean, the MLS are trying to bring more stars over. So obviously, 00:17:59.176 --> 00:18:00.196 Messi is the biggest one. 00:18:01.589 --> 00:18:06.429 And Humin Son has now joined in L.A., where my understanding is also a huge 00:18:06.429 --> 00:18:07.869 Korean community in the city. 00:18:08.929 --> 00:18:12.329 Hugo Lloris is also at LAFC. He was the French national team goalkeeper. 00:18:12.589 --> 00:18:16.849 He was the goalkeeper of my side, Tottenham, as well, for a number of years. 00:18:17.969 --> 00:18:20.849 And so they're trying to bring in starts. 00:18:20.969 --> 00:18:25.709 There's still a bit of a perception that it's slightly a retirement home, 00:18:25.929 --> 00:18:31.609 the MLS, where the top famous players don't go at the peak of their careers. 00:18:32.729 --> 00:18:37.369 And so Apple has tried to contend with that as well, and they're very happy 00:18:37.369 --> 00:18:38.669 to bring these stars over. 00:18:40.749 --> 00:18:43.309 I just think they needed to get it in front of the paywall quicker. 00:18:43.449 --> 00:18:47.029 I think they should have started this deal as they've done it now. 00:18:47.749 --> 00:18:51.909 And also think about it. Major League Baseball, Friday Night Baseball is not behind a paywall, is it? 00:18:54.229 --> 00:18:59.129 I don't believe so. As I recall, when it came out, it wasn't. 00:18:59.289 --> 00:19:01.549 Whether it's gone behind a paywall, I really don't know. 00:19:02.269 --> 00:19:06.669 I believe so. I don't even know if you have to be an Apple TV subscriber to 00:19:06.669 --> 00:19:10.029 get Friday Night Baseball. I think it's possible you just need the app. 00:19:11.849 --> 00:19:14.709 Again, since I'm out of you, I can't tell you. 00:19:17.469 --> 00:19:23.109 My point is I think it was a strategic misstep from the league and Apple to 00:19:23.109 --> 00:19:28.589 add this extra burden in front of it, personally? 00:19:29.369 --> 00:19:34.409 You know, hindsight's 20-20, Charlotte, and think about the time that this was 00:19:34.409 --> 00:19:35.089 happening. I said it at the time. 00:19:35.829 --> 00:19:40.329 I said it at the time. Thank you so much. Yes, that's it. 00:19:40.489 --> 00:19:45.129 You know, I feel like just about that time, subscription fatigue to streaming 00:19:45.129 --> 00:19:48.009 services was starting to become a very big thing. 00:19:48.689 --> 00:19:53.309 And it may have just been – It's one thing that Apple TV has been plagued by, 00:19:53.349 --> 00:20:00.029 it seems like, is just circumstantial things that are beyond its control. So I wonder if –, 00:20:01.895 --> 00:20:06.295 Does Prime Video charge extra for Thursday night football? No. 00:20:07.935 --> 00:20:11.275 If you're not charging extra for that. No. 00:20:11.575 --> 00:20:14.675 But Amazon Prime is a different animal. 00:20:14.875 --> 00:20:20.495 I mean, because there are people that subscribe to it just for the football. 00:20:20.515 --> 00:20:24.715 But there are plenty of people that subscribe to it to use it for the free shipping. 00:20:25.375 --> 00:20:30.955 There are plenty of people that subscribe to it for the Amazon original content. 00:20:30.955 --> 00:20:35.515 So it's i don't feel like that's quite a fair comparison. 00:20:38.215 --> 00:20:42.895 Okay i'm just making the point that like it's a streaming service with added 00:20:42.895 --> 00:20:47.375 sport you should just use it to tempt people to subscribe to your streaming 00:20:47.375 --> 00:20:50.475 service not charge them another thing, 00:20:52.475 --> 00:20:58.395 uh yes i would agree with that i mean especially if you're not the most especially 00:20:58.395 --> 00:21:01.795 if you're not the most popular sport in the country. 00:21:04.455 --> 00:21:08.875 I just think they misjudged it. Well, you know, there's one other factor I wanted 00:21:08.875 --> 00:21:14.015 to bring up, and I'm going to show my age just a little bit, 00:21:14.615 --> 00:21:19.015 because as I grew up, soccer slash football in the U.S. 00:21:19.415 --> 00:21:21.815 It was there, but it wasn't a big thing. 00:21:22.615 --> 00:21:27.835 Now, at least in my part of the country, on a spring, summer morning, 00:21:28.135 --> 00:21:38.155 and sometimes fall, the fields are filled with kids playing soccer in Leeds. Girls or boys? Both. 00:21:39.516 --> 00:21:43.916 Because it always used to be, like girls have always played football in the U.S., right? 00:21:44.876 --> 00:21:49.116 But it's never been quite as popular amongst guys as I understand it. 00:21:49.336 --> 00:21:52.496 The U.S. women's team has always been far and away the superior one. 00:21:52.936 --> 00:21:57.316 Right. And now it's, so I think there may be, you know, a generational wave 00:21:57.316 --> 00:22:01.056 coming that is going to find a lot more interest in this. 00:22:01.056 --> 00:22:06.396 And, you know, was that a misstep that because you're targeting younger, 00:22:06.736 --> 00:22:13.896 you might have been targeting a younger audience that doesn't have the wherewithal 00:22:13.896 --> 00:22:16.776 or the say in what the family subscribes to. 00:22:17.076 --> 00:22:21.056 So I think it's going to be interesting to see here in the US, 00:22:21.416 --> 00:22:29.216 Apple TV or not, how much interest there is in soccer slash football. 00:22:29.216 --> 00:22:32.476 I don't know how to refer to it because I don't want to offend the UK viewers. 00:22:32.496 --> 00:22:33.696 I don't want to offend the US viewers. 00:22:33.996 --> 00:22:36.776 So we've got to figure out a third term or something. 00:22:38.976 --> 00:22:44.216 The game with the round ball. There you go. Yeah, the black and white round ball. I like it. 00:22:45.196 --> 00:22:51.196 Yeah, I think it's just going to be one of those things that may not happen for a while. 00:22:51.516 --> 00:22:56.476 But I think there is a new appreciation for it with younger generations. 00:22:57.336 --> 00:23:00.556 That's really interesting. That's such an interesting point. 00:23:01.616 --> 00:23:07.936 Well, sticking with the sports theme, Apple has done a deal with EverPass Media, 00:23:08.876 --> 00:23:14.636 and that is a distribution deal, basically, for the sports programming on Apple TV. 00:23:15.436 --> 00:23:24.036 Now, as I understand it, EverPass seems to be the company that provides sports 00:23:24.036 --> 00:23:27.356 content in places like pubs and things. 00:23:28.156 --> 00:23:33.876 It's not a subscription service we would use as far as I could tell. 00:23:36.987 --> 00:23:42.287 But when I was going through this story on SportsCal, that's how I read it. 00:23:42.387 --> 00:23:47.227 And also it showed to me that Apple is now a player in this live sports game, 00:23:47.227 --> 00:23:49.587 that this kind of deal has to be done. 00:23:51.787 --> 00:23:57.607 And it would seem to be a logical progression. As we've talked about so often 00:23:57.607 --> 00:24:03.007 here, that Apple, along with a lot of others, Apple wants to get into the live sports. 00:24:03.007 --> 00:24:06.887 So it would only make sense that if they're going to attract a live sport, 00:24:07.167 --> 00:24:10.507 if they're going to go and do the negotiations to get the rights to it, 00:24:10.587 --> 00:24:16.287 that they are able to show other distribution channels than just the subscription 00:24:16.287 --> 00:24:19.747 to Apple TV that you and I have. Right. 00:24:22.187 --> 00:24:25.947 Yeah. So there are business options and core options. 00:24:26.147 --> 00:24:31.827 Anyway, it just reiterates to me. And remember, we've got the Formula One racing 00:24:31.827 --> 00:24:36.287 coming up in just a couple of weeks as well, I believe, which will be available 00:24:36.287 --> 00:24:40.107 in the US via Apple TV. It won't be here. 00:24:41.747 --> 00:24:45.627 It's just struck me as quite interesting how Apple is moving into this world. 00:24:47.687 --> 00:24:50.707 It's a world you're much more familiar with charlotte um 00:24:50.707 --> 00:24:54.967 the the the sports aspect of it definitely but 00:24:54.967 --> 00:24:59.827 there are all these channels and i know we've had some discussions on my show 00:24:59.827 --> 00:25:06.367 about how we start to question just how far this can go how fragmented can the 00:25:06.367 --> 00:25:12.267 nfl make their product and not hurt the value of it and because they seem to 00:25:12.267 --> 00:25:14.507 be scattering things all over the place. 00:25:15.267 --> 00:25:17.627 And so could they scatter something? The same with the NBA, right? 00:25:18.727 --> 00:25:21.867 I don't follow the NBA, but that's certainly my perception as well. 00:25:22.887 --> 00:25:28.907 So, you know, I think this whole thing is in play. 00:25:29.567 --> 00:25:37.207 And I know you and I have had these conversations, maybe off camera if not on, but I watch the. 00:25:38.947 --> 00:25:42.987 Broadcast networks here are putting on TV, and And it's just like, 00:25:43.127 --> 00:25:49.047 other than sports and maybe some news content, they've just surrendered to the 00:25:49.047 --> 00:25:51.487 streaming services. Oh, 100%. 00:25:52.633 --> 00:25:59.293 And I can't believe they just have just given it away and now are putting this 00:25:59.293 --> 00:26:03.173 mindless stuff on that I guess there's an audience for it. 00:26:03.233 --> 00:26:08.573 And I don't believe that any of our viewers would be part of that audience because 00:26:08.573 --> 00:26:13.013 I just can't imagine sitting down and spending any significant amount of time 00:26:13.013 --> 00:26:15.713 watching this stuff. You being a snob truck? 00:26:16.993 --> 00:26:21.293 No, I don't think so. I mean, look, there's still a couple of dramas out there 00:26:21.293 --> 00:26:27.913 that are okay. But look, when I see game shows popping up on three or four nights 00:26:27.913 --> 00:26:31.953 a week in prime time, something's wrong. 00:26:33.613 --> 00:26:41.733 I have to be honest. There's basically nothing I watch live that isn't sport. 00:26:42.833 --> 00:26:52.173 The one exception to that was a number of episodes of the traitors because I 00:26:52.173 --> 00:26:53.573 didn't want it ruined for me. 00:26:55.775 --> 00:26:59.975 But that's basically it. If I want to watch a TV drama series, 00:26:59.995 --> 00:27:01.615 I just watch it on the streaming service. 00:27:03.035 --> 00:27:04.335 That's just how it is now. 00:27:07.255 --> 00:27:11.335 You know, I don't disagree with you. Someone should write a book about this, Chuck. 00:27:14.015 --> 00:27:15.775 Do you have a chapter, Charlotte? 00:27:17.915 --> 00:27:22.055 I have many chapters, streaming awards, available now wherever you buy books. Thank you. 00:27:23.935 --> 00:27:29.455 This show brought to you by. No, that's great. It is such a changing environment. 00:27:29.695 --> 00:27:36.195 And, you know, you just caused me to take a look in the mirror and say I'm the same way. 00:27:36.615 --> 00:27:46.015 I tend to watch 99.9% of what I consume through a screen as entertainment as 00:27:46.015 --> 00:27:49.775 at the very least time-shifted and usually off of streaming. 00:27:51.195 --> 00:27:58.735 So what was the last time you you watched something that wasn't the nfl or golf live. 00:28:02.935 --> 00:28:06.175 Right you just took out the super bowl you took out golf so. 00:28:09.155 --> 00:28:15.415 I've right maybe have the morning news on the local morning news would be would 00:28:15.415 --> 00:28:20.075 be it other I was going to take out got news as well, because I think those are the only thing. 00:28:20.275 --> 00:28:24.095 I mean, there's some crazy stuff. I've probably shared it with you before, 00:28:24.235 --> 00:28:34.815 like out of the top 100 most viewed live shows, like 80 or 90 something of them are NFL matches. 00:28:37.104 --> 00:28:41.084 Oh, yeah. Yeah, I've seen that stat. I can't remember the exact number. 00:28:41.144 --> 00:28:41.884 I should have it in front of me. 00:28:42.284 --> 00:28:45.984 Anyway, and I think, I mean, I know the point you're raking is that, 00:28:46.724 --> 00:28:49.764 and this is why they're doing a distribution deal with this Everpass company, 00:28:49.824 --> 00:28:52.424 is Apple is now in that world. It's realized it has to be, right? 00:28:54.404 --> 00:28:59.164 I think everybody has to be now. If this is their business, this has developed 00:28:59.164 --> 00:29:05.684 into their business much the way that now it's been quite a while. 00:29:05.684 --> 00:29:09.444 But companies had to adopt email. Companies had to adopt websites. 00:29:10.424 --> 00:29:14.304 You know, it's not hard for me anyway. 00:29:14.344 --> 00:29:18.884 It's not hard to remember a time that, you know, you struggled to justify the 00:29:18.884 --> 00:29:21.484 cost of a website to management. 00:29:21.644 --> 00:29:26.884 And now it's like if you're a local pizza place and you don't have a website, 00:29:27.104 --> 00:29:30.944 you're basically invisible. Yeah. 00:29:32.004 --> 00:29:33.044 And now I want pizza. 00:29:35.684 --> 00:29:40.904 With or without pepperoni? No pepperoni. No pepperoni, okay. 00:29:44.044 --> 00:29:48.684 No, I really want pizza. No, we've got, we mentioned F1 before. 00:29:49.184 --> 00:29:52.984 I'm focusing now. Chuck, stop making me hungry. Sorry. It's much later in the 00:29:52.984 --> 00:29:54.224 day here than it is for you. 00:29:56.084 --> 00:30:02.584 We mentioned F1 and how that's coming to Apple TV in the next couple of weeks, the live races. 00:30:02.584 --> 00:30:08.104 But obviously it all started with F1 the movie right which was a huge huge huge 00:30:08.104 --> 00:30:13.504 success in the cinemas and I guess on the streaming service as well well the 00:30:13.504 --> 00:30:16.784 people behind it have got some awards right, 00:30:18.560 --> 00:30:27.060 And I was intrigued to see these awards for this particular movie because of the nature of the movie, 00:30:27.080 --> 00:30:32.640 the location shooting they had to do, but obviously just the sound and the excitement 00:30:32.640 --> 00:30:36.300 of the sound that they had to capture as opposed to a typical… Because it's 00:30:36.300 --> 00:30:38.600 the sound team that have picked up the accolades. 00:30:39.060 --> 00:30:43.260 Yes, yeah. And the sound is a big part of what makes the movie. 00:30:44.513 --> 00:30:52.953 Right. Because it really does bring that home to you in the action scenes. 00:30:53.513 --> 00:30:57.793 I mean, the drama scenes taking nothing away from the folks who do sound for 00:30:57.793 --> 00:31:01.353 drama. But the F1 thing was a whole different animal. 00:31:02.853 --> 00:31:10.373 Yeah. So the sound team on F1, the movie, were honoured by the Association of Motion Picture Sound. 00:31:10.393 --> 00:31:14.513 They got that in the Warner Brothers office here in London. and then that was 00:31:14.513 --> 00:31:18.173 on Saturday and Sunday they picked up a BAFTA as well. 00:31:20.093 --> 00:31:26.093 Which was, you know, it's kind of the – Apple Insider not unreasonably pointed 00:31:26.093 --> 00:31:29.853 out that the BAFTAs are kind of like our Oscars and Emmys combined into one. 00:31:29.913 --> 00:31:31.713 They do a film BAFTA and a TV BAFTA. 00:31:32.153 --> 00:31:37.673 And so the team for that picked up an award at the BAFTAs as well on Sunday. 00:31:37.693 --> 00:31:40.413 So it was a pretty successful weekend for those sound designers. 00:31:41.533 --> 00:31:44.793 Good for you guys. Well-deserved. Well-deserved. Yeah. 00:31:45.753 --> 00:31:49.213 You quite enjoyed the film, didn't you? I very much enjoyed the film. 00:31:49.393 --> 00:31:53.833 I am still kicking myself for not having seen it in an IMAX theatre and hope 00:31:53.833 --> 00:31:56.633 at some point it gets back in there so I can see it that way. 00:31:57.653 --> 00:32:01.133 Yeah, I haven't watched it at home because I missed it at the IMAX. 00:32:01.193 --> 00:32:03.913 I kind of wanted to see it at the IMAX. I never got round to it. 00:32:04.173 --> 00:32:06.953 But maybe that's a shame on me. 00:32:09.713 --> 00:32:17.033 While we're talking about awards The studio And Mr Scorsese Picked up awards 00:32:17.033 --> 00:32:23.293 at the Directors Guild Awards as well They were most welcome there And it has been a theme, 00:32:24.933 --> 00:32:28.473 throughout kind of the life of Apple TV Plus slash Apple TV, 00:32:29.433 --> 00:32:34.193 that they've picked up these quite prestigious awards all, you know, 00:32:34.273 --> 00:32:38.893 long from the start, which I find kind of interesting. 00:32:39.693 --> 00:32:43.733 We've talked about awards so much here, and you follow them much more than I do. 00:32:46.653 --> 00:32:50.333 So, yes, I'm sure that Apple has been focused on winning awards, 00:32:50.333 --> 00:32:56.313 But I don't see – from my personal standpoint, 00:32:56.573 --> 00:33:00.073 I don't see awards being given for programs that I'm not interested in, 00:33:00.113 --> 00:33:02.893 like I do in some of the other award shows. 00:33:03.473 --> 00:33:07.753 These are shows that – I may not have watched all of them, but they're shows 00:33:07.753 --> 00:33:09.633 that I – probably a healthy percentage 00:33:09.633 --> 00:33:13.253 of them I would be interested in seeing or are on my list to see. 00:33:13.253 --> 00:33:19.233 And there's some other award shows that focus on movies and series and things 00:33:19.233 --> 00:33:24.213 that are just so esoteric or just that I don't care about. 00:33:24.493 --> 00:33:30.453 I don't know if that's the nature of the Apple TV universe being a bit smaller, 00:33:30.813 --> 00:33:36.493 at least in theory, but it just feels like there's a lot of quality going on here. 00:33:39.194 --> 00:33:44.054 Sure. I think separate to that issue, which is, you know, I basically agree with you with. 00:33:45.194 --> 00:33:48.094 I think Apple wanted the prestige of it. 00:33:48.294 --> 00:33:51.674 I think there's a bit of a thing that like Tim Cooks likes turning up to these 00:33:51.674 --> 00:33:56.254 awards in his fancy suits and like being with the stars or whatever. 00:33:56.534 --> 00:33:58.534 I think there is a little bit of that. 00:33:59.874 --> 00:34:05.834 But I think for the tech companies to pick up these awards in media, 00:34:05.834 --> 00:34:08.674 I think they quite like it. 00:34:08.734 --> 00:34:14.654 I think it gives them a credibility in the industry that they quite appreciate. 00:34:15.394 --> 00:34:21.514 Absolutely. And especially as if it's possible to still be a startup after this 00:34:21.514 --> 00:34:25.854 many years, they're still a startup in the streaming world. 00:34:26.454 --> 00:34:33.054 So I agree with you completely. As to Tim, I'm sure he personally enjoys it. 00:34:33.154 --> 00:34:36.814 I mean, who wouldn't if you don't mind putting on a tux? 00:34:38.514 --> 00:34:44.734 But I don't know that Tim could justify to the board of directors or the shareholders 00:34:44.734 --> 00:34:50.814 doing this if it wasn't part of a significant revenue stream and part of Apple's success. 00:34:52.274 --> 00:34:56.774 Which, of course, we never know because they never tell us how many subscribers 00:34:56.774 --> 00:34:58.154 or how much money they're making. 00:34:58.534 --> 00:35:01.554 From angle TV. Exactly. 00:35:02.923 --> 00:35:06.543 But I hope they keep doing it. You and I were talking. Yeah, sure. 00:35:06.743 --> 00:35:09.743 Well, I was just going to say there's a show I'm really enjoying on Apple TV 00:35:09.743 --> 00:35:13.823 at the moment, which I know you've caught up with season one. 00:35:14.023 --> 00:35:18.343 We haven't got to season two yet. I think we'll have to do perhaps a review 00:35:18.343 --> 00:35:24.123 show of season two of Hijack because both of I, I'm messaging you every evening 00:35:24.123 --> 00:35:25.923 saying how much I've enjoyed season one. 00:35:26.863 --> 00:35:28.763 You, I know, really enjoyed it originally. 00:35:29.763 --> 00:35:34.443 It's just a great show, isn't it? You know, it is, and it was one of those that 00:35:34.443 --> 00:35:40.523 I watched the first episode or two just because, and I was surprised. Sure. 00:35:41.523 --> 00:35:46.563 And we're not going to do any spoilers. No. But I don't think this is a spoiler. 00:35:46.743 --> 00:35:50.983 If it is, folks, just skip over this part. But it's about… Send your angry emails 00:35:50.983 --> 00:35:52.423 to Charlie. Yeah, please. 00:35:52.883 --> 00:35:56.863 But it's about the hijacking of a plane. It's like, okay, how many of these 00:35:56.863 --> 00:36:03.583 have we seen? So what could they do that would make it interesting? They did it. 00:36:04.143 --> 00:36:07.363 Absolutely. I'm with you. It was a terrific season. 00:36:07.963 --> 00:36:12.903 And I was happy that there was a season two because I thought, 00:36:12.983 --> 00:36:14.643 well, okay, so they've done this. 00:36:15.043 --> 00:36:17.723 How can they, unless they take us back on a plane. 00:36:18.423 --> 00:36:22.063 So I'm delighted that there's a season two that I'm looking forward to getting 00:36:22.063 --> 00:36:25.503 into when I get the chance. Yeah. 00:36:26.239 --> 00:36:29.819 I would say some people have been more critical who like season one, 00:36:29.919 --> 00:36:33.899 haven't loved season two. I'm going to hold out my judgment for myself on that. 00:36:34.419 --> 00:36:37.959 There's one nitpicky point, and I might be wrong about this. 00:36:38.319 --> 00:36:40.499 Tell me, people, if I am wrong about this. 00:36:41.979 --> 00:36:45.519 As Chuck says, this is not a spoiler. It's about a plane that's hijacked. 00:36:47.019 --> 00:36:52.359 Fine. I don't think that is a spoiler. And it's a British plane. 00:36:52.499 --> 00:36:57.619 Again, I don't think that is a consequential spoiler. And of the point at which 00:36:57.619 --> 00:37:01.419 the British government realized this plane has been hijacked, 00:37:02.039 --> 00:37:04.359 they call in the foreign secretary. 00:37:04.839 --> 00:37:12.919 I am 99.9% sure that person that would be alerted first to this is the home secretary. 00:37:13.359 --> 00:37:15.599 Now, I'm not saying any more because 00:37:15.599 --> 00:37:20.299 I think because the home secretary is responsible for national security. 00:37:21.559 --> 00:37:24.859 Now, I'm not going to say any more than this, because the episode I've just 00:37:24.859 --> 00:37:28.059 watched makes me think this is a deliberate plot point. 00:37:29.119 --> 00:37:32.099 I'm just saying it has irked me slightly whilst watching this. 00:37:34.859 --> 00:37:39.399 That was a point that probably because I'm not as familiar with your government 00:37:39.399 --> 00:37:43.859 as I should be, that I had completely missed. And so I can't comment on it. 00:37:44.539 --> 00:37:50.999 Yeah, I think that was slightly dramatic license, but we'll see. 00:37:51.999 --> 00:37:53.759 Okay. Report back to us, please. 00:37:54.979 --> 00:38:00.999 I'm 99.9% sure that in, like the two might work together, but I'm pretty sure 00:38:00.999 --> 00:38:04.539 anything to do with national security, it would be the Home Secretary first. 00:38:06.219 --> 00:38:10.439 Because the Foreign Secretary is more about diplomacy. Yeah. 00:38:14.077 --> 00:38:17.217 I think, yeah, I think it'd be the Home Secretary and or the Defence Secretary. 00:38:18.217 --> 00:38:22.197 Anyway, this was me being nitpicking. Thank you for coming to my nitpicking 00:38:22.197 --> 00:38:24.157 corner. It's a very, very good show. 00:38:25.397 --> 00:38:29.617 Idris Elba is fantastic. To your point about it being different from all the 00:38:29.617 --> 00:38:33.077 countless hijack shows that we've seen, I agree with you. 00:38:33.177 --> 00:38:37.477 And I think the thing that does that is I love the dynamic between the characters. 00:38:38.297 --> 00:38:42.837 It's not the cliché goody-baddy kind of split. 00:38:43.837 --> 00:38:47.997 There's some emotional depth to it that i thought was really well done i think is really well done, 00:38:49.037 --> 00:38:55.117 i would not have used that phrase but i agree with you 100 that there is an emotional depth, 00:38:55.617 --> 00:39:00.957 you do you are in a situation where you care about the characters and the characters 00:39:00.957 --> 00:39:06.697 are complex again to your point they're not just okay this is the one this is 00:39:06.697 --> 00:39:09.677 this character you knew there was going to be one this is this character you 00:39:09.677 --> 00:39:14.257 know it's going to be one of those it yeah Yeah, that's an interesting point. 00:39:15.477 --> 00:39:19.497 I think that's what takes, like, the action sequences are good. 00:39:19.497 --> 00:39:22.877 It's a good action show, but there is an emotional depth to it as well that 00:39:22.877 --> 00:39:27.177 I think makes it a very, very top quality show. 00:39:28.677 --> 00:39:32.557 One that you should definitely check out. Yeah, if you haven't had a chance 00:39:32.557 --> 00:39:39.057 to check it out on Apple TV, it's becoming one of my favorite shows on the platform, I have to say. 00:39:41.111 --> 00:39:45.531 Sounds good. I'm looking forward to season two myself. Yeah, 00:39:45.631 --> 00:39:47.571 yeah, we'll definitely do a bit of season two. 00:39:48.891 --> 00:39:52.211 Well, I told you we had a lot to pack in. I don't think we've disappointed. 00:39:54.971 --> 00:39:59.591 And we haven't even touched on some of the upcoming shows and the trailers and 00:39:59.591 --> 00:40:03.591 everything that's being announced. So come back and see us next time. 00:40:04.771 --> 00:40:08.551 Come back and see us next time. Chuck, where can people keep up with you in the interim? 00:40:10.111 --> 00:40:14.011 MacVoices.com. That's where you'll find everything. I think since the last time 00:40:14.011 --> 00:40:19.051 we spoke, I finished releasing the interviews shot at CES and there were, 00:40:19.051 --> 00:40:21.251 I believe it was 56 of them. 00:40:21.871 --> 00:40:25.271 So there's a lot of what there. You finally made it out of CES. 00:40:25.471 --> 00:40:29.031 Yeah. If you don't like one, go to the next one, but there's a lot of really 00:40:29.031 --> 00:40:30.071 interesting stuff there. 00:40:31.011 --> 00:40:35.231 And on the socials, you can find me as at Chuck Joyner. Charlotte, how about you? 00:40:36.211 --> 00:40:41.391 I'm at Charlotte A. Henry across social media. and head over to theedition.net 00:40:41.391 --> 00:40:45.071 for all my coverage of the crossover of culture, media, and tech. 00:40:45.251 --> 00:40:48.931 And as I was saying before, my latest book, Streaming Wars, which covers all 00:40:48.931 --> 00:40:52.631 things streaming and entertainment, is available now wherever you get your books. 00:40:55.231 --> 00:41:00.091 We will see you next week. Thanks for watching.