WEBVTT 00:00:12.309 --> 00:00:17.049 Hello, welcome to TV Plus Talk. Yeah, we're still called TV Plus Talk. 00:00:17.149 --> 00:00:21.349 We decided last time out that if Apple can change the name, we're going to stick 00:00:21.349 --> 00:00:23.189 to it. I'm Charlotte Henry. 00:00:23.629 --> 00:00:26.209 He's Chuck Joyner. Hello, Chuck. 00:00:27.009 --> 00:00:31.229 Hello, Charlotte. Great to see you as always. And yes, it's one of those things 00:00:31.229 --> 00:00:36.789 you just don't change your identity just because somebody else changes theirs. So I think we're fine. 00:00:37.149 --> 00:00:41.949 No, we're quite right. We're staying true to ourselves. I agree with you. Absolutely. 00:00:42.469 --> 00:00:46.489 So it's a funny one, this, because I was going to start by saying, oh, I'm not sure. 00:00:46.949 --> 00:00:49.949 There's always interesting stuff to say in the world of Apple TV, 00:00:50.749 --> 00:00:54.469 but there's not been a huge dramatic week as we've had other times. 00:00:55.149 --> 00:00:59.489 But actually, then I look at the show plan and we've still got loads to dig into. 00:00:59.649 --> 00:01:07.249 So before we crack on that, I want to talk about, this is related, but indulge me, please. 00:01:08.609 --> 00:01:09.809 AirPods Pro 3. 00:01:11.709 --> 00:01:15.789 Okay. They are without doubt the best audio product Apple has ever produced. 00:01:16.969 --> 00:01:21.069 I think they might be one of the best accessories full stop Apple's produced. 00:01:21.469 --> 00:01:23.509 They're just a fantastic piece of kit. 00:01:24.349 --> 00:01:29.769 The upgrade, I mentioned this before when I first got them, that I went from one to three. 00:01:30.069 --> 00:01:32.409 So the upgrade was very noticeable. 00:01:34.427 --> 00:01:40.647 But I've had them a few weeks now, and they're just a fantastic piece of care. 00:01:40.927 --> 00:01:43.387 The audio quality has been a huge improvement. 00:01:44.267 --> 00:01:48.087 The interaction, I'm not going to say the name, but with the S-Lady is great. 00:01:48.367 --> 00:01:51.247 The way you can control audio on them is great. 00:01:52.507 --> 00:01:57.187 And the speed of which they connect to things, 00:01:57.367 --> 00:02:01.947 whether that's your Apple TV or your iPhone when you want to watch something or whatever, 00:02:01.947 --> 00:02:04.827 they seem to have got that really slick and i'm i've 00:02:04.827 --> 00:02:07.967 just been really impressed you're you're on the twos aren't 00:02:07.967 --> 00:02:10.907 you still i am still on the twos but it's 00:02:10.907 --> 00:02:15.367 funny that you wanted to talk about this because i did i had some business travel 00:02:15.367 --> 00:02:21.267 last week and i made a conscious decision not to bother with my um my bow's 00:02:21.267 --> 00:02:26.887 quiet comfort over the years i thought i'm going to try the my twos because 00:02:26.887 --> 00:02:29.547 i mean we all we both know the twos have been really great, 00:02:30.267 --> 00:02:34.127 with the noise cancellation and see if I was disappointed in it, 00:02:34.347 --> 00:02:35.447 especially on the plane flights. 00:02:37.087 --> 00:02:40.567 And I hate to say it, I did not miss my quiet comforts. 00:02:42.047 --> 00:02:46.647 And everybody, you included, and you're far from the first one to say it, 00:02:47.047 --> 00:02:52.647 has said how much better the 3s are, both from the noise cancellation and just the quality. 00:02:53.107 --> 00:02:55.587 So I think I'm in the market for an upgrade. 00:02:57.437 --> 00:03:02.797 Uh-oh, I've spent Chuck's money. Uh-oh. Yeah, well, you and a number of others. 00:03:02.837 --> 00:03:04.837 My former colleagues at the Mac Observer used to do this to me. 00:03:05.077 --> 00:03:07.057 Yeah, I think I'm getting the bill for that. 00:03:07.837 --> 00:03:11.617 But it's really interesting. It's a typical Apple thing, isn't it, 00:03:11.817 --> 00:03:17.037 to go make quite a good entry-level product, the first gen. 00:03:19.117 --> 00:03:23.737 Noticeable better the second version, and then again it keeps improving. 00:03:24.257 --> 00:03:27.457 That's a very Apple way of doing things, And that might sound silly because 00:03:27.457 --> 00:03:31.777 people would be like, yeah, but every company improves each generation of their products. 00:03:32.277 --> 00:03:37.077 But it's very Apple, the level of the improvement, I think. 00:03:37.677 --> 00:03:42.457 Yeah, absolutely. Absolutely. And, you know, again, this is one of those things 00:03:42.457 --> 00:03:43.717 that I don't do that often. 00:03:44.477 --> 00:03:47.817 But I was wearing my AirPods out in public. 00:03:48.337 --> 00:03:52.757 And there were certain times that I would prefer to hear what's going on around 00:03:52.757 --> 00:03:56.757 me. and other times I prefer to just put the noise cancellation on. 00:03:56.897 --> 00:04:01.697 So I was toggling transparency mode on and off a lot more than I usually do. 00:04:02.077 --> 00:04:06.697 And once again, it just struck me as, A, how easy it is to say, 00:04:06.817 --> 00:04:10.457 hey, S-lady, turn on transparency mode or turn it off. 00:04:11.017 --> 00:04:19.337 And what an incredible difference it made because when I went into isolation, it was great. 00:04:19.337 --> 00:04:24.977 But when I needed to hear what was going on around me, traffic and that kind 00:04:24.977 --> 00:04:28.017 of thing, but I still was able to listen to what I wanted to listen to. 00:04:29.237 --> 00:04:34.317 So, yeah, and I realize I'm talking about the twos. And so the threes have all 00:04:34.317 --> 00:04:35.237 the other capabilities. 00:04:35.637 --> 00:04:39.577 I was sorry I hadn't upgraded, especially after some of these experiences. 00:04:39.857 --> 00:04:41.577 I won't make that mistake again. 00:04:41.897 --> 00:04:44.797 I'm going to be getting the threes very soon. 00:04:45.297 --> 00:04:48.937 I mean, the kind of experience you're talking about is one I relate to a lot 00:04:48.937 --> 00:04:54.557 because I don't drive. I use Ubers the whole time. And... 00:04:54.989 --> 00:04:58.289 As lovely as my Uber drivers often are, I tend to like to listen to something, 00:04:58.349 --> 00:05:00.369 some music or a podcast, something in the back of a cab. 00:05:01.389 --> 00:05:04.229 But you don't want to be rude and not be able to talk. You don't want to, 00:05:04.289 --> 00:05:06.069 for your own safety, not want to be able to hear. 00:05:06.989 --> 00:05:10.409 And so transparency mode is one thing. On the threes, you also have adaptive 00:05:10.409 --> 00:05:15.489 mode, which is when the AirPods pick up, you know, a conversation. 00:05:16.449 --> 00:05:21.229 It kills the noise cancellation. And you therefore can have the conversation. 00:05:21.229 --> 00:05:24.629 And as soon as it recognises the conversation is off, has ended, 00:05:24.949 --> 00:05:29.589 you go back to have noise cancellation on. So all those things are brilliant. 00:05:30.089 --> 00:05:33.589 And just to bring it back to Apple TV, which is ostensibly what we're here to 00:05:33.589 --> 00:05:37.889 talk about, it makes watching shows on your phone, on the go. 00:05:39.309 --> 00:05:41.389 Just a much more pleasant experience. 00:05:42.369 --> 00:05:47.349 And so I look forward to our affiliate fees for the AirPods Pro fees, 00:05:47.629 --> 00:05:50.169 which now I think we've advertised them sufficiently. 00:05:50.789 --> 00:05:53.709 It's one of my favorite Apple products I've ever got my hands on. 00:05:54.309 --> 00:05:57.269 Yeah, and Charlotte, let me go back to my plane flights because, 00:05:57.669 --> 00:06:02.169 again, without my quiet comforts, I was listening to – and I usually don't use 00:06:02.169 --> 00:06:08.509 my phone. I use my iPad to watch something on plane flights. And same thing. 00:06:08.889 --> 00:06:12.209 It's like I've got this wonderful audio experience. 00:06:12.509 --> 00:06:16.869 I'm not hearing the drone of the engines. I'm not hearing the baby crying in 00:06:16.869 --> 00:06:21.409 back of me or the kids yelling in the back of me that are kicking my seat. 00:06:23.329 --> 00:06:27.409 So now if Apple could just get the kids out from kicking my seat, 00:06:27.409 --> 00:06:30.389 it would be a top-notch experience. 00:06:33.949 --> 00:06:38.369 Don't get me started on my theory that there should be adult-only planes and 00:06:38.369 --> 00:06:39.649 planes where families are allowed. 00:06:39.749 --> 00:06:42.029 Don't get me started on this because we'll be here in a while. 00:06:43.629 --> 00:06:46.409 If you run for office on that platform, you will win. 00:06:48.489 --> 00:06:52.649 I know. I know. I should do it. 00:06:53.169 --> 00:06:56.229 I feel the same about the tube network here in the UK. Anyway, 00:06:56.629 --> 00:06:59.849 let's not let me get distracted by this. The morning show. 00:07:01.329 --> 00:07:06.769 Where are you up to? I've watched the first four episodes, so I'm up to episode five. 00:07:07.189 --> 00:07:12.189 Where are you up to? I believe I'm up to episode six. So I'm one ahead of you. 00:07:12.649 --> 00:07:20.429 Okay. So you've watched episode five. But I have to say, it's getting better 00:07:20.429 --> 00:07:21.849 with every episode so far. 00:07:22.309 --> 00:07:25.889 I agree. I'm enjoying it. I absolutely agree. 00:07:26.109 --> 00:07:31.109 The storylines are engaging, and they seem to be developing, 00:07:31.369 --> 00:07:34.789 and they're with no – well, maybe with a little disrespect. 00:07:35.029 --> 00:07:40.089 You know, from one of the prior seasons, the storylines aren't taking silly 00:07:40.089 --> 00:07:43.029 turns or just completely unrealistic turns. 00:07:43.669 --> 00:07:48.649 You know they they're they're developing like you feel like they could could or should, 00:07:50.309 --> 00:07:55.349 yeah i totally agree and i really like this is not particularly a spoiler um 00:07:55.349 --> 00:07:58.769 i like the way they've integrated older characters back into the show. 00:08:00.469 --> 00:08:04.629 And even making reference to older characters that are no longer there at all, 00:08:06.129 --> 00:08:11.029 sure sure so i really like all of that and i'm trying to do what you're doing 00:08:11.029 --> 00:08:12.689 charlotte i'm trying not to do spoilers, 00:08:12.929 --> 00:08:17.409 but just, you know, there are people that are no longer around as part of the 00:08:17.409 --> 00:08:21.569 cast, and yet it's not one of those typical TV things that, well, 00:08:22.029 --> 00:08:24.909 since they're not here anymore, we just forgot they ever existed. 00:08:26.369 --> 00:08:29.649 Yes, quite. No, I think they've done all of that very nicely. 00:08:30.529 --> 00:08:37.129 The other thing I like about it is it does sort of flow. 00:08:38.169 --> 00:08:40.689 It's a bit melodramatic, let's be honest. 00:08:43.223 --> 00:08:48.523 But that's always the nature of the beast. I like how they reference real news events as well. 00:08:48.603 --> 00:08:52.463 They've always done that and they do that quite well in at least one of the 00:08:52.463 --> 00:08:55.803 last episode I watched. So I like all of that. 00:08:57.423 --> 00:09:02.423 I return to a point I've made previously and you know how much it pains me to say this, Chuck. 00:09:03.963 --> 00:09:06.283 The problem remains, Jennifer Aniston. 00:09:10.743 --> 00:09:17.903 Okay, I'm not sure I agree, But go ahead. It makes me sad because I obviously love Rachel Green. 00:09:19.223 --> 00:09:23.363 And, you know, Friends was my – like, we love Friends. 00:09:27.103 --> 00:09:29.923 But I can't get behind her performance in this. 00:09:30.063 --> 00:09:33.683 I think most of the good scenes and most of the good storylines are the ones 00:09:33.683 --> 00:09:35.483 that don't involve her. Yeah. 00:09:38.360 --> 00:09:42.080 Um you know wow that's 00:09:42.080 --> 00:09:46.300 a i'm getting a look there i have to be a little bit careful here because honestly 00:09:46.300 --> 00:09:53.140 i don't remember what happened in which episode so you know i don't yeah i don't 00:09:53.140 --> 00:09:59.080 i'm trying to avoid spoilers for the audience as well as you um but there are places where, 00:09:59.680 --> 00:10:04.580 along the along the way i think the character appears to have been put in situations, 00:10:05.400 --> 00:10:10.960 and this is true to some others for some of the back seasons where they were 00:10:10.960 --> 00:10:14.560 just completely unprepared for what was happening around them. 00:10:15.120 --> 00:10:16.880 They'd been thrust into a situation 00:10:16.880 --> 00:10:20.360 and all of a sudden it's there and they're having to deal with it. 00:10:20.680 --> 00:10:24.960 And I feel like she's done a really good job. At least that's what has come 00:10:24.960 --> 00:10:30.420 across to me in her acting, that this is the character she's portraying. 00:10:32.480 --> 00:10:37.940 And you may see it differently. But I don't have a problem with her performance, 00:10:37.940 --> 00:10:40.360 with the one exception. Okay. 00:10:41.460 --> 00:10:45.660 And I think it was last season. And again, we won't even do spoilers for that. 00:10:46.060 --> 00:10:49.460 But other than that, let's put it this way. 00:10:50.360 --> 00:10:51.880 This might be the best way to say 00:10:51.880 --> 00:10:57.480 it. For me, her acting and her character don't take me out of the story. 00:10:59.340 --> 00:11:04.300 Okay. Okay. I think there's a bit too much gasping and oh my godding. 00:11:04.300 --> 00:11:08.780 But okay i get where you're coming from uh while 00:11:08.780 --> 00:11:15.260 we're on jennifer's uh jennifer garner her show the last thing he told me that's 00:11:15.260 --> 00:11:18.700 coming back on the 20th of february next year oh my god we're talking about 00:11:18.700 --> 00:11:23.860 2026 shows already chuck uh so she stars in that and executive produce it and 00:11:23.860 --> 00:11:28.500 as i said that's coming back in february next year um, 00:11:29.342 --> 00:11:33.162 You and I were a bit taken aback when we saw this news because we didn't remember 00:11:33.162 --> 00:11:36.622 this show, which I don't know is a good sign or a bad sign. 00:11:36.682 --> 00:11:39.362 It might reflect badly on us and well on Apple TV, I think. 00:11:40.622 --> 00:11:45.562 You know, that's exactly the way I look at it. Because I've always enjoyed Jennifer 00:11:45.562 --> 00:11:48.742 Garner as an actor, actress, actor, whatever's proper now. 00:11:49.562 --> 00:11:54.562 And, you know, so her being in a show would normally catch my attention. 00:11:54.562 --> 00:12:01.342 I think I remember something about this, but I don't remember ever being tempted 00:12:01.342 --> 00:12:03.482 or knowing enough about it to pull me in. 00:12:03.902 --> 00:12:07.442 And so, yeah, but I almost feel like, Charlotte, 00:12:07.582 --> 00:12:13.102 this may be a good thing from the standpoint that Apple TV is delivering so 00:12:13.102 --> 00:12:18.902 much stuff that it's difficult to keep up with all of it because it's all really good. 00:12:19.602 --> 00:12:23.062 But now I want to go back and check this out, see what it's about, 00:12:23.262 --> 00:12:24.822 see if I want to buy into it or not. 00:12:26.615 --> 00:12:31.855 Yeah, that was sort of my thought, that if you and I are, who are ostensibly 00:12:31.855 --> 00:12:37.915 professional, don't tell anyone, at following this stuff, I know, I know, 00:12:39.215 --> 00:12:42.295 we'll sort of miss this one. It shows how much is going on. 00:12:42.775 --> 00:12:46.715 It's based on Laura Dave's forthcoming novel, The First Time I Saw Him, 00:12:46.875 --> 00:12:50.595 which is also interesting because Apple TV does a lot based on books. 00:12:51.555 --> 00:12:54.695 And this is a book that hasn't even come out yet. It's a forthcoming novel. 00:12:54.695 --> 00:12:56.215 So that's interesting as well. 00:12:56.615 --> 00:13:00.295 They're doing a show based on a book people haven't even had a chance to read yet. 00:13:01.195 --> 00:13:05.615 So anyway, there we go. We've got other bits coming as well. 00:13:07.375 --> 00:13:10.515 Pluribus. Now, this is a show that's getting a lot of attention, 00:13:10.515 --> 00:13:12.475 a drama that's getting a lot of attention. 00:13:14.015 --> 00:13:18.575 You and I haven't had a chance to watch it yet, but no doubt we will. 00:13:20.515 --> 00:13:24.775 Apparently, it's from the creator of Breaking Bad, so big deal. 00:13:24.775 --> 00:13:35.075 Um it took down app well apple tv went down just after it was released, 00:13:36.715 --> 00:13:41.155 there was other apple services affected so i don't know if we can say it was 00:13:41.155 --> 00:13:47.795 entirely down to pluribus um but it's not great because i i think there was 00:13:47.795 --> 00:13:51.555 a couple of other bits that went So Pluribus, 00:13:51.935 --> 00:13:57.735 this show, which is about the most miserable person has to bring back down misery 00:13:57.735 --> 00:13:58.955 or something, which is quite fun. 00:13:59.255 --> 00:14:02.655 The most miserable person on earth must save the world from happiness. 00:14:03.295 --> 00:14:06.115 I don't know why I wasn't asked to perform in this, actually. 00:14:07.695 --> 00:14:13.415 But it's not a great start when your show goes live and there are 13,000 reports 00:14:13.415 --> 00:14:17.455 on Down Detector, which Bloomberg reports there were. 00:14:19.727 --> 00:14:26.047 I'm with you. I don't know. This is one of those that I've – it's one more I 00:14:26.047 --> 00:14:28.187 keep adding. I keep adding them to my watch list. 00:14:29.647 --> 00:14:33.147 And my watch list is still full of Apple TV shows. 00:14:33.647 --> 00:14:39.387 And so, yeah, the amount of hype, though – and hype sounds like a negative term, 00:14:39.407 --> 00:14:40.247 and I don't mean it that way. 00:14:40.287 --> 00:14:43.207 Just maybe the amount of attention that this show has gotten. 00:14:43.207 --> 00:14:48.267 I don't know if it's because of the director of Breaking Bad or whether it's 00:14:48.267 --> 00:14:53.647 the whole premise or whether it's just one more in Apple's long parade of genre 00:14:53.647 --> 00:14:57.327 shows that seems to get such great reaction. 00:14:58.087 --> 00:15:02.167 But, you know, again, it's something I do want to watch. 00:15:02.607 --> 00:15:05.827 It's just getting harder and harder to try to keep up with that, 00:15:06.007 --> 00:15:11.167 along with some other shows on some other services that are very good. 00:15:12.147 --> 00:15:14.907 But we're if we want to we can take 00:15:14.907 --> 00:15:17.687 this back to the value of apple tv but we probably don't need 00:15:17.687 --> 00:15:27.687 to it's just it's worth the money what's interesting is that there's such we've 00:15:27.687 --> 00:15:35.767 seen lots so the hype i think of on tv on apple tv we sort of got all that hype 00:15:35.767 --> 00:15:37.307 around ted lasso didn't we. 00:15:38.921 --> 00:15:43.501 There's been a lot of hype around Slow Horses as well, which is a great show. 00:15:44.221 --> 00:15:47.341 I don't think any of them have ever taken down Apple servers, 00:15:47.341 --> 00:15:51.741 though, and this did quite soon after the first two episodes were made available. 00:15:52.201 --> 00:15:56.521 As I said, other services, which were Apple Music and Arcade, 00:15:57.261 --> 00:16:02.461 also got taken down according to the sort of reports, and the whole thing got 00:16:02.461 --> 00:16:06.081 resolved in about 90 minutes, according to Bloomberg. 00:16:08.121 --> 00:16:10.821 But you gotta say i always hate it when 00:16:10.821 --> 00:16:13.161 we have these conversations because it sounds like we're doing pr for apple 00:16:13.161 --> 00:16:18.461 tv but they might not they might kind of think oh oops we shouldn't really have 00:16:18.461 --> 00:16:22.821 our servers go down but they might also be thinking wow our show's so popular 00:16:22.821 --> 00:16:29.861 it might be taking down our servers like they might sort of in the back of their minds call this a win, 00:16:30.881 --> 00:16:34.001 yeah and and you know i don't mind doing um promotion for 00:16:34.001 --> 00:16:37.061 apple tv if if i or any product if 00:16:37.061 --> 00:16:41.481 i feel it's a good product um but to go back to the server thing yeah you know 00:16:41.481 --> 00:16:44.821 you you can't help but wonder especially with the amount of attention it was 00:16:44.821 --> 00:16:50.181 getting and you know which which servers are housing what or was it just a you 00:16:50.181 --> 00:16:55.461 know an unfortunate blip in timing but And, you know, 90 minutes, 00:16:55.661 --> 00:16:57.621 I mean. I mean, stuff happens, right? 00:16:58.081 --> 00:17:03.161 Yeah, and I don't know any service that is up 100% of the time. 00:17:03.361 --> 00:17:08.981 I mean, everybody wants to advertise 99.9%, so they give themselves that little wiggle room. 00:17:09.501 --> 00:17:14.781 And I don't know what 90 minutes equates to over whatever time period is usually 00:17:14.781 --> 00:17:16.601 used for those kind of things. 00:17:17.041 --> 00:17:20.041 But, you know, it happens. 00:17:20.721 --> 00:17:24.701 You know, I don't know about you, but things happen here all the time. It does happen. Just –, 00:17:25.832 --> 00:17:30.132 Yeah, just ask our friends at AWS. It happens. 00:17:31.312 --> 00:17:34.692 Good point. Yes, or CrowdStrike. Yes, it happens. 00:17:35.152 --> 00:17:40.932 Although, look, I'm being facetious. You've covered Apple for a lot longer than I have. 00:17:41.712 --> 00:17:45.612 The company is not known for stuff breaking in this way. 00:17:46.552 --> 00:17:51.692 I can't think of many major outages. There's often a lot of excitement around 00:17:51.692 --> 00:17:57.272 OS updates. They can take a while if everyone does them at the same time. 00:17:57.392 --> 00:18:03.532 But beyond that, it is fairly significant for something on Apple to fall over for that length of time. 00:18:04.767 --> 00:18:07.867 You know, it is, and you hit exactly where I was thinking. 00:18:08.107 --> 00:18:13.347 The OS updates, there was one, I guess it's four or five, six updates ago now, 00:18:13.527 --> 00:18:21.187 where they released a new OS to everyone the same day that the new iPhones were shipping. 00:18:22.067 --> 00:18:26.187 That was not the best idea in the world because there was a lot of… No, 00:18:26.227 --> 00:18:27.327 everything fell over, yeah. 00:18:27.547 --> 00:18:31.747 Yeah, and so, you know, okay, so you've learned lessons, and maybe you've learned 00:18:31.747 --> 00:18:38.647 that you either need more capacity or that we need to figure a way to even it 00:18:38.647 --> 00:18:41.307 out without really having customers notice. 00:18:41.587 --> 00:18:46.407 And now I kind of think they've achieved that because the updates usually come 00:18:46.407 --> 00:18:52.627 out either a little ahead or usually a little ahead of the new iPhones so that 00:18:52.627 --> 00:18:58.487 the new iPhones are shipping with a version and there might be a small update. 00:18:58.507 --> 00:19:01.367 Pre-installed, yeah. Yeah, so, you know. 00:19:01.847 --> 00:19:06.727 I mean, I remember when macOS updates used to come out. I used to wait a few 00:19:06.727 --> 00:19:08.687 days for everyone to calm down and then do it. 00:19:09.227 --> 00:19:16.147 Yep, yep. And I still do that for macOS updates because if something went wrong, 00:19:16.167 --> 00:19:18.467 I don't want to be the one to find out. 00:19:18.647 --> 00:19:22.187 Let somebody else find out, let them fix it. Yeah. 00:19:24.667 --> 00:19:28.107 It just struck me as interesting that this is a company that broadly is known 00:19:28.107 --> 00:19:29.687 for being pretty reliable. 00:19:29.827 --> 00:19:34.507 And therefore a TV show knocking past, you know, not just the TV service, 00:19:34.687 --> 00:19:39.987 but music and arcade, which I assume they must all be on similar servers, 00:19:39.987 --> 00:19:41.467 otherwise it wouldn't affect it. 00:19:42.267 --> 00:19:47.227 That struck me as rather interesting that a show was getting this much hype. 00:19:48.131 --> 00:19:53.611 Yeah. And, you know, I'm trying to think in the last couple of weeks, I believe, 00:19:53.991 --> 00:20:00.211 not streaming services, but there have been some other major services that had 00:20:00.211 --> 00:20:05.411 outages or issues of differing lengths of time. AWS. 00:20:06.011 --> 00:20:09.791 Well, AWS, but I'm also thinking of some others that direct. 00:20:09.971 --> 00:20:16.391 I believe Microsoft had a small outage of some kind in the last week to 10 days as we record this. 00:20:16.391 --> 00:20:21.591 And so I'm not giving anybody a pass or any excuses, but I think that there 00:20:21.591 --> 00:20:24.891 has to be a dose of reality here that, you know, 00:20:24.991 --> 00:20:31.951 things happen with the internet so that the problem might not be Apple's or Microsoft's. 00:20:32.011 --> 00:20:37.611 It might be AWS. It might be somebody else in the middle because AWS is not the only game in town. 00:20:38.391 --> 00:20:46.091 So, and I don't know exactly what, you know, what this was. I haven't read enough 00:20:46.091 --> 00:20:49.251 about it to really know whether we pin it on Apple servers. 00:20:49.511 --> 00:20:51.731 It sounds like it always had to be ours. There's an interesting... 00:20:52.821 --> 00:20:55.541 I think sounds, it sounds like it in this particular incident, 00:20:55.701 --> 00:20:58.841 but it's interesting. We all expect everything instantly. 00:20:59.141 --> 00:21:01.421 Oh, there's a new show. I want to watch it straight away. Bang, 00:21:01.541 --> 00:21:04.161 it must press in ultra HD straight away. 00:21:04.601 --> 00:21:08.881 And actually we're all taken aback where sometimes these things don't work perfectly 00:21:08.881 --> 00:21:11.861 because stuff happens, right? Like it's kind of funny. 00:21:12.541 --> 00:21:15.581 Yeah. Yeah. We've all become spoiled. There's no question. 00:21:15.921 --> 00:21:18.661 You know, it's. Oh, totally. It's not enough now. 00:21:18.761 --> 00:21:23.561 It's not enough for Amazon to deliver in 24 hours. now oh i i can get it overnight 00:21:23.561 --> 00:21:30.181 i should have it by 10 a.m the next morning and now come on yeah yeah and your 00:21:30.181 --> 00:21:33.661 poor delivery guy yeah all of that it's all part of the same thing do you know 00:21:33.661 --> 00:21:38.221 where i write more about this chuck um i think i've heard something about it. 00:21:39.481 --> 00:21:42.261 Yeah yeah no in my book streaming was 00:21:42.261 --> 00:21:45.321 i do mention this kind of always on straight 00:21:45.321 --> 00:21:48.621 away whatever whenever culture um so 00:21:48.621 --> 00:21:51.421 yeah i do it's out everywhere it's out in the u.s now chuck you can 00:21:51.421 --> 00:21:54.141 buy a copy and so it's out 00:21:54.141 --> 00:21:57.321 all over the world now streaming wars and i hope people 00:21:57.321 --> 00:21:59.941 get stuck in it looks at streaming services in the 00:21:59.941 --> 00:22:02.741 round including apple tv although in the book it's 00:22:02.741 --> 00:22:05.581 referred to as apple tv plus because they changed the name 00:22:05.581 --> 00:22:11.301 just a bit after it all gone to press um so thanks very much for that apple 00:22:11.301 --> 00:22:17.021 people but uh i hope that i hope people who listen to this show obviously interested 00:22:17.021 --> 00:22:20.681 enough in streaming that they'll be interested in a book that looks at all of 00:22:20.681 --> 00:22:25.201 that industry we've got one more thing at least to dig through chuck, 00:22:25.861 --> 00:22:29.981 now you and i've discussed the idea before of apple tv having an ad tier, 00:22:30.712 --> 00:22:36.652 We saw Netflix do it. We've seen, obviously, Prime Video did it in a really 00:22:36.652 --> 00:22:40.132 poor way, actually, by imposing it on everyone. 00:22:40.892 --> 00:22:45.052 And you had to pay to get rid of the ads as opposed to the default is often 00:22:45.052 --> 00:22:49.792 you can drop down in price to have ads, which I think is a quite reasonable way of doing it. 00:22:50.912 --> 00:22:55.412 You and I both run media companies based on advertising, so we have no problem with adverts per se. 00:22:55.592 --> 00:22:59.792 You've just got to do it in a way that is convenient and engaging to your audience. 00:22:59.792 --> 00:23:02.952 She says looking at lovely advertisers thank 00:23:02.952 --> 00:23:05.872 you so much but eddie q 00:23:05.872 --> 00:23:08.732 eddie q has 00:23:08.732 --> 00:23:12.892 said in an interview with screen international uh 00:23:12.892 --> 00:23:17.892 that apple has and i quote no plans to launch an ad supported streaming tier 00:23:17.892 --> 00:23:25.512 what do you make of this i you know it it would make sense if they did but there's 00:23:25.512 --> 00:23:30.592 also the perception of Apple as a premium product across the board, 00:23:30.732 --> 00:23:31.972 no matter what we're talking about. 00:23:32.352 --> 00:23:38.332 And I'm not sure they want to dilute that, especially when things are untested, 00:23:38.472 --> 00:23:44.392 especially with the streaming landscape right now as it is. There's so much turmoil going on. 00:23:45.952 --> 00:23:48.272 I feel sort of out of touch. Yeah, so much of what you want to look about it. 00:23:48.652 --> 00:23:49.992 Well, yeah, there's that. 00:23:50.132 --> 00:23:55.112 But I feel sort of out of touch because of not being able to pay as close attention 00:23:55.112 --> 00:24:01.212 as I usually do for the last week, but didn't YouTube TV lose access to Disney 00:24:01.212 --> 00:24:03.332 and a number of other things? 00:24:04.052 --> 00:24:06.512 I kind of think ESPN might have been... Oh, there's been... 00:24:08.008 --> 00:24:10.848 Yeah, there's a whole load of rows going on with YouTube TV. 00:24:11.228 --> 00:24:13.028 I can't follow it that close. 00:24:13.108 --> 00:24:16.388 I mean, I follow it, but I don't get to see it in real time because YouTube 00:24:16.388 --> 00:24:18.168 TV is not available in the UK. 00:24:20.428 --> 00:24:24.588 But every other week, YouTube TV is having a row with another provider, 00:24:25.108 --> 00:24:27.208 and you're right that the recent one has been with Disney. 00:24:27.788 --> 00:24:31.968 Yeah, and so, you know, I feel like there's a consistency to Apple TV, 00:24:32.608 --> 00:24:37.548 and I know they're not dependent upon other things. They're just doing their thing. 00:24:38.008 --> 00:24:47.128 But, yeah, it seems like it would be an interesting, maybe inopportune time to add more confusion. 00:24:47.588 --> 00:24:51.108 That right now, we have a premium product, we have premium shows, 00:24:51.708 --> 00:24:54.968 we have Chuck and Charlotte recommending our shows on a consistent basis. 00:24:55.508 --> 00:24:58.628 So, you know, let's just stick with the plan right now. Which is the key thing. 00:24:59.048 --> 00:25:06.028 Yeah. And, you know, then if you wanted to add a – would it make sense, Charlotte, 00:25:06.268 --> 00:25:13.368 to add an ad-supported tier for older shows or older versions of shows or older 00:25:13.368 --> 00:25:20.048 seasons of shows, you know, and have the premium experience for just the new stuff? 00:25:20.968 --> 00:25:24.088 I don't know. I haven't thought through that a lot. But it would be an option 00:25:24.088 --> 00:25:29.248 of one kind or another because that's sort of what – I don't know if you're familiar with Pluto TV. 00:25:29.548 --> 00:25:34.528 But that's sort of what Pluto TV does. They have this ridiculous number of channels 00:25:34.528 --> 00:25:37.008 of old shows running constantly. 00:25:38.008 --> 00:25:41.148 I don't believe there's any. It's a whole different world. 00:25:41.788 --> 00:25:47.128 Yeah, yeah. And so, you know, I'm glad to hear that they're not planning to do it right now. 00:25:47.268 --> 00:25:51.228 I don't think it's out of the realm of possibility or even reasonableness. 00:25:54.804 --> 00:25:59.924 I basically agree with you entirely. I think there is something quite distinct 00:25:59.924 --> 00:26:02.044 about Apple TV that they have cultivated. 00:26:02.544 --> 00:26:09.244 It's only originals. It's ad-free. It's the same wherever you are in the world, basically. 00:26:09.444 --> 00:26:11.444 I mean, there's going to be some changes with the sports stuff, 00:26:11.484 --> 00:26:13.524 but basically that's the way it works. 00:26:13.784 --> 00:26:17.304 And I've always highlighted this because I think it's really important. 00:26:17.724 --> 00:26:23.544 And I think, and also it's really straightforward, right? you pay $12.99 a month, 00:26:23.604 --> 00:26:27.344 or you have an Apple One subscription, and you have Apple TV. 00:26:27.604 --> 00:26:33.084 You don't go, do I want the $4.99 version, the $9.99 version, the $13.99 version. 00:26:33.404 --> 00:26:37.204 It's very, very straightforward. It's very simplistic. It's very Apple. 00:26:37.424 --> 00:26:44.024 And I think if you started adding tiers, that would change. It just would. 00:26:44.484 --> 00:26:53.384 Now, we know that at a certain point, advertising helps bring in customers and generate more revenue. 00:26:54.924 --> 00:27:01.364 The average revenue per user can go up if you introduce an advertising tier. That does happen. 00:27:01.764 --> 00:27:09.024 But I think for now, Apple is playing the game quite nicely by not introducing an ad tier. 00:27:09.024 --> 00:27:11.964 The the issue and the crunch point will 00:27:11.964 --> 00:27:15.064 be so we've gone from 4.99 a 00:27:15.064 --> 00:27:17.764 month in 2019 which was obviously underpriced and 00:27:17.764 --> 00:27:20.764 just to get people in that was obviously very very 00:27:20.764 --> 00:27:30.464 crazy cheap it's now 12.99 as we speak in november 2025 so in six years it's 00:27:30.464 --> 00:27:34.664 gone from 4.99 to 13.99 so so 12.99 00:27:34.664 --> 00:27:38.104 So you could call it three times more depending on how you want to do. 00:27:38.244 --> 00:27:42.184 Do you know what I mean? It's about three times more, right? Four to 12. Um, 00:27:44.018 --> 00:27:46.398 That can't keep happening. 00:27:48.438 --> 00:27:53.978 There is a point where people go, I'm paying enough. And the only way to keep 00:27:53.978 --> 00:27:58.598 a reasonable price point might be introducing advertising. 00:27:59.618 --> 00:28:02.158 That is a real possibility, I think. 00:28:03.738 --> 00:28:06.278 Yeah, but they would have to keep a premium tier. 00:28:08.058 --> 00:28:10.558 I don't think they can just say, oh, we're working over. Yeah, 00:28:10.558 --> 00:28:12.118 they could say, if you want to pay $18.99. 00:28:12.618 --> 00:28:17.958 Yeah, yeah. I mean, I feel like they have followed the industry a little bit, 00:28:17.978 --> 00:28:23.718 and I'm not unhappy about it, because everybody seems to be testing the waters. 00:28:24.118 --> 00:28:25.858 How far can we take this up? 00:28:27.758 --> 00:28:31.338 And again, we've talked about this before, to my personal way of thinking, 00:28:31.558 --> 00:28:35.138 it's about the value I get. It's not about how much I'm paying. 00:28:35.498 --> 00:28:40.258 It's about the value I get for it. And so if I'm watching a lot of Apple TV 00:28:40.258 --> 00:28:45.318 plus, sorry, Apple TV shows, I'm getting a great value. 00:28:45.358 --> 00:28:48.498 If I'm watching one, maybe not so much. 00:28:49.198 --> 00:28:53.938 Same thing with Netflix, same thing with Prime TV, same thing with all the other services. 00:28:54.298 --> 00:28:57.998 If they've got something that I really want to watch or a lot that I want to 00:28:57.998 --> 00:29:00.358 watch, I'm getting the value I paid for. 00:29:00.538 --> 00:29:03.498 And if I'm not, then I'm wasting my money. 00:29:06.860 --> 00:29:14.100 That's all absolutely true but again there is a cutoff point there is a point where people go, 00:29:15.440 --> 00:29:18.220 this is just too much coming out every month 00:29:18.220 --> 00:29:23.300 i don't need another subscription right like that is there is a crunch point 00:29:23.300 --> 00:29:27.980 yeah and the way to avoid getting to that crunch point as i say might be introducing 00:29:27.980 --> 00:29:32.580 some advertising and of course apple has introduced interacted sorry with some 00:29:32.580 --> 00:29:36.440 advertisers that has done that with some of the sports broadcasting. 00:29:38.220 --> 00:29:43.120 And Friday Night Baseball did have adverts. Yeah, yeah. 00:29:43.340 --> 00:29:46.820 So, I mean, Apple's always running these little experiments, 00:29:46.820 --> 00:29:51.840 and I'm sure that some of it has to do with the – especially when the content 00:29:51.840 --> 00:29:54.700 is not completely within their control. 00:29:55.160 --> 00:30:00.300 I mean, I'm sure Friday Night – or the baseball – was it Friday Night? I think, yeah. 00:30:00.960 --> 00:30:05.120 Yeah, they probably had some input into it. 00:30:05.300 --> 00:30:09.240 I would not be surprised if MLS had a little input into it. 00:30:09.340 --> 00:30:13.820 I wouldn't be surprised if F1 didn't have some input into it because all of 00:30:13.820 --> 00:30:16.240 those are content sources outside of Apple's control. 00:30:16.480 --> 00:30:20.420 But when it comes to the programming – And, of course – Yeah, go ahead. Sorry. 00:30:21.820 --> 00:30:25.980 No, I was just going to say you've given three really good examples and people 00:30:25.980 --> 00:30:31.020 just accept on LiveSport there will be adverts. Yes. 00:30:32.702 --> 00:30:36.162 It's a very different thing. Interesting distinction. I hadn't thought about 00:30:36.162 --> 00:30:39.082 it exactly that way, even though I just said it. 00:30:39.182 --> 00:30:41.542 I hadn't thought about it being live sports, but you're absolutely right. 00:30:42.082 --> 00:30:46.302 That's what we've all grown up on, no matter how old or young you are. 00:30:48.082 --> 00:30:58.462 Yeah. And so I think that is a very easy way to ease people in to having adverts on your service. Yeah. 00:31:01.282 --> 00:31:04.522 Well um anything else you're watching telling us 00:31:04.522 --> 00:31:08.322 about what else are we missing um i don't think so i do want to put two plugs 00:31:08.322 --> 00:31:14.402 in though um because again plane flights are a great great place where you sometimes 00:31:14.402 --> 00:31:18.042 if you get if you get a good seat and can open your laptop you can get a lot 00:31:18.042 --> 00:31:22.522 of work done i didn't get good seats so i didn't get much work done but i got a lot of watching done. 00:31:23.222 --> 00:31:27.982 And I was able to finish off the current season of Slow Horses, 00:31:27.982 --> 00:31:31.822 as well as something I wanted to talk about in an earlier show, 00:31:31.902 --> 00:31:33.722 and we didn't get to, Invasion. 00:31:34.342 --> 00:31:40.842 And so if you're into sci-fi, Invasion, you're going to have to watch it from the beginning. 00:31:41.042 --> 00:31:43.662 Otherwise, you're going to try to pick it up in the middle, and it's not going 00:31:43.662 --> 00:31:44.842 to make a lot of sense to you. 00:31:45.442 --> 00:31:52.062 But it has It really was great. There's one more season coming to wrap up the story. 00:31:52.762 --> 00:31:57.202 And Slow Horses is Slow Horses. It's always good. 00:31:57.522 --> 00:32:02.842 So those are my most two recently completed Apple TV series. 00:32:04.993 --> 00:32:11.733 Very good. Well, any other plugs before we head off? No. Where can people keep up with you? 00:32:12.013 --> 00:32:15.653 They can find me at macvoices.com. 00:32:16.093 --> 00:32:19.113 We do a live show Tuesday nights at 8 p.m. Eastern. 00:32:19.993 --> 00:32:23.893 And on all of the socials, you can find me as at Chuck Joyner. 00:32:24.553 --> 00:32:25.853 Charlotte, where can folks find you? 00:32:28.173 --> 00:32:34.213 I'm at Charlotte A. Henry across social media. If you head over to theedition.net, 00:32:34.213 --> 00:32:39.013 That's where I send newsletters, blog, post, podcasts, all about the crossover 00:32:39.013 --> 00:32:41.293 between culture, media, and sport. 00:32:41.433 --> 00:32:44.873 And as I've joked, I do have a new book out. It's called Streaming Wars. 00:32:45.313 --> 00:32:50.193 It's all about how the streaming industry has developed and how the entertainment 00:32:50.193 --> 00:32:53.093 industry has developed and where we're left now. 00:32:53.853 --> 00:32:57.573 I hope listeners to this show will find it interesting so you can pick it up 00:32:57.573 --> 00:33:00.373 basically wherever you get books now. It's very exciting. 00:33:00.593 --> 00:33:03.013 I've seen some in real bookshops in real life, Chuck. 00:33:03.573 --> 00:33:13.633 Wow I'm not Yeah, I guess I can think of one real bookshop Within my area That I might check out, 00:33:14.453 --> 00:33:19.133 Otherwise, everything is online So, you know Go get it, no matter how you get 00:33:19.133 --> 00:33:24.313 it I've seen them in real bookshop Yeah, that's got to be It was quite a thrilling moment to see it, 00:33:26.873 --> 00:33:30.933 I would think so It's good fun, well I would think so So folks, 00:33:31.053 --> 00:33:35.033 thank you very much for watching Charlotte, it's great to see you. 00:33:35.133 --> 00:33:38.013 We'll see you next time, and see you then.