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Hello and welcome back to TV Plus Talk.

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I am Charlotte Henry from The Edition. He is Chuck Joyner from Mac Voices.

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How are you? I'm great. It's great to see you as always.

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Yeah, I'm pleased we're here. I'm pleased we're back. We've got some really

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meaty stuff to talk about, actually.

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The truth is we're going to spend most of the show trying to unpack what the

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hell is going on in the morning show.

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Does that mean we'll decide on spoilers as we get there

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yeah we'll get there we'll get there yeah and

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it's probably fair to say that if i don't know that

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we are going to i'm not sure we could do spoilers even if

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we wanted to but in just in case if you

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are concerned about being spoiled then just pause the show

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go watch the the first episodes of the morning show and

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then come back okay so i've watched

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one and two have you watched one two and three or one two three and four

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i actually in prep for this i got through one

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two three and four see you can

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see who the pro is on this team okay so

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i've watched one and two so be what there will be spoilers for one and two episodes

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one and two if you haven't watched the first two episodes press pause on this

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flip over to tv plus watch the first two episodes then come back to us we'll

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behave for three and four just because i haven't seen them,

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But let's start with a discussion, actually.

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And it's kind of interesting that we're talking about the morning show that

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has two, well, multiple really big stars in it.

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And how you found a really interesting article on 9to5Mac, which brought together

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quotes from some of the major stars that have worked with Apple TV.

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There's one that really jumped out to me.

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I want to know, tell me what you think. It's from Seth Rogen,

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who wrote, who was star of the studio and platonic on Apple TV+.

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He said, I was really worried that maybe they, i.e. Apple, would be restrictive.

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And then there's a scene in platonic where we snort cocaine and ketamine off an iPhone.

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They were not as corporate overlordy as maybe I was worried they were going to be.

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Now, I find, no, I find this really fascinating because how many times have

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I pointed to the example of that story from, oh, it must be six or seven years ago now,

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of where there was apparently a note going around one of the shoots from Tim

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Cook saying, does there have to be so much swearing?

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And then we're looking at the example that Seth Rogen gave there.

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I find it really interesting that, you know, I don't know if it's the guys at

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the top of Apple TV+, I don't know who has constructed this,

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but they've got to a place where they are actually letting people be creative

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and not being too appley about it and control freaky about it.

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And I find that really interesting.

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Charlotte, I agree. And it feels like, look, it feels like Apple has grown up a little bit,

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at least for Apple TV+, but also that they have recognized when Tim Cook first

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came out and announced Apple TV+, it was all about the great stories.

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And we'll come back to that eventually.

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But I think there were a lot of aspirational things.

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And in today's world, yes, you can do some of that, but you can't ignore the rest.

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You know, you can't sanitize things completely. What do you mean by that?

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What do I mean? Okay. Well, what I mean is that, you know, I think originally

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the vision that I heard, even though it was not spelled out,

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But the vision I took away was that we're not going to do gratuitous violence.

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We're not going to do gratuitous sex. We're not going to do gratuitous cursing.

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And I took exactly the same all those years ago when I first started reporting on this.

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That was exactly my takeaway. Yeah. And yet.

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Well, and yet, but unfortunately, that's not the world today.

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And so if they had gone down, continued down that path, and I think they're

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still telling great stories.

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And again, we'll get to that. But I think that this is just the world that we

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live in right now, whether you agree with it or don't agree with it.

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If if you are not including some of that content it is not seen as real it's

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seen as g or pg and that turns a lot of people off because they feel like it's not realistic.

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Yeah i agree with that but also you can have some of that stuff but without,

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you know that some of the shows really get at

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some of the fundamentals of apple you know

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we both watched prime target for example and if

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you think about how that show ends i don't

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want to give away too many spoilers but if you

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think of how that show ends that is

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in a way something that apple really could have objected to right

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oh absolutely and yet

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there we are watching those scenes if you

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there's obviously the example that uh

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that Seth Rogen gave which you

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used to I mean I've heard

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stories that Apple never I don't know if it's true or not I've obsessively watched

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out for ever since I heard this and I'm now about to ruin TV for every single

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person that's listening to the show but I always understood it used to be a

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thing that baddies in TV or films were not allowed to have iPhones,

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that Apple really had a thing about a baddie using their equipment.

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And yet again, think of that example that Seth Rogen has given.

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We'll get to the opening episodes of The Morning Show, but think of some of

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the politics that's on display in that, the kind of anti-capitalist kind of

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stuff that's sort of swirling around there. It's really interesting.

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Listen, I agree completely. And as you were talking, I'm thinking about the

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Apple TV shows that I've watched, the ones that I still need to get to.

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But The Gorge, the movie The Gorge was an Apple TV show, or Apple TV movie,

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excuse me, Apple TV Plus movie.

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And, you know, that kind of content, I was, when I first got into it,

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I was quite surprised that that was an Apple TV Plus thing.

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And same thing, I'm not going to do any spoilers because we've talked a little

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bit about The Gorge before and how it combines several things that I usually

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don't find appealing into a package that I just thought was a fantastic film.

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And yet there were components of it that it's like, really? On Apple TV+, but it worked. Yeah.

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Yeah, yeah. And like, again, the opening sequence of the morning show where

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we were like, what on earth is going?

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I mean, I'm talking four or five years ago now that that real first there was

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all sorts of, you know, it was a completely different thing to what we thought it was.

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And it has got more and more like that. And you know what? Fair play.

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Right. Should we do it? Episodes one and two of the morning show.

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Yeah, I've got your take first. Well, this is going to be true even for three

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and four, that there is so much going on that this is one of those shows that

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you have to pay attention to.

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You can't put it on the background. Certainly. You cannot casually watch it

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because there are too many different storylines.

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You're going to not appreciate the storylines if you don't get to know the characters

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and some of their backstories.

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And so I would encourage anyone, if you're interested in the morning show,

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you really need to start with season one because if you don't jump into season

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four, you don't appreciate it. And you'll lose returning characters and all sorts of things.

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Yeah, yeah, exactly and the traumas that have come in the first couple seasons

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and now they're I don't want to say they're coming back but there are reasons

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that the characters now are doing things, yeah.

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Yeah, I agree.

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So episode one, I watched this and I was like, this is actually insane.

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Like what is happening here?

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There's about seven different storylines.

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Exactly. And then I took a step back and I was like, well, to some extent,

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that is kind of like what working in news is like.

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There's not just one thing happening in the world. people in newsrooms particularly

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big newsrooms which is what is meant to be happening,

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are are keeping up with lots of different stories so i kind of forgave that

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and got over that i mean there are stories beyond what's happening in the newsroom

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obviously there's all sorts of off,

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studio off-air storylines going on as well so it is quite a hectic show,

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But some of it I am forgiving, I've decided.

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I was about to get quite irritated during episode two Because I was just like, this is all a bit much,

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And then I thought the ending that brought a lot of it together,

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that cliffhanger at the end of episode two, was really, really good.

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Like it really locked me in.

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Look, I'm glad to hear it because I feel like that's sort of something The Morning Show does well.

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They create storylines, like call them mini storylines, and then sort of wrap them up.

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It's not like – so what ends up happening is it's a very fast-paced show,

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which goes back to my comment before about you have to pay attention or you're

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going to wonder why something never got wrapped up.

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Yeah, it really did get wrapped up, just maybe not at the same pace that we're

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used to seeing a lot of shows do.

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And so I have to say I'm thoroughly enjoying it, even though it's a little confusing

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and even though it is highlighting some really questionable personal choices

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by just about all the characters.

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You're not into sort of having affairs with your boss's husband, and it's not your vibe?

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That seems to be counterproductive, yeah.

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Yeah, it's not good for productivity. No, you're right.

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I don't know where to start. I want to sort of unpack some of the power dynamics,

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but I have to make a confession. And I make this confession as a millennial

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woman. So this is basically blasphemous what I'm about to say.

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I think Jennifer Aniston is the problem in this show.

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Problem as in as in i'm not sure she's that good when she's being serious,

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ah that's interesting because i've i accept i have accepted the character for what she is,

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and i mean she's i think go sorry there's too much like breathy swearing and oh my god and a bit like,

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panic attacking and it's a bit much and i think she might be the problem because

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a lot of the better scenes are the ones when she's not in it so wreath with

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witherspoon when she comes back we don't really see her for episode one do we

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but she comes back in episode two quite significantly,

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and like when she's at the center of the scenes i think that's really good um

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i think some of the running around by jennifer aniston is all a bit much.

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I've charlotte i guess i've known like it

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pains me to say this well but but

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i'm not sure that's her as as opposed to the character because the character

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is a little bit a little bit um a little bit entitled a little bit spoiled um

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also emotionally confused uh or conflicted and so And I've known people like this,

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that that's kind of the way they live their lives,

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that everything seems to be – they don't seem to be able to accept what's happening,

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and so everything turns into a drama.

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So I think you're definitely right that that is what's happening with the character.

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I'm not 100% sure she's pulling it off as she could, but you're certainly right

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that that is something that is going on. 100%.

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Can we talk about how good Greta Leigh is? Sure. As Stella back. She's fantastic.

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She's being absolutely brilliant. And can we talk about Billy Crudup and his

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mighty return from disaster?

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Which is just so clever.

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His character is so intense, so conniving, so self-oriented. So much.

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It's sort of the character you love to hate or hate to love.

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I'm not sure which at any given moment. Yeah, totally.

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I just think the way Greta Lee is sort of the center of the universe,

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along with the Celine character is really, really clever.

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And I think the way, you know, from the affair with the husband to,

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you know, all of that stuff I think is quite clever how she is operating and

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her performance I think is really, really good.

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Just the writing I think on the show has so far for this season is better than

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at least one of the other seasons.

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And maybe it's because of the complexity of the storyline that that i'm appreciating

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it uh you're probably i hadn't thought about it but you're probably right,

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you're probably right about that um so it's going to be interesting now how

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the dynamic between stella and cory plays out because obviously cory in episode

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two is found out about the affair and all of that kind of thing and this is

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what i'm talking about like the way they link everything together.

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You're watching this show and it's utterly chaotic.

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And then two or three things come together that kind of make it fit.

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No, I think I can't use that example because that's farther down the road,

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and I don't want to even take a chance of spoiling it for you.

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But no, I agree.

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I'm thinking back to the pandemic season when it seemed like there – somebody

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said, oh, we have to do a pandemic series or show or season,

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and that sort of dictated the guardrails.

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And then we had the, for lack of a better term, I'll call it the Elon Musk episode

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or season, where, you know, again, there are guardrails in place.

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And some of those, frankly, they went off the rails.

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This feels like it's really back to grounded, back to being what the morning

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show the first season was.

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And, yeah, I'm fighting because there are other things.

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Yeah, there are other things I want to say. It's certainly much more,

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well, we'll come back to the show, but this is certainly based much more around

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the newsroom, which I think does improve the show.

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But we did get within the first like 20 minutes, I think, what did we have?

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We had the Olympics, we had AI, we had, I think there was some kind of,

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oh, we cut to Corrie in LA and some kind of environmental issue.

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Like they're packing a lot in every kind of political touchstone they're throwing

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into the mix which um which does make it quite hard to keep up with but they're

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getting better at tying it all together we haven't talked about the main storyline

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from the first couple of episodes.

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Which is the defection of a china an iranian fencer whose father also happens

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to be a nuclear a scientist and who also is helped by Alex Levy slash Jennifer

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Aniston to make their escape and defection.

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Sure. Let's throw around in there as well.

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Sure. Yeah. But again, that storyline, that's one of many storylines.

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And some of them- It certainly is. Yes. Well, some of them go on longer and

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some of them get resolved maybe almost within one episode.

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But it really keeps you- I'm afraid if I say off balance, that could be off-putting

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to some people. But it just makes you pay attention.

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On your toes. Better phrase, yes.

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And I'm loving it because it's not the same old thing.

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It's a fast-paced, it's complex without being overly complex.

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One other thing I'm really appreciating about it, and it only continues into

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three and four, and I think it's borderline been throughout the series,

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are the politics involved in corporate America.

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And just how ruthless some people can be to get what they want or to try to

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accomplish their vision.

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Totally i mean that's totally right

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um i like the way they bring returning

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characters back so obviously as it goes on i

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think we're gonna have don't say anything uh claire conway

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return who was an assistant earlier on and it looks like she's gonna be the

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source for a major story they didn't just throw weeks with a spoon away they

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obviously brought back bradley jackson and found a premise to do that the same

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uh with charlie black played by mark duplass they find ways to bring these central characters back,

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even if they're not quite part of the team anymore at this new network, UBN.

00:18:26.385 --> 00:18:28.965
So yeah, I do agree with you on all of that.

00:18:30.065 --> 00:18:33.805
And I like the returning characters. Yeah.

00:18:33.985 --> 00:18:40.345
And I mean, to me, that also makes it more believable, because that's sort of

00:18:40.345 --> 00:18:41.705
the way that our lives are.

00:18:41.885 --> 00:18:45.605
You know, people move in and out of our lives, our daily lives,

00:18:45.605 --> 00:18:50.705
or semi-daily wives, and, you know, then they come back in.

00:18:51.065 --> 00:18:57.045
And so, yeah, it makes the relationships potentially a lot more complex and

00:18:57.045 --> 00:18:58.045
therefore more interesting.

00:18:59.965 --> 00:19:04.505
Certainly. I mean, yeah, I'm trying not to tempt fate, but I don't know if we're

00:19:04.505 --> 00:19:10.945
going to see Juliana Margulies' character come back. I believe Jon Hamm returns during the season.

00:19:11.985 --> 00:19:15.665
That's not a particular spoiler to anything. I think that is just what we know happens.

00:19:15.865 --> 00:19:20.605
So it is very interesting how all that kind of – but there's also a core.

00:19:20.785 --> 00:19:24.425
Like that studio team, they've kept a core of that, which I rather like.

00:19:25.505 --> 00:19:31.145
Yes, I agree. I agree. And, again, that's sort of like your daily life,

00:19:31.145 --> 00:19:36.945
and I would speculate that that's the way it is in a newsroom or morning show

00:19:36.945 --> 00:19:39.025
situation where there's a core.

00:19:39.245 --> 00:19:42.565
Yes, sometimes people are going to leave that core, But for the most part,

00:19:42.665 --> 00:19:45.645
they're there, and it creates a little bit of an anchor.

00:19:46.105 --> 00:19:50.745
And yet the tendrils of the craziness and everything still reach into that core.

00:19:52.693 --> 00:19:59.693
There's certainly lots of tendrils and lots of craziness going on now without explaining why,

00:20:01.373 --> 00:20:06.553
do you think this season gets better as it goes on as i say by the time i got

00:20:06.553 --> 00:20:11.573
to the end of season episode two i was like okay this is good now they might

00:20:11.573 --> 00:20:15.393
have got it does it continue to get better,

00:20:16.713 --> 00:20:22.453
I think it either stays at least as good or gets better so far.

00:20:23.093 --> 00:20:27.173
You know, I have not gotten bored with it. I have not.

00:20:27.393 --> 00:20:31.633
It has not jumped the rails like one of the earlier seasons does.

00:20:32.253 --> 00:20:37.633
It feels like everything, no matter how weird, complex, or out of left field

00:20:37.633 --> 00:20:39.633
the developments happen, it's like,

00:20:40.053 --> 00:20:43.913
yeah, that that is fairly realistic especially in

00:20:43.913 --> 00:20:46.893
relation to what the what the characters have already shown themselves to

00:20:46.893 --> 00:20:49.733
be yeah and i

00:20:49.733 --> 00:20:52.453
think it is worth reiterating how if you're on the top of one

00:20:52.453 --> 00:20:58.653
of these big newsrooms life probably can be completely mad and chaotic so it

00:20:58.653 --> 00:21:05.393
doesn't matter that a show is like that like that's okay um i was interested

00:21:05.393 --> 00:21:10.273
by the editorial choice to center at least the beginning of the season around the Olympics.

00:21:11.393 --> 00:21:13.813
I thought that was a really interesting choice.

00:21:15.606 --> 00:21:19.566
Just because it completely surprised me. That's the reality of it.

00:21:19.706 --> 00:21:25.286
I was completely taken aback when that was the sort of way it played out.

00:21:26.086 --> 00:21:31.966
You mean because of the Olympics being the stage or because of what happened

00:21:31.966 --> 00:21:33.466
because of the Olympics?

00:21:35.406 --> 00:21:39.686
Just that they picked the idea that an American TV show where,

00:21:39.886 --> 00:21:42.546
as I understand, the Olympics is not

00:21:42.546 --> 00:21:45.446
quite as big for you as it is for us here in

00:21:45.446 --> 00:21:48.286
the uk and other european countries that that

00:21:48.286 --> 00:21:51.066
was sort of the hook they started with i found it really

00:21:51.066 --> 00:21:55.326
interesting i enjoyed it but i found that a really interesting a kind of creative

00:21:55.326 --> 00:22:02.066
decision it wasn't what i expected at all so i don't want to take us off on

00:22:02.066 --> 00:22:06.146
down you know another path but that's a really interesting statement that it's

00:22:06.146 --> 00:22:10.886
bigger for you as a European than it is for me as an American,

00:22:10.886 --> 00:22:13.026
because the way I see it,

00:22:13.126 --> 00:22:17.226
and this felt like it was true to the morning show, that the Olympics,

00:22:17.566 --> 00:22:19.946
you know, there's a huge hype cycle coming up to it.

00:22:20.146 --> 00:22:26.466
There is then, you know, the Olympics themselves, which has morphed in so many

00:22:26.466 --> 00:22:31.566
ways, because now of so many different options for coverage that you aren't

00:22:31.566 --> 00:22:33.386
just looking at, you know,

00:22:33.466 --> 00:22:37.706
a major network carrying all the Olympic content they can carry.

00:22:38.146 --> 00:22:42.926
Now they, you know, it's delivered. I mean, sports that never saw the light

00:22:42.926 --> 00:22:45.086
of day are now getting major coverage.

00:22:45.526 --> 00:22:50.486
Then there's the post Olympic thing that lasts maybe a week or two,

00:22:50.686 --> 00:22:54.506
depending on how well, at least here, the US performs.

00:22:54.766 --> 00:22:58.126
And I'm looking at this through the news cycle, and then it's gone.

00:22:58.586 --> 00:23:04.186
And then you don't hear about the Olympics until the promo starts for the next

00:23:04.186 --> 00:23:06.086
Olympics, whether it's winter or summer.

00:23:07.466 --> 00:23:11.386
So that sort of resonated with me. It's like, okay, this is really hot now,

00:23:11.406 --> 00:23:15.946
and they had a storyline related to it, and then we're moving on.

00:23:17.299 --> 00:23:21.199
Yeah, I would say the moving on doesn't quite happen in the same way here,

00:23:21.419 --> 00:23:26.579
not least because we put quite a lot of attention into the Paralympics,

00:23:26.659 --> 00:23:27.719
which comes just afterwards.

00:23:28.619 --> 00:23:34.079
I would say, I mean, so if you look at viewing figures for the Olympics in America

00:23:34.079 --> 00:23:37.279
versus other major sports things, the Olympics is not as high.

00:23:38.119 --> 00:23:41.999
Peacock this year did really, really well from the Olympics in 2024.

00:23:41.999 --> 00:23:49.159
Sorry and i kind of get the impression ubn is meant to be is it meant to be nbc i sort of feel it is,

00:23:51.519 --> 00:23:54.499
well i would agree with that assessment if

00:23:54.499 --> 00:23:59.799
for no other reason than just the the huge drama over matt lauer right about

00:23:59.799 --> 00:24:04.539
the time that the morning show was conceived so well yeah mitch kessler is meant

00:24:04.539 --> 00:24:09.279
to be matt lauer isn't he right and and also the whole discussion over streaming

00:24:09.279 --> 00:24:13.779
and that That storyline earlier in the seasons,

00:24:13.839 --> 00:24:15.499
not this season, but earlier,

00:24:15.719 --> 00:24:19.319
sort of mirrored the whole, you know, NBC Peacock thing.

00:24:20.339 --> 00:24:24.519
Exactly. So that's kind of what I take from it. Yeah, you have to draw parallels.

00:24:24.879 --> 00:24:26.159
It's unavoidable. Yeah.

00:24:27.102 --> 00:24:31.002
All of that I found really interesting. As I say, I was just surprised that

00:24:31.002 --> 00:24:37.742
an American-written, American-focused show picked up as their starting point the 2024 Olympics.

00:24:38.502 --> 00:24:42.402
I like it. I was enjoying it. It's quite clever. It's worked because of the

00:24:42.402 --> 00:24:45.902
various offshoots it's allowed. It just struck me as surprising.

00:24:46.142 --> 00:24:48.522
I thought it was going to be, once again, kind of political.

00:24:49.002 --> 00:24:53.282
Anyway, it was interesting to me. Well, Shoa, do you think that's – we've talked

00:24:53.282 --> 00:24:56.502
about this a little bit before, about sort of the more international flavor

00:24:56.502 --> 00:24:59.182
of a lot of Apple TV Plus shows.

00:24:59.502 --> 00:25:01.802
Slow Horses is set in London.

00:25:02.382 --> 00:25:07.662
London, yeah. And of course, well, there's so many, I'm not going to go through

00:25:07.662 --> 00:25:10.522
them all, but there are other shows that are set. Prime Target in Cambridge.

00:25:10.962 --> 00:25:12.362
Prime Target in Cambridge.

00:25:13.002 --> 00:25:17.462
The Chief of War is set in Polynesia.

00:25:18.442 --> 00:25:23.722
You think about all of that, it feels like that somebody somewhere is,

00:25:23.722 --> 00:25:29.742
maybe not not directing the flow of shows but they're acknowledging that these

00:25:29.742 --> 00:25:35.122
have more of a global a potentially global audience than a lot of the other

00:25:35.122 --> 00:25:36.902
networks or streaming services,

00:25:37.482 --> 00:25:41.802
yeah maybe maybe i just the morning show particularly strikes me as in a very

00:25:41.802 --> 00:25:46.882
american show and as i say i was slightly surprised i was quite surprised i

00:25:46.882 --> 00:25:48.442
can see why they've done it because it,

00:25:49.042 --> 00:25:54.142
allows offshoots for all different kind of things so fair play anyway so that's

00:25:54.142 --> 00:25:57.962
where we are with that i i just want to ask one quick thing because you have

00:25:57.962 --> 00:25:59.682
morning shows in the uk don't you.

00:26:00.717 --> 00:26:04.617
Not, yeah, but it's just not the same. Okay.

00:26:05.557 --> 00:26:09.357
In the same way that we, it's not quite the same because we just literally don't

00:26:09.357 --> 00:26:10.977
have late night TV in the way you do.

00:26:11.217 --> 00:26:17.337
There are breakfast shows across, you know, the BBC, ITV, Sky News.

00:26:17.617 --> 00:26:19.617
Those things absolutely exist.

00:26:20.077 --> 00:26:23.157
I don't think they're quite the

00:26:23.157 --> 00:26:27.417
same as, and have the same cultural significance as they do in America.

00:26:27.617 --> 00:26:31.777
I might be wrong because I don't particularly watch them, but I don't think it's quite the same.

00:26:32.577 --> 00:26:34.577
Okay. Thank you.

00:26:35.477 --> 00:26:44.637
The last thing I wanted to pick up on was the sort of bro-y streamer podcaster

00:26:44.637 --> 00:26:49.457
that we see within UBN or their thing UBN+.

00:26:51.317 --> 00:26:57.037
I mean, I guess they had to throw it in there. It was fairly obvious.

00:26:57.177 --> 00:26:59.517
The character is not a particularly original character.

00:27:00.397 --> 00:27:02.817
But I guess they had to have someone like that in there, right?

00:27:04.237 --> 00:27:09.957
For the world today, it felt perfect. And I sure – It had to, too.

00:27:10.297 --> 00:27:13.177
Yeah, I don't want to beat on any fellow podcasters out there,

00:27:13.237 --> 00:27:17.637
no matter what I think of their content, but there are aspects to that character

00:27:17.637 --> 00:27:21.677
that just feel so true to life for some of the maybe,

00:27:21.917 --> 00:27:27.897
to my way of thinking, less desirable podcasters that are just there to inflame

00:27:27.897 --> 00:27:30.177
and not really to deliver information.

00:27:31.257 --> 00:27:36.917
So, yeah, it almost made me laugh. It made me cringe.

00:27:37.657 --> 00:27:42.797
But you can definitely relate to the – I mean, that's the thing about the morning show.

00:27:43.177 --> 00:27:46.417
Sometimes they're timely, sometimes they're not, but they seem to be trying

00:27:46.417 --> 00:27:49.057
to reflect the culture that's going on around us.

00:27:50.717 --> 00:27:56.217
Yeah. Sometimes I feel that a bit obvious, but maybe I'm wrong and maybe that is what's needed.

00:27:58.331 --> 00:28:02.571
Do you, like, sometimes just a bit like, oh, now you're doing the Bray Podcaster.

00:28:02.571 --> 00:28:05.471
Oh, now you're doing climate change. Okay, now we're doing AI.

00:28:08.111 --> 00:28:12.051
Do you know what I mean? Like, I just sort of feel, oh, tick, tick, tick.

00:28:13.211 --> 00:28:17.431
Yeah, but, I mean, that's okay. As long as they present it in a fashion that

00:28:17.431 --> 00:28:21.731
is entertaining and well done, you know, fine.

00:28:22.291 --> 00:28:25.971
I mean. Oh, look, now we're live streaming because the world's changed.

00:28:25.971 --> 00:28:28.731
Like maybe i'm

00:28:28.731 --> 00:28:31.591
too cynical maybe i spend maybe i spend too much

00:28:31.591 --> 00:28:34.431
time thinking and reading and writing about

00:28:34.431 --> 00:28:37.331
media to not be cynical

00:28:37.331 --> 00:28:39.991
um i don't know

00:28:39.991 --> 00:28:43.131
that you're cynical you might be a little jaded because of

00:28:43.131 --> 00:28:46.291
it because it's all that yeah yeah well

00:28:46.291 --> 00:28:49.291
but it's it's so much of your life and the way you look

00:28:49.291 --> 00:28:52.211
at at things i i'm no better because

00:28:52.211 --> 00:28:55.251
i look at tech through an apple lens and so and

00:28:55.251 --> 00:28:58.471
i fortunately i recognize that and

00:28:58.471 --> 00:29:01.371
i try not to be the apple fan boy any more

00:29:01.371 --> 00:29:04.691
than i feel like i i really need to be and you

00:29:04.691 --> 00:29:07.491
are very much a media reporter and that's the way you see the

00:29:07.491 --> 00:29:12.871
world and so your judgments are going to be a bit more but i think maybe a bit

00:29:12.871 --> 00:29:18.271
harsher but probably a little more accurate than the rest of us maybe i just

00:29:18.271 --> 00:29:23.511
guess i spent you know if i listen to seven podcasts a week about talking about

00:29:23.511 --> 00:29:26.291
the effects of AI on the media and then see it on the media show.

00:29:26.371 --> 00:29:27.431
I'm just like, oh, this is obvious.

00:29:27.591 --> 00:29:33.531
But probably normal people watching it are not feeling that in quite the same way.

00:29:34.351 --> 00:29:37.911
Do you know what we can talk about now to chill out a bit? And I love this.

00:29:38.991 --> 00:29:42.091
Okay. I think I know what's coming. You know what's coming. Yeah,

00:29:42.171 --> 00:29:44.011
you do. We're talking about Peanuts, Chuck.

00:29:45.351 --> 00:29:50.131
Snoopy and Charlie Brown are going to stay on Apple until 2030.

00:29:51.832 --> 00:29:56.092
I'm happy about this. You know I was a fan of Snoopy in space.

00:29:56.332 --> 00:30:00.752
You know I like watching the specials over the holidays because they were never

00:30:00.752 --> 00:30:03.452
really a thing here, and now I get to watch them.

00:30:04.532 --> 00:30:05.692
I'm here for it.

00:30:08.012 --> 00:30:12.832
I absolutely agree with everything you just said. I also think it's a brilliant

00:30:12.832 --> 00:30:16.572
business move on the part of Apple because it guarantees,

00:30:18.232 --> 00:30:21.632
if you really just get down to hold cold hard

00:30:21.632 --> 00:30:24.972
business it guarantees that there are going to be people a

00:30:24.972 --> 00:30:27.952
small segment but they're going to be people that just absolutely hang on to

00:30:27.952 --> 00:30:35.192
apple tv just for peanuts and i i think that's phenomenal and and that is in

00:30:35.192 --> 00:30:41.152
no way dismissing peanuts or dismissing that set of the audience but it's definitely

00:30:41.152 --> 00:30:43.792
a feel-good component to apple tv plus,

00:30:45.472 --> 00:30:49.652
totally they do make the specials uh

00:30:49.652 --> 00:30:52.732
free you don't need a tv plus subscription at certain

00:30:52.732 --> 00:30:55.532
times of the year because there was such a backlash that

00:30:55.532 --> 00:30:58.392
they would just because what were they on they were on pbs or something weren't

00:30:58.392 --> 00:31:04.112
they in the u.s uh cbs i believe so they used to be free to air basically didn't

00:31:04.112 --> 00:31:07.792
they and people got very upset at the idea this would no longer be the case

00:31:07.792 --> 00:31:14.012
so from october the 18th and 19th you can uh stream the halloween special for free.

00:31:14.612 --> 00:31:18.392
November the 15th and 16th, you can stream the Thanksgiving special for free.

00:31:18.532 --> 00:31:23.292
And December 13th, 14th, you can obviously stream the Christmas special for

00:31:23.292 --> 00:31:25.752
free, which I think is lovely.

00:31:26.392 --> 00:31:28.692
I'll be watching them nearer to the appropriate dates. Wait,

00:31:28.832 --> 00:31:29.612
which day is Thanksgiving?

00:31:31.352 --> 00:31:34.112
Oh, shoot. I don't know. Without a calendar in front of me.

00:31:35.052 --> 00:31:40.892
Chuck, you've got to get the turkey in. It's on a Thursday. It's on a Thursday. It's on a Thursday.

00:31:42.212 --> 00:31:47.832
So we will on that given Thursday, I will be enjoying the Thanksgiving special of Snoopy.

00:31:49.132 --> 00:31:52.952
I will at some point in the Christmas period enjoy the Christmas special.

00:31:53.112 --> 00:31:54.732
I did it last year and it was most enjoyable.

00:31:55.292 --> 00:31:59.152
The Halloween one is great fun as well, isn't it? You know, fair play.

00:31:59.152 --> 00:32:02.852
But I guess I need to be a bit, apart from discussing my love for Snoopy and

00:32:02.852 --> 00:32:09.252
Charlie Brown, I should probably pick up on your more serious point about the business sense of it.

00:32:11.152 --> 00:32:16.952
Because you just have to be right. First of all, Apple doesn't sign extensions

00:32:16.952 --> 00:32:22.512
to multi-year deals unless it's making money from it some way. Doesn't happen.

00:32:23.812 --> 00:32:26.672
Secondly therefore people are obviously locked

00:32:26.672 --> 00:32:29.632
in to apple tv plus to some

00:32:29.632 --> 00:32:32.412
extent because they enjoy having access to both

00:32:32.412 --> 00:32:36.172
the classics uh peanuts films and

00:32:36.172 --> 00:32:39.752
the new characters that are developing the interesting thing and we've talked

00:32:39.752 --> 00:32:45.532
about this before but it always bears repeating is that this is basically the

00:32:45.532 --> 00:32:52.692
only non-original ip that is part of apple tv plus and it has just stayed there

00:32:52.692 --> 00:32:55.252
basically from the start. And that's really interesting to me.

00:32:57.512 --> 00:33:01.912
Charlotte, I'm not sure if anyone else had picked up this property,

00:33:01.912 --> 00:33:06.972
if they have the same options to deliver the streaming content online,

00:33:08.342 --> 00:33:13.602
outside of the paid model? And this may be my ignorance because I've never really thought about it.

00:33:13.742 --> 00:33:19.182
But does Netflix or, well, I guess Peacock would be NBC, but does Netflix have

00:33:19.182 --> 00:33:21.962
the option if they had, let's say they had picked it up, to say,

00:33:22.062 --> 00:33:27.762
okay, for two days we're going to make Peanuts or one of the holiday specials free? I don't think so.

00:33:28.822 --> 00:33:33.182
As far as I'm aware, they have never done that. I don't know if that means technically they couldn't.

00:33:34.800 --> 00:33:38.800
I would think it would just be a challenge. But, you know, I wanted to point out.

00:33:39.040 --> 00:33:47.920
For example, sorry, in the sports space, DAZN, DAZN does show quite a lot for

00:33:47.920 --> 00:33:50.020
free, so long as you've just entered your email address.

00:33:50.220 --> 00:33:52.760
So, for example, a lot of the women's football that they have,

00:33:53.560 --> 00:33:57.260
you can watch for free on DAZN. You just have to have an account.

00:33:58.200 --> 00:34:02.840
So other streamers can deliver in that way. I've never known something like

00:34:02.840 --> 00:34:08.320
Netflix I don't know if Prime Video does it I've never known other places to

00:34:08.320 --> 00:34:15.100
do that but that doesn't mean again as I say they couldn't but it's a good question yeah and.

00:34:17.600 --> 00:34:26.340
I guess I just I look at it as such just one more thing to bring in to Apple TV plus to add value for,

00:34:26.920 --> 00:34:32.940
let's just say the entire family You know, because they have kids' shows, they have genre shows,

00:34:33.140 --> 00:34:40.140
they have mystery shows, they have the more sensitive socially conscious shows

00:34:40.140 --> 00:34:42.260
without being gratuitous about it.

00:34:44.460 --> 00:34:52.220
Again, do you really need, you know, 500,000 selections when you have some really

00:34:52.220 --> 00:34:55.820
great quality shows that you want to go through?

00:34:57.160 --> 00:35:00.100
Yeah i mean this is the the adol question we've

00:35:00.100 --> 00:35:03.720
asked it i think every episode of this show um and

00:35:03.720 --> 00:35:08.460
until we ever get viewing figures we won't really know anecdotally i often think

00:35:08.460 --> 00:35:13.160
people don't realize there's lots of stuff on tv plus over the six years or

00:35:13.160 --> 00:35:18.100
whatever it's been around i've not noticed that change we will see uh but yes

00:35:18.100 --> 00:35:20.560
lots of snoopy i guess also just to your business point,

00:35:21.621 --> 00:35:25.561
And part of what they want is you to sit down and watch the specials,

00:35:25.601 --> 00:35:27.321
be like, oh, Snoopy's fun.

00:35:28.461 --> 00:35:32.121
Let's watch Snoopy. Let's buy a TV Plus subscription so we can watch Snoopy

00:35:32.121 --> 00:35:34.721
in space. I guess that's also part of the plan, right?

00:35:35.441 --> 00:35:38.541
I would think so. I mean, it seems very obvious.

00:35:38.901 --> 00:35:43.321
And the other thing, the reason I ask about Netflix's ability to do something

00:35:43.321 --> 00:35:47.941
like that, I love the fact that they aren't making it like it was on broadcast

00:35:47.941 --> 00:35:51.201
TV where, you know, Wednesday night at 8 p.m.

00:35:51.381 --> 00:35:54.061
Eastern, you had to sit down and watch it if you wanted to see it.

00:35:54.561 --> 00:35:58.281
They're not only making it on demand, but they're making it on demand for a

00:35:58.281 --> 00:36:02.821
couple days. so that if you're on a plane traveling to grandma's house,

00:36:03.601 --> 00:36:09.001
you still have the second day to watch it. For free. You can watch it at any point.

00:36:09.661 --> 00:36:13.341
Right, right. Because you can watch it now. Yes, but for free.

00:36:13.641 --> 00:36:17.961
Yeah, that's absolutely right. When I fly over to you for Thanksgiving.

00:36:19.081 --> 00:36:26.621
Because you're going to make me a turkey, I can watch Snoopy for free on the flight to you. Right.

00:36:27.021 --> 00:36:30.641
And again, it's so well thought out.

00:36:30.741 --> 00:36:35.641
It's from a business standpoint as well as just a making our customers happy

00:36:35.641 --> 00:36:40.521
standpoint and protecting themselves from being attacked the way they originally

00:36:40.521 --> 00:36:43.421
were when they acquired the Peanuts IP.

00:36:43.641 --> 00:36:45.801
It was hilarious, but it was actually a thing.

00:36:46.381 --> 00:36:49.541
Yeah. Yeah. People feel strongly about this stuff.

00:36:50.481 --> 00:36:54.081
Well, people feel strongly about Snoopy, and I understand. So yeah,

00:36:54.181 --> 00:36:57.981
if you look in, I'm just looking now, you know, the Peanuts classics are all there.

00:36:58.141 --> 00:37:01.601
Charlie Brown's All-Star, you know, the classic episodes are all there.

00:37:02.441 --> 00:37:06.621
Plus the specials, et cetera, et cetera. Like...

00:37:07.380 --> 00:37:11.060
I don't think we spent much longer on this than I thought we would,

00:37:11.180 --> 00:37:18.660
but I don't think branding yourself as the home of Snoopy is a bad branding move, frankly.

00:37:19.060 --> 00:37:22.600
Like, it's kind of nice. Agreed. Agreed.

00:37:23.060 --> 00:37:27.960
Very, very warm, very approachable, very family oriented. You know,

00:37:28.100 --> 00:37:29.680
in conjunction. You think of Disney Plus.

00:37:30.400 --> 00:37:35.300
Yeah, well, and in conjunction with the whole concept of telling great stories.

00:37:35.940 --> 00:37:39.700
These were stories that were great when they were created. They continue to

00:37:39.700 --> 00:37:45.460
be great into the 21st century, and Apple and the audiences are recognizing that.

00:37:47.360 --> 00:37:51.380
Certainly that, but also, you know, when you think of Disney+,

00:37:51.380 --> 00:37:53.020
the first thing you think of is Mickey Mouse.

00:37:54.140 --> 00:37:57.280
Do you know what I mean? And, like, Apple has sort of got that,

00:37:57.440 --> 00:38:04.580
or could, if it ever marketed TV+, well, could do that with Snoopy and Charlie Brown.

00:38:04.580 --> 00:38:09.400
Anyway it's a nice happy thoughts leave it we should probably go and watch the

00:38:09.400 --> 00:38:13.400
uh halloween special now shouldn't we really that sounds great to me i like

00:38:13.400 --> 00:38:18.400
it i like it love it right where can people keep up with you once you've stopped doing that,

00:38:19.820 --> 00:38:25.100
uh you can find me at macvoices.com we have a lot of great tech talk over there

00:38:25.100 --> 00:38:30.600
um reviewing the the news reviewing products hopefully making you think a little

00:38:30.600 --> 00:38:34.360
bit about uh the tech as opposed to just knee-jerk reacting to it.

00:38:34.820 --> 00:38:37.760
And on all the socials, you can find me as at Chuck Joyner.

00:38:38.987 --> 00:38:42.247
Did I tell you about my new Apple toy? No.

00:38:43.187 --> 00:38:47.067
I've got some lovely AirPods Pro 3. Oh, nice.

00:38:48.567 --> 00:38:53.727
Yeah, I mean this sincerely. They're the best. I said this on my podcast with

00:38:53.727 --> 00:38:54.747
Kelly Gamont the other day.

00:38:55.327 --> 00:38:57.547
They're the best audio product Apple has ever made.

00:38:58.787 --> 00:39:03.147
No question. Wow. Okay, I've still got the two. They're fantastic.

00:39:04.407 --> 00:39:07.467
See, she's trying to help me spend money. Sorry. That's what's happening here.

00:39:08.567 --> 00:39:11.507
I don't know if the jump from two to three is that significant

00:39:11.507 --> 00:39:14.567
the jump from one to three is very significant oh i

00:39:14.567 --> 00:39:17.847
bet yeah if that's your comparison absolutely absolutely

00:39:17.847 --> 00:39:23.747
jump from what to do um i'm at the addition.net and actually i like henry across

00:39:23.747 --> 00:39:27.507
most of social media you can check out their subscription newsletter and you

00:39:27.507 --> 00:39:33.767
can now buy my latest book streaming wars it's out wherever you get books it's

00:39:33.767 --> 00:39:36.527
out in the uk and i think lots of european countries at the moment,

00:39:37.227 --> 00:39:40.347
American friends you're going to have to wait till the 28th of October to get

00:39:40.347 --> 00:39:44.947
your hands on it but please pre-order it'd be lovely if you pre-ordered it makes

00:39:44.947 --> 00:39:50.467
a huge difference so yeah that's Streaming Wars which is out now Chuck it's

00:39:50.467 --> 00:39:56.847
always a pleasure to talk TV with you we'll see you guys next time thanks for watching.

