WEBVTT

00:00:00.000 --> 00:00:09.520
Music.

00:00:10.292 --> 00:00:15.052
Hello, welcome to TV Plus Talk, where we discuss all things Apple TV Plus.

00:00:15.332 --> 00:00:18.452
I'm Charlotte Henry. He's Chuck Joyner. Hello.

00:00:19.112 --> 00:00:21.452
Hello, Charlotte. Good to see you, as always.

00:00:22.232 --> 00:00:25.652
A delight to see you. We've got a fun show today, actually.

00:00:25.952 --> 00:00:30.052
It's kind of like our last show, but actually builds on what we discuss.

00:00:30.172 --> 00:00:33.972
It's almost like we plan this stuff and actually, you know, work towards it, Chuck.

00:00:34.132 --> 00:00:37.572
Almost. It's almost professional, but don't tell anyone. Well,

00:00:37.872 --> 00:00:42.812
and there's also what Apple TV Plus actually does in the middle that can make

00:00:42.812 --> 00:00:45.052
it or break any plans we do have.

00:00:45.252 --> 00:00:48.432
So, yeah, but I like the idea that this time it worked.

00:00:49.132 --> 00:00:55.392
This time it kind of worked because last episode you recommended to me a thriller

00:00:55.392 --> 00:00:57.492
on TV Plus called Prime Target.

00:00:57.492 --> 00:01:01.812
And we were having a discussion that it kind of fell into the category of Apple

00:01:01.812 --> 00:01:06.772
TV Plus shows that are very good and well produced, but then kind of just disappear

00:01:06.772 --> 00:01:07.952
from the public conscious.

00:01:09.072 --> 00:01:13.892
And so dedicated as I am, I've started watching it. I've watched the first episode.

00:01:15.512 --> 00:01:18.912
I'm into it. Let's start with the headline. I'm into it. Like,

00:01:19.012 --> 00:01:21.552
I'm definitely going to be finishing the series, going to keep going. I like it.

00:01:22.072 --> 00:01:26.952
My only but is, I thought, the opening bits. There's some quite cliched bits, isn't there?

00:01:26.952 --> 00:01:31.952
You know, this is not a particular spoiler because, you know,

00:01:32.112 --> 00:01:36.932
the opening scene in the Arabic market and the explosion, which you can see

00:01:36.932 --> 00:01:39.432
coming a mile, the sort of,

00:01:40.052 --> 00:01:43.912
they put every Cambridge University cliche in there that they can.

00:01:44.912 --> 00:01:49.152
You know, the tortured central soul, all of that stuff.

00:01:49.452 --> 00:01:56.752
I think a lot, there was quite a lot of cliche in there, but I still enjoyed watching it.

00:01:56.952 --> 00:01:59.632
And I intend to keep watching it. Does that seem fair?

00:02:00.312 --> 00:02:06.292
That seems fair. I find it interesting because I would not have made those judgments.

00:02:06.532 --> 00:02:11.412
And I wonder if it's the fact that I'm an American viewer,

00:02:11.692 --> 00:02:17.392
you're a UK viewer, so I don't recognize maybe the, what did you say,

00:02:17.472 --> 00:02:21.792
the Cambridge bits as much or as obvious.

00:02:21.792 --> 00:02:27.692
Again, this is not a spoiler because, you know, the central characters at Cambridge

00:02:27.692 --> 00:02:31.132
University, but like the first time we see him and the first time we see Cambridge

00:02:31.132 --> 00:02:32.852
University, he's in a boat.

00:02:33.352 --> 00:02:37.212
I mean, come on.

00:02:37.672 --> 00:02:41.492
Okay, you know, I guess, I mean, I just feel, from my perspective,

00:02:41.632 --> 00:02:47.772
it just set the mood, but I'm not quite as aware of Cambridge as,

00:02:48.312 --> 00:02:51.512
I'm not sure what the right phrase is, Charlotte, so I don't,

00:02:51.612 --> 00:02:54.312
and no denigration here to Cambridge at all.

00:02:54.692 --> 00:02:57.932
That's not, but it just seems, yeah, okay, it's a Cambridge,

00:02:58.152 --> 00:03:00.292
and that's sort of what they do there. That's fine.

00:03:01.092 --> 00:03:06.552
Right. And of course, that is what you're getting at, is exactly the reason why they did it.

00:03:08.996 --> 00:03:14.096
Because for, you know, obviously many of the people watching TV plus will be in America.

00:03:14.236 --> 00:03:17.876
So to get that kind of Cambridge vibe to people that don't live here,

00:03:18.456 --> 00:03:23.196
obviously they went straight to like the boats and then into the sort of halls

00:03:23.196 --> 00:03:26.196
of residence and all the things we think about Cambridge university.

00:03:26.236 --> 00:03:28.876
And it's like, anyway, I thought it was good.

00:03:29.016 --> 00:03:31.876
It is good. I definitely want to finish it. And I like, I'm sort of into the

00:03:31.876 --> 00:03:36.936
premise. I put in my newsletter, it's nerds and action. So obviously that is going to work for me.

00:03:37.916 --> 00:03:43.276
As a two things coming together as a concept, like nerds and action TV, I'm in.

00:03:44.036 --> 00:03:47.396
But yeah, there was like the first scene. Did you not know what was going to

00:03:47.396 --> 00:03:49.136
happen within three seconds?

00:03:52.656 --> 00:03:59.356
No, it's interesting that you say that because I didn't. I didn't know exactly

00:03:59.356 --> 00:04:00.276
what was going to happen.

00:04:01.076 --> 00:04:07.116
And certainly, and what I can't remember is just how much they showed you in the first episode.

00:04:07.556 --> 00:04:10.576
And I'm staying very clear away from spoilers.

00:04:11.096 --> 00:04:15.716
Yeah, let's not do spoilers. Yeah, but – Because I want to watch it if nothing else.

00:04:15.736 --> 00:04:19.916
Yeah, I mean, did you tell me, did it become evident as to why that was important

00:04:19.916 --> 00:04:22.936
to the storyline in the very first episode or not?

00:04:23.036 --> 00:04:25.936
I don't recall. Okay, that's a fair point, sort of.

00:04:26.096 --> 00:04:28.876
We're getting hints of it in the first episode. You don't know everything.

00:04:28.876 --> 00:04:29.896
I don't know everything.

00:04:30.476 --> 00:04:35.196
We just get hints about it. I'm not even talking about that particularly.

00:04:35.196 --> 00:04:40.256
I'm talking about the fact that how many American action series start in an

00:04:40.256 --> 00:04:43.656
Arabic market and then something explodes.

00:04:44.396 --> 00:04:48.716
Like it happens a lot. Yeah, fair point. You know, the first people you see

00:04:48.716 --> 00:04:52.276
are a mom and a kid. Again, this is no spoilers. You see it within 10 seconds.

00:04:54.196 --> 00:04:58.956
That to me felt very obvious and unoriginal, but I think your point that it's

00:04:58.956 --> 00:05:00.736
leading to something else is well made.

00:05:01.536 --> 00:05:06.156
Yeah. And maybe that's why it didn't strike me as, you know,

00:05:06.236 --> 00:05:12.196
somewhat trite, because it does play a central role in what happens eventually.

00:05:12.976 --> 00:05:15.616
So we'll stop there. And that's absolutely fair enough. Yeah.

00:05:15.856 --> 00:05:18.656
Yeah. And I can see that it's getting towards that, but yeah.

00:05:19.136 --> 00:05:22.276
And then, as I say, the sort of first scene of Cambridge is,

00:05:22.436 --> 00:05:26.256
of course, on the water in a boat with light blue bows.

00:05:26.896 --> 00:05:29.076
Oars. Oh, goodness, I've offended.

00:05:29.756 --> 00:05:34.316
Light blue oars. Yes, the light blues. But I'm delighted to hear that,

00:05:34.476 --> 00:05:36.576
first of all, that it's hooked you.

00:05:36.716 --> 00:05:39.316
And so we will get to talk about it in depth later.

00:05:39.556 --> 00:05:44.456
But I also, you know, it sort of validates some of my feeling that there are

00:05:44.456 --> 00:05:47.476
so many of these shows that if you just give them, you know,

00:05:47.536 --> 00:05:50.596
an episode, maybe two, that they will hook you too.

00:05:51.016 --> 00:05:55.796
Even if you don't think they're necessarily in your area, give it a shot.

00:05:57.036 --> 00:06:01.196
There's a couple more things that I want to get at with you on the back of this.

00:06:01.636 --> 00:06:04.856
First of all, can we talk about the production quality? Sure.

00:06:05.999 --> 00:06:08.899
I mean, it's beautiful, isn't it? Absolutely. The way it's put together.

00:06:09.499 --> 00:06:13.379
Absolutely. And that continues through the series, and that's not a spoiler either.

00:06:13.659 --> 00:06:17.699
But they set the bar for quality, and they continue to deliver.

00:06:18.699 --> 00:06:21.939
I mean, the production values of it are so high.

00:06:22.819 --> 00:06:26.859
I'm not even talking about, you know, elaborating. I'm talking about in someone's

00:06:26.859 --> 00:06:30.939
house in Cambridge, in the halls of residence or whatever, in Cambridge, in the offices.

00:06:31.539 --> 00:06:36.159
Like, it is impeccably shot and put together, I thought. I thought it was stunning.

00:06:37.679 --> 00:06:42.359
And maybe that's why I didn't pick up on it exactly the way you did,

00:06:42.359 --> 00:06:46.059
because it did feel so much like you are right there.

00:06:46.799 --> 00:06:50.439
And I have no idea whether it was – I don't know if we shot on location or not,

00:06:50.539 --> 00:06:55.319
but it definitely gives you the feeling of, okay, this is what it's like there.

00:06:55.839 --> 00:07:01.319
And it's what you would expect it to be like there, or at least what has become

00:07:01.319 --> 00:07:03.579
popularized as being at Cambridge.

00:07:04.279 --> 00:07:08.899
It's a very good point about being shot on location. And I would be interested

00:07:08.899 --> 00:07:15.519
to know that because you'll not be sure that I did not attend Cambridge University.

00:07:15.919 --> 00:07:21.179
And so I don't have the sort of in-depth knowledge of what it looks like and so on.

00:07:21.459 --> 00:07:26.259
But obviously some bits are filmed to give you enough that it feels like you're

00:07:26.259 --> 00:07:28.479
there. I don't know if every scene was shot in that.

00:07:29.259 --> 00:07:32.359
Obviously there are enough of the quads and the things. oh yeah

00:07:32.359 --> 00:07:35.279
the other cliches we had the thing with the grass which is

00:07:35.279 --> 00:07:38.359
a real thing at both oxford and cambridge that is

00:07:38.359 --> 00:07:43.819
a very real thing you're not allowed to walk on the grass um we learned very

00:07:43.819 --> 00:07:47.559
early on that the central character's mother is no longer there and we got that

00:07:47.559 --> 00:07:52.339
that was my other cliche the sort of i assume father going to him she'd be so

00:07:52.339 --> 00:07:55.579
proud of you like how many series do we see that in.

00:07:56.907 --> 00:08:01.087
That kind of thing. I'm being picky though, because it is a good series.

00:08:01.227 --> 00:08:03.527
I can see the show is going to get good. And I am in.

00:08:04.167 --> 00:08:08.067
Yeah. And again, it's interesting to hear your perspective on it,

00:08:08.087 --> 00:08:12.927
because I think you're, you are more of a critical watcher, not as in being

00:08:12.927 --> 00:08:15.947
harsh, but just in picking up some of those things.

00:08:16.487 --> 00:08:18.867
I'm a little bit more there for the story.

00:08:19.607 --> 00:08:23.807
And, you know, and yeah, I'm a pain in the butt. Yeah. No, I didn't say that now.

00:08:25.907 --> 00:08:32.567
But you know that okay certain things have to be set up in any series to you

00:08:32.567 --> 00:08:38.387
know to then continue through and if they're smart if the if the producers and

00:08:38.387 --> 00:08:42.367
the directors and the actors are smart they load a lot of that stuff up in front

00:08:42.367 --> 00:08:44.867
so that you you there's payoff later,

00:08:45.827 --> 00:08:49.547
i'll tell you what i think it is actually i think so much

00:08:49.547 --> 00:08:52.467
of it is smart and is clearly going to be really

00:08:52.467 --> 00:08:55.447
smart that the little things that clanged really

00:08:55.447 --> 00:08:59.027
clanged for me does that make sense yeah yeah

00:08:59.027 --> 00:09:02.527
that's that's an interesting point and i've

00:09:02.527 --> 00:09:05.527
yeah i've got to think about that given that you haven't seen the rest of the

00:09:05.527 --> 00:09:10.407
series yeah and i i'm i am looking forward to finding out what happens in the

00:09:10.407 --> 00:09:16.007
relationships and our central character and and so on yeah it's uh it's good

00:09:16.007 --> 00:09:21.827
i'm pleased you uh recommended it and flagged it up because i think i'm gonna enjoy it as it goes on um.

00:09:22.807 --> 00:09:27.087
I tell you what, before you do, I just want to say that you're about the fourth

00:09:27.087 --> 00:09:31.227
person who has had this reaction that has contacted me and said,

00:09:31.407 --> 00:09:37.907
I skipped over this, I didn't know about it, or I overlooked it, and now I'm into it.

00:09:38.087 --> 00:09:46.467
And so it validates my thinking on what makes, at least for part of the audience, a really good series.

00:09:47.067 --> 00:09:51.187
So I appreciate everyone who has contacted me and let me know.

00:09:52.027 --> 00:09:56.267
Yeah, and also it validates every discussion we've had on this show.

00:09:56.407 --> 00:09:59.667
Please go back and listen to them so we don't have to repeat ourselves on how

00:09:59.667 --> 00:10:03.047
bad Apple is at marketing some of these shows, that it clearly puts a lot of

00:10:03.047 --> 00:10:06.307
money into and are, as we say, impeccably produced.

00:10:06.407 --> 00:10:09.967
This is a stunningly shot show, and it could easily have disappeared.

00:10:10.307 --> 00:10:16.027
The other point I wanted to raise with you is about TV Plus shows set in England.

00:10:16.887 --> 00:10:20.927
We've had Slow Horses, which has been a huge hit, is brilliant.

00:10:20.927 --> 00:10:23.867
Again brilliantly shot and put together huge fan

00:10:23.867 --> 00:10:28.367
of it and now prime target to

00:10:28.367 --> 00:10:32.187
me the uk-based shows have

00:10:32.187 --> 00:10:39.267
a very distinct vibe to them what do you think to that am i getting am i looking

00:10:39.267 --> 00:10:43.287
too much into it am i taking it too personally um i know i don't think you're

00:10:43.287 --> 00:10:49.087
taking it personally i might throw out ted lasso is also uk-based and the vibe is very different.

00:10:50.607 --> 00:10:53.007
Because the central character is American.

00:10:55.179 --> 00:10:58.119
Um, well, it's also a comedy.

00:10:58.359 --> 00:11:02.979
And so that is a comedy, unlike prime target and slow horses.

00:11:03.179 --> 00:11:11.599
Yeah. Yes. So I don't, I mean, the, I guess the only vibe I get is that yes, there it's set in the UK.

00:11:11.879 --> 00:11:19.059
And so there are UK things that you obviously don't have if it's set in New York or Los Angeles.

00:11:21.319 --> 00:11:24.139
But other than the fact that they're just really high

00:11:24.139 --> 00:11:27.279
quality shows and the cinematography is

00:11:27.279 --> 00:11:32.259
great everything about both of those series that we're talking about are fantastic

00:11:32.259 --> 00:11:39.339
so I do not know if they come from the same studio I think they tend to have

00:11:39.339 --> 00:11:46.119
a grittier feel to them when Apple TV Plus has these shows from the UK I think,

00:11:47.559 --> 00:11:51.299
um think of the vibe of slow horses in particular think

00:11:51.299 --> 00:11:54.239
of the opening you know it's quite those production courts

00:11:54.239 --> 00:11:57.759
it's quite dark bits of prime target

00:11:57.759 --> 00:12:01.139
and you know it's which is accurate because that's you know the university is

00:12:01.139 --> 00:12:07.359
kind of quite dark and cloistered and old uh those the the uk shows seem to

00:12:07.359 --> 00:12:12.759
have that vibe i get the impression i would agree because i'm trying to trying

00:12:12.759 --> 00:12:16.099
to think of what an American show would be that's like that.

00:12:18.319 --> 00:12:22.319
They're all quite bright. You know, shrinking, think of shrinking.

00:12:22.959 --> 00:12:28.959
That's a very bright, often dark topic, but it's a bright series.

00:12:30.299 --> 00:12:33.999
That's very true. And I do think that they're,

00:12:34.159 --> 00:12:39.679
boy, I'm going to get in trouble for this, but I feel like that American television

00:12:39.679 --> 00:12:43.939
right now, with some notable exceptions, seems to be a little bit,

00:12:44.059 --> 00:12:47.779
you used the word bright, I'll use the word light.

00:12:48.859 --> 00:12:54.999
There's a little bit too much humor, there's a little bit too much sarcasm for my taste.

00:12:55.299 --> 00:12:59.979
And I do tend to gravitate toward things like slow horses and like Prime Target

00:12:59.979 --> 00:13:02.959
that maybe take themselves a little more seriously.

00:13:05.270 --> 00:13:09.510
Does that make sense? Very interesting. Yeah, it does make sense.

00:13:10.330 --> 00:13:14.790
I'm just always fascinated. I also think it's like the American influence of

00:13:14.790 --> 00:13:17.950
how people in the US, particularly in California and Hollywood,

00:13:18.410 --> 00:13:21.890
kind of think of us in the UK, which I'm looking out the window.

00:13:22.110 --> 00:13:23.490
It's kind of nice and bright today.

00:13:24.050 --> 00:13:28.510
Hopefully it will continue in that vein. But we do occasionally get some sun

00:13:28.510 --> 00:13:30.690
and not grey days. But it's quite funny.

00:13:30.850 --> 00:13:34.530
It really strikes me when I watch shows like Slow Horses and now Prime Target,

00:13:34.530 --> 00:13:36.770
at the way they are set up.

00:13:36.910 --> 00:13:42.110
Well, and I'm sure you have certain thoughts about how America is portrayed,

00:13:42.110 --> 00:13:46.230
you know, in Los Angeles and Hollywood.

00:13:46.650 --> 00:13:54.690
And, you know, listen, I think in some ways both are deserved because they live up to it.

00:13:54.850 --> 00:13:57.690
You know, they live up to those. I don't know what you mean.

00:14:01.410 --> 00:14:04.250
I think we better stop there or we're going to get too many emails.

00:14:04.530 --> 00:14:13.770
Always sunny in london yes uh i've never moaned to you about being cold or wet

00:14:13.770 --> 00:14:18.970
or gray it's never happened chuck it's always beautiful and bright here absolutely

00:14:18.970 --> 00:14:20.890
everything is wonderful in the uk.

00:14:24.970 --> 00:14:28.910
So what else have you been up to we have a commitment to honesty to our audience,

00:14:31.090 --> 00:14:33.910
with that in mind now this is a story as you

00:14:33.910 --> 00:14:36.890
know that is kind of right in

00:14:36.890 --> 00:14:40.250
my I was going to say wheelhouse but that's too outrageous when

00:14:40.250 --> 00:14:43.110
you know what we're coming to discuss which is

00:14:43.110 --> 00:14:51.850
Apple's apparent interest in the rights to show Formula One on TV Plus now this

00:14:51.850 --> 00:14:55.490
is I write a lot about sports rights and streaming it's a huge part of the book

00:14:55.490 --> 00:15:01.390
that I have coming out in October there's the whole bit on sports and streaming. It's a huge deal.

00:15:03.110 --> 00:15:08.130
But Apple has generally done a couple of things with sports that we've touched on before.

00:15:08.890 --> 00:15:15.250
They've made anything they have, they made it global. So it's MLS season pass.

00:15:16.010 --> 00:15:21.910
It has MLS for 10 years around the world. If you want to watch that football

00:15:21.910 --> 00:15:24.030
tournament, soccer tournament, anywhere you are,

00:15:25.517 --> 00:15:29.157
You have to watch it through Apple TV Plus and buy the extra thing.

00:15:30.357 --> 00:15:35.437
Friday Night Baseball, which you don't have to pay extra for, that is also global.

00:15:37.937 --> 00:15:40.097
My understanding is that the

00:15:40.097 --> 00:15:45.397
F1 is not going to be global. It's just going to be in the US, I think.

00:15:46.017 --> 00:15:48.397
So that's another shift from Apple, isn't it?

00:15:50.377 --> 00:15:53.957
And i don't know if this would be apple sent apple

00:15:53.957 --> 00:15:57.137
dictated or whether it's the the ruling bodies

00:15:57.137 --> 00:16:02.257
of that sport or the i'm not i i've confessed i am woefully ignorant of how

00:16:02.257 --> 00:16:07.437
formula one is organized so i don't know yeah it's not my particular vibe either

00:16:07.437 --> 00:16:12.437
of all the sports i watch formula one is quite down the list yeah i don't know

00:16:12.437 --> 00:16:16.177
if like in the u.s with with our football teams,

00:16:16.977 --> 00:16:20.657
American football, you know, if there are the different clubs,

00:16:20.657 --> 00:16:27.317
I would think in Formula One, there would be the racing teams would probably

00:16:27.317 --> 00:16:31.277
have some say over some things as to who races in which race.

00:16:31.637 --> 00:16:36.817
So again, I'm way outside my depth here. Well, it's two drivers per race, isn't it?

00:16:38.039 --> 00:16:41.239
From each team yeah but

00:16:41.239 --> 00:16:44.879
they but i would think that i mean there's there's

00:16:44.879 --> 00:16:47.699
ferrari team there you know the different teams i don't know

00:16:47.699 --> 00:16:50.659
how that's organized in relation to the same

00:16:50.659 --> 00:16:54.179
team with the same two drivers in every race assuming they're

00:16:54.179 --> 00:17:00.619
fit and well yeah but i you know so this may be something that was was offered

00:17:00.619 --> 00:17:06.299
to apple and apple took it um i have to think it's not lot of coincidence after

00:17:06.299 --> 00:17:10.979
F1 the movie because they had to have a lot of cooperation from Formula One.

00:17:11.379 --> 00:17:16.839
And as a result, maybe that's how the interest started.

00:17:17.019 --> 00:17:19.819
And this is pure speculation, but it would seem to make a lot of sense.

00:17:20.759 --> 00:17:27.019
And the sport itself has to be really pleased with the success of F1 the movie

00:17:27.019 --> 00:17:29.559
because it's drawn a great deal of attention to them.

00:17:30.399 --> 00:17:34.499
Yeah. In the same way, it has to be pleased with the success of Drive to Survive on Netflix.

00:17:35.559 --> 00:17:40.119
I mean I won't get too diverting but basically the last time I ever watched

00:17:40.119 --> 00:17:46.359
Formula 1 was, it was in the midst of the pandemic so it might be 2020 or you know end of 2020,

00:17:46.859 --> 00:17:50.499
maybe whatever it was the

00:17:50.499 --> 00:17:53.479
end of the season in which there was the bust up between

00:17:53.479 --> 00:17:56.519
Lewis Hamilton and Max Verstappen and Lewis Hamilton

00:17:56.519 --> 00:18:01.279
basically felt he'd been cheated out of the title by one decision and there

00:18:01.279 --> 00:18:03.739
was a conspiracy theory at the time and I suggest it was the only conspiracy

00:18:03.739 --> 00:18:10.159
theory that this kind of crazy ending to the controversial ending to the season

00:18:10.159 --> 00:18:15.619
had been done knowing that people would want to watch drives to survive on the back of it.

00:18:18.159 --> 00:18:25.159
So my point being these shows these adjacent bits of content if you like have

00:18:25.159 --> 00:18:30.339
attracted people to the sport you're you know you're absolutely right uh that

00:18:30.339 --> 00:18:31.799
they must be pleased with formula one,

00:18:32.719 --> 00:18:35.339
As I understand it, basically, with these rights,

00:18:36.179 --> 00:18:38.479
Apple has just blown ESPN out of the water.

00:18:41.316 --> 00:18:45.116
Which tells us something about the direction of where things are going as well.

00:18:45.476 --> 00:18:48.756
The ESPN basically didn't bother to bid once a new Apple wanted.

00:18:48.956 --> 00:18:51.916
And Apple is now the sole bidder for these rights.

00:18:53.896 --> 00:18:59.416
I'm not sure if I were involved in the F1 negotiations from the F1 side,

00:18:59.656 --> 00:19:07.076
I'm not sure that I would be very happy about ESPN just pulling up stakes and leaving. Sure.

00:19:08.136 --> 00:19:12.176
For quite a few reasons. Yeah, I mean, if I slant it one way,

00:19:12.356 --> 00:19:15.616
it's, oh, you weren't interested enough in this, and as soon as we got somebody

00:19:15.616 --> 00:19:18.856
else bidding, you know, you just surrendered?

00:19:19.216 --> 00:19:22.916
Or did you, because you thought that we're the big dog in town,

00:19:23.136 --> 00:19:27.136
and, you know, so you're like a spoiled little child and, you know, leaving?

00:19:28.316 --> 00:19:30.796
You know, you can take it a lot of different ways.

00:19:32.116 --> 00:19:37.496
But at the end of the day, I don't, I feel like ESPN, and again,

00:19:37.516 --> 00:19:40.556
I'm sure this is going to insult some people. I feel like ESPN,

00:19:40.656 --> 00:19:46.676
though, is losing its grip a little bit on being the place for sports.

00:19:47.576 --> 00:19:54.516
Oh, listen, we could do a whole separate podcast with me on sports streaming and sports output.

00:19:54.796 --> 00:19:57.556
And there was a huge thing that was a big American story, wasn't there,

00:19:57.596 --> 00:20:01.576
about TNT losing rights to the basketball, to the NBA.

00:20:02.036 --> 00:20:06.096
There's all sorts of things. But just on this specific deal,

00:20:06.396 --> 00:20:10.496
because I think your point about ESPN is kind of well made anyway,

00:20:10.676 --> 00:20:14.476
but I think it's fascinating that this is what Apple wanted to get into.

00:20:15.696 --> 00:20:18.836
And it can't have been a coincidence about the timing.

00:20:19.076 --> 00:20:22.636
You and I both know these decisions are not made overnight. You don't throw

00:20:22.636 --> 00:20:28.976
millions of pounds on the table to bid for a global sport because you suddenly

00:20:28.976 --> 00:20:30.356
realize the film's doing well.

00:20:30.496 --> 00:20:33.976
That's not how this works. The film didn't pop up overnight.

00:20:34.216 --> 00:20:37.216
That's not how this works. But...

00:20:37.967 --> 00:20:43.687
Do I believe they suddenly saw the possibility of these two things colliding?

00:20:44.067 --> 00:20:45.787
I think you have to say yes.

00:20:46.307 --> 00:20:52.767
We talked last time out about the success of the film. It's only got more successful since we spoke.

00:20:53.267 --> 00:20:57.247
There's hundreds of millions of dollars being generated at the box office by this film.

00:20:59.567 --> 00:21:03.607
Apple has decided to get into this game. I find that really fascinating.

00:21:03.607 --> 00:21:06.767
I do think the two are running in parallel with each other.

00:21:07.627 --> 00:21:15.227
I agree. I agree. I think the last number I saw officially announced was a global

00:21:15.227 --> 00:21:21.647
box office of over 540 million, which not too shabby.

00:21:21.647 --> 00:21:30.007
Well, it was 300 million a month, sort of a month before we recorded this show in early July.

00:21:30.667 --> 00:21:36.047
So, yeah. And again, if I remember or am remembering correctly,

00:21:36.067 --> 00:21:42.347
they're going to re-release it back into the IMAX theaters sometime in August. Oh, interesting.

00:21:42.707 --> 00:21:45.007
So that could push the numbers up even more.

00:21:45.767 --> 00:21:49.847
Bottom line, I think you're right. I think that this was maybe a relationship

00:21:49.847 --> 00:21:55.447
that started to be established when they were working the movie and both sides

00:21:55.447 --> 00:21:59.867
maybe came to see each other as being able to do things mutually beneficial.

00:22:00.767 --> 00:22:02.267
But I'm with you.

00:22:03.527 --> 00:22:09.107
Sorry, go ahead. No, I was just going to say, of course, you made the film.

00:22:09.347 --> 00:22:13.667
You can always not put the bid in, even if you've planned to, if it doesn't work.

00:22:14.147 --> 00:22:15.687
But if you have the plan to put

00:22:15.687 --> 00:22:20.227
the bid in, you can do those things in parallel to each other, as I say.

00:22:20.807 --> 00:22:25.367
Go on, you were saying. Yeah. Well, you sort of went where I was going,

00:22:25.547 --> 00:22:29.967
thinking that this would seem like a natural thing, that if one hits,

00:22:30.207 --> 00:22:35.367
then you follow it up with the, if the drama hits, you follow it up with the real thing.

00:22:35.647 --> 00:22:37.607
Because now suddenly people are interested.

00:22:39.659 --> 00:22:44.099
Do we think Apple's going to do more sport? I always try and nudge you back

00:22:44.099 --> 00:22:46.039
to this subject because it's one I'm obsessed with.

00:22:47.419 --> 00:22:51.179
But, I mean, it's getting more and more interested. Like F1,

00:22:51.259 --> 00:22:53.419
that is a big sport to be getting involved in.

00:22:55.659 --> 00:23:04.519
Think about, Shola, think about the discussions we had when they were courting, well, in the U.S.

00:23:04.599 --> 00:23:06.799
Soccer, on your side of the pond, football.

00:23:07.439 --> 00:23:12.899
And how we weren't sure about that and how there were so many possibilities,

00:23:12.899 --> 00:23:15.219
but was it really a good fit?

00:23:15.899 --> 00:23:19.739
I sort of think what we're seeing here with Apple is what they do on almost

00:23:19.739 --> 00:23:22.299
everything is that they play that long game.

00:23:22.839 --> 00:23:27.159
And just this week, and I'm not going to take us down a rabbit hole,

00:23:27.399 --> 00:23:35.779
I promise, but Tim Cook in a discussion about AI has said that Apple is seldom first.

00:23:36.899 --> 00:23:39.139
And I feel like that might be the excuse.

00:23:40.719 --> 00:23:44.419
Well, you can call it an excuse or you can call it a philosophy,

00:23:44.419 --> 00:23:46.499
you know, that they stick to.

00:23:46.679 --> 00:23:52.019
I think in that instance, it is a beautiful bit of spin by Tim Cook.

00:23:52.519 --> 00:23:58.779
But the essence of what you're saying is 100% true.

00:23:59.019 --> 00:24:02.059
They weren't the first company to make an MP3 player. They weren't the first

00:24:02.059 --> 00:24:03.059
company to make a smartphone.

00:24:03.339 --> 00:24:05.699
They weren't the first company to make PCs.

00:24:06.439 --> 00:24:09.699
They just did it better each time. Yeah, they weren't the first company to make a tablet.

00:24:11.379 --> 00:24:16.799
But they just did it better. They did it better. And so I feel like now those

00:24:16.799 --> 00:24:18.319
are product categories.

00:24:18.559 --> 00:24:26.299
Here we're talking about a category of content for their TV streaming service.

00:24:26.739 --> 00:24:32.799
But, yeah, okay, so they've had some success with football slash soccer.

00:24:33.359 --> 00:24:37.099
They've had some success now, or it appears, well, that's not fair.

00:24:37.279 --> 00:24:40.919
We will see what kind of success they have with F1. They have had some success

00:24:40.919 --> 00:24:44.619
with baseball in the way they've approached it.

00:24:44.779 --> 00:24:49.099
So is this just more of the Apple modus operandi that, yeah,

00:24:49.119 --> 00:24:51.279
we're just going to nibble away at it. We're going to play with it.

00:24:51.399 --> 00:24:55.559
We're going to make the deals where we can get them and get people interested

00:24:55.559 --> 00:24:58.539
in our streaming platform as a place to deliver sports.

00:24:59.474 --> 00:25:05.454
I mean, it did take a swing at baseball quite early, which I was surprised about at the time.

00:25:07.334 --> 00:25:14.074
Just on the MLS, it is back. There's games from Sunday the 10th of August again.

00:25:14.774 --> 00:25:18.774
And it has now become relevant to my life, Chuck. I've always dismissed it,

00:25:18.894 --> 00:25:21.854
haven't I, and refused to buy the season pass and not really engaged.

00:25:22.994 --> 00:25:28.054
But now my favourite footballer is heading to Los Angeles FC.

00:25:29.474 --> 00:25:32.074
And I think I might have to watch him because I miss him already.

00:25:33.454 --> 00:25:36.794
So how do you feel about that, Charlotte? That's a serious question.

00:25:37.534 --> 00:25:41.334
How do I feel about what aspect of it? How do I feel about Sonja Min leaving Spurs?

00:25:41.934 --> 00:25:46.474
Heartbroken, but it's the right time. How do I feel about him going to LA?

00:25:46.474 --> 00:25:47.774
I think it's a great decision.

00:25:48.754 --> 00:25:53.094
Lovely life in Los Angeles. There's a huge Korean community there, which will be great.

00:25:54.914 --> 00:25:58.934
I don't know if I can bring myself to watch the MLS, though.

00:25:59.854 --> 00:26:04.954
Well, that was the question I was really asking, is will this cause you,

00:26:05.054 --> 00:26:08.414
because you have a favorite player who has gone there now,

00:26:08.634 --> 00:26:15.414
will that cause you to pay more attention to it as opposed to just saying, oh, he's gone?

00:26:15.834 --> 00:26:17.754
No, the serious answer is yes.

00:26:19.243 --> 00:26:23.763
Um, but I don't, yeah, I'll be interested to see how it plays out.

00:26:23.903 --> 00:26:26.603
I'd be able to see because there's some games I'm sure I've been able to see

00:26:26.603 --> 00:26:29.543
for free. So I would be interested in that.

00:26:29.683 --> 00:26:31.963
Yes. I don't know if I'll splash out for a season pass.

00:26:32.363 --> 00:26:34.903
If nothing else, the time zone changes don't really suit.

00:26:35.543 --> 00:26:43.023
But, uh, yeah, I think it's, it is the type of move that would make me interested.

00:26:43.143 --> 00:26:46.503
It is of course, you know, Lionel Messi, the biggest superstar in football.

00:26:48.043 --> 00:26:54.663
They brought him to the MLS and I'm sure it attracted people to watch that league

00:26:54.663 --> 00:26:59.163
Son Heung-min will be the same with Korea in North London.

00:27:00.803 --> 00:27:07.603
Where the supporters of Tottenham like me worship him so that's going to be

00:27:07.603 --> 00:27:14.903
really interesting to watch as a development from our perspective from an Apple perspective,

00:27:15.943 --> 00:27:22.443
you know see whether we suddenly see a surge of subscriptions in Seoul or something

00:27:22.443 --> 00:27:24.603
will be very interesting to see

00:27:24.603 --> 00:27:32.623
I can't I can't overstate how much of a superstar human song is in Korea.

00:27:35.263 --> 00:27:41.983
For you know when I go to games in London you just see a huge vast swathes of

00:27:41.983 --> 00:27:45.983
Korean fans coming to the games which is wonderful i hope i'm a bit sad i hope

00:27:45.983 --> 00:27:49.463
they continue um but uh it's hard to,

00:27:49.943 --> 00:27:53.603
it's going to be very significant i think for the league in that respect as well,

00:27:54.203 --> 00:27:59.203
uh never mind me begrudgingly buying a subscription finally buying a subscription,

00:28:01.183 --> 00:28:05.103
but charlotte i have to warn you now he's going to la so it's going to kind

00:28:05.103 --> 00:28:09.943
of be light and bright and all that so just be prepared lovely yeah well i think

00:28:09.943 --> 00:28:13.103
that's part of the reason he is going to LA from North London,

00:28:14.968 --> 00:28:17.688
I think that's quite a good reason to make the move, if nothing else.

00:28:19.268 --> 00:28:20.708
Do you want to go to New England?

00:28:20.968 --> 00:28:23.268
No, I'm all right. I'll go to Hollywood.

00:28:25.708 --> 00:28:30.928
So when are you going to make the move to LA? No, I don't think I could do it.

00:28:31.088 --> 00:28:32.628
It's a long way from home, Chuck.

00:28:33.548 --> 00:28:36.428
Okay. Yeah, I understand. I know that someone reports on entertainment should

00:28:36.428 --> 00:28:39.788
at least spend some time there, but that is a long way. That is a long journey.

00:28:41.348 --> 00:28:46.288
Yeah. Maybe we'll compromise on New York. We'll be in the same time zone then, you and I.

00:28:46.888 --> 00:28:49.768
Yeah, that would make scheduling some of these recordings easier,

00:28:49.768 --> 00:28:53.268
no question about that. Well, there you go. For you, I'll do it.

00:28:54.428 --> 00:28:57.048
Talking of scheduling, there's a little bit coming out.

00:28:58.808 --> 00:29:04.008
You are interested in Chief of War, I believe. I am. You're on Jason Momoa.

00:29:04.568 --> 00:29:09.608
I am. The first two episodes have dropped, and I have not watched either one

00:29:09.608 --> 00:29:12.648
yet because I have so many things.

00:29:12.788 --> 00:29:15.588
But you know what, Charlotte? Again, I'm going to divert a little bit because

00:29:15.588 --> 00:29:19.548
this is the point I wanted to make, and I'm curious to see if you follow it at all.

00:29:20.568 --> 00:29:25.928
I'm finding more and more of my TV viewing time taken up by Apple TV.

00:29:27.528 --> 00:29:32.668
Yeah, you often say this. Well, look, Chief of War is out now.

00:29:32.828 --> 00:29:34.408
Slow Horses is coming out next.

00:29:34.808 --> 00:29:37.228
Foundation is dropping episodes as we speak.

00:29:38.208 --> 00:29:41.388
Yep. Oh, Invasion Season 3 is coming out.

00:29:43.468 --> 00:29:48.548
And I know there are at least two or three other shows in the wings that have

00:29:48.548 --> 00:29:53.168
caught my attention just enough to say, I'll give an episode or two a try.

00:29:54.389 --> 00:29:59.649
Oh, there is no doubt that there is a lot to watch on that platform that is

00:29:59.649 --> 00:30:00.869
appealing to me. Absolutely.

00:30:01.289 --> 00:30:07.209
You and I don't particularly like the same shows, but absolutely, I agree with you.

00:30:07.489 --> 00:30:12.949
I'm just on the Apple TV Plus PR page, actually, and we finally have Ted Lasso

00:30:12.949 --> 00:30:15.309
Season 4 branded as coming soon.

00:30:16.889 --> 00:30:22.529
And you've seen the scenes, I'm sure, so have I, of them shooting Season 4.

00:30:23.309 --> 00:30:29.149
Yes. Yeah, yeah. I think we are going to have to dedicate quite a bit of time to that, Chuck.

00:30:30.129 --> 00:30:34.289
And, you know, maybe as we wrap up the conversation here, I think it's just

00:30:34.289 --> 00:30:39.269
important for folks to take a good hard look at it and realize the value you're

00:30:39.269 --> 00:30:44.509
getting out of Apple TV+. And if it sounds like I'm promoting it, okay, I am promoting it.

00:30:45.709 --> 00:30:48.789
Neither Charlotte or I get any kickback. Unfortunately, they haven't called

00:30:48.789 --> 00:30:51.829
us yet. They're welcome to. Yeah, absolutely.

00:30:52.929 --> 00:30:56.909
Yeah, we'll put our numbers in the show notes for you.

00:30:57.289 --> 00:31:03.189
But when I compare that to the amount of value I'm seeing out of some other

00:31:03.189 --> 00:31:09.689
streaming services, as measured by how many shows that I watch from those or

00:31:09.689 --> 00:31:11.929
am interested and I know are coming out.

00:31:13.309 --> 00:31:17.709
Apple TV Plus keeps rising to the top, if not topping everybody else.

00:31:17.709 --> 00:31:22.149
Well, I think they do do stuff that appeals to you because they've really made

00:31:22.149 --> 00:31:27.569
a kind of strong play in the sci-fi space, which I know works for you.

00:31:28.009 --> 00:31:31.089
So I think that's probably why it's pushing towards you.

00:31:31.489 --> 00:31:36.269
I should also add, not that just over a month after we're recording this,

00:31:36.369 --> 00:31:40.769
we've got The Morning Show season four coming out, which also is another big hit.

00:31:41.769 --> 00:31:46.929
I got quite fed up with it. Season two, I did not like at all, as you know.

00:31:47.829 --> 00:31:52.549
The COVID season. Right. See, it was season two or season three, the COVID season.

00:31:53.349 --> 00:31:58.749
Season two, I believe. I think it was season two. So season three, uh,

00:31:59.682 --> 00:32:03.042
Was a bit better if you accept they're just making fun of Elon Musk.

00:32:03.702 --> 00:32:06.902
So I'm very intrigued to see what they do in season four. I'll certainly be

00:32:06.902 --> 00:32:08.662
watching that. That's the 17th of September.

00:32:09.802 --> 00:32:14.282
So, yeah, once again, a steady flow of stuff coming out even over the summer.

00:32:14.422 --> 00:32:19.902
So Chief of War was out just a few days ago, as was at the other end of the

00:32:19.902 --> 00:32:23.342
scale, Stillwater season four, the children's cartoon, which is rather sweet.

00:32:24.942 --> 00:32:28.602
Platonic season two is out today, the day we're recording this. um

00:32:28.602 --> 00:32:32.042
a show you and i've discussed um highlighted was

00:32:32.042 --> 00:32:34.962
coming just because of its sort of historical significance i can

00:32:34.962 --> 00:32:38.482
put it that way is snoopy presents a summer musical that's

00:32:38.482 --> 00:32:41.842
on the 15th of august um which is

00:32:41.842 --> 00:32:45.002
beautifully timed for me kind of

00:32:45.002 --> 00:32:48.442
chilling out not being at work recovering

00:32:48.442 --> 00:32:51.402
from going to a music festival it's really

00:32:51.402 --> 00:32:54.242
not you know to chill out with some snoopy some peanuts i think that's really

00:32:54.242 --> 00:33:01.362
nice i just have this image of you you know recovering from the the metal music

00:33:01.362 --> 00:33:05.262
festival you're going to sitting there in your pajamas with your feet up watching

00:33:05.262 --> 00:33:11.542
snoopy i mean it's just it it fits that's an entirely accurate image it fits.

00:33:13.342 --> 00:33:16.462
That's 100 what's happening okay yeah

00:33:16.462 --> 00:33:19.102
okay okay maybe we can do a

00:33:19.102 --> 00:33:23.202
live stream maybe you know we should do a live stream of you watching snoopy

00:33:23.202 --> 00:33:27.602
that i like that no one needs that we could do a live stream of this episode

00:33:27.602 --> 00:33:30.762
just finishing on chief of war because i do have to ask you this because you

00:33:30.762 --> 00:33:37.142
mentioned both jason momoa and heavy metal have you seen the images of him,

00:33:37.982 --> 00:33:40.782
at the final ever black sabbath concert rest

00:33:40.782 --> 00:33:44.662
in peace aussie in the in the marsh pit yes amazing

00:33:44.662 --> 00:33:47.262
yes amazing yes that's a

00:33:47.262 --> 00:33:51.202
fan that is a fan just fantastic work fantastic work

00:33:51.202 --> 00:33:54.622
all around well before we go

00:33:54.622 --> 00:34:00.202
on a musical uh diversion where can people find you talking all things apple

00:34:00.202 --> 00:34:06.502
you can find me at macvoices.com that's where um we're getting back around to

00:34:06.502 --> 00:34:12.262
doing a few more developer interviews as well as coming covering the apple topics of the moment,

00:34:12.982 --> 00:34:15.162
and maybe there'll be a few other surprises coming.

00:34:16.291 --> 00:34:20.811
Where can folks find you, Charlotte? So head over to theedition.net for blog

00:34:20.811 --> 00:34:26.611
posts, podcasts, live blogs, and of course newsletter, which if you sign up,

00:34:27.311 --> 00:34:32.451
I will love you very much for the paid version especially, which is a mere £50 a month.

00:34:32.591 --> 00:34:36.371
I send out two full newsletters each week.

00:34:37.011 --> 00:34:41.991
So that's all over at theedition.net. And I think for £50 a year,

00:34:42.091 --> 00:34:47.791
you get quite a lot of value, all things at the crossover of culture, media, and sport.

00:34:48.571 --> 00:34:51.331
We're going to watch TV because we've got a lot to catch up on,

00:34:51.491 --> 00:34:52.731
and we'll see you next time then.

00:34:53.651 --> 00:34:59.431
But Charlotte, before we go, give us an update on the book because you mentioned

00:34:59.431 --> 00:35:00.891
it in passing a minute ago.

00:35:01.491 --> 00:35:06.691
The book is done. I've finished it. I'm under strict instructions not to write

00:35:06.691 --> 00:35:10.331
anymore, edit anymore, breathe anywhere near the manuscript.

00:35:10.331 --> 00:35:14.751
It is done. It is available on Amazon, all other places where you can buy a book.

00:35:14.931 --> 00:35:18.551
It's called Streaming Wars. You'll get your copy October the 3rd in the UK,

00:35:19.011 --> 00:35:21.351
October 23rd, I think, in the US.

00:35:22.471 --> 00:35:27.231
Great. Thank you. Because I'm interested in seeing what you've put together this time.

00:35:27.951 --> 00:35:32.611
Yeah. It's there. It's done. And I hope people read it and enjoy it.

00:35:33.251 --> 00:35:36.531
And we will be back after Charlotte watches Snoopy.

00:35:36.851 --> 00:35:42.671
And maybe give her a little extra time off to recover from that too. See you then.

