WEBVTT

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Music.

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Welcome to the edition podcast and listeners, I have an apology,

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which is that I haven't had Sean McNulty on for far too long,

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but it's okay, everyone. He's back.

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Hello, Sean McNulty, writer of the Anchors, the Wake Up newsletter. How are you?

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Well, it's lovely to be back here across the pond. Yes, I've missed chatting.

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What's nice is we don't have to talk about strikes today because as you were

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explaining to me off air, we're kind of in prime no strike period.

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It's an odd uh calm no one no one is

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talking about it at this point which is nice it's you know a three-year deal

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so uh and they go 2026 will be

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another topic in hollywood as the year goes on but let's not think about that

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right now we have other things going on sean was also trying to explain march

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madness to me um so that was nice they like got a bit awkward when he whipped

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out a whiteboard and a marker pen and like started brackets yeah yeah it all

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got a bit much But it's OK because we have plenty of other things to talk about,

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including actually the place you write for,

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the Anchor, because there's some exciting things happening.

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There's a great story in a media operator today, interview with your boss of bosses, Janice Min.

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The CEO of the Anchor, yes. Yes, the CEO of the Ankler, who's talked about all

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sorts of big numbers and really exciting growth for the Ankler and also talking

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about international expansion,

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which I guess is exciting for you because obviously you guys are rooted in Hollywood,

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but the film industry goes so far beyond that.

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Yeah, we've had Manoya Ravindran, who's based over there in London.

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She contributes to the series Business Column, which is TV-centric, obviously.

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Her pieces are great. I love reading her dispatches there,

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and there's so much change going on that is different than the change in America,

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which I think is very, very important, and it does affect what happens in America,

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and it's good to dial those in. So yeah, I'm excited to see what that product's going to be myself.

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Yeah, and obviously here in the UK as well, we have some specialisms that aren't in the US.

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For instance, we're very, very good at the UK about special effects and things.

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And a lot of the big US studios come to the UK for that side of the business.

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So there are big international links that you guys can really dive into.

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100%. I mean, we speak about all the time with the Angular, the tax incentives

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in the UK, everything, and nothing shoots here anymore.

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It all shoots over there. So that's a big part to dive into.

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The changing dynamics behind that and what's the future of it.

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And obviously, that's not just the UK.

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There's people coming in from other parts of the globe to shoot there as well, as more of a hub.

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So it's an increasingly important part of the business to examine on a more recurring basis.

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Well, we look forward to reading more about that. And I guess from you as a

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personal perspective, I'm trying not to get you into trouble much as I would like to.

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I do it myself every day, sure. Don't worry about it. It's fine.

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Yeah. But it must be exciting to be in this kind of space, because when something

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like the Ankla started, everyone was like, what?

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Who's going to read this newsletter about Hollywood for Hollywood people?

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Why have Y Combinator given you all this money? Like, what's going on here?

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And now you must feel like you're in a really thriving media outlet where we

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know the troubles in lots of mainstream outlets.

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And the Ankla's sort of total focus has allowed really meaningful growth.

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Yeah, I mean, it's a lot of, I'm just going to say, going with your gut.

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It's, you know, we're not writing for anything, or I'll speak for myself.

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I'm not writing for anybody else other than my audience and what I think people

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are interested in and need to know in my analysis.

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And it's my perspective. It's a column. It's not, you know, that journalism

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tradition, per se, it's not just so much reporting stories.

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It is my perspective on things, and it's the way that I deliberate.

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Oh it's a definite Sean McNulty voice yeah

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and that seems to be resonating you know my okay great why

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it is I have you know it's the gift it's the

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gift honestly that's that's yeah the thing I get the

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most and I'm that's what gets you there that's fine by me too but

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uh but it is having it's just speaking to you

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and trying to explain things and and as you

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would on a podcast or as I would if we were you know having

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a drink somewhere whatever it may be at the pub that is

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how you know that these are sometimes very

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complex things but if you break it down a certain way versus

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just here's all the information you figure it out it's walking

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you know people through things and bringing that perspective to it

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which again it's been great to see the response to it it's uh there's

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no promise that this would be something as you said this is a

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very it's a very hollywood very media you know

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film tv streaming centric you know universe here but that specificity also i

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think is what people respond to is that you know what you're getting and that

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you know so it's almost that kind of commonality through specificity theory

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of thing where it's like it has that appeal because it does have that direct focus on the topic.

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Yeah, well, it's very exciting. Those AMO numbers, in AMO it says that subscribers

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are up to 145,000 and a year ago it was 75,000.

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So that's approaching doubling your subscriber numbers in a year,

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which I suspect almost everyone would kill to have that kind of growth.

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It sounds great to me. Yeah, no, listen, I'll take it. Yeah, yeah, absolutely.

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Well, I love reading it. Lots of people clearly do.

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So keep up with those gifts, Sean. And I look forward to the kind of international

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and obviously the live events, which Janice talked about as well.

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And we know are so important in this modern kind of media environment.

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Talking of live events, we've got all sorts of Hollywood event awards action.

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Um well there's been the sag awards there's been the oscars of course amongst

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other things we had the baftas over here so there's been all sorts of awards

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fun all broadcast on different tv channels,

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what did you make of award season as a whole let's start there.

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Um man just you know you get so much i mean i'm here in new york and i'm not

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in la and it's really new york givork has a bit of it but i'm not living it

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you know day to day certainly but reading so much from my colleagues at the

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Ankler, Katie Rich is very much, you know, entrenched in this, it's a big topic.

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In the end, you know, the numbers...

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Kind of what they've been since COVID, you know, as it's any bigger or smaller.

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I mean, you're talking a fluctuation in three years of, I guess,

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one million viewers you know, across three different Oscar shows.

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So, you know, that's a year with Enora and then you're with Oppenheimer.

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So, you know, you've had... Barber and Marmer.

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Yes, exactly. Like Oppenheimer winning the award, you know, and so you've had a gamut of

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it wasn't like we just had a bunch of $20 million grossing

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movies like you've had a few things and the audience is still what's what's

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i guess charlotte what's america's interest in this not necessarily what

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the the industry's uh interest is in it

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exactly and that's really what i'm getting at yeah which

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to me is that's where my mind goes as well i think you know we agree on that

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in terms of hollywood it's a it's a very important part of the ecosystem there's

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a lot of spending and money that goes in it still matters immensely to talent

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all those things have come back from you know covet if you will or return to

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the business so that if that's you're looking at that perspective,

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seems to be alive and well in the most part who's spending each year varies

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a little bit but from the public's interest you know we had the Grammys as well

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there's also a big show here earlier in February,

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music not film but exactly but sometimes like an award show what is the interest

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in award shows anymore among the public and that was I probably checked the

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number but I think about 17 million somewhere in there I think you know again

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so that's about your audience And this is the year,

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so this is the first year I streamed on Hulu and had,

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you know, the Oscars was only on linear TV here on the ABC network forever.

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Uh, and this year they, they've, the Oscars came to streaming in 2025,

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which had limited success.

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They had a few, uh, some, some glitches there cutting out reportedly. Uh, so still some.

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Legs to you know to grow out there um and

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that added you know a bump to the audience and no one knows you know

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what was that size gonna be what's it gonna do we had the super bowl here obviously

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early in february and it streamed out a service called tubi

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which i think you guys have there is now as well which is

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a free service you know hulu would still have to be a paid

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subscriber to watch and you know uh tubi

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had a over 13 or close to 14 million viewers you

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know uh for the super bowl which obviously is much bigger audience than the oscars

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so these you know this is charlotte it's all part

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of the changing streaming ecosystem here and you know you change the

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times or you don't but these are these aren't just there's like

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oh you added 200 000 more people like these are meaningful

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audiences now that you're living off the table if you're

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keeping your events in a linear or cable only or

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subscription only environment totally so initially

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it looked like the oscars was at 18.1 million they then

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nielsen finally did some maths and found some viewers under the

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back of the sofa or something and it got it to 19.7

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millions that was a one percent discrete uh increase on the year before uh abc

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said the discrepancy came from a significant portion i'm quoting from variety

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here a significant portion of younger viewers tuning in via mobile devices and

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personal computers whoever would have thought sean.

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That young people want to watch the oscars or that uh people watch on streaming to be fair both,

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for the oscars audience that's true yeah but

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that's you know and again these are hulu subscribers so yes this is

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not a you know there's no free component here but uh so if

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that way i you know that's my mind of like so the oscars deal

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you know it's up in a couple years and that's they're already starting to have

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those negotiations uh about you know where they stay with

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abc gonna stay with disney what you know what's the math here

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yeah so this is the first again

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the first year or have any kind of streaming you know component to the

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oscars it's like okay how big is this audience and you know that's

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and again that's 1.6 i guess a million people

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there in the math and that was just mobile and pc.

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That didn't include streaming hulu on your t on tv so

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we don't even know what you know so that's not included which is

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again is a huge you know part of the audience now even for

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the companies like youtube so the you know

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the pies are expanding and growing and how do you and how do you

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grow find people you know what if it was on the tubi what if

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it was on you know a free streamer what would that do to

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the math so you know the oscars the academy is

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looking to reach as many people in theory as possible that's

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you know it's an advertising based you know business here

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so that's really to keep it you know i'm more

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interested in kind of like okay first point of data we'll have

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i think two more show three two or three more shows before

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the the deal's up with disney so how does

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that affect decisions about that well one thing

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the academy will definitely be pleased about is the

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growth in the 18 to 49 age range which

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per this variety article went from 3.92 to

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4.5 so that's 19 up um

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and last year sorry it was 19 point

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last year was 3.82 so the

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streaming number brought it up to 4.54 this year which again will be really

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pleasing to those advertisers you're referencing and in to you know the academy

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in general for getting some younger viewers interested in this which is not

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traditionally as i understand it where they get their viewers from.

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No, I mean, even the Academy itself has made a major push over the past,

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I'll probably say six, seven years, maybe longer than that, to young and up

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the, uh, the, the voting base, you know,

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kind of, uh, Oscar so white and a lot of, uh, you know, old people went around

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and you still out in the voting of what was reflected about why,

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you know, young films, always getting, you know.

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Voted out by these films featuring, you know, but nobody's talking about it or whatever it might be.

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And there's a big debate going on and they're sure you know you kind of

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saw it it was kind of not to put it against each other but like

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conclave versus an aura where you have conclave featuring a

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lot of older actors of film about you know the pope and

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the catholic church yes you had an aura but i got a film about young young on

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the rise stars about you know a sex worker so it's like in that one out where

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in previous years you probably could have seen conclave being the one that that

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took the award there so all to say that yes you're exactly right that is on

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front of mind of the Academy.

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They've been making active moves to invite younger members into the Academy itself.

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And that's starting to manifest in the movies and the choices and the audience.

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They want to, obviously, yes, you don't want to have a, you want to have an

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audience that you want to reach, you know, a wide swath of people.

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So Hulu again, generally has an audience that in the more recent numbers,

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you know, a good, let's say 15 to 20 years younger on average than the linear television audience.

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So just on that, you know, basis alone, you're going to reach those kinds of

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people who are just the cord cutters, cord nevers who don't have a cable TV bundle.

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And again, what else can you do? It's like the Tubi numbers reached.

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It's like you're reaching even younger, younger, younger people there,

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people, you know, so different audiences.

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So front of mind and we'll see

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what the, you know, the Academy has a longstanding deal at ABC and Disney.

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So we'll see if they really make a push to redefine that for the next generation.

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If it's a long-term deal, you're committing to a, you know, a business model,

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not just a home there and your thinking.

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Yeah, and the SAG Awards, the Screen Actors Guild Awards, have moved to Netflix.

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It's part of Netflix's move to live.

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That's one element of this. And the other element is it's the awards seasons move to streaming.

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They both correspond, which is very interesting to watch.

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The SAG numbers kind of did okay, I think.

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Yeah. Nothing spectacular, nothing disastrous.

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Yeah, it's never been a huge – I mean, one of the reasons it kind of went to

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Netflix is it never – it was on TNT. It bounced around a little bit.

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Like, it was never doing a great number on linear television.

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Uh netflix found value in it as you said either a just

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to have it and b to have another live event which they're trying

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to again sell advertising and kind of you know get their the

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wheels turning more on that but you know 2.6 million

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views globally that doesn't include the actual premiere night that's kind of

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the one the monday to the sunday after you know after it happens so i think

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last year was 1.9 million so certainly you know a tick up there and that's a

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total view so it assumes everybody watched the whole show, et cetera, et cetera.

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There's an internal Netflix number. So that's a global number.

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There's no US data on that, et cetera, et cetera.

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I think we're in the kind of 1.8 million range for viewership,

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according to the LA Times.

00:14:44.412 --> 00:14:47.692
So that's pretty good for Netflix.

00:14:47.712 --> 00:14:52.532
1.8 million people using the service at the same time. The whole thing doesn't fall over.

00:14:53.552 --> 00:14:56.972
It's a live event. It's a live event. They get more of that.

00:14:56.972 --> 00:15:04.972
Um i you know it's not christmas day nfl game but it's right exactly but yeah it's another tick.

00:15:06.172 --> 00:15:08.952
That's certainly for them sure the price isn't that high either so you know

00:15:08.952 --> 00:15:14.012
if it makes a lot of sense now am i right that ted sarandes is now the chair

00:15:14.012 --> 00:15:16.292
whatever president president of the,

00:15:20.700 --> 00:15:27.260
uh and would surely like to bring the oscars to netflix surely that is the next play.

00:15:27.880 --> 00:15:30.980
Netflix involved in the academy yes you know i think uh

00:15:30.980 --> 00:15:33.620
sure i mean netflix is seems to be

00:15:33.620 --> 00:15:36.520
open for business they are open for nfl

00:15:36.520 --> 00:15:39.260
when those conversations start uh you know

00:15:39.260 --> 00:15:42.540
to let in the latter part of the decade there the 2029 uh

00:15:42.540 --> 00:15:45.100
theoretically think of the thinking is going to happen that that's going to

00:15:45.100 --> 00:15:48.340
happen then so anything this is what's happening charles is any conversation

00:15:48.340 --> 00:15:51.360
you know anything anything that's up netflix is now in negotiations they

00:15:51.360 --> 00:15:54.520
just signed the women's world cup they got you know coming up

00:15:54.520 --> 00:15:57.300
yeah so then the 2027 one uh and

00:15:57.300 --> 00:16:00.520
i think that they're 2031 as well yeah it's taken to

00:16:00.520 --> 00:16:03.560
but it's to the u.s rights only it's not right but

00:16:03.560 --> 00:16:06.320
there but that's what was available and they were they came to play

00:16:06.320 --> 00:16:09.140
so anything that's you know and now ufc is certainly you know

00:16:09.140 --> 00:16:12.140
they're up for negotiation they're in exclusive rights with that's

00:16:12.140 --> 00:16:14.860
an interesting disney right so we'll see that

00:16:14.860 --> 00:16:18.120
they have obviously the part of tko they already have the WWE so

00:16:18.120 --> 00:16:21.600
we'll see about that so you know they're just in these conversations now

00:16:21.600 --> 00:16:24.500
where even you know a year maybe 18 months ago

00:16:24.500 --> 00:16:27.780
was like oh we're looking at it you know where advertising changed

00:16:27.780 --> 00:16:30.540
so much about Netflix that they you have to be this

00:16:30.540 --> 00:16:33.500
is where the ad money is going if you're gonna be a player in

00:16:33.500 --> 00:16:36.520
video advertising you have to be bidding for

00:16:36.520 --> 00:16:39.380
these things and you know at least in the conversation about anything that

00:16:39.380 --> 00:16:42.220
comes up so the Oscars will certainly be

00:16:42.220 --> 00:16:45.800
falling into that category when the negotiations become more yeah

00:16:45.800 --> 00:16:48.700
I mean just before i hit record on this show i had an email from

00:16:48.700 --> 00:16:53.800
netflix telling me they're doing a new john mulani uh live show yeah yeah so.

00:16:53.800 --> 00:16:58.400
You know uh yep yep it's not just sport but obviously sport is very very important

00:16:58.400 --> 00:17:06.080
in the live space uh as i've done written much about before but it's it is.

00:17:07.700 --> 00:17:10.720
Interesting how they're using the space of

00:17:10.720 --> 00:17:16.460
awards ceremony to sort of maybe keep hollywood happy because obviously there

00:17:16.460 --> 00:17:19.940
is this huge tension isn't there i've heard matt bellany for example talk about

00:17:19.940 --> 00:17:24.960
this on various podcasts the tension of netflix wanting to be in hollywood but

00:17:24.960 --> 00:17:26.260
hollywood not liking that it's

00:17:26.260 --> 00:17:30.340
completely broken their model of getting films into theaters and so on,

00:17:30.880 --> 00:17:34.220
and as i say ted so anderson is the chair of

00:17:34.220 --> 00:17:37.080
the board of trustees for the academy board of trustees okay

00:17:37.080 --> 00:17:39.820
i got it yeah academy museum of motion pictures is

00:17:39.820 --> 00:17:42.780
technically where he's a he's the uh chair of but

00:17:42.780 --> 00:17:45.560
you know he so he's obviously very intimately involved with

00:17:45.560 --> 00:17:48.480
the academy is a by definition a

00:17:48.480 --> 00:17:51.180
big player in the movie space because you know he's tense

00:17:51.180 --> 00:17:58.000
around us at netflix and so it's this interesting dynamic at play i think and

00:17:58.000 --> 00:18:02.920
i wonder the cost of the sag award rights is pocket change to netflix right

00:18:02.920 --> 00:18:06.000
i have to i don't know what the number is but i can't imagine it's very large

00:18:06.000 --> 00:18:10.660
especially to netflix you're 100 right yes and the fact you neither of us know the number of hands,

00:18:11.080 --> 00:18:14.840
shows it was not significant for us to be aware of it. Exactly, exactly.

00:18:15.200 --> 00:18:18.600
So that's quite a nice way of playing nice with Hollywood, isn't it?

00:18:19.450 --> 00:18:22.750
It buys you a lot of cred, yeah, when you're supporting, and again,

00:18:23.190 --> 00:18:27.010
SAG is a union. They were on strike last year. I remember.

00:18:27.750 --> 00:18:32.490
Ted was one of the lead of the four members that were leading those negotiations.

00:18:32.730 --> 00:18:34.450
He was, you know, and then there's a lot of contention.

00:18:34.730 --> 00:18:37.430
I didn't like him that much. That was exactly, it's amazing what a year's difference

00:18:37.430 --> 00:18:39.810
can be, where everybody can come back around to it.

00:18:40.330 --> 00:18:44.330
So you're right, there is some, call it goodwill, call it whatever you want

00:18:44.330 --> 00:18:49.190
to have around that idea, and being this home for where talent comes.

00:18:49.470 --> 00:18:53.450
And this is where people are featured. So it's more to the public in that sense.

00:18:53.690 --> 00:18:57.850
So yeah, I mean, the Oscars, I mean, the thing about the Oscars though,

00:18:57.950 --> 00:19:02.630
that's very unique where the SAG Awards covers TV and film and a lot of the

00:19:02.630 --> 00:19:06.230
Oscars is just theatrical movies, something Netflix does not do.

00:19:07.330 --> 00:19:11.070
So that is the real question mark there.

00:19:11.210 --> 00:19:16.010
And the Academy has their, films have to go into theaters to be considered good for an Oscar.

00:19:16.010 --> 00:19:21.190
There was a whole debate about that yeah apple had to put coda into theaters

00:19:21.190 --> 00:19:26.990
yeah so that it could be nominated and win best picture um netflix has been

00:19:26.990 --> 00:19:31.550
desperate to win best picture for years apple beat it to it part of the problem

00:19:31.550 --> 00:19:34.130
for netflix is the way it does theatrical releases,

00:19:35.070 --> 00:19:39.270
yeah i mean it's the perception among those voters and maybe there is that again that.

00:19:40.210 --> 00:19:42.910
Resentment or call whatever you want whatever word you want to put or

00:19:42.910 --> 00:19:45.930
hesitation perhaps or you know that matters can show

00:19:45.930 --> 00:19:49.570
up rules right they're very strict criteria your film

00:19:49.570 --> 00:19:52.430
has to have been in cinemas for x amount of time in

00:19:52.430 --> 00:19:56.110
x amount of places to qualify for consideration and

00:19:56.110 --> 00:20:00.050
they tied it up after covid didn't they yes exactly

00:20:00.050 --> 00:20:03.290
right because covid they had to bend obviously shut

00:20:03.290 --> 00:20:05.910
down and you know and they kind of were like well what are we going to

00:20:05.910 --> 00:20:08.910
do you know we've already done it this way and we've had one or two shows

00:20:08.910 --> 00:20:11.750
that went by these rules and they came back and said

00:20:11.750 --> 00:20:14.470
you know no you need to now be in i want to say it's

00:20:14.470 --> 00:20:17.170
in six cities and you have you know like again you have you can't just put

00:20:17.170 --> 00:20:20.430
it even in new york and la which was the old kind of trick of

00:20:20.430 --> 00:20:23.150
it it was like you have to now you know so they've you

00:20:23.150 --> 00:20:27.130
know maintained that and kept that as a thing so again i mean the thing about

00:20:27.130 --> 00:20:32.510
netflix is you know they are a producer of movie a big major supplier of films

00:20:32.510 --> 00:20:36.570
but from a distribution point of view in america if you're looking to reach

00:20:36.570 --> 00:20:40.830
the most people netflix you know you're talking uh the number is probably somewhere around 80 million,

00:20:41.010 --> 00:20:44.730
you know, people have Netflix outside of including bonus member,

00:20:44.810 --> 00:20:48.390
you know, add additional members to account. So it's probably even larger than that.

00:20:48.950 --> 00:20:53.790
American cable TV is barely at 65 million at this point, a linear TV.

00:20:53.990 --> 00:20:56.170
So if you're trying to, you know, so, and put that out to 20,

00:20:56.310 --> 00:20:58.670
28, right? So that's just right now.

00:20:58.990 --> 00:21:03.290
End of 2024 was the last time those numbers came in. So they're just the de

00:21:03.290 --> 00:21:08.450
facto distribution system, you know, which is up here. if you have a show of

00:21:08.450 --> 00:21:11.150
the Academy or whoever you are, rights holder.

00:21:11.996 --> 00:21:14.936
Well, I want to go reach the most people. Well, that is Netflix hand down.

00:21:15.136 --> 00:21:17.556
Maybe Amazon gives you that scale. They don't really, you know,

00:21:17.636 --> 00:21:22.056
again, they do very well in American football and NFL here and so forth. They have the NBA deal.

00:21:22.796 --> 00:21:27.256
So it's no longer this linear television. Well, they're getting rid of Premier

00:21:27.256 --> 00:21:30.716
League football here. They're giving up on that and just trying to get more Champions League.

00:21:32.236 --> 00:21:38.976
But they did do okay with live stuff here. It's not quite the same extent as we've seen in the U.S.

00:21:39.696 --> 00:21:42.116
Yeah, it's felt like it's kind of hedge pits and struts they're a little bit

00:21:42.116 --> 00:21:45.696
more trying to nail that down for sure and netflix feels like more of a.

00:21:46.376 --> 00:21:52.256
You know an appropriate home for award shows i think than amazon prime video,

00:21:52.876 --> 00:21:56.176
i think amazon would probably like to have a word with you about that but i'm

00:21:56.176 --> 00:22:00.296
sure they would but i don't know it would change my opinion uh no of course

00:22:00.296 --> 00:22:04.676
the academy of country music awards which is only again here's a stream it's

00:22:04.676 --> 00:22:08.136
not a large event they have not to your point charlotte they They haven't,

00:22:08.436 --> 00:22:12.956
outside of sports, I really can't think of a live thing they've,

00:22:13.476 --> 00:22:16.076
I mean, outside of the country music thing that they do.

00:22:16.696 --> 00:22:20.276
Again, Netflix, you're right, is doing the SAG Awards. They're doing hot dog

00:22:20.276 --> 00:22:23.436
eating contests. They're doing boxing, you know, boxing events.

00:22:23.636 --> 00:22:27.356
They're doing live roasts. You know, Amazon isn't doing any of those things.

00:22:27.356 --> 00:22:28.936
They're just doing live sports.

00:22:29.136 --> 00:22:33.156
They have, you know, for here, they have, again, NFL Weekly. They have NBA coming.

00:22:33.316 --> 00:22:36.316
They have the National Women's Soccer League. just launched or is launching

00:22:36.316 --> 00:22:38.396
this week on Friday nights every week.

00:22:38.636 --> 00:22:41.596
Uh, the New York Yankees have 20 games streaming on Amazon this summer.

00:22:42.156 --> 00:22:48.316
Uh, so, you know, they're very sports centric, but from a pop culture point

00:22:48.316 --> 00:22:49.456
of view, they're, they're not, you're right.

00:22:49.536 --> 00:22:52.896
They're not playing in that field and perceived if you are an award show,

00:22:52.896 --> 00:22:55.976
maybe not as your, your destination. So it's a, yeah, it's a valid point.

00:22:56.176 --> 00:23:00.376
So do you, do you think as you know, in a year's time when those negotiations,

00:23:00.376 --> 00:23:04.816
you know maybe continue with ABC and Disney more broadly do you think we're

00:23:04.816 --> 00:23:11.056
going to see the Oscars move to uh say Netflix Netflix seems to be the only

00:23:11.056 --> 00:23:12.196
one that would take it away.

00:23:13.743 --> 00:23:16.183
I think Amazon, I think, again, we'll be in the conversation.

00:23:16.363 --> 00:23:19.043
Certainly, you know, I don't think that just to go through players.

00:23:19.223 --> 00:23:23.863
I don't think CBS will be in the mix or Paramount. I don't necessarily see NBCU

00:23:23.863 --> 00:23:25.043
or Peacock looking at it.

00:23:25.243 --> 00:23:28.843
And again, also Charlotte, the interesting thing to point out here is I'm almost

00:23:28.843 --> 00:23:32.163
certain of this, but the global rights kind of like come up.

00:23:33.183 --> 00:23:35.983
So right now, I guess you pointed out, this is U.S. only.

00:23:36.263 --> 00:23:40.903
And, you know, so will the Academy take that global perspective or do they see

00:23:40.903 --> 00:23:43.403
more value in selling off by market by market?

00:23:43.403 --> 00:23:46.083
Per se uh and what that deal entails again it's a

00:23:46.083 --> 00:23:48.983
live event that airs in la you

00:23:48.983 --> 00:23:51.803
know new york time so as much as the on

00:23:51.803 --> 00:23:55.163
you know what's the live you know quotient of this yeah

00:23:55.163 --> 00:23:58.423
on a global scale you know they'll watch it on demand certainly that's that's

00:23:58.423 --> 00:24:03.403
valuable but even as we saw at the sag awards or wwe raw is on you know on netflix

00:24:03.403 --> 00:24:07.123
now in the larger amount of the amount of the world yeah you're not seeing it

00:24:07.123 --> 00:24:10.863
but it's one o'clock in the morning yeah well exactly and it's and that it makes

00:24:10.863 --> 00:24:12.663
the top 10 in the UK every week still,

00:24:12.783 --> 00:24:15.743
even with that factor to it. Did you have to be not live though?

00:24:16.023 --> 00:24:18.263
Well, no, exactly right. It's probably not live. Is that delayed?

00:24:18.343 --> 00:24:21.843
So how much, how much delayed activity is there for an award show where once

00:24:21.843 --> 00:24:26.363
you know that who won, okay, I don't know that maybe, you know, it's a valid question.

00:24:26.423 --> 00:24:29.043
I don't know that, you know, what the, what the on-demand viewership would be

00:24:29.043 --> 00:24:31.803
for it. So, but it's, uh, the Academy has a lot of decisions to make. That's for sure.

00:24:32.103 --> 00:24:37.603
Yeah. Cause in the UK this year, it was on ITV and ITVX, which is free, free to air.

00:24:38.283 --> 00:24:43.523
Oh, they had a free streamer. Okay. Yeah. So ITV is one of the public broadcasters.

00:24:43.743 --> 00:24:46.823
Well, it's not public, but it's a free-to-air channel.

00:24:48.943 --> 00:24:52.523
And it's ITVX streaming service you can watch for free as well.

00:24:52.563 --> 00:24:56.203
So it was completely free to watch in the UK. I have no idea of the UK numbers.

00:24:56.323 --> 00:24:59.803
I haven't heard barely anyone saying that they watched it in the UK.

00:24:59.943 --> 00:25:02.763
I will defer to you on that. I saw nothing either out of that.

00:25:03.083 --> 00:25:07.203
People can't maybe pick up who won and like to laugh at Adrian Brody making

00:25:07.203 --> 00:25:08.923
overzealous speeches and whatever.

00:25:08.923 --> 00:25:11.943
But right i think the timing just

00:25:11.943 --> 00:25:14.983
stuff it doesn't make such a big impact unless perhaps

00:25:14.983 --> 00:25:17.903
it's a british film where people might get right if

00:25:17.903 --> 00:25:20.663
there's something along those lines but yeah the time delay does just make a

00:25:20.663 --> 00:25:23.923
big difference in all these live events that are happening i feel that which

00:25:23.923 --> 00:25:28.743
is obviously an interesting thing to stream a light netflix which is so based

00:25:28.743 --> 00:25:35.183
around everyone in the world can watch it wherever you want and you know we can both watch whatever,

00:25:35.703 --> 00:25:40.283
the Lincoln lawyer comes out the same day for both. Do you know what I mean?

00:25:41.123 --> 00:25:44.043
Yeah. Live obviously is a completely different dynamic. This is not where I

00:25:44.043 --> 00:25:48.323
thought the conversation was going to go actually, but it's something I've been pondering. And so,

00:25:49.041 --> 00:25:52.081
live does change all of those dynamics and of

00:25:52.081 --> 00:25:54.901
course what you've really been hinting at throughout this conversation is

00:25:54.901 --> 00:25:57.681
what shifted the dial profoundly whether it's live

00:25:57.681 --> 00:26:00.741
sport or award shows is the acceptance of

00:26:00.741 --> 00:26:05.981
advertising yes and that is where a large proportion of their revenue growth

00:26:05.981 --> 00:26:10.001
is going to be uh they have a lot of runway to go i don't know if you have the

00:26:10.001 --> 00:26:15.981
ad cheer there or not in the uk but here i have it yes i mean i watch it i get

00:26:15.981 --> 00:26:19.721
maybe one ad in a break it's it's not It's minimal at best,

00:26:19.901 --> 00:26:22.981
especially compared to other streamers here in the States, especially.

00:26:23.261 --> 00:26:25.661
Yeah, I mean, I definitely get more on Paramount+, I would say.

00:26:26.141 --> 00:26:29.101
Exactly, yeah, definitely get more on Paramount+, but yeah, definitely versus

00:26:29.101 --> 00:26:30.501
Max or other things that are around here.

00:26:30.621 --> 00:26:34.361
So they're at those extremely light, all to say that there's a lot of runway

00:26:34.361 --> 00:26:35.961
there for them in the future.

00:26:37.341 --> 00:26:39.501
So they're going to be looking more and more. They're becoming,

00:26:39.501 --> 00:26:42.741
you know, television. It's just like this is what the model is.

00:26:42.861 --> 00:26:43.961
It's advertising and, you know.

00:26:44.721 --> 00:26:47.841
Advertising plus subscription. Yeah, plus subscription, which is what cable TV was.

00:26:47.841 --> 00:26:50.901
It's you paid for cable and you also got advertising on it or satellite

00:26:50.901 --> 00:26:54.361
you know in the uk whatever it might be for sky what's old

00:26:54.361 --> 00:26:57.481
is new again and when you have those things you need to

00:26:57.481 --> 00:27:01.501
be getting things that are getting mass audiences and you're you're at the mercy

00:27:01.501 --> 00:27:05.721
of what advertisers tell you they want not what you want to do yeah so that's

00:27:05.721 --> 00:27:09.881
that's where netflix of course got famous for being quite bold with things yeah

00:27:09.881 --> 00:27:12.661
and we're going to support these we want to do these things we support you and

00:27:12.661 --> 00:27:15.741
now you're like hey pal you're not you know you're not the only Of course,

00:27:15.801 --> 00:27:19.441
the fun of advertising means.

00:27:19.921 --> 00:27:20.801
Yes, please.

00:27:21.381 --> 00:27:24.341
It's fun for you and I because it means we get more numbers because they have

00:27:24.341 --> 00:27:26.241
to be much more transparent about the numbers.

00:27:26.621 --> 00:27:31.461
So having Nielsen check up on who watched the Oscars, et cetera,

00:27:31.601 --> 00:27:33.521
et cetera, et cetera. And that'll be interesting to watch.

00:27:33.641 --> 00:27:36.421
I mean, you know, Amazon with NFL is Nielsen rated.

00:27:36.701 --> 00:27:42.621
You know, the WWE Raw is not Nielsen rated on Netflix. So, you know. You surprise me.

00:27:43.280 --> 00:27:46.720
Uh, well, they, exactly. So that's what I mean.

00:27:46.780 --> 00:27:49.400
You'll see what, and we'll see what the NBA next year here in the States,

00:27:49.420 --> 00:27:52.720
at least we'll be in that next step of like, okay, are we getting Nielsen,

00:27:52.900 --> 00:27:53.820
you know, numbers on that?

00:27:53.940 --> 00:27:57.180
How, what are the advertisers making you do or not making you do?

00:27:57.420 --> 00:28:00.220
Cause they're the ones who, you know, ultimately decide this stuff.

00:28:00.360 --> 00:28:04.000
And that's a frontier that in the second half of this decade is going to be

00:28:04.000 --> 00:28:06.480
unrecognizable to what we've grown up with here in the past,

00:28:06.620 --> 00:28:09.200
you know, our whole professional lives. For sure.

00:28:09.440 --> 00:28:14.360
I want to bring it back to kind at the beginning of the conversation where you

00:28:14.360 --> 00:28:17.100
were talking about the impact of the award shows themselves.

00:28:18.800 --> 00:28:23.260
So I have a simple question for you. Okay. Who cares about the award shows?

00:28:23.380 --> 00:28:25.400
Who cares about the Oscars? Oh boy, you're asking me this question?

00:28:25.500 --> 00:28:27.060
That's a dangerous topic.

00:28:27.320 --> 00:28:29.620
That's why I asked you. I'm putting my mic on you.

00:28:30.160 --> 00:28:33.680
I've got a cup of tea ready. Enjoy yourselves. Yeah, yeah.

00:28:33.980 --> 00:28:40.460
You see my mind always goes to the business aspects of this and if I walk into the pub and ask people,

00:28:40.460 --> 00:28:43.480
you know who won best picture and how many people are gonna have any clue what

00:28:43.480 --> 00:28:46.460
i'm even talking about uh but you

00:28:46.460 --> 00:28:49.280
know so there's that aspect of it um people in

00:28:49.280 --> 00:28:52.520
the business care immensely so i would say if you're talking about the

00:28:52.520 --> 00:28:55.340
people who create your tv shows and

00:28:55.340 --> 00:28:58.260
and movies they care very much about

00:28:58.260 --> 00:29:01.240
this uh emmys of course will be coming up in the fall for the

00:29:01.240 --> 00:29:04.720
tv folks um so it's it matters

00:29:04.720 --> 00:29:07.760
as much as it ever has i don't think there's ever been a real

00:29:07.760 --> 00:29:11.480
decrease even you know if the audiences aren't 35 40

00:29:11.480 --> 00:29:14.260
million even 30 million that maybe they were getting you know

00:29:14.260 --> 00:29:16.980
in the 2000s or even 2010s if it's

00:29:16.980 --> 00:29:20.220
only only 20 million you know viewers at this point uh that

00:29:20.220 --> 00:29:25.100
hasn't dampened the enthusiasm in hollywood i can tell you that 100 uh there's

00:29:25.100 --> 00:29:29.060
still a lot if not even more money the campaign for maybe it's my perception

00:29:29.060 --> 00:29:34.300
seems to get longer as time goes on it starts earlier you know the can has gotten

00:29:34.300 --> 00:29:37.260
hot you know the noro that came out of can a lot of.

00:29:38.320 --> 00:29:41.140
That's where yeah and for years for a

00:29:41.140 --> 00:29:44.480
while there can was not it was very much more

00:29:44.480 --> 00:29:47.320
niche in that sense so that's that starts in may so like that

00:29:47.320 --> 00:29:49.920
again these conversations i know sorry i didn't want

00:29:49.920 --> 00:29:52.820
to bring that up but it is it's two months away at this point uh then

00:29:52.820 --> 00:29:56.080
you get the summer off until toronto so summer summer's still the blockbuster summer

00:29:56.080 --> 00:29:58.800
still has that kind of conversation going on uh all to

00:29:58.800 --> 00:30:01.520
say that you know i think it's as healthy as

00:30:01.520 --> 00:30:04.700
ever in terms of you know the award season in the award circuit

00:30:04.700 --> 00:30:08.020
uh in the business there's been no dampening of any

00:30:08.020 --> 00:30:10.720
kind of from again a spending or an

00:30:10.720 --> 00:30:13.480
attention or desire to have you know to

00:30:13.480 --> 00:30:16.700
get that oscar so um that's my

00:30:16.700 --> 00:30:20.080
takeaway from my personally not i have other things i focus on but you know

00:30:20.080 --> 00:30:25.640
but uh but everybody else is very much entwined and is it still the case it

00:30:25.640 --> 00:30:31.200
must be that winning an oscar at the best picture best actor at Oscars drives

00:30:31.200 --> 00:30:33.900
a second wave of viewership to your movie.

00:30:35.259 --> 00:30:39.439
Yeah. I mean, it's to a degree. I mean, we saw it with Anora this weekend here

00:30:39.439 --> 00:30:42.459
in the US, you know, and look, it depends on your movie came out.

00:30:42.619 --> 00:30:44.979
The thing is, I mean, my colleague, Richard Rushfield said, you know,

00:30:45.079 --> 00:30:47.459
he thinks the Oscars should be held in January when it's like,

00:30:47.499 --> 00:30:50.939
you know, in March, you're talking about films that came out six months ago,

00:30:51.199 --> 00:30:54.319
you know, in this day and age of sped up cycles.

00:30:54.499 --> 00:30:57.159
It's like, you need to be more relevant here. But so to your point,

00:30:57.319 --> 00:31:01.899
I don't know that that bump that you would see traditionally would be as manifested.

00:31:02.499 --> 00:31:05.959
And Nora saw $1.9 million, I think, in the box office this weekend,

00:31:06.099 --> 00:31:09.779
which is about $1,000 a screen, which is not nothing, especially for a film that's grossed.

00:31:09.799 --> 00:31:13.659
I think it's close to $19 million now. And didn't cost very much to make.

00:31:14.299 --> 00:31:20.019
It's a $6 million budget, but they spent somewhere around $17 to $18 million to market it.

00:31:20.739 --> 00:31:24.219
So, you know, welcome to the movie business, Charlotte. But,

00:31:24.219 --> 00:31:27.659
uh, I get into the notes that I wrote those Sunday in the wake up,

00:31:27.719 --> 00:31:31.019
the dynamics of all the money there for an aura, but, uh, yeah,

00:31:31.139 --> 00:31:32.219
but, you know, so there's a bump there.

00:31:32.319 --> 00:31:35.939
It's a bump for, you know, Adrian Brody gets a night. He'll have plenty of scripts

00:31:35.939 --> 00:31:37.779
in his, uh, coffer this week.

00:31:37.879 --> 00:31:40.239
You know, I'm sure he has or he has an evil Knievel project.

00:31:40.319 --> 00:31:43.219
He was, you know, already, already rumored to be around with Leo DiCaprio.

00:31:43.739 --> 00:31:47.539
Uh, so that's fine. You know, uh, Mikey Madison, he's just like,

00:31:47.619 --> 00:31:49.659
okay, you are an Oscar winner before you.

00:31:49.739 --> 00:31:53.219
Nobody knew, nobody knew her name a year ago. And now, so for her,

00:31:53.379 --> 00:31:58.419
100%, Sean Baker, who won four Oscars, who directed Inora, you know,

00:31:58.499 --> 00:32:01.399
so now he, you know, but he's like, he's a committed indie guy.

00:32:01.579 --> 00:32:04.179
So like, you know, he's not, he doesn't want to go do a Marvel film.

00:32:04.239 --> 00:32:07.719
He wants to, you know, kind of stay in and fight that spirit.

00:32:07.719 --> 00:32:10.579
So that's heartening to see. So yeah, it still means something along those lines.

00:32:10.719 --> 00:32:13.539
It's not a huge, you know, again, these films are all on streaming services

00:32:13.539 --> 00:32:15.979
at this point too. But for the most part, or most of them are.

00:32:16.459 --> 00:32:20.119
Conclave's been on Peacock here in the US for weeks now, many weeks,

00:32:20.199 --> 00:32:25.739
a couple months. I turned on to open the Apple TV app and there was an aura right there at the top.

00:32:26.311 --> 00:32:29.411
Oh, for, yeah, for assuming your purchase. Yeah, yeah.

00:32:29.851 --> 00:32:33.791
So they'll push it out. And then again, that's part of the equation now.

00:32:33.871 --> 00:32:37.131
It's not, I mean, yes, they put it back in theaters this weekend for one,

00:32:37.231 --> 00:32:41.391
kind of a one weekend push to take advantage of that. But I bet you dollars to donuts.

00:32:41.631 --> 00:32:46.491
More people were watching it home there, you know, home rental for 10 bucks

00:32:46.491 --> 00:32:48.671
or 20 bucks, whatever it was this week.

00:32:48.811 --> 00:32:52.151
Then they were going to the theaters to see it. So, which is all money in neon's pocket, by the way.

00:32:52.211 --> 00:32:55.031
And it's all positive for the studio. So it's just that, you know,

00:32:55.171 --> 00:32:57.491
again, the business, the viewing habits have changed and it's just not,

00:32:57.511 --> 00:33:00.651
you know, the same as it was once before. But it's a nice pop.

00:33:00.831 --> 00:33:03.011
20 million people saw the wins. And if you hadn't seen the film,

00:33:03.131 --> 00:33:03.931
maybe you're more curious.

00:33:04.291 --> 00:33:08.851
It is a little bit of marketing there to go see these films if you hadn't seen before.

00:33:09.111 --> 00:33:13.271
And another consequence is that I've had defying gravity in my head for about

00:33:13.271 --> 00:33:17.671
a week after watching that performance at the Oscars as well from Wicked.

00:33:17.711 --> 00:33:19.251
Oh, wow. Okay. All right.

00:33:21.651 --> 00:33:24.671
Wicked, I still haven't. And that still eluded me, but we'll see.

00:33:24.751 --> 00:33:26.691
That's on Peacock. Maybe I'll check it out.

00:33:26.811 --> 00:33:30.771
I haven't seen it yet. I have reasons. We'll discuss them off air.

00:33:31.511 --> 00:33:34.951
Okay, fair enough. Sean McNulty, thank you so much for joining me.

00:33:35.031 --> 00:33:36.651
Where can people keep up with you?

00:33:37.311 --> 00:33:39.471
Yeah, my newsletter, The Wake Up, comes out from The Ankler.

00:33:39.551 --> 00:33:41.991
You go to theankler.com to sign up.

00:33:42.171 --> 00:33:46.591
You can find me. I'm a LinkedIn guy. I have tried and true, better or worse.

00:33:46.811 --> 00:33:50.851
So I'm Sean, S-E-A-N, McNulty, M-C-N-U-L-T-Y.

00:33:51.131 --> 00:33:53.931
Just search me there on LinkedIn. in you can find me there as well

00:33:53.931 --> 00:33:57.851
uh the two main places to uh to find me yeah he

00:33:57.851 --> 00:34:00.631
is a linkedin guy but don't let that put you off sean's actually really

00:34:00.631 --> 00:34:03.431
nice and quite fun to talk to yeah i will respond i

00:34:03.431 --> 00:34:06.251
respond to all my messages i'm very active on that that's how

00:34:06.251 --> 00:34:11.211
we first got in touch exactly i'm at charlotte a henry across social media please

00:34:11.211 --> 00:34:16.311
head over to the edition.net where you can get podcasts blog posts newsletters

00:34:16.311 --> 00:34:20.911
everything that covers the crossover between culture media and sport so please

00:34:20.911 --> 00:34:25.911
do join me there sure thanks once again for being back on the show and i'll see you all next week.

00:34:26.640 --> 00:34:35.450
Music.

