WEBVTT 00:00:11.336 --> 00:00:16.836 Hello, and welcome to TV Plus Talk, where, well, we talk all things Apple TV. 00:00:17.096 --> 00:00:19.956 I'm Charlotte Henry. He is Chuck Joyner. Hey, Chuck. 00:00:20.756 --> 00:00:22.676 Hey, Charlotte. Good to see you, as always. 00:00:23.776 --> 00:00:26.896 Very good to see you. I'm a little bit tired this morning because I stayed up 00:00:26.896 --> 00:00:30.196 to watch some of the Super Bowl. We're recording it the day after the Super Bowl. 00:00:31.016 --> 00:00:35.256 Although I have to say, it did kind of help me go to sleep that game. 00:00:37.896 --> 00:00:41.196 Well, you were staying up a lot later, obviously, because of the time zone. 00:00:41.336 --> 00:00:44.136 Difference um but i kind of agree 00:00:44.136 --> 00:00:50.816 with you yeah it um it wasn't the best superbowl unfortunately no i think for 00:00:50.816 --> 00:00:55.616 most people some combination of the fly past and bad bunny were more highlight 00:00:55.616 --> 00:01:02.916 than the games now i do you do i don't get the same advert you do, 00:01:04.072 --> 00:01:09.972 Did anything stand out to you, any of the commercials? Was there any Apple commercials 00:01:09.972 --> 00:01:11.192 that we need to know about? 00:01:11.492 --> 00:01:15.632 I don't get to see any of this because it's on a completely different – we get 00:01:15.632 --> 00:01:20.432 the American broadcast and commentary, but we don't get the American commercials, 00:01:20.472 --> 00:01:22.492 obviously. Which makes sense. 00:01:23.792 --> 00:01:27.712 You know, first of all, I'm quick to say that I sort of faded a little bit into 00:01:27.712 --> 00:01:30.852 the third quarter and stopped paying attention for a while. 00:01:30.852 --> 00:01:36.432 But the biggest thing, I don't think there was any particular commercial that 00:01:36.432 --> 00:01:38.972 jumped out and said, oh, this is fantastic to me. 00:01:40.632 --> 00:01:43.732 And maybe it's just because we are who we are. 00:01:43.732 --> 00:01:50.972 But the AI factor in this year's Super Bowl commercials was pretty darn dominant, 00:01:51.212 --> 00:02:02.152 from de-aging to combining people and even modifying some legacy material. 00:02:03.132 --> 00:02:08.572 Specifically, the one that got me was from – they took a couple clips from Jurassic Park. 00:02:09.472 --> 00:02:14.332 So it really does show just what can be done. 00:02:15.172 --> 00:02:19.752 So you're talking about how AI made the commercials, right? 00:02:20.456 --> 00:02:24.516 Oh, yes, or was used in the making of the commercials, yeah. 00:02:25.616 --> 00:02:28.976 Right, these were not AI products being advertised. 00:02:29.736 --> 00:02:34.796 Well, there was that factor too. I mean, that's it. AI was in a lot of places. 00:02:34.936 --> 00:02:37.016 Copilot was there, of course. 00:02:40.796 --> 00:02:45.436 ChatGPT was making a little bit of fun of Anthropic. So, yeah, 00:02:45.556 --> 00:02:49.716 it was just everywhere you turned when it came to the commercials, 00:02:49.716 --> 00:02:51.476 if you were paying attention. 00:02:51.476 --> 00:02:54.416 Now, if you're just somebody watching casually and thinking, 00:02:54.576 --> 00:02:59.916 oh, that's cute and not about how did they do that, then you may have missed some of it. 00:03:00.076 --> 00:03:06.376 But, yeah, that was more interesting to me than most of the game, unfortunately. Yeah. 00:03:07.276 --> 00:03:11.696 The other thing I was going to say to you is obviously we focus on Apple TV, 00:03:12.476 --> 00:03:16.456 but we're interested in Apple's media services broadly. And, 00:03:16.576 --> 00:03:21.396 of course, the halftime show is the Apple Music halftime show. 00:03:21.736 --> 00:03:24.936 It's sponsored. It's been a few years now. It's been sponsored by Apple Music. 00:03:25.256 --> 00:03:31.556 I think when I was watching the highlights this morning, the camera cut, 00:03:31.696 --> 00:03:33.636 you know, it was picking out famous people in the crowd. 00:03:33.856 --> 00:03:37.836 And Zane Lowe, who runs Apple Music and started off as a DJ in the UK, 00:03:38.116 --> 00:03:43.656 was sitting there, you know, in some plush seat in the stadium enjoying the Santa Clara sun. 00:03:43.656 --> 00:03:49.036 So it's interesting how Apple has built this relationship with the Super Bowl, 00:03:49.096 --> 00:03:54.416 which leads me to my next question, which is, should Apple try a bid and show the Super Bowl? 00:03:57.526 --> 00:04:02.866 Okay. So I've got to answer that two ways. If they want to continue to have 00:04:02.866 --> 00:04:07.326 a high presence in a certain faction of the audience, absolutely. 00:04:07.686 --> 00:04:10.506 And there's no question that this is a big, big event. 00:04:11.746 --> 00:04:15.526 But it's fast becoming two things. 00:04:15.726 --> 00:04:20.686 It's fast becoming not a halftime show for the people that are in the audience 00:04:20.686 --> 00:04:23.546 on the ground in the stadium. 00:04:23.946 --> 00:04:27.446 It clearly is, you know, for TV. 00:04:28.586 --> 00:04:31.746 And that, I have mixed feelings about that. 00:04:32.026 --> 00:04:37.326 But also, we all have to get used to the idea that no matter who they pick, 00:04:37.526 --> 00:04:41.326 no matter what artist they pick, it's not going to be for everyone. 00:04:41.826 --> 00:04:44.706 I don't think there is an artist anymore that's for everyone. 00:04:45.786 --> 00:04:52.386 Bad Bunny's doing it all in Spanish has been hugely controversial I'm sure it's 00:04:52.386 --> 00:04:54.546 going to be all over the news today, 00:04:55.583 --> 00:04:59.263 Um, you know, just the whole presentation, most streamed artists, 00:04:59.723 --> 00:05:03.023 I think most streamed artists last year, hugely popular artists. 00:05:03.903 --> 00:05:07.483 Exactly. But they're, they're also, you know, there are people that that is 00:05:07.483 --> 00:05:11.243 not very popular with and, and we're, this is not a political statement. 00:05:11.243 --> 00:05:15.963 It's just the way it is, you know, that you, if, if you have an entire half 00:05:15.963 --> 00:05:19.923 show performed in a different language, whatever that language happens to be, 00:05:20.103 --> 00:05:23.043 it's going to have a certain limiting appeal. 00:05:24.363 --> 00:05:30.483 Most streamed artists or not so you know I don't think it's money poorly spent, 00:05:31.323 --> 00:05:34.823 what I don't know is because there were several I 00:05:34.823 --> 00:05:38.123 don't know if you got them but there were several mentions before 00:05:38.123 --> 00:05:41.363 and after about switch to Apple Music go to 00:05:41.363 --> 00:05:44.863 Apple Music you know that kind of thing and there's no 00:05:44.863 --> 00:05:47.643 denying that with that many people and the people 00:05:47.643 --> 00:05:53.143 that had a positive reaction to Bad Bunny that may drive some traffic and and 00:05:53.143 --> 00:05:58.503 maybe drive some subscriptions yeah i've just fired up the apple music app i 00:05:58.503 --> 00:06:06.143 looked in both tv and music and you can watch the whole halftime show uh in the apple music app, 00:06:06.703 --> 00:06:11.423 because they they brand it very distinctly don't they apple it's the apple music halftime show, 00:06:12.583 --> 00:06:16.123 interesting i'll be interested to see if other apple services get 00:06:16.123 --> 00:06:20.083 more involved in you know this mega event as 00:06:20.083 --> 00:06:22.783 time goes on well and and i 00:06:22.783 --> 00:06:25.923 did not know i did not look up this morning i honestly i didn't even think about 00:06:25.923 --> 00:06:30.283 the fact that i might be able to watch re-watch the entire halftime show on 00:06:30.283 --> 00:06:36.403 apple tv so that makes perfect sense um it's on apple it's on the apple music 00:06:36.403 --> 00:06:40.103 app i don't know if you have an apple tv it'll be flexible there i have to have 00:06:40.103 --> 00:06:42.743 a look but is it It's within Apple Music at the moment. 00:06:43.163 --> 00:06:45.763 Okay. Okay. Well, at least it's there somewhere. 00:06:46.923 --> 00:06:54.323 I thought it was interesting that at the very end there was a comment about 00:06:54.323 --> 00:06:58.583 – it almost made it sound like that the NFL was the one that chose Bad Bunny. 00:07:00.327 --> 00:07:04.307 And my understanding had been 00:07:04.307 --> 00:07:08.207 that it was Apple's choice because they were putting on the halftime show. 00:07:08.387 --> 00:07:10.967 So I don't know. I'm sure it's a combination of the two, right? 00:07:11.467 --> 00:07:16.167 Yeah, you would think that, you know, the NFL is not going to turn everything 00:07:16.167 --> 00:07:19.187 over to Apple, no matter how much Apple likes to control the narrative. 00:07:20.127 --> 00:07:25.107 No. Yeah, it's interesting. I just wonder if, you know, we'll see maybe Apple, 00:07:25.487 --> 00:07:28.147 you know, could Apple even try and show the Super Bowl at halftime? 00:07:28.147 --> 00:07:31.487 I imagine that won't be possible because it has to stay on network TV. 00:07:31.727 --> 00:07:36.927 But I wonder if with a streaming service, it can show more of what's going on at the Super Bowl. 00:07:37.467 --> 00:07:42.047 A couple of other specifically TV things to talk about. 00:07:42.147 --> 00:07:44.727 There's a new show coming out 00:07:44.727 --> 00:07:48.627 called, Apple had a big press day and we'll talk about that in a minute. 00:07:48.827 --> 00:07:53.427 But one of the things that came out of that was a show called Way of the Warrior Kid. 00:07:54.027 --> 00:07:58.567 And it's based on a novel by Jocko Willanek. You've got Chris Pratt in there, 00:07:58.987 --> 00:08:00.567 Linda Cardalny, Jude Hill. 00:08:02.027 --> 00:08:06.327 It's like, you know, these are big names in here. It's coming out. 00:08:06.387 --> 00:08:09.987 It's not coming out until November, actually. That's the 20th of November it's coming out. 00:08:10.287 --> 00:08:13.567 That's just one to put in your diary for later in the year. 00:08:15.927 --> 00:08:22.107 And let's get on to that event, actually, because Apple had a sort of a line-up 00:08:22.107 --> 00:08:26.107 and had a big event announcing all different shows that are on the way. 00:08:27.007 --> 00:08:30.847 And looking at this, to me, it was just a classic TV up front. 00:08:31.007 --> 00:08:37.047 Just like when in 2019, Apple launched Apple TV, as it was, Apple TV Plus. 00:08:37.307 --> 00:08:45.107 And, you know, we had an event with Oprah and Reese Witherspoon and Jennifer Aniston and Big Bird. 00:08:45.407 --> 00:08:50.047 And do you remember that event back in whatever it was, 2018, 2019? Very well. 00:08:51.167 --> 00:08:56.947 Exactly. And it was a classic TV up front, wasn't it? and this to me seems Apple playing that game again. 00:08:58.850 --> 00:09:01.690 If they are, that's great. I mean, 00:09:01.830 --> 00:09:06.050 I'd like to think that maybe somebody's been listening to us do TV Plus talk 00:09:06.050 --> 00:09:12.010 and all the complaints that we've had or the challenges we've had about the 00:09:12.010 --> 00:09:16.350 lack of publicity and of making people aware of all this great content. 00:09:17.490 --> 00:09:22.190 Maybe this is Apple just recognizing that that needs to be done, 00:09:22.350 --> 00:09:26.290 that that is important because it's certainly, even for someone who's not necessarily 00:09:26.290 --> 00:09:31.290 a star watcher, there were a lot of very recognizable names and faces there. 00:09:31.470 --> 00:09:37.790 And so that in itself, maybe the synergy of having all of those folks in one 00:09:37.790 --> 00:09:41.110 place at one event will help drive some of the awareness. 00:09:41.830 --> 00:09:43.850 You want to see more of this kind of event? 00:09:45.150 --> 00:09:49.590 I want to see what works And I don't know how you measure that, 00:09:51.152 --> 00:09:54.012 Well, we don't know how to measure it because Apple never tells us how many 00:09:54.012 --> 00:09:56.732 people are watching, listening, whatever. 00:09:57.752 --> 00:10:04.172 No, I mean, I will say the Apple slash tech press did give this a fairly decent amount of visibility. 00:10:04.592 --> 00:10:09.932 And that in itself is good because usually unless you have a TV, 00:10:10.132 --> 00:10:14.452 first of all, unless it's a slow news time, or unless you have a series that 00:10:14.452 --> 00:10:19.232 really makes waves because of star power or popularity, 00:10:20.232 --> 00:10:22.652 It just doesn't necessarily cover everything. 00:10:23.132 --> 00:10:26.972 And so hopefully this will make everyone more aware of it. 00:10:28.572 --> 00:10:32.432 Yeah, and that includes advertisers, of course, doesn't it? Absolutely. 00:10:33.152 --> 00:10:36.292 But let me flip it around, Charlotte. Let me ask you, do you want to see Apple 00:10:36.292 --> 00:10:39.212 do more of this? Do you think this is an effective way to promote? 00:10:40.992 --> 00:10:44.872 I tell you what I do think, and I don't know the actual answer to this question. 00:10:44.932 --> 00:10:50.652 I think the answer has to be yes, whether I care or not. I think in the media 00:10:50.652 --> 00:10:52.572 industry, you have to play the game a bit. 00:10:52.692 --> 00:10:55.552 And this kind of event is part of playing the game. 00:10:56.692 --> 00:11:02.772 And I think it's fascinating that the tech company is now having to behave like 00:11:02.772 --> 00:11:05.512 a media company. And you know, this is an obsession of mine, Chuck. 00:11:05.992 --> 00:11:13.712 And so I think it does have to do these events because it has to be taken seriously as a TV company. 00:11:14.132 --> 00:11:17.072 You know, Amazon has achieved that because it's had big series. 00:11:17.072 --> 00:11:23.252 Apple has probably got there mostly thanks to Ted Lasso but I think it has to 00:11:23.252 --> 00:11:26.032 do these things so it is taken seriously as a media company, 00:11:27.776 --> 00:11:33.696 Okay, that's fair. And again, maybe we still are in a world where that kind 00:11:33.696 --> 00:11:37.436 of promotion and publicity is effective. 00:11:39.876 --> 00:11:46.416 I don't know if it's effective directly to people going and watching the show. 00:11:46.616 --> 00:11:53.536 I don't think that having this kind of event then results in someone that's 00:11:53.536 --> 00:11:57.016 not you or I doing the kind of things you and I spend our day doing, 00:11:57.016 --> 00:11:58.936 going, oh, I better turn on, 00:11:59.256 --> 00:12:02.576 get an Apple TV subscription and turn on this show or that show. 00:12:02.736 --> 00:12:06.076 I don't think that happens. I think it's a trickle down thing. 00:12:06.256 --> 00:12:11.676 I think you have these kind of events and then some, that feeds into the media 00:12:11.676 --> 00:12:15.876 and then the media fields, feeds it into sort of mainstream viewers. 00:12:16.076 --> 00:12:17.976 I think that's more how it works. 00:12:19.996 --> 00:12:23.096 I would agree with that. I think that though, 00:12:23.356 --> 00:12:27.056 it's important to promote not just the service, but the shows, 00:12:27.316 --> 00:12:32.336 because I think more and more we're seeing people buy services based on shows 00:12:32.336 --> 00:12:35.476 as opposed to based on service. 00:12:37.056 --> 00:12:41.316 Yeah, I think that must be true. And maybe that's my bias, but that's, 00:12:41.416 --> 00:12:44.656 in fact, I just was reading an article this morning talking about the most effective 00:12:44.656 --> 00:12:51.236 way to get television and what television, whatever that means now, costs. 00:12:51.236 --> 00:12:56.336 And they were saying, you know, for the major networks, get it here in the U.S. 00:12:56.416 --> 00:13:01.796 Anyway, I can't speak for the U.K., but here, get an over-the-air antenna if 00:13:01.796 --> 00:13:05.776 you can possibly do it to pick up your main networks and then pick the service 00:13:05.776 --> 00:13:11.196 or services that best suit you because otherwise what you're paying is crazy. 00:13:11.396 --> 00:13:16.716 Now, not everybody has an OTA solution or option available to them, 00:13:17.476 --> 00:13:19.336 but it does make you wonder. 00:13:19.336 --> 00:13:24.736 So, and this, we won't go too far down this rabbit hole, but like you're literally 00:13:24.736 --> 00:13:27.716 talking, but don't you have to pay for the networks as well? 00:13:28.716 --> 00:13:30.136 Once you pay for the antenna? 00:13:31.476 --> 00:13:34.896 No, no, there's, there is, there is still free over the air. 00:13:35.276 --> 00:13:41.416 So if I, if I'm close enough and I can put up a TV, then, excuse me, 00:13:41.536 --> 00:13:46.156 if I can put up an antenna, then I should be able to get the major networks. 00:13:47.336 --> 00:13:52.356 Okay. Or in the UK, you're meant to pay for a light. 00:13:52.456 --> 00:13:55.836 You're meant to have a license fee that which funds the BBC, 00:13:55.836 --> 00:13:57.796 whatever live TV you want to watch. 00:13:59.556 --> 00:14:07.056 I have never. Yeah, I mean, that's really interesting because I have never known 00:14:07.056 --> 00:14:11.016 there to be any kind of licensing fee or anything to erect an antenna. 00:14:11.276 --> 00:14:16.356 I'll explain that. We'll do the license fee debate off air. It's an interesting one here in the UK. 00:14:16.556 --> 00:14:21.256 But yeah, to watch live television, whatever the channel in the UK, 00:14:21.256 --> 00:14:24.696 you have to pay for a license fee, which is why I kind of find it interesting 00:14:24.696 --> 00:14:28.096 that you could just buy a piece of kit in the US and away you go. 00:14:30.136 --> 00:14:32.836 Hey if you don't mind i want to go back to the super bowl for just 00:14:32.836 --> 00:14:35.616 a second because i gave you i gave 00:14:35.616 --> 00:14:38.516 you the reaction from the u.s side but how about from 00:14:38.516 --> 00:14:41.676 the u.k side i mean right now our environment 00:14:41.676 --> 00:14:44.396 here is very politically charged i'm not 00:14:44.396 --> 00:14:47.196 about to debate whether yours is or mine are more 00:14:47.196 --> 00:14:51.676 politically charged you want to see what's going on here today but 00:14:51.676 --> 00:14:54.836 but how how did bad money land on 00:14:54.836 --> 00:14:59.296 your side of the pond yeah i truly don't know i don't know how many people were 00:14:59.296 --> 00:15:02.656 still awake at that point if i'm honest i don't know how many people have made 00:15:02.656 --> 00:15:06.396 it through two quarters particularly the first two quarters seemingly were the 00:15:06.396 --> 00:15:12.616 worst too um look he's a very popular artist right i think what i do think is 00:15:12.616 --> 00:15:14.376 there's not quite the political element. 00:15:16.190 --> 00:15:23.110 And just flipping it back to Apple, we know how, this thought has only just 00:15:23.110 --> 00:15:24.070 occurred to me as you answered the 00:15:24.070 --> 00:15:26.610 question, so sorry that we're sort of returning to the top of the show, 00:15:26.850 --> 00:15:33.910 but we know how delicate Apple is around political issues, right? 00:15:34.450 --> 00:15:38.470 Tim Cook is a very savvy operator. I know he got criticism. 00:15:39.110 --> 00:15:42.250 He visited the White House, didn't he, not that long ago. Some people didn't 00:15:42.250 --> 00:15:45.750 like that. He's done business in China that people don't like. 00:15:46.710 --> 00:15:53.570 But he's always managed to keep, even as Silicon Valley's got more politicized, 00:15:54.190 --> 00:15:58.290 he has always managed to keep Apple on an even keel, right? That's very important 00:15:58.290 --> 00:15:59.310 to him. He's a very neutral. 00:15:59.510 --> 00:16:02.670 Like, I don't think you or I could guess how Tim Cook votes, for example. 00:16:03.230 --> 00:16:04.890 And that's very, very deliberate. 00:16:06.110 --> 00:16:12.730 And so it's quite interesting that they allowed in such a politicized time are, 00:16:12.730 --> 00:16:17.130 you know, a potentially politicizing artist. I find that quite interesting. 00:16:19.990 --> 00:16:23.530 And again, I'm not sure if they're playing. Maybe just to your point, 00:16:23.690 --> 00:16:26.510 they're playing to the most streamed artist. 00:16:26.910 --> 00:16:29.810 That that was the – Yeah, that's how they would justify it. 00:16:30.070 --> 00:16:34.530 Yeah, and that's fine. I mean, because there's certainly a business case to 00:16:34.530 --> 00:16:36.870 be made for making that selection. 00:16:38.290 --> 00:16:43.750 This is a hugely popular artist. to be in the halftime he's very popular on 00:16:43.750 --> 00:16:47.910 apple here you go it's a great show have fun, 00:16:49.210 --> 00:16:53.630 well and to go back to something i said earlier it's just i don't care who you pick at this stage, 00:16:54.650 --> 00:16:58.810 you're not you're never going to satisfy everyone because everything has become 00:16:58.810 --> 00:17:06.870 so segmented and so divisive unfortunately and i you know i don't know i don't 00:17:06.870 --> 00:17:10.810 know of any artist you could put up there that you would say everybody from 00:17:10.810 --> 00:17:12.970 every faction is going to say, that's okay. 00:17:14.318 --> 00:17:16.878 They're always going to assign their values and their agenda. 00:17:17.198 --> 00:17:18.218 That's the nature of music, right? 00:17:19.118 --> 00:17:23.018 That's just the nature of music. It's the nature of TV. How many times have 00:17:23.018 --> 00:17:27.758 we discussed shows on this podcast where I like it, you're not that interested, vice versa? 00:17:28.018 --> 00:17:31.798 I mean, that's the nature of art and all of those things, right? 00:17:32.518 --> 00:17:37.258 It's just interesting that Apple has continued to have its name on this. 00:17:37.898 --> 00:17:41.678 I'm interested if it continues to expand its relationship with the Super Bowl 00:17:41.678 --> 00:17:43.878 beyond the halftime show. 00:17:44.438 --> 00:17:48.678 And I don't know, have we had a number of how much this cost Apple to do the 00:17:48.678 --> 00:17:50.098 Apple Music Halftime Show? 00:17:51.258 --> 00:17:53.938 I don't remember seeing one. That doesn't mean it's not Apple. 00:17:53.938 --> 00:17:57.238 I'd love to know how much the whole, like, relationship costs. 00:17:59.238 --> 00:18:03.798 Yeah. Huh. I can't answer that. Can I tell you what I think? 00:18:03.858 --> 00:18:06.038 And, again, this is just occurring to me and I'm getting distracted. 00:18:06.118 --> 00:18:09.658 But, you know, I kind of think Apple should find a way to have a highlights 00:18:09.658 --> 00:18:16.658 package from the Super Bowl on Apple TV, as well as having the halftime show, 00:18:16.778 --> 00:18:19.818 which it can broadcast through its apps, 00:18:20.178 --> 00:18:23.338 they should get like a highlights package as well. 00:18:23.598 --> 00:18:28.898 Do that deal. Make yourself really associated with this hugely popular event across your services. 00:18:30.198 --> 00:18:34.478 I just did a quick Google search and according to what it popped up, 00:18:34.718 --> 00:18:40.458 this says, and no citations here, Apple pays approximately $50 million per year 00:18:40.458 --> 00:18:44.998 to sponsor the Super Bowl halftime show under a five-year deal that began in 2023. 00:18:46.906 --> 00:18:57.146 That's incredibly good value. Considering a 30-second slot on TV costs about $10 million. Yeah. 00:18:58.066 --> 00:18:59.626 Yeah, that is a good value. 00:19:00.826 --> 00:19:04.406 Damn. Yeah. Yeah, so. 00:19:04.826 --> 00:19:06.966 This is what I'm saying, they should get more involved, right? 00:19:07.126 --> 00:19:12.286 Yeah. Well, but it's the NFL's property, and I can understand how. 00:19:12.286 --> 00:19:19.206 And the NFL, if there's anybody that is as protective of their property as Apple is, it's the NFL. 00:19:19.746 --> 00:19:23.606 And so they very much control it. They're cutting every deal they can possibly 00:19:23.606 --> 00:19:29.266 find to have games on one network, on the other network. 00:19:29.746 --> 00:19:33.366 We can debate whether that's a good idea or not. But bottom line is they're 00:19:33.366 --> 00:19:36.346 doing a lot of deals. Prime on Thursday night. 00:19:37.246 --> 00:19:42.546 Monday night football, Sunday night football on NBC. I assume that's going to happen next year. 00:19:43.166 --> 00:19:45.446 Yeah, so it's just all over the place. 00:19:46.226 --> 00:19:49.786 The NFL is the least fragmented thing in the UK. 00:19:52.011 --> 00:19:55.491 It's basically all on Sky Sports. 00:19:56.471 --> 00:20:00.411 And later during this season, Channel 5, which is a free-to-air broadcaster, 00:20:00.671 --> 00:20:06.891 got a couple of games on a Sunday night, which was good for accessibility to American football. 00:20:07.311 --> 00:20:11.151 But yeah, basically, if you want to watch American football in the UK, 00:20:11.351 --> 00:20:18.351 you have to have either Sky Sports or an NFL pass if you really care about watching a certain team. 00:20:19.971 --> 00:20:23.771 Interesting. Whereas our soccer is more all over the place. 00:20:25.091 --> 00:20:28.731 Every time we have these kind of discussions, Charlotte, I learn something and 00:20:28.731 --> 00:20:31.871 I think the audience probably does because we tend to, you know, 00:20:32.051 --> 00:20:36.071 everybody thinks of that their way is the way it is everywhere. 00:20:36.571 --> 00:20:40.251 And so I had no idea that. I enjoyed it. Wait, who is your team? 00:20:40.251 --> 00:20:43.871 I don't know this. Who's your NFL team? I really don't have one. 00:20:44.631 --> 00:20:47.591 You know, I've, there's some. Wait, is that allowed? 00:20:47.591 --> 00:20:50.431 Well there's some 00:20:50.431 --> 00:20:53.651 i enjoy more than others but um you know 00:20:53.651 --> 00:20:56.931 it's i i enjoy i i enjoy seeing 00:20:56.931 --> 00:20:59.771 a good game and you know you must 00:20:59.771 --> 00:21:09.411 have a team who did you grow up supporting nobody just you know i i lived close 00:21:09.411 --> 00:21:16.991 enough to to baltimore and washington dc um the colts were in baltimore when i grew up um Well, 00:21:17.291 --> 00:21:20.731 now Redskins, now Commanders, were in D.C. 00:21:20.991 --> 00:21:24.811 So that was probably the closest thing I had because that was physically closer, 00:21:25.031 --> 00:21:28.591 even though I live in Pennsylvania, than either one of the two Pennsylvania teams. 00:21:30.971 --> 00:21:34.791 Okay, so I have a confession for you. So my role with American sports, 00:21:34.871 --> 00:21:38.931 which as you know I'm a fan of, is I basically always support the New York team. 00:21:40.983 --> 00:21:46.263 Just because it's the city I know the best in America. This is not going well for me, Chuck. 00:21:46.623 --> 00:21:49.203 No, but it's not going well for me, Chuck, is it? Think it through. 00:21:50.003 --> 00:21:53.583 Well, think about the commanders. I'm not far behind you, Charlie. 00:21:53.863 --> 00:22:01.543 No, but like Giants, Yankees managed to mess up, Knicks are trying to mess up. 00:22:03.903 --> 00:22:09.583 It's not a great life choice, but anyway. While we're on the sports theme, actually, 00:22:11.203 --> 00:22:18.543 Eddie Q, who runs services at Apple, he sort of left a little tidbit that there's 00:22:18.543 --> 00:22:21.023 going to be a sequel to F1, the movie. 00:22:22.763 --> 00:22:24.823 And I'm not sure how I feel about this. 00:22:27.523 --> 00:22:32.043 And it goes back to actually something I wanted to say about the upfronts as well. 00:22:33.843 --> 00:22:39.423 I just don't think Apple is doing... Like there's some really great – we say it every week. 00:22:39.563 --> 00:22:43.123 I'm happy to say it this week. There's some great stuff on Apple TV. 00:22:43.363 --> 00:22:45.523 We name it every week, things we're enjoying. 00:22:46.723 --> 00:22:52.043 But what I often see is them dipping into novels and that kind of IP. 00:22:52.463 --> 00:22:56.943 You know, they had a hit with F1, the movie, so now they want to do another one. 00:22:58.483 --> 00:22:59.663 Do something original. 00:23:03.359 --> 00:23:09.599 Ah that's a really interesting point because i feel like a lot of this stuff is is original, 00:23:11.379 --> 00:23:17.859 um yes i understand someone sitting in a room in la working for apple and going 00:23:17.859 --> 00:23:27.879 we're going to create some ip that's really exciting okay but is that really realistic. 00:23:29.359 --> 00:23:34.979 I mean, there's nobody out there that is consistently, you know, 00:23:35.059 --> 00:23:38.999 hitting it out of the park every single time to create the IP. 00:23:38.999 --> 00:23:40.379 And I criticize them as well. 00:23:41.139 --> 00:23:48.139 Well, I guess. Disney has got into a massive mess just trying to squeeze the 00:23:48.139 --> 00:23:50.699 life out of marble, for example. Yeah. 00:23:51.795 --> 00:23:56.075 And Star Wars. Yeah, quite right. Yeah, yeah. 00:23:56.575 --> 00:24:00.475 You know, how much – I don't want to upset you as I say this, Chuck. 00:24:00.535 --> 00:24:04.535 I know how you feel about these things. But, you know, how much can Paramount 00:24:04.535 --> 00:24:08.795 flog Star Trek, et cetera, et cetera, et cetera? 00:24:09.075 --> 00:24:12.075 You know, I'm going through – let's talk about what came out in that upfront 00:24:12.075 --> 00:24:14.735 event. So we've got Shrinking Season 3. That's on its way. 00:24:15.595 --> 00:24:21.115 There's a new Apple film called Eternity. That's part of its relationship with A24. Fine. 00:24:22.275 --> 00:24:27.695 Season two of The Last Thing He Told Me, Monarch Legacy of Monsters, season two. 00:24:28.775 --> 00:24:34.355 There's a film called Imperfect Woman that's based on a novel by Aramit Minter-Hill. 00:24:35.375 --> 00:24:37.355 For All Mankind, season five. 00:24:38.455 --> 00:24:40.735 Your Friends and Neighbors, season two. 00:24:41.975 --> 00:24:46.595 Outcome, it's a dark comedy that centers on a character played by Keanu Reeves. 00:24:47.395 --> 00:24:53.755 This looks more like a new original thing because that actually is from apple studios. 00:24:55.015 --> 00:24:58.935 Um there's there's margot 00:24:58.935 --> 00:25:05.955 e uh there's margot david kelly uh who's winning writing that called margot's 00:25:05.955 --> 00:25:12.095 got money troubles outlooks original criminal record season two i'll go i'm 00:25:12.095 --> 00:25:12.955 not going to go through the whole 00:25:12.955 --> 00:25:15.495 press release and naming all the but you understand the point I'm making. 00:25:15.655 --> 00:25:20.875 There's a lot of there's a lot of returning seasons which is good like if you 00:25:20.875 --> 00:25:24.295 build up a relationship with the show you want it to continue that's fine. 00:25:24.695 --> 00:25:28.135 There's a lot of adaptations from novels that, 00:25:28.813 --> 00:25:31.973 I don't know. I expect, you know, they've got Apple Studios. 00:25:32.153 --> 00:25:33.173 Do something a bit more exciting. 00:25:34.533 --> 00:25:40.293 I just looked up on Google because I thought, and I believe I'm right, 00:25:40.733 --> 00:25:45.013 For All Mankind is an original. There was no novel basis. 00:25:45.693 --> 00:25:49.313 And so there's one. No, no, that was original. Yeah, there's one. 00:25:49.413 --> 00:25:51.093 But we're now on season five of it. 00:25:51.873 --> 00:25:54.633 Right. And, well, it must be working. 00:25:55.493 --> 00:25:58.413 And, you know, that to me, well, Well, we could say the same thing about Slow 00:25:58.413 --> 00:26:02.993 Horses, you know, but that came from a series of novels. 00:26:03.513 --> 00:26:08.633 But on the other hand, if you, you know. The Morning Show, based on the top 00:26:08.633 --> 00:26:09.913 of the morning by Brian Stelter. 00:26:10.993 --> 00:26:14.253 Okay, but if you're from a purely business success standpoint, 00:26:14.953 --> 00:26:20.913 doesn't it make sense to take some IP that is popular somewhere and build on 00:26:20.913 --> 00:26:24.673 that instead of just going straight from scratch and saying that, 00:26:24.813 --> 00:26:27.033 you know, we're going to have this show about. 00:26:27.133 --> 00:26:29.553 You know, a kid that sweeps floors in a bakery. 00:26:31.733 --> 00:26:35.413 Yeah, it probably does, but it doesn't make the most interesting pieces of work. 00:26:36.153 --> 00:26:42.973 No, but it also, I think then it becomes contingent upon the directors and the 00:26:42.973 --> 00:26:45.753 producers and the writers to make it interesting. 00:26:45.753 --> 00:26:52.053 Because clearly you don't just pick up some Dime Storm novel and pay millions of dollars for it. 00:26:52.253 --> 00:26:56.493 The IP they pick up has an audience already. 00:26:57.133 --> 00:27:00.753 And yet that audience is going to want to see what you do with that IP. 00:27:02.973 --> 00:27:05.973 Yeah. Yeah. You don't sound convinced. 00:27:06.333 --> 00:27:12.833 I'm just, I'm not convinced. I'm also just checking. I think trying was all original. Yeah. 00:27:13.806 --> 00:27:18.026 That's been renewed for a fifth season. I don't think that's based on a novel as far as I can tell. 00:27:21.326 --> 00:27:26.586 So that's hugely popular. So when they get it right, Apple, these original shows, 00:27:26.966 --> 00:27:29.526 for all mankind, it's hugely popular. People love it. 00:27:31.206 --> 00:27:35.746 But I would like to see a bit more of that than constantly picking up other 00:27:35.746 --> 00:27:37.706 IP. I think that's the point I'm getting at. 00:27:38.086 --> 00:27:40.686 And, you know, not every show needs five seasons. 00:27:41.146 --> 00:27:44.626 They should have left Ted Lasso at season three, but they couldn't help themselves. 00:27:46.246 --> 00:27:49.166 No, that's not fair. You haven't seen the new season. 00:27:49.586 --> 00:27:53.686 Oh, it might be great. But like, first of all, they told me in an interview 00:27:53.686 --> 00:27:58.066 it was going to be three seasons and I'm furious they've changed that. 00:27:59.426 --> 00:28:02.526 You're still upset about that. Furious. 00:28:05.386 --> 00:28:08.266 And also like end things. Know 00:28:08.266 --> 00:28:11.326 when to say goodbye. Apple used to be really good at that on Apple TV. 00:28:12.686 --> 00:28:17.626 You know I love Mythic Quest I'd watch more of it but I think they probably 00:28:17.626 --> 00:28:23.346 made the right call ending it after Four Caesars or whatever you know you sort 00:28:23.346 --> 00:28:26.786 of have to know when to end things as well and create something new. 00:28:30.032 --> 00:28:36.952 I agree with you if the third, fourth, fifth season doesn't live up to it. 00:28:37.132 --> 00:28:41.332 But if it lives up to it, then, you know, why? 00:28:44.052 --> 00:28:50.072 Your point about Paramount flogging Star Trek is well made. 00:28:50.392 --> 00:28:55.272 You know, I feel like Star Wars has flogged things even more. 00:28:55.952 --> 00:29:02.492 Marvel Marvel's just a little different I'll defend Marvel a little bit because 00:29:02.492 --> 00:29:10.672 they've taken TV shows and taken secondary characters and put them as the centerpiece for that show, 00:29:12.052 --> 00:29:18.072 and that if you're a fan of that character then it works for you largely except 00:29:18.072 --> 00:29:21.312 they cancelled my favorite one which was? 00:29:22.492 --> 00:29:30.612 She-Hulk Oh, okay. Well, did you feel like She-Hulk was, I don't know how we got here. 00:29:31.152 --> 00:29:35.532 Did you feel like She-Hulk though was true to the comic and was it satisfying to you? 00:29:36.870 --> 00:29:42.550 Yes. I like the character. I like the comics. I wanted more of the TV show. Okay. 00:29:44.110 --> 00:29:49.370 It did not resonate with me because I felt like it was changing the mythos of 00:29:49.370 --> 00:29:55.690 the Hulk, the Hulk part of the franchise, if you will. And that disturbed me a little bit. 00:29:56.690 --> 00:30:01.410 Okay. But they did sort of the same thing with The Scarlet Witch as well. 00:30:01.870 --> 00:30:05.790 So, you know, they've made some interesting choices. 00:30:07.010 --> 00:30:13.810 And we both know that sometimes the creatives just can't stand not to mess with 00:30:13.810 --> 00:30:16.610 the foundations of an IP. 00:30:17.090 --> 00:30:20.670 I mean, inevitably, we have to do a reboot. 00:30:20.850 --> 00:30:25.150 We have to kill the character off and then find a way to bring them back because 00:30:25.150 --> 00:30:27.250 it's so dramatic. But isn't that what Apple's doing? 00:30:29.370 --> 00:30:31.290 Oh, you mean with F1? Yeah. 00:30:32.855 --> 00:30:35.135 Well, if they did another F1, yes. 00:30:37.275 --> 00:30:45.295 I hope that because they're not rushing into it, Charlotte, I hope that somebody 00:30:45.295 --> 00:30:49.535 is going to really wait for the right script. 00:30:50.875 --> 00:30:57.495 And then it could be just as good. We will have to see, and we can have a very 00:30:57.495 --> 00:31:03.555 heated debate if and when F1, the movie, the second movie, comes out. 00:31:04.575 --> 00:31:09.295 Yeah. I, you know, I've, I'm before we're going to save ourselves some emails 00:31:09.295 --> 00:31:12.995 because there's going to be some listeners that say you guys are way off topic. 00:31:13.695 --> 00:31:17.435 Yeah. Maybe we, we went down a couple of rabbit holes, but these are all things 00:31:17.435 --> 00:31:23.635 that are affecting how TV is being produced and consumed, whether it's Apple TV or not. 00:31:23.855 --> 00:31:27.915 Every, what everybody else does is affecting Apple TV. What Apple TV does is 00:31:27.915 --> 00:31:29.015 affecting everybody else. 00:31:29.615 --> 00:31:32.375 It's just one big wild west show out there 00:31:32.375 --> 00:31:35.175 and we've already seen some consolidations i 00:31:35.175 --> 00:31:38.835 think we're going to have to see more because i don't think people can continue or 00:31:38.835 --> 00:31:45.515 are going to be willing to continue to pay the prices 100 and the one thing 00:31:45.515 --> 00:31:50.155 that does continue to make apple tv stand out whatever my sort of i'll do something 00:31:50.155 --> 00:31:56.815 original all it does is make originals there's no catalogue. 00:31:57.395 --> 00:32:02.235 And that still, I think, has a lot of value to it. 00:32:05.137 --> 00:32:08.277 To be clear, you're saying that they aren't paying for a back catalogue. 00:32:08.377 --> 00:32:09.397 They're developing their own. 00:32:09.957 --> 00:32:13.457 Yeah, they haven't taken stuff from other places. Everything in there has been 00:32:13.457 --> 00:32:15.197 made specifically for Apple TV. 00:32:16.637 --> 00:32:20.917 Right, right. And if you think back to the early days, 00:32:21.037 --> 00:32:25.917 now I know it was coincidental with the pandemic to some degree, 00:32:25.917 --> 00:32:30.297 but there were some really interesting experimental shows that, 00:32:30.417 --> 00:32:32.777 again, we never heard about. 00:32:32.777 --> 00:32:38.677 You found out about just straight by accident, either just by looking around 00:32:38.677 --> 00:32:40.437 or having somebody tell you about them. 00:32:40.577 --> 00:32:43.877 And you're going to ask me what I'm talking about, and I can't tell you one right now. 00:32:44.237 --> 00:32:47.777 But there were a couple that were just really interesting. 00:32:47.917 --> 00:32:55.797 And I would say go back and look and see because the back catalog is there from Apple TV. 00:32:56.357 --> 00:32:58.457 And there was some experimentation going on. 00:32:59.117 --> 00:33:03.977 And now it's become a little bit bigger business. and now they aren't maybe experimenting as much. 00:33:07.177 --> 00:33:10.397 Interesting. Maybe we'll talk. We'll see how experimental they are when we see 00:33:10.397 --> 00:33:15.597 all these new shows and movies come out, and we look forward to your emails 00:33:15.597 --> 00:33:21.237 that we've talked about, Marvel, Netflix, and everything else in this show. 00:33:22.957 --> 00:33:29.057 You know, a great idea for an Apple TV series would be about the streaming wars, 00:33:29.057 --> 00:33:33.857 and I know somebody that wrote a book about it yeah I mean I'm obviously very 00:33:33.857 --> 00:33:37.577 in favor of book adaptions if it is my book, 00:33:39.812 --> 00:33:45.112 obviously yeah and we'll have charlotte's phone number in the show notes yeah 00:33:45.112 --> 00:33:47.372 yeah please email address you can speak to my agent. 00:33:52.092 --> 00:33:55.372 Anything else strike you that's going on with apple tv plus charlotte, 00:33:56.372 --> 00:33:59.172 no i mean i'm really looking for there's a lot 00:33:59.172 --> 00:34:01.852 as ever i'm really looking forward to settling down so i think we're going 00:34:01.852 --> 00:34:05.772 to have to do a sort of breakdown of hijack season 00:34:05.772 --> 00:34:08.452 two which i think people are really enjoying and i think 00:34:08.452 --> 00:34:12.292 i saw the guardian describe it as the most effortlessly effiliously bingeable 00:34:12.292 --> 00:34:19.072 show around so we'll enjoy idris elba uh i've held out on what starting shrinking 00:34:19.072 --> 00:34:24.312 because i kind of want a few episodes to be there so i can have a binge of that 00:34:24.312 --> 00:34:29.872 you know i love that show so those are the ones on my to watch list for the moment, 00:34:31.392 --> 00:34:33.452 what are you waiting to dive into? 00:34:34.432 --> 00:34:39.612 I'm on both of those and of course Monarch Legacy of Monsters premieres coming 00:34:39.612 --> 00:34:45.572 up at the end of February I believe and that's what I'm very much looking forward to Season 2, yeah, 00:34:46.412 --> 00:34:50.832 and after that I know there are a number of other things coming up they're just, 00:34:50.932 --> 00:34:54.772 right now they're sort of out of sight, out of mind because I've got a watch 00:34:54.772 --> 00:34:58.112 list as long as your arm and I just don't have the time to get to your arm, 00:34:59.152 --> 00:35:01.432 Yeah, mine's getting a bit out of control, actually. 00:35:01.432 --> 00:35:05.832 I need to commit some non-sport viewing time to it. 00:35:08.392 --> 00:35:13.732 Hey, I think if I watch it, it counts as work, right? So I can just do that. Sure. 00:35:15.452 --> 00:35:18.212 Nobody is forcing you to watch or not watch anything, Charlotte. 00:35:19.952 --> 00:35:24.752 But I think it counts as work. I think it's essential that I watch these great shows. 00:35:26.923 --> 00:35:33.543 Well, you're in the business. You need to know who's winning the next version of the streaming wars. 00:35:34.383 --> 00:35:38.783 Well, exactly. And I need to know all the shows so we can talk about this on this show. 00:35:39.643 --> 00:35:45.743 Exactly. Exactly. Perfect. And we appreciate all your homework. Thank you so much. 00:35:48.103 --> 00:35:51.483 Well, we're either going to get in great trouble for this show or get lots of 00:35:51.483 --> 00:35:56.523 listeners to this show joining in the debate. If you do have strong opinions 00:35:56.523 --> 00:35:59.223 on anything we've said today, and we hope you do, drop us a line. 00:35:59.323 --> 00:36:00.503 Where can people find you, Chuck? 00:36:02.143 --> 00:36:06.003 MacVoices.com. There's a contact form over there, or you can just email me directly 00:36:06.003 --> 00:36:07.643 at Chuck at MacVoices.com. 00:36:08.083 --> 00:36:11.323 And you can find me on all the socials as at Chuck Joyner. 00:36:12.043 --> 00:36:16.883 Charlotte, where should people contact you about your upcoming series, 00:36:17.403 --> 00:36:18.943 Streaming Wars, that needs to be adapted? 00:36:20.403 --> 00:36:22.943 I'm at Charlotte A. Henry across 00:36:22.943 --> 00:36:27.783 all of social media. you head over to the edition, A-double-D, dot net. 00:36:28.623 --> 00:36:33.183 That's all where I put podcasts, blogs, videos, all sorts of things related 00:36:33.183 --> 00:36:38.343 to the crossover of culture, media, and sport, including stuff about Apple TV, of course. 00:36:38.583 --> 00:36:41.583 So head over there. The show will go out there. 00:36:42.303 --> 00:36:46.743 We'll be back if we haven't been swamped by angry emails in a couple of weeks' 00:36:46.883 --> 00:36:49.303 time. Thanks for watching.