WEBVTT 00:00:00.017 --> 00:00:04.057 Hey, it's Charlotte. The latest episode of TV Plus Talk, the show where Chuck 00:00:04.057 --> 00:00:09.117 Joyner and I discuss all things Apple TV Plus, came out a couple of weeks ago. 00:00:09.257 --> 00:00:13.717 But because the podcast wasn't back up and running, I never dropped it into this feed. 00:00:13.897 --> 00:00:16.777 So here you go. Enjoy. Hello. 00:00:17.357 --> 00:00:21.857 Welcome to TV Plus Talk and a very happy birthday to us. 00:00:22.097 --> 00:00:26.437 We've been doing this a year, Chuck. Can you believe it? I can't, Charlotte. 00:00:27.417 --> 00:00:32.257 It's something I look forward to every Every month, we've had a couple months 00:00:32.257 --> 00:00:35.337 here that things, our schedules both got a little off. 00:00:36.017 --> 00:00:41.577 Life happens. Yeah, life happens, and it doesn't mean there's not a lot going on with Apple TV+. 00:00:42.177 --> 00:00:45.257 Well, that's the thing, and that's kind of, it's almost like we planned this, 00:00:45.357 --> 00:00:47.157 kind of where I wanted to start, right? 00:00:47.237 --> 00:00:51.837 Which is, how much has happened in the years since we've been doing this show, 00:00:51.937 --> 00:00:57.377 and how seriously now in the streaming industry, Apple TV+, has to be taken, I think? 00:00:59.397 --> 00:01:04.997 Uh interesting way to phrase it how seriously it needs to be taken yeah well 00:01:04.997 --> 00:01:08.717 i think at the beginning people were just a bit like oh it's another tech company's 00:01:08.717 --> 00:01:13.277 apple playing around tim cook just wants to go to the oscars but now there's serious content there. 00:01:14.957 --> 00:01:18.617 Absolutely and you know we've we've talked about a lot of it over the past year 00:01:18.617 --> 00:01:24.737 just the number of shows the quality of shows and the the breadth of shows there 00:01:24.737 --> 00:01:27.657 may not be depth from a content standpoint, 00:01:27.797 --> 00:01:32.737 but there's a crazy amount of breadth so that you're liable to find something 00:01:32.737 --> 00:01:33.557 that you're going to enjoy. 00:01:34.922 --> 00:01:40.702 The other thing, too, there was just a recent article out about Apple TV+, 00:01:40.702 --> 00:01:43.442 excuse me, topping the quality meters. 00:01:44.602 --> 00:01:48.182 And we can have a link in the show notes to that. 00:01:48.422 --> 00:01:51.362 But I thought it was very interesting. Some of the categories, 00:01:51.602 --> 00:01:55.942 I guess it depends on things like some of the best 4K programming. 00:01:56.422 --> 00:01:59.222 I'm not sure just how much that means. means 00:01:59.222 --> 00:02:02.262 but there were other categories that really spoke to 00:02:02.262 --> 00:02:05.062 everything we've said over the past year about the quality right 00:02:05.062 --> 00:02:08.502 this is the thing like we always have talked about the quality not 00:02:08.502 --> 00:02:11.562 the quantity haven't we apple tv plus made that 00:02:11.562 --> 00:02:15.282 play that was their thing and that's where we are now and they've stuck to it 00:02:15.282 --> 00:02:20.202 and it's kind of impressive it is but i also feel like we've seen it adapt a 00:02:20.202 --> 00:02:26.542 little bit uh to to the i think we talked about it at the last time we were 00:02:26.542 --> 00:02:29.962 together that apple Apple has a set of, 00:02:30.002 --> 00:02:34.442 I believe it was 50 movies now added into the catalog for a limited time. 00:02:35.142 --> 00:02:40.002 So, you know, interesting approach to expand that out and give some of that 00:02:40.002 --> 00:02:42.502 depth without committing to it fully. 00:02:43.102 --> 00:02:46.162 Do you think we're going to see more of that? I know we touched on it last show, 00:02:46.222 --> 00:02:49.882 but just to slightly recap, do you think we're going to see more of this kind of deal? 00:02:49.942 --> 00:02:53.382 Because I kind of think I do. It felt to me like Apple kind of dipping its toe 00:02:53.382 --> 00:02:54.742 in the water and then we're going to see more. 00:02:56.042 --> 00:03:01.682 I absolutely agree. And look, it has never been published, and I don't think 00:03:01.682 --> 00:03:04.642 it's expired yet, how long those 50 movies would be available. 00:03:05.402 --> 00:03:08.662 Right, very Apple. Very Apple. 00:03:09.302 --> 00:03:14.342 Limited period, I'll see you in a year. Well, maybe so, but let's just pretend 00:03:14.342 --> 00:03:19.422 that only 15-20% of those movies had any appeal for you at all. 00:03:19.422 --> 00:03:25.702 That's still a lot of content to pull you in with the potential promise of more 00:03:25.702 --> 00:03:31.322 content in that category coming later. Maybe another batch of 50 movies. 00:03:32.888 --> 00:03:36.208 Yeah, no, I agree with you. And they're obviously dipping their toe in the water 00:03:36.208 --> 00:03:39.948 of having content that's not just Apple Originals, which I think is interesting. 00:03:40.868 --> 00:03:44.828 Very much so. Very much so. That, to me, was the takeaway. 00:03:45.788 --> 00:03:52.628 Right. But that said, the parade of Apple Originals has not slowed down from 00:03:52.628 --> 00:03:53.748 an announcement standpoint. 00:03:54.028 --> 00:03:57.508 I mean, we've got some really interesting things coming up. 00:03:57.588 --> 00:04:00.388 Some I know that will appeal to you, that won't appeal to me. 00:04:00.408 --> 00:04:02.048 Some that will appeal to me, that won't appeal to you. 00:04:03.048 --> 00:04:06.808 Yeah, I've been enjoying Dick Turpin, the completely made-up tales of Dick Turpin. 00:04:06.888 --> 00:04:08.528 I've really enjoyed the first few episodes. 00:04:09.428 --> 00:04:14.188 I was going to ask you about that because I tried it and it just – Not you at 00:04:14.188 --> 00:04:15.768 all, is it? I knew it would be you. 00:04:16.768 --> 00:04:20.268 I loved it. I love Noel Fielding. I love the Mighty Boots. He's got all those 00:04:20.268 --> 00:04:23.808 elements in there. I've really enjoyed it. Silly but fun. 00:04:25.148 --> 00:04:28.768 So I can't speak to this. I've got to ask you, is it something that will just 00:04:28.768 --> 00:04:33.548 appeal to the European or UK audience or is it something that you can translate 00:04:33.548 --> 00:04:36.308 to work? There's definitely that eccentric British vibe to it, isn't there? 00:04:37.388 --> 00:04:41.808 I don't know. You tell me. Yeah, I think so. I think there is that vibe in there. 00:04:43.688 --> 00:04:47.368 Okay, okay. I've enjoyed it anyway. It's a bit different. It's something a bit 00:04:47.368 --> 00:04:48.928 different on TV+. I've enjoyed it. 00:04:50.208 --> 00:04:53.648 So what announcements have you seen that you're looking most forward to? 00:04:54.348 --> 00:04:57.668 Well, I think what's interesting is what's going to keep going as well, 00:04:57.728 --> 00:05:01.808 right? There's going to be stuff that we keep getting repeat episodes of as 00:05:01.808 --> 00:05:03.248 well, repeat series, right? 00:05:03.788 --> 00:05:06.868 So we know there's going to be more morning shows, for one example. 00:05:08.208 --> 00:05:11.608 There's just been an announcement of a Steve Martin documentary coming up. 00:05:12.148 --> 00:05:15.748 Apparently, I want to check out Palm Royal. Apparently, that's quite fun. 00:05:15.908 --> 00:05:17.148 There's a lot now to get into. 00:05:17.548 --> 00:05:22.548 And as I'm saying, talking about returning shows, we've got Loot. 00:05:22.568 --> 00:05:25.948 That's premiering 3rd of April, which people enjoyed as well. 00:05:25.948 --> 00:05:29.828 Well, Apple seems to have lightened up a bit, right? There's more comedy there. 00:05:31.188 --> 00:05:33.788 There's more comedy. I'm really looking forward to Neuromancer. 00:05:34.088 --> 00:05:36.588 I think that's going to be kind of amazing. 00:05:37.628 --> 00:05:41.308 But to your point, Foundation is coming back for another season. 00:05:42.348 --> 00:05:45.508 They're still working on Severance. You know, that hopefully will. 00:05:46.728 --> 00:05:50.088 Yeah, that's going to take a bit of time. Yeah, there seem to be some production 00:05:50.088 --> 00:05:54.128 issues there. But, you know, it's that's one more hit that's in the background 00:05:54.128 --> 00:05:56.028 that people are really anxious to have come back. 00:05:56.048 --> 00:06:00.428 And of course, we had the the writer's strike, which disrupted a lot, 00:06:00.568 --> 00:06:03.788 a lot of recording and production schedules. 00:06:05.621 --> 00:06:08.901 We shouldn't forget that as things feel a bit delayed. Yeah, 00:06:08.961 --> 00:06:11.821 and I don't think I'm making this up. Isn't Mythic Quest coming back as well? 00:06:12.261 --> 00:06:15.861 Oh, I hope so. I haven't heard this. And there's nothing if you look at the 00:06:15.861 --> 00:06:19.761 kind of listings page from Apple TV Plus yet, but I do hope so. 00:06:19.941 --> 00:06:21.681 Because, as you know, it's one of my favorites. 00:06:22.421 --> 00:06:25.001 Yeah, I thought I read something. Please don't hold me to that, 00:06:25.081 --> 00:06:28.701 folks. But I thought I read something somewhere. I will. You will, thanks. 00:06:29.261 --> 00:06:32.521 Yeah. No, no. I'll be holding you absolutely accountable for it. 00:06:33.241 --> 00:06:39.681 The other thing I wanted to run by you, actually, while we're here, 00:06:41.221 --> 00:06:45.421 is Apple obviously put a lot, we've discussed it loads since we started the 00:06:45.421 --> 00:06:48.261 show, it put a lot of sway on Killers of the Flower Moon, right? 00:06:49.661 --> 00:06:50.701 Has that been a flop? 00:06:54.321 --> 00:06:58.321 You know, I debate this kind of thing all the time, Charlotte. of it. 00:06:58.541 --> 00:07:02.541 Maybe in dollars and cents, it has not recouped. 00:07:02.701 --> 00:07:07.161 But the amount of attention it received, the amount of publicity that it gave 00:07:07.161 --> 00:07:15.701 to Apple as a video studio and for Apple TV Plus, those are the things that are harder to measure. 00:07:15.901 --> 00:07:18.161 So I don't think so. 00:07:18.601 --> 00:07:22.121 I always think it's interesting that anyone, including Apple, 00:07:22.301 --> 00:07:27.141 puts as much money and time and effort into this type of show. 00:07:27.221 --> 00:07:29.441 And And I want to be really careful because I don't want to offend anyone. 00:07:29.901 --> 00:07:35.261 But, you know, this is not the most uplifting kind of story that there is. 00:07:35.961 --> 00:07:38.321 No, quite the opposite. But it's very powerful. 00:07:39.501 --> 00:07:45.321 I think people are very interested in these kind of social justice stories looking back at history. 00:07:45.641 --> 00:07:48.761 So I can see why it sort of fitted with the time. 00:07:49.221 --> 00:07:51.881 But it was such a big hook for Apple TV+. 00:07:53.521 --> 00:07:59.581 I'm not sure I even know anyone that's watched it. It just seemed to be a massive 00:07:59.581 --> 00:08:03.861 swing, which is a perfectly valid thing. And I'm not quite sure it's made the hit. 00:08:03.941 --> 00:08:07.621 You know, some of the stars were not even nominated for awards, right? 00:08:09.941 --> 00:08:15.061 Right. And I confess, I have not watched it. You know, I've seen the trailer. 00:08:15.401 --> 00:08:18.501 Sorry to interrupt, but doesn't that say something that you and I, 00:08:18.601 --> 00:08:22.921 very committed and interested in Apple TV+, have actually given – and you're 00:08:22.921 --> 00:08:24.721 not like me with my terrible attention 00:08:24.721 --> 00:08:27.581 span, right? you're prepared to sit through four hours of Napoleon, 00:08:28.946 --> 00:08:36.146 And I did. Doesn't that say something? No, because I think more than just it 00:08:36.146 --> 00:08:39.406 being Apple TV+, it's got to be something that people want to sit through. 00:08:39.986 --> 00:08:45.446 And so, you know, we've had this argument, discussion, excuse me, 00:08:45.446 --> 00:08:48.506 discussion a few times. You and I never argue, dear Chuck. 00:08:48.926 --> 00:08:51.706 No, no. It's just that I'm usually right. 00:08:53.766 --> 00:08:59.266 That's actually true. Sorry. No, that is actually true. I can't argue with that. 00:08:59.546 --> 00:09:04.886 No, no, no. But I think the longer movies, if it's something I want to sit through, 00:09:05.746 --> 00:09:09.906 look, I may hit hour three and think, oh, this is dragging a little bit. 00:09:10.646 --> 00:09:14.326 But I'm probably going to continue to watch it if it's something that I went 00:09:14.326 --> 00:09:15.766 in with a positive attitude about. 00:09:15.986 --> 00:09:21.426 Yeah. But if you tell me that there's something really long that I have marginal 00:09:21.426 --> 00:09:24.906 interest in, I'm going to have a hard time sitting down and even getting started. 00:09:25.346 --> 00:09:28.126 Started it was lily gladstone wasn't it that didn't get 00:09:28.126 --> 00:09:30.986 some of the nominations that people thought she she should have got 00:09:30.986 --> 00:09:34.326 it'll be interesting anyway i i'm 00:09:34.326 --> 00:09:37.166 kind of fascinated where tv plus goes in our second 00:09:37.166 --> 00:09:40.006 year of doing this show just so you know we're keeping going doing a 00:09:40.006 --> 00:09:42.806 second year chuck sorry you don't get to escape that easily 00:09:42.806 --> 00:09:45.526 um but i just think it's it 00:09:45.526 --> 00:09:50.246 is interesting now we've seen we've seen apple dip its toe into a lot of different 00:09:50.246 --> 00:09:58.306 things these big long hugely expensive movies 30 minute comedies um bits of 00:09:58.306 --> 00:10:03.206 sport which i'm always interested in i want to see how it all shakes out in this year coming. 00:10:04.208 --> 00:10:09.808 I agree. I think it's going to be very interesting because you bring up an interesting 00:10:09.808 --> 00:10:11.768 point that you just kind of glossed over. 00:10:12.048 --> 00:10:14.808 30-minute comedies, four-hour movies. 00:10:15.168 --> 00:10:20.128 It feels like they're experimenting all over the place with everything, sports. 00:10:20.688 --> 00:10:26.148 And now I know you haven't, it's not in the UK yet, but the Vision Pro. 00:10:26.608 --> 00:10:30.328 And I will say this about the demo. I don't want to spoil the demo. 00:10:30.448 --> 00:10:35.748 If you have the opportunity to do the demo. Sorry, we're spoiling alert tech demos now. 00:10:36.028 --> 00:10:43.408 Exactly. But go do the demo because the experience that is within that demo 00:10:43.408 --> 00:10:50.148 about Major League Baseball really gives you an idea of what the potential is 00:10:50.148 --> 00:10:55.328 there for Apple to leverage that device and everything about it. 00:10:55.508 --> 00:11:00.648 So, you know, again, experiment. You're such a pro, Chuck, because we're recording 00:11:00.648 --> 00:11:04.808 this on Major League Baseball opening day, and you just casually drop that in 00:11:04.808 --> 00:11:06.288 there. That's just the kind of pro you are. 00:11:07.508 --> 00:11:12.948 Well, I will confess I don't care a bit about Major League Baseball, 00:11:13.588 --> 00:11:16.828 but the demo is incredibly cool. 00:11:17.508 --> 00:11:18.868 Yes, I could imagine. 00:11:19.908 --> 00:11:25.808 And I wonder if that's why Apple splashed out on getting the Major League Baseball 00:11:25.808 --> 00:11:31.328 rights it has, Friday Night Baseball, see how that expands. And same with Major League Soccer. 00:11:31.668 --> 00:11:36.608 I mean, we've done whole shows on sports before, but it's obviously a play. 00:11:36.708 --> 00:11:39.548 And it doesn't surprise me at all when you tell me that there is a section in 00:11:39.548 --> 00:11:42.068 that Vision Pro demo dedicated to it. 00:11:43.668 --> 00:11:47.588 And once again, we have to point out that Apple loves to play the long game. 00:11:48.668 --> 00:11:54.488 If something isn't hit right out of the gate or doesn't resonate with folks, give it time. 00:11:54.708 --> 00:11:59.148 It may be a matter of you evolving into it. It may be a matter of them evolving 00:11:59.148 --> 00:12:02.368 the product, but don't bet against them in the long run. 00:12:03.868 --> 00:12:06.808 That's kind of been the theme of our whole year, hasn't it? 00:12:07.908 --> 00:12:12.428 If you think about it from the first show, it's all been about the long game, 00:12:12.608 --> 00:12:15.608 Apple seeing, you know, what's Apple going to play out in the future. 00:12:15.668 --> 00:12:21.088 That really has been sort of what's underlined all the conversations we've had over this year. 00:12:22.108 --> 00:12:25.768 I hadn't thought about it in those terms, but you're right. no I hadn't until 00:12:25.768 --> 00:12:29.108 you said it but then when I was replaying through the stuff we've discussed 00:12:29.108 --> 00:12:31.748 it really that's really what it all comes down to right. 00:12:33.591 --> 00:12:38.311 And, yeah, and Apple TV Plus, I mean, you're really right. 00:12:38.411 --> 00:12:41.271 Because think about how it was derided when it first came out. 00:12:41.271 --> 00:12:42.751 It only had this many shows. 00:12:43.031 --> 00:12:45.171 Yeah. And people were saying, why would I pay for that? 00:12:45.511 --> 00:12:50.351 And Apple did a very smart thing. They made it super affordable back then. 00:12:50.451 --> 00:12:55.971 It was probably, if not the lowest, one of the lowest paid subscription services. 00:12:56.811 --> 00:13:01.631 Yeah, and of course, not almost really paying for at least a year because it was all given away free. 00:13:02.531 --> 00:13:07.851 Exactly. And so, you know, they brought people in and you can argue about the 00:13:07.851 --> 00:13:12.031 success they've had in converting them over to paid users because there have 00:13:12.031 --> 00:13:14.551 been all kinds of different reports about that. 00:13:15.071 --> 00:13:20.311 But at the end of the game, it's something that you now see the Apple TV Plus 00:13:20.311 --> 00:13:22.051 logo pop up in news stories. 00:13:22.391 --> 00:13:26.951 Whenever you start seeing major studios named, guess what? Apple TV Plus is in there. 00:13:28.491 --> 00:13:31.671 Yeah when you start seeing discussion about 00:13:31.671 --> 00:13:35.191 you know however superficial these things might be when 00:13:35.191 --> 00:13:38.371 you also start hearing conversations about major awards now 00:13:38.371 --> 00:13:41.531 apple is always in there bears repeating 00:13:41.531 --> 00:13:44.671 every week month it was the first streaming service 00:13:44.671 --> 00:13:47.891 to get big picture best picture for coda it 00:13:47.891 --> 00:13:51.071 beat netflix to that award you know apple is 00:13:51.071 --> 00:13:54.251 in the serious game now um this 00:13:54.251 --> 00:13:57.471 kind of of makes me think actually um you flagged 00:13:57.471 --> 00:14:00.391 up a story to me which i found fascinating which is that a company called 00:14:00.391 --> 00:14:03.551 fifth season is selling more than a billion 00:14:03.551 --> 00:14:06.811 dollars worth of apple tv plus content um the 00:14:06.811 --> 00:14:09.511 idea is basically the stuff that's been on a stream it can go to a 00:14:09.511 --> 00:14:15.211 smaller buyer for a kind of second run um it's including things like uh c which 00:14:15.211 --> 00:14:20.671 stars jason momoa and his arms um nicole's kidman in raw servant with m night 00:14:20.671 --> 00:14:27.171 shamala and this is all going on at London TV screenings I find that's kind 00:14:27.171 --> 00:14:29.371 of interesting it's another shift isn't it from Apple. 00:14:30.720 --> 00:14:33.680 I want to hear you talk more about Jason Momoa's arms. That's what I want to 00:14:33.680 --> 00:14:37.880 hear. I mean, people could go on about those arms for ages, but anyway. Anyway. 00:14:38.800 --> 00:14:44.180 Yeah, I felt like this was a major shift, but strategically it makes a certain 00:14:44.180 --> 00:14:50.100 amount of sense because the odds are that if you've wanted to watch C, 00:14:50.260 --> 00:14:53.760 and I'll pick on that one just because that's the one I did watch that was named, 00:14:54.460 --> 00:14:55.920 you probably have watched it. 00:14:56.660 --> 00:15:00.420 As I understand it, I honestly didn't even think to look. I believe it's still 00:15:00.420 --> 00:15:04.860 on Apple TV+, so it would still be available to me. I don't think they've taken anything off. 00:15:05.400 --> 00:15:08.920 Yeah, but this would potentially expose it to a wider audience. 00:15:09.520 --> 00:15:13.100 And first of all, it would generate more money from the production, 00:15:13.280 --> 00:15:14.880 the money they've invested in it. 00:15:15.380 --> 00:15:20.680 But also, more importantly, it might cause you to take a second look or third look at Apple TV+. 00:15:21.920 --> 00:15:26.780 Yeah, I guess that is the intention. And it also generates short-term revenue as well. 00:15:28.020 --> 00:15:32.940 Yeah, I find this very interesting That they're kind of playing this game Of 00:15:32.940 --> 00:15:38.900 putting out their shows to market Because I always thought the idea of TV Plus 00:15:38.900 --> 00:15:41.940 Was you want that show, you have to have TV Plus. 00:15:43.340 --> 00:15:51.540 That's what it is It's an in-house TV Plus thing It's their shows That's why 00:15:51.540 --> 00:15:53.940 they doubled down on the originals thing as well, 00:15:55.071 --> 00:15:58.751 But this seems to be a little shift if I'm understanding it right. 00:15:59.891 --> 00:16:03.651 But it also feels like the inverse of the 50 movie thing we talked about earlier. 00:16:04.191 --> 00:16:07.551 Exactly. That, you know, it's buying content to bring in for a limited time. 00:16:07.851 --> 00:16:11.091 Now it's pushing content out. We don't know what the terms are. 00:16:11.191 --> 00:16:18.451 So is it for a limited time to, you know, Network X or is it a protracted license? 00:16:18.771 --> 00:16:23.871 You know, we don't have that information. But the idea that it's not just trying 00:16:23.871 --> 00:16:28.631 to – one of the things Apple has always been faulted for is that they try to 00:16:28.631 --> 00:16:29.571 do everything in-house. 00:16:29.851 --> 00:16:35.011 And so maybe this is part of a strategy not to necessarily do everything in-house, 00:16:35.071 --> 00:16:38.051 just try to leverage every option. 00:16:38.391 --> 00:16:42.031 And heck, to shift it over to the tech side, maybe that's what we're seeing 00:16:42.031 --> 00:16:46.091 with the AI alleged partnership with Google. 00:16:46.091 --> 00:16:50.411 Yes that was an interesting story maybe for your other show but an interesting 00:16:50.411 --> 00:16:55.431 story i'm i'm less confident about now i'm thinking about this idea of licensing 00:16:55.431 --> 00:17:03.191 out stuff and whatever i'm not sure it's a smart move because i kind of think 00:17:03.191 --> 00:17:05.771 it defeats everything that tv plus was about, 00:17:06.631 --> 00:17:11.551 which was high quality originals you can be seen in one place it's really simple 00:17:11.551 --> 00:17:13.851 this is an apple show, you can watch it on Apple. 00:17:14.631 --> 00:17:18.451 I cover, as you know, I cover the streaming market a lot. I write about it a 00:17:18.451 --> 00:17:19.611 lot. I talk about it a lot. 00:17:19.951 --> 00:17:23.131 And the one thing that everything comes back to is fragmentation. 00:17:24.111 --> 00:17:27.691 People don't know where the show they want to watch is. 00:17:27.831 --> 00:17:30.951 I was watching a show once, it suddenly disappeared from Netflix, 00:17:31.071 --> 00:17:35.051 and I had to find it on Now TV a bit later. I didn't know where it was. 00:17:35.751 --> 00:17:37.691 And that was mid through a season. 00:17:38.451 --> 00:17:42.831 And Apple doesn't have that problem at all. It's It's completely separated itself 00:17:42.831 --> 00:17:45.291 from that. It shows aren't bouncing around. 00:17:46.611 --> 00:17:50.291 But if I understand what's happening here, that could happen. 00:17:52.671 --> 00:17:58.311 Only in the sense that it could disappear from service X, but it still would 00:17:58.311 --> 00:18:00.631 always be on Apple TV Plus. 00:18:01.031 --> 00:18:06.751 Yes, exactly. But it's more fragmentation because you might find C or Servant 00:18:06.751 --> 00:18:13.891 or something like that on another platform, which adds to the sort of confusion about where stuff is. 00:18:15.671 --> 00:18:18.091 Yeah but it also garners more exposure, 00:18:19.314 --> 00:18:22.294 for it yeah i mean that that's absolutely the counter argument 00:18:22.294 --> 00:18:26.854 i'm just not sure it's the right play yeah i mean if i if i don't know about 00:18:26.854 --> 00:18:31.794 c and now c is what you know how many years old um when they finished the run 00:18:31.794 --> 00:18:35.574 yeah oh i don't know when they finished run when it came out in november 2019 00:18:35.574 --> 00:18:40.074 originally when apple tv plus launched that's when it started 19 so, 00:18:41.094 --> 00:18:44.154 2021 i think there were three seasons if i remember in somewhere 00:18:44.154 --> 00:18:47.774 you got to do pandemic math in there as well yeah but 00:18:47.774 --> 00:18:51.174 but that said you know now probably 00:18:51.174 --> 00:18:54.114 everyone who knew about c and wanted to 00:18:54.114 --> 00:18:56.974 see c has seen it i'm sorry about that 00:18:56.974 --> 00:19:00.814 sentence say that sentence and let's see if you can get through it again i know 00:19:00.814 --> 00:19:05.334 i'm not even going to try everyone who wanted to see c has seen it yes very 00:19:05.334 --> 00:19:12.774 good um but now you know now there's a potential for discovery and yeah sometimes 00:19:12.774 --> 00:19:14.434 the network names, just driving us. 00:19:14.694 --> 00:19:18.834 Now there's a potential, though, to have that series discovered because it will 00:19:18.834 --> 00:19:24.934 be splashed up as new on this service, whether that's Netflix or I don't even know. 00:19:26.234 --> 00:19:33.194 Well, yeah, in the UK. I don't know if there might be some BBC iPlayer deal. I don't know. 00:19:33.814 --> 00:19:40.134 Yeah, yeah. I mean, Charlotte, I don't know if you've scrolled through all the 00:19:40.134 --> 00:19:43.174 streaming services that are out there. You know, most of them free, 00:19:43.254 --> 00:19:45.074 some require some kind of subscription. 00:19:45.894 --> 00:19:50.054 There is stuff that no one has ever heard of that, you know, 00:19:50.074 --> 00:19:54.214 it's like, but, and, and frankly, some of the content is a little shaky, 00:19:54.294 --> 00:19:58.894 but most of it is just, you know, they've just bought up licenses for all kinds of things. 00:19:58.974 --> 00:20:05.014 So you can watch, you know, series a on 25 different services. 00:20:06.554 --> 00:20:10.754 Yeah. Yeah, and of course, this is how Netflix started. It bought a load of 00:20:10.754 --> 00:20:16.634 stuff that was, you know, not really that valuable. We just wanted content anyway. 00:20:17.234 --> 00:20:19.654 It will be interesting to see how this plays out. Obviously, 00:20:19.654 --> 00:20:25.854 we will keep on top of it in our TV Plus talk, which, yeah, I'm proud we made 00:20:25.854 --> 00:20:28.514 it a year, actually. And I hope people have enjoyed it. 00:20:28.594 --> 00:20:32.414 We always like to hear from you if there's stuff you want us to discuss. us. 00:20:32.974 --> 00:20:37.154 I guess I have to ask you, Chuck, as we sort of come to the end of this episode. 00:20:39.066 --> 00:20:41.826 In the year we've been doing this show, what's your favorite thing that you've 00:20:41.826 --> 00:20:44.246 watched on TV Plus? Oh, wow. 00:20:45.986 --> 00:20:49.846 I know, I put you on the spot a bit. Should I tell you mine and you can have a think? 00:20:50.346 --> 00:20:54.506 Yeah, please do, because, yeah, please do, and then I'll comment. 00:20:54.726 --> 00:20:59.126 So the movie I thought was the best, which we talked about, was Tetris. 00:20:59.186 --> 00:21:02.386 I thought that was a really great movie. I really, really enjoyed it. 00:21:03.806 --> 00:21:07.646 I've really enjoyed Shrinking, and I've really enjoyed Mythic Quest, 00:21:07.646 --> 00:21:10.026 and I think they're the best things on the platform. 00:21:12.206 --> 00:21:19.846 I would agree. I liked Hijack. I would completely agree on Tetris. 00:21:20.266 --> 00:21:23.526 You like a bit of Idris Elba time? Fair enough. Who doesn't? 00:21:23.566 --> 00:21:28.066 Well, you know, the funny thing is, again, we've talked about this. 00:21:28.126 --> 00:21:29.106 This is where you and I differ. 00:21:29.246 --> 00:21:31.906 I don't watch a series just because it stars someone. 00:21:32.626 --> 00:21:35.946 I want to bind the premise a little bit and 00:21:35.946 --> 00:21:39.546 then i want to enjoy the show and 00:21:39.546 --> 00:21:42.486 so yeah it was elbow or not you know it was it 00:21:42.486 --> 00:21:47.946 was so well done um and part of my problem charlotte is you know i don't think 00:21:47.946 --> 00:21:52.646 of of most programming as apple tv plus program i just think of it as good programming 00:21:52.646 --> 00:21:56.366 i think that's right yeah so okay anyway sorry i teased you you were saying 00:21:56.366 --> 00:21:59.826 we both agree on tetris you've enjoyed hijack what else is that? 00:22:00.666 --> 00:22:06.946 Foundation, of course. I mean, I would honestly, I'd have to go back and look 00:22:06.946 --> 00:22:15.366 and see because every, I don't think there's a series that I started on Apple TV that I did not finish. 00:22:17.066 --> 00:22:23.126 So I'm kind of, I'm, I'm selective in what I start to watch and I really don't 00:22:23.126 --> 00:22:24.526 like to just abandon a show. 00:22:24.586 --> 00:22:27.046 I will abandon a show happily if it's, if it's bad. 00:22:27.186 --> 00:22:32.566 I haven't, haven't done that with Apple TV Plus though because you know and 00:22:32.566 --> 00:22:35.666 I mean Mythic Quest you're absolutely right of course Ted Lasso, 00:22:36.226 --> 00:22:40.286 yes I was wondering if we could get to the end of this without discussing Ted 00:22:40.286 --> 00:22:42.406 Lasso but of course we can't it's, 00:22:43.720 --> 00:22:47.220 Well, before you and I did, in the whole time I've covered TV Plus, 00:22:47.400 --> 00:22:51.820 whether it's with you or back at the Mac Observer, Ted Lasso has been the thing 00:22:51.820 --> 00:22:55.220 that really has run through everything on Apple TV Plus, hasn't it? 00:22:57.280 --> 00:23:01.560 I mean, it was the right show at the right time, I think, because of the pandemic. 00:23:01.880 --> 00:23:05.100 I think it still would have been a hit. I don't think there's any question. 00:23:06.000 --> 00:23:10.520 But it just resonated so much with people at that time. Yeah. 00:23:11.640 --> 00:23:15.920 One of the, I have to call this out though, the pandemic episode of Mythic Quest, 00:23:16.420 --> 00:23:18.000 was just flat out amazing. 00:23:18.840 --> 00:23:23.460 Utterly, utterly brilliant. Because it dealt with the pandemic. 00:23:23.720 --> 00:23:27.840 I'm glad you mentioned it because let's take a minute to watch it because it was utterly brilliant. 00:23:28.140 --> 00:23:32.320 It dealt with the pandemic. It dealt with all the horrors people were going 00:23:32.320 --> 00:23:34.980 through and the upset people were going through and the fear they were going through. 00:23:34.980 --> 00:23:41.220 That in real life but from a dramatic point of view it allowed them to move 00:23:41.220 --> 00:23:46.000 on it acknowledged it kept it so it kept the timeline real but it allowed the 00:23:46.000 --> 00:23:47.560 show to move on from the pandemic, 00:23:48.920 --> 00:23:54.440 that's a very interesting point didn't it because they acknowledged it they dealt with it, 00:23:55.080 --> 00:24:01.120 did the part coming back party the next episode and you know they didn't have 00:24:01.120 --> 00:24:05.660 to do they didn't do what the morning show did and spent a whole season talking 00:24:05.660 --> 00:24:07.380 about the pandemic and flashing back to it. 00:24:07.480 --> 00:24:14.460 It did 45 minutes that was beautifully written and acted and then came back 00:24:14.460 --> 00:24:17.400 to the world of Mythic Quest as we knew it. 00:24:19.387 --> 00:24:24.707 It reminded me a bit, actually, of Brooklyn Nine-Nine, the final season of Brooklyn Nine-Nine. 00:24:25.487 --> 00:24:31.507 The cold open starts with them all in masks, dealing with the pandemic. 00:24:32.287 --> 00:24:36.727 They then flash back forward, they're all vaccinated, and they move on from the pandemic. 00:24:37.587 --> 00:24:41.267 And they go back to Brooklyn Nine-Nine, as we know it, having acknowledged what had happened. 00:24:41.867 --> 00:24:44.827 And again, I thought that was really clever. I mean, it wasn't done as beautifully 00:24:44.827 --> 00:24:46.507 as the Mythic Quest episode was done. 00:24:46.507 --> 00:24:49.547 But i think that was a succinct way 00:24:49.547 --> 00:24:52.687 to do it and actually i thought that's where actually um 00:24:52.687 --> 00:24:56.947 the morning show kind of failed and as 00:24:56.947 --> 00:25:00.467 we come to the end of this show i think that just highlights the 00:25:00.467 --> 00:25:03.407 the care that look tim 00:25:03.407 --> 00:25:06.107 cook is not in there in the director's chair saying this is what we're 00:25:06.107 --> 00:25:08.847 going to do if you remember when we started there was 00:25:08.847 --> 00:25:11.747 all sorts of stories about him passing notes to directors and things 00:25:11.747 --> 00:25:14.907 wasn't there sure but the idea that 00:25:14.907 --> 00:25:17.907 you know they've hired high quality talent and that 00:25:17.907 --> 00:25:20.987 talent has delivered you know it there are 00:25:20.987 --> 00:25:23.767 very few places i think we can say that they they flat out 00:25:23.767 --> 00:25:30.167 failed um just yeah i i hope we don't sound too much like fanboys but of course 00:25:30.167 --> 00:25:36.327 the truth is we started we started doing a show on this service because um we 00:25:36.327 --> 00:25:41.407 like the service I guess the one failure I think there might have been, 00:25:41.887 --> 00:25:43.527 there's been a few shows they've pulled. 00:25:44.307 --> 00:25:49.547 That's one thing. I think the biggest failure might have been the Jon Stewart one. 00:25:52.307 --> 00:25:55.407 Because, you know, it was what it was. Some people liked it. 00:25:55.467 --> 00:25:56.667 Some people didn't. Okay, fine. 00:25:57.107 --> 00:26:00.427 But it was the first kind of bit of controversy and a row as well. 00:26:00.747 --> 00:26:03.787 I think that is the closest to a real failure they've had. 00:26:05.367 --> 00:26:10.067 That's a really interesting point. I don't see it as a failure. 00:26:10.767 --> 00:26:15.227 Well, maybe – I guess I have to use the word failure. It's a failure of Apple 00:26:15.227 --> 00:26:19.987 from a judgment standpoint on hiring Stewart, knowing what the kind of thing he did. 00:26:19.987 --> 00:26:29.407 And it was a failure on Stuart's part, not understanding the whole Apple control 00:26:29.407 --> 00:26:34.927 mentality and the fact that you're not working with just a normal media company or studio. 00:26:35.047 --> 00:26:38.107 You're working with a tech company that has other considerations. 00:26:38.867 --> 00:26:42.567 Indeed. Well, here's to year two. I look forward to seeing you next month to do it. 00:26:44.427 --> 00:26:50.067 Another year starts now. See you then. them. Before you go, where can folks find you? 00:26:50.727 --> 00:26:54.907 I'm at Charlotte A. Henry across social media and head to the edition.net for 00:26:54.907 --> 00:26:58.807 blogs on tech and media and newsletter.theedition.net for my newsletter. 00:26:59.707 --> 00:27:04.927 Great. And you can find me at macvoices.com where we talk to lots of people 00:27:04.927 --> 00:27:07.167 and take on a lot of interesting tech topics. 00:27:07.267 --> 00:27:11.047 And on social media, I'm at Chuck Joyner. Thanks for watching.