WEBVTT 00:00:00.000 --> 00:00:11.920 Music. 00:00:12.768 --> 00:00:17.268 Hello, welcome to TV Plus Talk. I know we've hardly been away, 00:00:17.428 --> 00:00:19.268 but we like doing more of this. 00:00:19.388 --> 00:00:21.828 There's so much to talk about as well. So hello, Chuck Joyner. 00:00:22.288 --> 00:00:25.748 Hello, Charlotte Henry. Good to see you. And you're right. It seems like Apple 00:00:25.748 --> 00:00:27.368 TV Plus is in the news more and more. 00:00:28.928 --> 00:00:33.248 Yeah, there really is a lot going on. And I actually think this is quite a big 00:00:33.248 --> 00:00:36.888 story, the one we want to start with and dive straight into, 00:00:37.128 --> 00:00:41.148 which is that I mean, various outlets have reported that I'm looking at a story 00:00:41.148 --> 00:00:45.748 from PCMag, but there's lots of reports of this, that you're going to be able 00:00:45.748 --> 00:00:49.388 to buy a TV Plus subscription by a Prime Video. 00:00:50.848 --> 00:00:56.248 That's rather interesting, I think. I agree. I agree. And I feel like this is 00:00:56.248 --> 00:00:58.588 a win for everyone involved. 00:00:59.828 --> 00:01:08.328 Okay. Go on. Okay. I think it's a win for Apple because they get access to yet another platform. 00:01:08.948 --> 00:01:14.888 I think it's a win for Amazon because they get one more item they can offer 00:01:14.888 --> 00:01:20.928 as part of their platform, even though you can argue that in some ways maybe the two compete. 00:01:22.768 --> 00:01:28.228 It's amazon prime is such a weird animal anyway that yeah there there's there's 00:01:28.228 --> 00:01:32.328 a venn diagram somewhere of the overlap of competition but it's not a 100 overlap 00:01:32.328 --> 00:01:35.948 and i think the the users and 00:01:36.188 --> 00:01:42.008 uh the end user benefits because now if they they don't necessarily have to 00:01:42.008 --> 00:01:48.208 have an apple tv plus to access uh excuse me and they don't have to have an 00:01:48.208 --> 00:01:53.648 apple tv to access apple tv plus if they already have a Fire TV device. 00:01:54.388 --> 00:02:02.628 And frankly, the Fire TV devices are pretty darn inexpensive and they're not bad. I have one. 00:02:02.808 --> 00:02:09.288 Now, I don't have it as my primary TV, but I have it as a secondary TV and it is just fine. 00:02:09.448 --> 00:02:13.668 So if you're one of those people who wants to lean back in the living room with 00:02:13.668 --> 00:02:19.748 the big surround sound system and everything, I can't comment on the quality of that size TV. 00:02:19.748 --> 00:02:25.008 But for a secondary TV in a bedroom or rec room or whatever, it's just fine. 00:02:25.288 --> 00:02:31.288 So this just opens up everything without the necessity of that additional hardware investment. 00:02:32.816 --> 00:02:38.116 So I agree with 70% to 80% of what you just said. All right. 00:02:38.676 --> 00:02:45.076 So I think it's great for the users because it's just not another app you have 00:02:45.076 --> 00:02:47.356 to download, not another app you have to fire up. 00:02:47.496 --> 00:02:53.956 You can be browsing in your Amazon Prime Video app, and you can jump between 00:02:53.956 --> 00:02:58.536 Prime Video, TV+, maybe you subscribe to Paramount+. there. 00:02:58.736 --> 00:03:02.996 You can jump around all in one home, which is, of course, what Amazon wants you to do. 00:03:04.036 --> 00:03:08.176 So I think it's great for the consumer for the same reasons I think it's great 00:03:08.176 --> 00:03:11.536 for Amazon, because it's another reason to have the Prime Video app. 00:03:11.676 --> 00:03:13.416 It's another reason to use it. 00:03:13.976 --> 00:03:18.236 And it might keep you in that app longer. I think it's a bit of a surrender 00:03:18.236 --> 00:03:24.156 from Apple, actually, because we know that Apple wanted its TV app, not its service. 00:03:24.336 --> 00:03:28.296 We're going to do that thing where we talk about three different things with the same name. 00:03:29.196 --> 00:03:34.996 We know that Apple wanted its TV app to compete with the Prime Video app and 00:03:34.996 --> 00:03:39.676 also be a place where you could subscribe to lots of different things and have 00:03:39.676 --> 00:03:43.756 different channels within the TV app, also the TV box, same thing. 00:03:44.816 --> 00:03:51.176 And so I'm amazed it's giving its proprietary service to such a clear rival. 00:03:51.776 --> 00:03:54.896 And clearly it feels that that is a crucial way 00:03:54.896 --> 00:03:57.576 to build numbers and I as I 00:03:57.576 --> 00:04:01.636 say I you know maybe slightly overstating the case but I don't think too much 00:04:01.636 --> 00:04:07.176 it feels like a little bit of a surrender to me that it's handing over its you 00:04:07.176 --> 00:04:11.656 know entry to its product to a rival now of course Apple say yeah but we get 00:04:11.656 --> 00:04:16.136 a cut of the money it gets our content in front of more people blah blah blah And all that, 00:04:16.316 --> 00:04:18.536 you know, that is all true, of course. 00:04:18.756 --> 00:04:22.056 And that's a perfectly valid reasons for doing this deal. 00:04:22.516 --> 00:04:28.336 I'm just slightly shocked, given that we know how Apple loves to control all 00:04:28.336 --> 00:04:31.736 its ecosystems and how we interact with its products. 00:04:32.176 --> 00:04:35.336 I'm amazed that it's allowed this to happen. 00:04:35.756 --> 00:04:40.576 So it's going to cost $9.99 a month. I'm not sure if it's happening in the UK, 00:04:40.576 --> 00:04:43.096 actually, but it's $9.99 a month. 00:04:43.856 --> 00:04:49.056 An interesting thing is so i don't know if you do this chuck i access tv plus 00:04:49.056 --> 00:04:54.456 through an apple one bundle um i have the top tier apple one bundle because 00:04:54.456 --> 00:04:58.356 i want the memory it offers i want news plus i like fitness plus so i've got 00:04:58.356 --> 00:05:03.376 it as part of that bundle uh obviously you cannot access a bundle, 00:05:03.996 --> 00:05:10.156 if you're buying tv plus through prime video obviously uh so that's one incentive 00:05:10.156 --> 00:05:12.796 to stay within the Apple ecosystem. But beyond that... 00:05:14.905 --> 00:05:19.345 I'm not sure. And interestingly, it looks like the baseball as well will be 00:05:19.345 --> 00:05:23.165 available as part of this prime video move. 00:05:23.585 --> 00:05:31.365 So, you know, premium sports content that it spent serious money on is all going 00:05:31.365 --> 00:05:34.805 to be not in an Apple ecosystem. I'm quite shocked, to be honest. 00:05:35.825 --> 00:05:39.165 Okay, I agree with 75 to 80% of what you said. 00:05:40.605 --> 00:05:47.025 So let me push back on it. The simple fact is that Apple TV plus subscriptions 00:05:47.025 --> 00:05:50.605 have not been what we would like to see them and what Apple would like to see them. 00:05:51.505 --> 00:05:57.745 So I look at this and say, all right, if I can, if this is a way to get Apple 00:05:57.745 --> 00:06:02.925 TV plus content in front of more people, that's a good thing. 00:06:03.085 --> 00:06:08.645 Because at some point, you know, people are, we're hearing about it already. 00:06:08.645 --> 00:06:13.585 People are re-evaluating and re-evaluating and re-re-evaluating their subscriptions. 00:06:14.305 --> 00:06:25.345 If I find myself going to Prime and principally using the Apple TV Plus service for the great content, 00:06:25.625 --> 00:06:32.105 I may have to think about cutting Prime and going to the content and going to 00:06:32.105 --> 00:06:33.485 Apple TV Plus for the content. 00:06:34.685 --> 00:06:38.985 Now the reason this is such a difficult comparison is 00:06:38.985 --> 00:06:41.965 kind of obvious because yes you can subscribe to prime 00:06:41.965 --> 00:06:44.745 as a thing but really 00:06:44.745 --> 00:06:47.585 the reason you subscribe to prime well that's not fair the reason 00:06:47.585 --> 00:06:51.265 i subscribe to prime is for the second day deliveries i 00:06:51.265 --> 00:06:54.285 i think it is fair because i think that 00:06:54.285 --> 00:06:57.325 you know people most people use prime to 00:06:57.325 --> 00:07:01.385 get the next day delivery and the tv 00:07:01.385 --> 00:07:04.685 stuff most of the time is a nice add-on right and 00:07:04.685 --> 00:07:07.425 look i again i'm familiar with the prime 00:07:07.425 --> 00:07:11.365 that's a bit to be fair because there are very big season uh you know series 00:07:11.365 --> 00:07:15.045 that prime video shows i'm thinking of reacher there's obviously big sporting 00:07:15.045 --> 00:07:21.085 events that it has both here and abroad but as a general thing most people's 00:07:21.085 --> 00:07:26.105 gateway to prime video is next day delivery absolutely absolutely and look i'm 00:07:26.105 --> 00:07:27.265 familiar with Prime content. 00:07:27.705 --> 00:07:34.785 And so, yes, things like Reacher, The Boys, there are some really great shows on there. 00:07:35.185 --> 00:07:41.325 As a percentage, though, of what I would be interested in watching, 00:07:41.645 --> 00:07:43.885 it's a reasonably low percentage. 00:07:44.545 --> 00:07:51.825 And so that's where the Apple TV+, I think, ends up being more of a draw for that. 00:07:52.005 --> 00:07:57.745 Now, and look, in some ways, I might say to you that If Apple TV Plus can get 00:07:57.745 --> 00:08:00.605 the full price indirectly, great. 00:08:01.005 --> 00:08:09.325 But is it better to net a little bit less and get more eyeballs and use that 00:08:09.325 --> 00:08:12.745 to continue to fund your programming and fund your platform? 00:08:14.542 --> 00:08:17.402 Here's one do you think they'll ever do a thing where 00:08:17.402 --> 00:08:20.662 you have to ask there'll be some content that's exclusive to 00:08:20.662 --> 00:08:26.942 the apple tv app i would be would not be surprised at all if they did that i 00:08:26.942 --> 00:08:30.302 think that yeah we don't know the details of the deal but well and that's a 00:08:30.302 --> 00:08:35.942 dangerous game to play because then you know do you risk invoking the ire of 00:08:35.942 --> 00:08:38.102 the people who subscribe to it through prime, 00:08:38.782 --> 00:08:43.742 and then are looking for that, you know, the Charlotte Henry show on Apple TV Plus. 00:08:44.002 --> 00:08:46.802 Oh, no, we're sorry. That's exclusive. That's a terrifying prospect. 00:08:47.482 --> 00:08:48.982 No, I kind of like it, actually. 00:08:49.922 --> 00:08:52.682 You know, that's a dangerous game to play. 00:08:53.922 --> 00:09:00.462 Yeah. Here's what Eddie Q, SVP of services, he put, Amazon put out a press release, 00:09:00.482 --> 00:09:02.102 and this was Eddie Q's comment in it. 00:09:02.482 --> 00:09:05.562 He said, sorry, let's just unpack that sentence. 00:09:06.142 --> 00:09:10.762 Amazon put out a press release, and here is Eddie Q's comment in it. 00:09:12.302 --> 00:09:15.382 Sorry, that's quite a big deal, no? Yeah, that is a big deal. 00:09:15.582 --> 00:09:16.742 That is a big deal. Right. 00:09:17.162 --> 00:09:19.982 Anyway, here's what Eddie Q said in an Amazon press release. 00:09:20.282 --> 00:09:24.522 We want to make Apple TV Plus and its award-winning library of series and films 00:09:24.522 --> 00:09:28.602 from the world's greatest storytellers available to as many viewers as possible. 00:09:29.062 --> 00:09:32.562 We're thrilled that Prime Video will now offer Apple TV Plus, 00:09:32.562 --> 00:09:35.882 giving viewers an incredible breadth of viewing options. 00:09:37.813 --> 00:09:46.413 There you go. So isn't that an interesting way of promoting Apple without ever 00:09:46.413 --> 00:09:48.113 necessarily mentioning the competition? 00:09:49.813 --> 00:09:55.453 Oh, yeah, it's the most Apple comment ever. Yeah. It's like a classic Eddie Q quote. 00:09:56.533 --> 00:10:00.713 Charlotte, one other angle. I'm anxious to see what your take on this would be. 00:10:03.353 --> 00:10:06.293 I'm trying to figure out how to say it. so if 00:10:06.293 --> 00:10:11.773 apple tv plus is on amazon well where's 00:10:11.773 --> 00:10:14.693 the downside to it i mean is is 00:10:14.693 --> 00:10:17.953 other than other than you you saying it's 00:10:17.953 --> 00:10:20.953 potentially a bit of a surrender where's the 00:10:20.953 --> 00:10:23.733 downside there's no downside for 00:10:23.733 --> 00:10:27.073 consumers okay good the 00:10:27.073 --> 00:10:29.893 downside to consumers is you can't get a bundle but i'm guessing if 00:10:29.893 --> 00:10:33.053 you're interested if you care enough to get only tv 00:10:33.053 --> 00:10:36.793 plus in prime video you don't care about a bundle so fine 00:10:36.793 --> 00:10:39.733 you're making an active decision that you don't want to bundle you 00:10:39.733 --> 00:10:42.513 just want tv plus so there's no 00:10:42.513 --> 00:10:45.453 downside to that kind of consumer because the pricing 00:10:45.453 --> 00:10:48.273 is the same right you know so there's there's no 00:10:48.273 --> 00:10:54.013 downside to you know to that uh there's absolutely no downside to amazon as 00:10:54.013 --> 00:10:59.793 i said because it's another reason to use its ecosystem i think apple allowing 00:10:59.793 --> 00:11:07.573 people out of its own ecosystem is a very un-Apple thing to do and it's a downside for them. 00:11:08.653 --> 00:11:14.913 Unless, of course, everyone decides Prime Video is horrible and they want to head back to the TV app. 00:11:15.973 --> 00:11:19.813 So I'm going to have to go back and check. Maybe I'm wrong. 00:11:19.973 --> 00:11:26.253 So it'll be interesting to see how Prime Video, excuse me, how Apple TV Plus 00:11:26.253 --> 00:11:29.233 content becomes available on Prime Video. 00:11:30.161 --> 00:11:34.041 Oh, I know the answer to that. Okay, good. I mean, what will the interface look 00:11:34.041 --> 00:11:36.521 like is where I'm going with this. So it's called a channel. 00:11:36.721 --> 00:11:41.641 I subscribe to something, another outlet through Amazon Prime Video, and it's a channel. 00:11:41.781 --> 00:11:45.941 So you can jump between your different channels in the Prime Video app. 00:11:45.981 --> 00:11:51.481 So you would press, I assume, the TV Plus logo, and it will take you into the world of TV Plus. 00:11:51.781 --> 00:11:55.421 And they're all kind of standard fare. I'm sure there'll be some design that 00:11:55.421 --> 00:11:58.521 shows you it's Apple. But it's a pretty straightforward thing to do. 00:11:59.341 --> 00:12:02.101 Yeah well i guess where i was going with that i'm more 00:12:02.101 --> 00:12:05.201 interested in will the once you're 00:12:05.201 --> 00:12:08.121 once you've clicked that button will you be 00:12:08.121 --> 00:12:11.541 into a more apple like interface for tv 00:12:11.541 --> 00:12:16.661 plus talk or will you be in the what seems to have become sort of the more standard 00:12:16.661 --> 00:12:22.501 prime interfaces and that's really not fair because every app has its own its 00:12:22.501 --> 00:12:28.721 own kind of interface well this is the thing i think It all has an Amazon-y look. 00:12:28.921 --> 00:12:34.821 I'm just actually firing up my Prime video now just to take a look at one of the channels I have. 00:12:36.281 --> 00:12:42.801 But it does tend to, you know, sort of be pretty Amazon-y, which is why, 00:12:42.941 --> 00:12:46.241 again, I'm somewhat surprised that Apple allowed to do this. 00:12:46.561 --> 00:12:48.361 I'm sure there must have been some. 00:12:48.801 --> 00:12:52.781 I'm intrigued to see it for all the reasons you're saying. because I'd be amazed 00:12:52.781 --> 00:12:56.801 if there isn't some, you know, design compromise. 00:12:57.641 --> 00:13:03.761 You never quite know. No. And the other thing that I think is interesting, 00:13:03.921 --> 00:13:09.181 you know, we've had a lot of discussions on my show about what seemed to be 00:13:09.181 --> 00:13:14.261 sometimes maybe a little bit of a sweetheart deal between Amazon and Apple where 00:13:14.261 --> 00:13:20.581 I can order things on the Amazon app and I'm not paying a 30% cut. 00:13:21.461 --> 00:13:24.741 And, you know, people have questioned that. And it's like, look, 00:13:24.861 --> 00:13:26.201 this is just the way the world works. 00:13:26.421 --> 00:13:31.801 You know, big companies make sweetheart deals between each other because it benefits both of them. 00:13:32.041 --> 00:13:37.421 So is it possible that this is a quid pro quo and Amazon will take a little 00:13:37.421 --> 00:13:39.701 or no cut of the Apple TV plus fees? 00:13:41.001 --> 00:13:46.901 I can't imagine that. I've just loaded up one of the channels I subscribe to 00:13:46.901 --> 00:13:48.861 and it looks pretty Amazon-y. 00:13:50.669 --> 00:13:58.189 Okay. I admit, are you doing it on your computer or on your TV? Correct. 00:13:58.669 --> 00:14:02.589 Okay. So I've got to go and see what it looks like on my TV, 00:14:02.649 --> 00:14:04.289 and that's in the other room, so I can't do it here. 00:14:05.429 --> 00:14:08.989 But I think it's a great point you're making about the design, 00:14:09.129 --> 00:14:15.849 because you and I have covered Apple more than enough to know how neurotic it 00:14:15.849 --> 00:14:19.389 is about how it presents anything that it's associated with. 00:14:19.389 --> 00:14:22.569 Um and so i i 00:14:22.569 --> 00:14:25.629 entirely agree with what you're saying that it's a it's will 00:14:25.629 --> 00:14:28.849 be fascinating to see how it looks 00:14:28.849 --> 00:14:32.229 within the amazon ecosystem and 00:14:32.229 --> 00:14:35.429 if you think about it apple tv the app 00:14:35.429 --> 00:14:38.329 does offer this service as well and you know 00:14:38.329 --> 00:14:41.289 that all looks pretty appley for want 00:14:41.289 --> 00:14:44.069 of a better phrase and so i i can't imagine 00:14:44.069 --> 00:14:47.189 there's going to be major concessions if you look interestingly 00:14:47.189 --> 00:14:53.189 actually within amazon there's a james bond because it owns mgm there's a james 00:14:53.189 --> 00:14:58.569 bond world within prime video now and that's got a slight designer you know 00:14:58.569 --> 00:15:03.529 tweak on it but basically it has its standard viewing right and its standard 00:15:03.529 --> 00:15:06.569 presentation so i can't see that can be huge deviation, 00:15:08.169 --> 00:15:15.889 um are you familiar with pluto tv no not really okay because i'm trying to think of the pluto tv. 00:15:17.689 --> 00:15:22.769 Interfaces and the 2B interfaces and some of the other channels that I've dipped in and out. 00:15:23.089 --> 00:15:28.389 And they're, I mean, look, at some point, you know, short of introducing just 00:15:28.389 --> 00:15:33.989 a lot of bandwidth-heavy graphics, there are only so many ways you can present 00:15:33.989 --> 00:15:37.509 a grid of content for consumption. 00:15:38.149 --> 00:15:42.189 That said, though, each one of those has, like you said with the James Bond 00:15:42.189 --> 00:15:43.789 world, their own little tweaks. 00:15:44.809 --> 00:15:51.169 So how much control will Amazon give Apple? How much control does Apple want? 00:15:52.406 --> 00:15:54.746 And what difference will it actually make? But we know the answer to the second 00:15:54.746 --> 00:15:59.646 part. Well, yeah, that's a good point. But how much difference will it actually make? 00:16:01.846 --> 00:16:08.906 Well, I have a question to ask you, right? Because I'm really fascinated in 00:16:08.906 --> 00:16:09.826 your answer to this, actually. 00:16:10.686 --> 00:16:14.786 Would Steve Jobs ever have allowed this? Wow. 00:16:16.906 --> 00:16:21.306 No, I don't think so. Nor do I. I don't think so. 00:16:21.926 --> 00:16:25.446 But i think we may have got a very blunt jobsian answer 00:16:25.446 --> 00:16:33.346 actually uh yeah and probably one that might be unpublishable um but but you 00:16:33.346 --> 00:16:39.366 know what steve and i've i i hope i don't get hate mail for this but steve existed 00:16:39.366 --> 00:16:44.666 in a different world at a different time when you didn't have the social media. 00:16:44.906 --> 00:16:53.546 You didn't have the same kind of barrage of opinions and thoughts. 00:16:53.866 --> 00:17:01.006 And they existed in a much different world of competition because until they 00:17:01.006 --> 00:17:05.306 stepped into the music industry, they really were a computer company, 00:17:05.506 --> 00:17:08.706 a technology company, a hardware company, if you will. 00:17:10.126 --> 00:17:13.886 Hardware and software okay yes i know but the the 00:17:13.886 --> 00:17:19.266 media world is a whole different animal and especially the video world and apple 00:17:19.266 --> 00:17:23.126 stepped into the music industry when it was having serious problems because 00:17:23.126 --> 00:17:28.046 of napster and he still had to have a massive row with them to convince them 00:17:28.046 --> 00:17:32.126 what he was doing was right absolutely now step it now take a look at the world 00:17:32.126 --> 00:17:33.766 that apple tv plus exists in, 00:17:33.946 --> 00:17:38.646 where you have a lot of competition, and Apple's the latecomer to the game, 00:17:39.066 --> 00:17:42.026 Apple's approach to it is quality content. 00:17:43.506 --> 00:17:47.446 And I don't know, does the world not value quality content the way it used to? 00:17:49.346 --> 00:17:56.746 I don't know, but to your point, it's an interesting question, and I don't think so. 00:17:56.886 --> 00:18:04.926 But then again, Steve was so, you know, he was known to say things no right up until he said yes. 00:18:05.986 --> 00:18:09.386 You know, hence video on the iPod. No, nobody wants to do that. 00:18:09.566 --> 00:18:13.726 Here's our video iPod. Yeah, yeah, yeah, totally. 00:18:14.746 --> 00:18:20.446 Look, it's total hypothetical sort of alternative history that we'll never sadly know the answer to. 00:18:20.566 --> 00:18:25.206 But as we were having the conversation, I was just wondering what your take 00:18:25.206 --> 00:18:30.226 on that would be, having followed Steve Jobs' Apple a lot closer than I ever had a chance to. 00:18:32.326 --> 00:18:37.006 We'll take a little left turn at the lights, and I'm going to have to dump another 00:18:37.006 --> 00:18:42.446 question on you because Apple has announced its first scripted film captured 00:18:42.446 --> 00:18:46.886 in immersive video, and they're going to be immersive films for Apple Vision Pro. 00:18:46.886 --> 00:18:50.746 Now, I haven't had a chance yet to go to an Apple store and test out a Vision Pro. 00:18:51.306 --> 00:18:55.806 You have. You were pretty enthusiastic about it when you first tested it out. 00:18:56.046 --> 00:18:59.786 I know you haven't shipped out three and a half grand to get one, 00:18:59.806 --> 00:19:01.286 so you weren't that enthusiastic. 00:19:03.366 --> 00:19:07.066 Would you – if someone gave you a Vision Pro, let's forget about buying one, 00:19:07.646 --> 00:19:10.866 would you want to settle down and watch a whole movie on it? 00:19:12.146 --> 00:19:15.106 You know, a specially designed movie? What do you think? I mean, 00:19:15.206 --> 00:19:17.666 I have to tell you, the film that's coming out is called Submerged. 00:19:17.946 --> 00:19:23.786 It looks to me about, it's a thriller based around a World War II-era submarine 00:19:23.786 --> 00:19:27.426 and the crew are dealing with harm for having been subject to an attack. 00:19:28.066 --> 00:19:33.286 I cannot think of anything I would like to do less than watch that movie as 00:19:33.286 --> 00:19:37.806 if I'm having a panic attack just discussing it with you. 00:19:40.506 --> 00:19:43.666 As a matter of principle, would you be up for this? do 00:19:43.666 --> 00:19:46.926 you know the film the abyss i don't 00:19:46.926 --> 00:19:50.026 with james james cameron okay okay 00:19:50.026 --> 00:19:52.886 it's completely underwater and i know people that 00:19:52.886 --> 00:19:55.706 have gone to see that movie and tried to hold their breaths 00:19:55.706 --> 00:19:58.506 for the entire movie because they're underwater so you're one of those 00:19:58.506 --> 00:20:01.186 that that's a right i'm i would be 00:20:01.186 --> 00:20:03.966 i'm not scared of water at all i love the sea i love 00:20:03.966 --> 00:20:10.066 swimming i'm not scared of water at all the idea of being submerged horrifies 00:20:10.066 --> 00:20:13.926 me and the idea of having a headset around me to make it feel more like i'm 00:20:13.926 --> 00:20:20.666 submerged horrifies me now that's the headset part yeah um so safe to say we 00:20:20.666 --> 00:20:23.486 will not be seeing you go to explore the titanic anytime soon. 00:20:25.805 --> 00:20:26.125 Oh, 00:20:28.165 --> 00:20:34.985 that story. Yes. To answer your question, if somebody gave it to me, yes, absolutely. 00:20:35.845 --> 00:20:40.445 And especially as I think your phrase was, especially a prepared movie like this. 00:20:41.625 --> 00:20:45.105 Designed for them. Yeah. I'm excited to get a chance to see this. 00:20:45.505 --> 00:20:47.765 And I do not have a Vision Pro headset. 00:20:48.185 --> 00:20:52.745 You're right. I have not put out the money because I have not found the use 00:20:52.745 --> 00:20:54.205 case that can justify that. 00:20:54.205 --> 00:20:59.485 Having said that, though, the entertainment factor in this thing is amazing 00:20:59.485 --> 00:21:02.945 because if you've gone and do the demo – and, okay, so, folks, 00:21:03.105 --> 00:21:07.085 just maybe skip like a minute and a half ahead if you haven't done the demo. 00:21:07.565 --> 00:21:10.145 But part of the demo puts you on a precipice. 00:21:11.705 --> 00:21:14.125 Oh, right. Thank you. Stop me doing the demo now. Perfect. 00:21:16.005 --> 00:21:18.705 But you are – I mean, you are there, okay? 00:21:19.565 --> 00:21:24.225 You can almost feel the wind blowing on your face. it is absolutely amazing 00:21:24.225 --> 00:21:28.225 and so I can only imagine that something like this, 00:21:29.045 --> 00:21:35.605 has got to be staggering if it's done the way Apple would do it and it will, you know it is, 00:21:36.885 --> 00:21:42.925 the detail the resolution, everything and the fact that all the audio is going 00:21:42.925 --> 00:21:46.805 to be right there in your ears and I think we've talked about this too before 00:21:46.805 --> 00:21:53.285 but you need one of the latest versions of AirPods to be able to put it in your ears. 00:21:53.385 --> 00:21:59.905 But the headset itself has the speakers placed so well, you really don't need those. 00:22:00.185 --> 00:22:04.625 It'll probably add to the experience, but it won't necessarily – you won't sit 00:22:04.625 --> 00:22:10.465 there and think, oh, boy, I should have gotten the AirPods. You know, I – No, no. 00:22:11.492 --> 00:22:15.152 If I recall, one of the things, another part of the demonstration that you thought 00:22:15.152 --> 00:22:18.672 was really cool was watching sport on a Vision Pro. 00:22:18.952 --> 00:22:22.252 The baseball, you even, you almost said you became a baseball fan, 00:22:22.372 --> 00:22:25.072 I think, watching on a Vision Pro. 00:22:26.292 --> 00:22:30.632 Yeah, that's overstating it a little bit. But in fact, that's overstating it 00:22:30.632 --> 00:22:33.252 a lot because I'm not sure I'll ever become a baseball fan. 00:22:33.252 --> 00:22:40.052 But I could start to understand simply because you were having much more of 00:22:40.052 --> 00:22:45.332 an experience, of like an on-field experience, the way it was presented. 00:22:46.152 --> 00:22:51.312 Right. The reason why I bring up sport is because the 2024 NBA All-Star Weekend 00:22:51.312 --> 00:22:56.212 on November the 7th is going to be, looks like it's going to be an immersive video. 00:22:57.392 --> 00:23:01.932 Wow. Which could be pretty cool. Yes. I'm sorry, it's a short film. 00:23:02.472 --> 00:23:05.392 They're going to do a short film of the nba all-star weekend oh 00:23:05.392 --> 00:23:09.552 okay well still that you know that one of 00:23:09.552 --> 00:23:12.932 the things i've some of the articles i've read about this film they were 00:23:12.932 --> 00:23:15.792 talking about the camera that it was shot with and i don't i 00:23:15.792 --> 00:23:18.692 don't want to steal anybody else's content here but i 00:23:18.692 --> 00:23:22.192 do remember i i can't remember whether i read it or listened to it on someone's 00:23:22.192 --> 00:23:28.912 podcast about the challenges of this kind of production that for for example 00:23:28.912 --> 00:23:34.052 you know with it with a vision pro you have 360 degree access so you can look 00:23:34.052 --> 00:23:38.432 upright down backside every everywhere and. 00:23:39.462 --> 00:23:43.722 The setup I have right now that you and I are talking on, I have two lights up there. 00:23:44.062 --> 00:23:48.302 So you're getting to see everything behind me. And I could even let you, 00:23:48.482 --> 00:23:53.042 if I pan the camera, I could let you see that direction. I could let you see that direction. 00:23:53.462 --> 00:23:57.742 But going that direction will completely break the illusion because then you're 00:23:57.742 --> 00:24:01.562 going to see everything that is helping me do this. 00:24:02.002 --> 00:24:07.822 How do you do that in a 360-degree production? How do you hide the lights? 00:24:08.382 --> 00:24:11.942 You know what what do you do about the gear so 00:24:11.942 --> 00:24:15.382 yes so we have there's so many different that's why 00:24:15.382 --> 00:24:18.502 we're not seeing content come immediately 00:24:18.502 --> 00:24:21.722 and this great crushing rush this is 00:24:21.722 --> 00:24:25.542 still being these are skills still being developed but to 00:24:25.542 --> 00:24:28.462 go back to the main thing here i can't 00:24:28.462 --> 00:24:32.322 wait to see this because i think this is going to be so intense and 00:24:32.322 --> 00:24:35.502 again to answer your direct question it for 00:24:35.502 --> 00:24:38.562 for for video for entertainment i think 00:24:38.562 --> 00:24:41.462 this the device is a killer app i just 00:24:41.462 --> 00:24:44.482 don't spend that much time in a 00:24:44.482 --> 00:24:48.062 dedicated entertainment mode yeah so 00:24:48.062 --> 00:24:51.062 there's a couple of other things that they're doing in immersive video i 00:24:51.062 --> 00:24:54.402 think are quite cool there's a series called elevator which is aerial travel 00:24:54.402 --> 00:24:57.822 so you know sort of amazing helicopter views 00:24:57.822 --> 00:25:01.482 and stuff i can imagine that will be stunning um to 00:25:01.482 --> 00:25:04.222 watch that immersive one that rather appeals to me 00:25:04.222 --> 00:25:07.142 is an artist called ray uh who's a six-time 00:25:07.142 --> 00:25:12.062 brit award winner she's doing it there's a capture a video of her a concert 00:25:12.062 --> 00:25:15.882 captured in immersive video uh that she's going to do this has got a 20-piece 00:25:15.882 --> 00:25:21.942 band i think that could look pretty exciting as well um again be interesting 00:25:21.942 --> 00:25:25.042 the audio quality as well so there is a lot going on with the Vision Pro. 00:25:25.102 --> 00:25:31.242 This is the first time it's really sort of wrapped up on the content side, isn't it? 00:25:31.582 --> 00:25:35.102 We haven't heard much about that. There was a lot of stuff about productivity. 00:25:36.464 --> 00:25:41.264 But there wasn't a lot of content stuff. Unless you were shooting your own, 00:25:41.824 --> 00:25:44.164 you know, like a kid's birthday party or something. 00:25:44.504 --> 00:25:50.364 So, yeah. And I think the choice of subject is very, very interesting. 00:25:50.584 --> 00:25:56.204 I wonder how much the filmmaking methodology drove this particular topic for 00:25:56.204 --> 00:25:59.524 a 17-minute video or movie or whatever. 00:26:00.564 --> 00:26:04.984 Or concert or whatever. Yeah, call it what you want. But the whole thing, 00:26:05.144 --> 00:26:06.224 I think, is just fascinating. 00:26:06.464 --> 00:26:10.684 And I feel like this is the early days of the Macintosh again. 00:26:13.324 --> 00:26:18.424 I guess it's such a cultural thing, isn't it, that we want everything done right now. 00:26:18.724 --> 00:26:21.984 No, no, no, no, no. I've got to buy the Vision Pro and it's got to have everything 00:26:21.984 --> 00:26:23.864 on end. It's got to be perfect and blah, blah, blah. 00:26:24.284 --> 00:26:28.564 And actually, this is right at the beginning. And yes, they were asking a huge 00:26:28.564 --> 00:26:30.804 amount of money for a device, 00:26:30.804 --> 00:26:34.384 but it takes time to build up a 00:26:34.384 --> 00:26:37.284 content library for a new kind of platform it 00:26:37.284 --> 00:26:41.844 takes time for people to get used to the idea i repeat to you something i said 00:26:41.844 --> 00:26:45.144 at the time when we first discussed it that for me this is still very isolating 00:26:45.144 --> 00:26:52.464 if i'm watching live sport like i like doing it with my friends and we're all 00:26:52.464 --> 00:26:54.544 talking together and seeing the same thing and watching it. 00:26:55.724 --> 00:26:59.884 I i think having a headset on is isolating but 00:26:59.884 --> 00:27:02.644 i totally get that if you're watching a movie at 00:27:02.644 --> 00:27:05.904 home by yourself or game by at home by yourself yeah i 00:27:05.904 --> 00:27:09.504 get that this could be quite a cool way to do it um i'll 00:27:09.504 --> 00:27:12.264 be interested to see how claustrophobic the experience is i really do 00:27:12.264 --> 00:27:15.264 need to go and do a a presentation and 00:27:15.264 --> 00:27:18.224 see it but um yeah it's interesting 00:27:18.224 --> 00:27:23.084 they're clearly now ramping up the content side um i 00:27:23.084 --> 00:27:26.704 want to do a plug for another show um uh two 00:27:26.704 --> 00:27:29.944 members of of my mac voices live panel marty gentius 00:27:29.944 --> 00:27:36.464 and eric bolden do a podcast called vision profiles and they have talked about 00:27:36.464 --> 00:27:42.084 in fact we've touched on the idea of getting together in a virtual environment 00:27:42.084 --> 00:27:48.144 and for with people from across the globe and watching a movie or engaging in 00:27:48.144 --> 00:27:49.504 a particular activity together. 00:27:49.864 --> 00:27:55.124 Now, it's not going to be the same as you being necessarily in the pub with 00:27:55.124 --> 00:28:01.524 your friends, but there are options there. 00:28:01.804 --> 00:28:05.744 And we've seen this tried a couple times before, long before the Vision Pro, 00:28:05.944 --> 00:28:10.244 with simultaneous viewing of a movie on one of the streaming services. 00:28:10.944 --> 00:28:18.784 So maybe it's us that need to adjust a little bit to a new type of social interaction. 00:28:20.342 --> 00:28:21.482 Oh, that's so depressing. 00:28:23.542 --> 00:28:27.562 Come on, Charlotte. No, I'm being a bit facetious. Yeah. 00:28:27.822 --> 00:28:32.142 I mean, I didn't say better. I just said different, an alternative. 00:28:32.502 --> 00:28:37.802 Yeah. I mean, all I have when we discuss this kind of thing is images of that 00:28:37.802 --> 00:28:41.522 bit and Wally, you know, where they're all sitting, watch. 00:28:43.902 --> 00:28:48.422 That's sort of where my mind goes. But do I like the idea that you and I could 00:28:48.422 --> 00:28:52.382 be watching the NBA together with these headsets on? 00:28:52.462 --> 00:28:56.002 It would be like we're in the same room chatting together. Yeah, that sounds lovely. 00:28:57.142 --> 00:29:00.782 But I don't think it could ever replace. I would much rather you were in the 00:29:00.782 --> 00:29:03.642 UK and we were watching it together. Do you see what I mean? I think. 00:29:04.542 --> 00:29:07.982 Absolutely. You know, but I'm 00:29:07.982 --> 00:29:11.022 not sure about the NBA, but I would love to watch the Masters with you. 00:29:11.522 --> 00:29:15.482 You know, and that's something we can both relate to. 00:29:15.942 --> 00:29:21.842 Um, but you know, it's not practical for you to fly over here for the masters. 00:29:22.022 --> 00:29:25.962 It's not even practical for us to get tickets to the masters because they're years long wait list. 00:29:26.142 --> 00:29:30.262 But if we could do it together right now, you know, if, if that became an option, 00:29:30.362 --> 00:29:31.162 that would be phenomenal. 00:29:32.378 --> 00:29:36.778 Yeah, I'm not being too, I don't want to be too dismissive because there are 00:29:36.778 --> 00:29:40.998 obviously lovely things that you could do with family, friends and family members. 00:29:41.138 --> 00:29:43.978 You can't, for whatever reason, can't be in the same room with you. 00:29:44.118 --> 00:29:46.718 Look, I know it from FaceTiming family members. 00:29:46.878 --> 00:29:49.958 You and I do this the whole time talking, not being in the same room. 00:29:50.058 --> 00:29:53.698 Like I'm not being dismissive, but I think I'm always nervous. 00:29:53.698 --> 00:29:57.518 As I say, I just keep thinking of that bit in Wally with the people of the people 00:29:57.518 --> 00:30:03.438 with the headsets on. And I'm just always slightly nervous of the direction 00:30:03.438 --> 00:30:07.298 we're going and how important, you know, human interaction is. 00:30:07.438 --> 00:30:13.078 But I think there is a valid point about increasing the ways you can connect with people as well. 00:30:14.138 --> 00:30:18.998 We shall see. The one thing for certain is that you and I can't steer this. 00:30:20.358 --> 00:30:24.858 We're on the train just like everybody else, and we'll see how it goes. Yeah, yeah, yeah. 00:30:24.978 --> 00:30:28.358 And the other thing for sure is that we're going to just keep discussing it on TV Plus Talk. 00:30:28.358 --> 00:30:34.698 Absolutely absolutely there's more coming from us and from apple tv plus yeah 00:30:34.698 --> 00:30:39.758 i and i uh look forward to chatting with you in just a few days time now because 00:30:39.758 --> 00:30:43.858 we're doing this show more regularly oh yeah i'm sure there'll be even more 00:30:43.858 --> 00:30:47.358 things out by then where can folks connect with you charlotte, 00:30:48.558 --> 00:30:51.838 i'm at charlotte a henry basically across 00:30:51.838 --> 00:30:54.458 social media but the best way to connect with me is head over to the 00:30:54.458 --> 00:30:57.118 edition.net check out the blog there check out 00:30:57.118 --> 00:31:01.378 extra podcast there check out the newsletter perfect perfect 00:31:01.378 --> 00:31:05.078 you can find me at macvoices.com we 00:31:05.078 --> 00:31:10.518 have a brand new website that now includes a blog and we have the live show 00:31:10.518 --> 00:31:14.718 on tuesday nights at 8 p.m eastern and we would love to have you join us at 00:31:14.718 --> 00:31:19.438 youtube.com slash macvoices tv on any of the socials you can find me as at chuck 00:31:19.438 --> 00:31:22.018 joiner charlotte we'll see you next time, 00:31:24.718 --> 00:31:25.758 See you then. Can't wait.