WEBVTT 00:00:00.737 --> 00:00:05.777 Hello, welcome to TV Plus Talk, where me, Charlotte Henry, and my friend Chuck 00:00:05.777 --> 00:00:08.637 Joyner discuss all things Apple TV Plus. 00:00:09.317 --> 00:00:15.997 Chuck, you wouldn't know it from looking outside my very wet window, but it is actually July. 00:00:16.077 --> 00:00:18.937 We're more than halfway through 2024. 00:00:20.457 --> 00:00:24.017 If you looked out my window, Charlotte, there's no question it's July because 00:00:24.017 --> 00:00:25.677 everything is wilting from the heat. 00:00:26.957 --> 00:00:29.997 There's no need to show off. off listen 00:00:29.997 --> 00:00:33.237 i would i would happily take a a wet 00:00:33.237 --> 00:00:36.157 look out my window as opposed to the blazing sun 00:00:36.157 --> 00:00:38.837 no no you wouldn't right well 00:00:38.837 --> 00:00:41.657 we're swapping then i'll get the i'll get my flight over 00:00:41.657 --> 00:00:44.577 um well you and i as we 00:00:44.577 --> 00:00:49.017 usually do tend to look at the shows upcoming on 00:00:49.017 --> 00:00:51.937 apple tv plus and we looked the list out 00:00:51.937 --> 00:00:54.757 for the kind of the next quarter really didn't we and there 00:00:54.757 --> 00:00:58.277 was a hell of a lot of stuff we'll 00:00:58.277 --> 00:01:01.177 come to that in a minute because i have a couple of other things i want to discuss with 00:01:01.177 --> 00:01:04.857 you first firstly the apple 00:01:04.857 --> 00:01:08.177 vision pro lands in the uk on friday 00:01:08.177 --> 00:01:12.037 we're recording this on the 9th of july it lands on the 12th um 00:01:12.037 --> 00:01:15.617 that's when it's going to be in apple stores so do you remember when it first 00:01:15.617 --> 00:01:20.557 went was first released and you tested it out and you said charlotte even if 00:01:20.557 --> 00:01:25.377 you don't want one you have to go to the apple store and have a test and just 00:01:25.377 --> 00:01:29.477 do a fitting and just Just check it out. Yep, and I stand by that. 00:01:30.517 --> 00:01:34.057 I think I'll do that, and we can do a show, and I'll tell people what I think 00:01:34.057 --> 00:01:36.597 about watching TV on it because I am intrigued. 00:01:36.897 --> 00:01:39.197 There's no way I'm going to spend three and a half grand on it, 00:01:39.277 --> 00:01:45.417 but I am fascinated by it. I really want to have a go. 00:01:46.057 --> 00:01:49.677 She says she won't spend three and a half grand now. Wait till she tries it. 00:01:50.217 --> 00:01:51.837 Well, have you? Have you got one? 00:01:52.437 --> 00:01:55.877 No, but I don't watch that much TV. But still, 00:01:56.137 --> 00:02:03.057 at the very, very least, I would encourage anyone who is in the UK, 00:02:03.277 --> 00:02:07.017 once it lands, go and check it out, even if you have no intention, 00:02:07.157 --> 00:02:10.397 because what you're doing is you're getting a glimpse into the future. 00:02:10.817 --> 00:02:14.637 Might not be in your wheelhouse yet, but it will be at some point. 00:02:15.097 --> 00:02:17.177 So trust me. You really think that? 00:02:17.777 --> 00:02:22.857 I really do. I really do. I don't know if it'll necessarily be the form factor, 00:02:23.117 --> 00:02:26.577 but I really do believe that, you know, the –. 00:02:28.333 --> 00:02:34.633 The spatial computing has the potential to become super important. 00:02:35.193 --> 00:02:40.273 I think right now, Charlotte is sort of like maybe – this is a terrible example, 00:02:40.373 --> 00:02:42.253 but I'll do it anyway. It's sort of like the web. 00:02:43.033 --> 00:02:48.753 Back when the web was young and new, you kind of bounced around a few places. 00:02:48.953 --> 00:02:51.353 You had no idea what it would turn into. 00:02:51.713 --> 00:02:56.973 I mean, look what we're doing. Would we have ever dreamed that we'd be doing something like this? 00:02:57.453 --> 00:03:01.753 And you know yeah i mean not to get emotional but you and i are friends having 00:03:01.753 --> 00:03:07.153 never been in the same country exactly we've never met but you know we have 00:03:07.153 --> 00:03:08.773 we have a relationship it, 00:03:09.573 --> 00:03:15.333 how do you how do you do that without this right my question then is you're 00:03:15.333 --> 00:03:19.433 saying it's you know the form fact maybe not the form factor but it is the future 00:03:19.433 --> 00:03:23.313 is it the future of media consumption Am I going to be watching all these new 00:03:23.313 --> 00:03:27.493 TV plus shows on some kind of headset, some kind of spatial computer? 00:03:29.233 --> 00:03:32.173 Now that's a really interesting question i think it 00:03:32.173 --> 00:03:38.673 depends on the kind of tv watcher you are if you want if you are one of those 00:03:38.673 --> 00:03:43.633 people who i mean the first category is going to be the people who have spent 00:03:43.633 --> 00:03:50.153 the money for the 80 inch tv screen and the 7.1 or 7.2 surround sound system and all, 00:03:50.733 --> 00:03:55.333 that's you know they're looking for the very very best experience if you're 00:03:55.333 --> 00:03:59.953 one of those people that sits on, you know, and has the TV on in the background, 00:04:00.053 --> 00:04:03.793 and that's what you call watching it while you are engaged in other activities? 00:04:04.433 --> 00:04:08.553 Maybe not so much. But I think for those things that you are really into, 00:04:08.673 --> 00:04:13.213 that you really want to have the best experience, I think this has serious potential. 00:04:13.753 --> 00:04:17.573 And frankly, you know, we all know the price is going to come down. 00:04:17.973 --> 00:04:23.773 But if you have one of those home theater systems, you've probably spent close 00:04:23.773 --> 00:04:26.213 to, if not exceeded, that three and a half grand. 00:04:26.613 --> 00:04:32.213 Oh, you can spend three and a half grand plus on a home cinema system without even trying. 00:04:33.572 --> 00:04:37.052 Exactly. So, again, I think it depends. 00:04:37.712 --> 00:04:43.492 But also, the fact that the quality of the experience is going to be so much – is, 00:04:43.612 --> 00:04:49.512 no, scratch that, is so much more amazing and will only get better as Hollywood 00:04:49.512 --> 00:04:57.532 and all the TV productions get more involved in how to produce it for this particular device. 00:04:58.072 --> 00:05:04.592 I think, again, we've seen great tech die. 00:05:04.812 --> 00:05:09.892 I don't think this will. I really don't. I think it's just going to be how we 00:05:09.892 --> 00:05:15.052 – at what level do you want to slip on a headset or a pair of glasses or whatever 00:05:15.052 --> 00:05:17.832 it ends up becoming to have this experience. 00:05:18.572 --> 00:05:22.512 But right now – Well, tell the Google Glasses that. 00:05:22.512 --> 00:05:25.432 That no my i'm as you're describing all 00:05:25.432 --> 00:05:28.672 this i can imagine that sitting down to 00:05:28.672 --> 00:05:31.712 a beautifully produced apple tv plus show and you 00:05:31.712 --> 00:05:36.052 and i have spoken so many times about how good the production quality of these 00:05:36.052 --> 00:05:41.652 shows is and i can see on this system it will look stunning i bet when i go 00:05:41.652 --> 00:05:45.532 for that test they show me an apple tv plus trailer or whatever and i bet it 00:05:45.532 --> 00:05:49.932 looks absolutely stunning But it's a very solitary experience. 00:05:50.372 --> 00:05:55.312 And I'm thinking about having friends over, as I did last weekend, 00:05:55.512 --> 00:05:57.652 to watch the England game in the Euros. 00:05:57.812 --> 00:06:01.732 And that's a very social experience. You're not going to have that with these 00:06:01.732 --> 00:06:05.312 headsets. And a lot of media consumption is a social experience. 00:06:06.872 --> 00:06:13.872 I agree. And that's one of the challenges that is here until the price comes down. 00:06:14.332 --> 00:06:19.052 But eventually, would it be out of bounds for you to say that you invite your 00:06:19.052 --> 00:06:23.132 friends over in three years and have everybody bring their devices? And. 00:06:24.903 --> 00:06:30.283 Connect them to your Wi-Fi or whatever is needed to do so that you can all watch 00:06:30.283 --> 00:06:36.843 that sporting event or that amazing episode of Slow Horses or, 00:06:36.943 --> 00:06:39.523 you know, what else, whatever else. 00:06:40.483 --> 00:06:47.543 You know, that's – I think that's going to be one of the evolutions here that we have to look at. 00:06:48.023 --> 00:06:52.663 But on the other hand – I mean, it's a fascinating thought, isn't it? 00:06:52.663 --> 00:06:55.403 No, I'm just, as you're describing it, it's fascinating. 00:06:55.563 --> 00:07:00.523 And, of course, what else could happen is you and I could sit and watch the 00:07:00.523 --> 00:07:07.063 same show on different continents at the same time with those headsets on. 00:07:08.843 --> 00:07:11.863 Or we don't even have to be on different continents. I mean, 00:07:11.903 --> 00:07:20.343 maybe you have a gathering in a virtual space to watch and comment without anybody 00:07:20.343 --> 00:07:22.703 having to come over and spill guacamole on your carpet. 00:07:24.343 --> 00:07:27.563 Listen, I have very neat and tidy friends. I don't know. It kind of makes me 00:07:27.563 --> 00:07:29.303 feel sad, but I know what you're getting at. 00:07:29.443 --> 00:07:34.303 I totally know what you're getting at. Anyway, talking of social experiences, 00:07:34.643 --> 00:07:41.263 my friend Chuck Joyner is going to be very busy the next few days because he's heading to MacStock. 00:07:41.343 --> 00:07:46.143 If you've been on MacVoice's YouTube channel, which you may well be watching 00:07:46.143 --> 00:07:52.563 this show on or listen to the podcast, you will know that we're all about Chuck's journey to MacStock. 00:07:52.763 --> 00:07:55.383 You looking forward to it? I've never been. You looking forward to it? 00:07:56.383 --> 00:08:01.883 Absolutely. Absolutely. It's a weekend of just total immersion in Apple technology 00:08:01.883 --> 00:08:07.183 and technology in general with some really great people and some great friends for me. 00:08:07.843 --> 00:08:12.683 It is such a welcoming environment. We've been – I mean, I'm afraid people are 00:08:12.683 --> 00:08:15.443 going to get tired of this, but it really is true. 00:08:15.623 --> 00:08:18.763 As soon as you walk in the door, if you came tomorrow, Charlotte, 00:08:18.823 --> 00:08:22.303 and didn't know anybody, you're going to have friends in a minute and a half, 00:08:22.383 --> 00:08:26.423 two minutes because everybody is there for the same thing. You all have this 00:08:26.423 --> 00:08:30.283 common touchstone of your appreciation for Apple tech. 00:08:30.723 --> 00:08:35.143 And so there are really no strangers. They're only friends you haven't met yet. 00:08:37.663 --> 00:08:40.883 I'll book a flight to Chicago then. I'll see you there. Definitely. 00:08:40.983 --> 00:08:44.163 Definitely. I can, I'll pick you up at the airport. 00:08:46.063 --> 00:08:50.363 Tell me, I know you're talking about Apple technology and we all kind of know 00:08:50.363 --> 00:08:52.203 what that means. It means the Mac. It means the iPad. 00:08:52.323 --> 00:08:58.183 It means the iPhone is the media side. of Apple becoming an increasingly important 00:08:58.183 --> 00:09:00.583 part of the discussions at places like Maxtop. 00:09:01.878 --> 00:09:06.158 I'll have to let you know. I would be really interested. Yeah, 00:09:06.218 --> 00:09:07.538 that's an interesting point. 00:09:08.058 --> 00:09:10.038 I'm sure it will be part of the discussions. 00:09:10.738 --> 00:09:16.958 There's an Apple Vision Pro informal get-together on Saturday night that's scheduled. 00:09:17.498 --> 00:09:22.458 I'm sure that some of the media consumption will become involved there. 00:09:23.098 --> 00:09:26.618 Beyond that, I'm just trying to think of the sessions for the speakers I've talked to. 00:09:27.318 --> 00:09:32.578 I'm sure there's some that would address potentially maybe indirectly, 00:09:33.418 --> 00:09:37.358 but I'm not sure there's anybody specifically focusing on it. 00:09:38.278 --> 00:09:42.518 Because in some ways, and I'm absolutely not putting Apple TV down, 00:09:42.698 --> 00:09:47.518 but in some ways sort of talking like, well, what about, you know, 00:09:47.518 --> 00:09:49.778 how do you listen to Apple music? 00:09:51.418 --> 00:09:56.138 I mean, it's media delivery. Well, the difference is Apple isn't producing music. 00:09:56.138 --> 00:10:02.338 It's producing radio with Apple Music One, but it's not producing original music 00:10:02.338 --> 00:10:04.938 in the way it is producing original shows and movies. 00:10:05.878 --> 00:10:11.358 Good point. Good point. Which also means it has more control over what is being delivered. 00:10:11.658 --> 00:10:16.458 Always. This is Apple we're talking about. Control is the name of the game. Yes, exactly. 00:10:16.818 --> 00:10:22.118 Exactly. But yeah, I'm going to have a ball, and I would definitely encourage 00:10:22.118 --> 00:10:25.518 anyone. By now, it's probably a little late by the time this gets out. 00:10:25.618 --> 00:10:28.938 But on the other hand, the planes are flying. The trains are running. 00:10:29.178 --> 00:10:32.538 You can probably still get to Maxtalk if you really want to. 00:10:33.218 --> 00:10:36.618 Well, I'm off to look at the British Airways website or something, and I'll see you there. 00:10:37.498 --> 00:10:45.958 And I will have – I'd have a lot to watch on Apple TV Plus if I was sitting 00:10:45.958 --> 00:10:49.258 on a plane for however many hours because, goodness me, you and I were going 00:10:49.258 --> 00:10:51.158 through this release list for the next quarter. 00:10:52.487 --> 00:10:58.087 It's a lot of stuff, Chuck. And Charlotte, in looking at some of these things, 00:10:58.207 --> 00:11:00.727 I've only heard about a couple of them tangentially. 00:11:01.047 --> 00:11:02.707 Some I haven't heard of at all. 00:11:03.267 --> 00:11:05.967 And you and I probably pay more attention than most people. 00:11:06.727 --> 00:11:12.627 Yeah, and we've talked about this before, the discovery challenge of this kind of content. 00:11:12.807 --> 00:11:17.547 On the other hand, I think all the streaming services may have this challenge. 00:11:18.167 --> 00:11:22.507 Some of them may throw a little more money at it from an advertising perspective. 00:11:23.547 --> 00:11:28.767 But, you know, on the other hand, you know, I've seen ads for Slow Horses. 00:11:29.187 --> 00:11:33.427 I'm just sitting here looking at the things that are going through, that are here. 00:11:34.747 --> 00:11:40.327 In fact, just this morning, even though it's coming to theaters in July, 00:11:40.707 --> 00:11:44.787 Fly Me to the Moon, Scarlett Johansson was on one of the morning shows to promote this. 00:11:45.527 --> 00:11:49.407 Wow, that's interesting. I said, yeah, because Fly Me to the Moon was one I 00:11:49.407 --> 00:11:53.907 was thinking of because you have two enormous stars in this. 00:11:54.327 --> 00:11:58.027 It's a movie. It's Scarlett Johansson and Channing Tatum. 00:11:59.147 --> 00:12:02.127 Nick Dillenberg and Anna Garcia are also in it. 00:12:03.367 --> 00:12:08.167 It's a huge show and a huge film. 00:12:08.247 --> 00:12:11.067 Until we were going through it, it wasn't one I'm aware of. 00:12:11.127 --> 00:12:15.247 It's kind of a comedy drama, as you say, in theatres July the 12th. 00:12:15.247 --> 00:12:19.987 So I'm interested that she was doing the kind of morning show round. 00:12:20.687 --> 00:12:26.427 But again, it seems to be a huge thing that's relatively underpromoted, no? 00:12:28.973 --> 00:12:32.573 On the other hand, Charlotte, in the world of content today, 00:12:32.893 --> 00:12:39.313 how do you promote things when you have Paramount, Netflix, 00:12:39.913 --> 00:12:49.173 Amazon, Apple TV+, all these places releasing not only legacy content but also 00:12:49.173 --> 00:12:51.933 original content at a crazy rate? 00:12:52.513 --> 00:12:58.233 And then you have some of the smaller houses who put their things on those services 00:12:58.233 --> 00:13:02.313 and nobody can afford to promote them, but yet they're there. 00:13:02.433 --> 00:13:07.353 So if you happen to stumble across them or if something catches wind and goes 00:13:07.353 --> 00:13:10.713 viral, you think, oh, wow, that's great. I hadn't heard about that. 00:13:11.273 --> 00:13:14.113 So it is a challenge for everyone. 00:13:14.873 --> 00:13:18.333 And I think you're right. You and I pay a little more attention to Apple TV 00:13:18.333 --> 00:13:20.673 Plus just because of what we do here. 00:13:21.933 --> 00:13:27.253 But I could almost say the same thing about some of the things on Amazon. 00:13:28.693 --> 00:13:34.313 The only way I discover things on Amazon is because they insist on throwing 00:13:34.313 --> 00:13:37.593 it up in my face if I log on to the website. To a point. 00:13:37.793 --> 00:13:41.513 I'm thinking of walking around London, right? 00:13:41.733 --> 00:13:46.793 And I see massive buses with massive adverts. I saw for Paramount Plus, 00:13:46.913 --> 00:13:48.013 Special Ops, Lionesses. 00:13:48.193 --> 00:13:50.013 I think I saw Reacher. 00:13:50.913 --> 00:13:55.273 I don't see that same level with Apple. And I feel like, never mind that conventional 00:13:55.273 --> 00:14:00.133 advertising, I feel like if you're Apple, you can do a better job of telling 00:14:00.133 --> 00:14:05.393 them you have a new movie with Scarlett Johansson and Channing Tatum in it. 00:14:07.827 --> 00:14:16.087 Like, that's huge stars. Well, so maybe, devil's advocate, maybe they are producing 00:14:16.087 --> 00:14:18.347 it, or maybe they are spending their money. 00:14:18.387 --> 00:14:21.727 They're just spending it in a different place to get placements like on the morning shows. 00:14:21.827 --> 00:14:27.727 And not the Apple TV+, the morning shows here in the U.S. 00:14:28.407 --> 00:14:34.687 You know, I haven't seen any information on how much budget is being spent. 00:14:34.687 --> 00:14:39.447 And you would think that with this, but on the other hand, how many of these 00:14:39.447 --> 00:14:44.227 things are drawing people into Apple TV Plus and keeping them there? 00:14:45.227 --> 00:14:48.567 Yeah. I mean, obviously, the other interesting thing about this is that it's 00:14:48.567 --> 00:14:50.927 going to theaters first, not to TV Plus first. 00:14:53.347 --> 00:14:59.087 The Fly Me to the Moon is, yeah. Which is, again, a bit of a shift from what 00:14:59.087 --> 00:15:01.287 we've had. We've done it. They've done it a bit. 00:15:01.927 --> 00:15:05.567 If for no other reason, you basically have to be in theatres for a certain amount 00:15:05.567 --> 00:15:10.667 of time to be eligible for awards, notably the Oscars. 00:15:11.207 --> 00:15:14.467 So that is obviously part of it. I don't know if this is going to be an Oscar 00:15:14.467 --> 00:15:18.967 movie, but as a general rule, you know, for example, Coda was in theatres and 00:15:18.967 --> 00:15:20.167 they won the Oscar for that. 00:15:20.167 --> 00:15:23.107 So that is obviously part of the strategy that 00:15:23.107 --> 00:15:25.807 you have to be in theaters they're not you know the academy and 00:15:25.807 --> 00:15:29.087 sort of really stamp down on things that are just uh 00:15:29.087 --> 00:15:31.907 streaming service only but that 00:15:31.907 --> 00:15:38.427 is still interesting from uh apple that they're we always think of them as being 00:15:38.427 --> 00:15:42.767 very proprietary right this is our movie you have to have apple stuff including 00:15:42.767 --> 00:15:47.847 an apple app and subscription to watch it giving it to a theater where the experience 00:15:47.847 --> 00:15:50.827 is out of Apple's control is a shift. 00:15:52.721 --> 00:15:58.641 It is. There's no question. It's a shift. But we're back to the discussion of 00:15:58.641 --> 00:16:00.441 Apple always plays the long game. 00:16:00.821 --> 00:16:06.841 So is this part of their long-term strategy to put only certain things in the 00:16:06.841 --> 00:16:12.301 theaters to get nominated or to win those awards and therefore get all kind 00:16:12.301 --> 00:16:15.281 of attention to what they're doing? 00:16:16.201 --> 00:16:20.041 I mean, look, let's face it, as much as I do love Slow Horses, 00:16:20.121 --> 00:16:21.981 I'm not sure that it's going to win. 00:16:22.181 --> 00:16:25.721 Well, it doesn't belong in a theater. You know, that's – it's just not that 00:16:25.721 --> 00:16:27.321 kind of – No, when it's a TV series, it's a different thing. 00:16:27.801 --> 00:16:36.461 Right. So, you know, I guess I'm still – I'm not enough of a Hollywood guy to 00:16:36.461 --> 00:16:40.221 have the experience to know just how you would go about this. 00:16:40.281 --> 00:16:42.761 But somebody is thinking about the long game. 00:16:43.821 --> 00:16:48.221 Yeah, sure. Think about when we started, Charlotte, how we said, 00:16:48.221 --> 00:16:52.881 you know, well, there are one or two things that I'll tune into Apple TV Plus 00:16:52.881 --> 00:16:54.941 or I'll subscribe to Apple TV Plus for. 00:16:55.321 --> 00:16:59.361 And then, well, now I don't have anything else. Well, we are way beyond that 00:16:59.361 --> 00:17:03.221 now because now we have content coming out at a ridiculous rate. 00:17:03.601 --> 00:17:07.461 We also are starting, at least in my humble opinion, we're getting into that 00:17:07.461 --> 00:17:10.141 spot where there are TV shows that, you know what? 00:17:10.501 --> 00:17:14.101 I don't have anything else to do. i'd like to go back and watch again because 00:17:14.101 --> 00:17:17.661 i i had such a positive experience so we're 00:17:17.661 --> 00:17:21.121 starting to see i understand the point you're making yeah they're 00:17:21.121 --> 00:17:25.221 starting to develop a back catalog that is desirable and oh 00:17:25.221 --> 00:17:28.781 that i agree with you even if i don't re-watch it back there might be shows 00:17:28.781 --> 00:17:34.201 going oh i missed it at the time i want to watch it again 100 um we'll come 00:17:34.201 --> 00:17:39.461 back to that but i just want to deal with um very big stars in films that are 00:17:39.461 --> 00:17:41.721 being released in theaters by apple and and I didn't know about them yet, 00:17:41.901 --> 00:17:44.301 is there's Wolf, which is an action comedy. 00:17:45.261 --> 00:17:49.481 It stars, okay, George Clooney and Brad Pitt. 00:17:51.821 --> 00:17:55.181 That's, again, a pretty big star. There's also Amy Ryan and Austin Abrams in 00:17:55.181 --> 00:17:58.821 it. So we're talking big stars. 00:17:59.741 --> 00:18:01.521 Yeah. That's coming out in September. 00:18:03.821 --> 00:18:08.261 And in my mind, this just – I mean, let's just face it. It helps validate. 00:18:08.501 --> 00:18:11.941 We just said Scarlett Johansson. Now you're talking Brad Pitt. 00:18:13.461 --> 00:18:19.701 We're talking big stars who are working with or within Apple TV Plus productions, 00:18:20.501 --> 00:18:23.921 or those done for Apple, specifically for Apple TV+. 00:18:23.921 --> 00:18:31.061 So this to me says that Apple TV Plus has arrived as a force in Hollywood. 00:18:32.001 --> 00:18:35.401 It's no longer begging for recognition. It's got the recognition. 00:18:35.681 --> 00:18:40.321 It's got the power to draw in the major stars. Well, I think that happened. 00:18:40.881 --> 00:18:43.881 There's two reasons that happened. One is called a checkbook, 00:18:44.461 --> 00:18:48.841 and Apple's is considered bigger than most other people's, if basically everyone's. 00:18:48.841 --> 00:18:54.801 Two is if you win an oscar if you're the first streaming service to win the best picture oscar, 00:18:55.761 --> 00:18:59.681 stars are going to take that seriously they just 00:18:59.681 --> 00:19:06.841 have to right yeah it's well it's it's just a symbiotic relationship you got 00:19:06.841 --> 00:19:10.521 to have the stars to win some of those things you have to win some of those 00:19:10.521 --> 00:19:17.561 things to get the stars so totally that's totally right um there's a bunch of other 00:19:17.641 --> 00:19:20.481 stuff coming on talking famous stars uh we've got matt 00:19:20.481 --> 00:19:23.401 damon and casey affleck in the instigators i'm not 00:19:23.401 --> 00:19:29.101 going to do the matt damon from um team america world police voice but he is 00:19:29.101 --> 00:19:34.981 in this um the kind of father and son ex-con thrown together that seems like 00:19:34.981 --> 00:19:39.601 another action movie as well it's rated r that's it looks quite fun um i think 00:19:39.601 --> 00:19:40.921 that's going straight to tv plus. 00:19:42.021 --> 00:19:45.421 And there's a bunch of look at this actually I have a question for you. 00:19:46.641 --> 00:19:50.561 Do you think TV Plus' future is in movies or series. 00:19:54.341 --> 00:19:56.021 I'm putting you on the spot a bit I know, 00:19:58.261 --> 00:20:01.341 oh I think the answer is yes, 00:20:01.801 --> 00:20:08.481 I think it has to do with I mean I don't see it as a movie house because of 00:20:08.481 --> 00:20:13.141 the intense intense budgets that, you know, and, and I mean, 00:20:13.161 --> 00:20:14.661 that's like hunting elephants. 00:20:14.861 --> 00:20:18.581 You know, if you, if you get one, it's, it's great. But if you don't, 00:20:18.581 --> 00:20:20.561 then you starve for months. 00:20:21.341 --> 00:20:25.641 So I feel like, you know, the, the TV stuff is there to keep the, 00:20:25.681 --> 00:20:27.701 the subscription going and to keep the attention. 00:20:28.041 --> 00:20:32.961 And then, you know, you throw out a big, a big punch every so often and take 00:20:32.961 --> 00:20:35.101 a shot at it and look, sometimes it doesn't work. 00:20:35.781 --> 00:20:40.581 That's, you know, that's fine. That's the nature of filmmaking. 00:20:41.641 --> 00:20:47.221 No, but you understand what I'm asking is, does Tim Cook want us to think of 00:20:47.221 --> 00:20:50.721 Apple TV Plus as a place for movies or a place for TV shows? No. 00:20:52.533 --> 00:20:57.033 I think he wants us to think of it as a place for great – well, 00:20:57.153 --> 00:21:00.333 he wants us to watch it. But go back to the original introduction. 00:21:00.533 --> 00:21:03.733 He wants to have it thought of as a place for great stories. 00:21:07.813 --> 00:21:10.373 Bad monkey, I should say. That's coming along with that TV series. 00:21:10.753 --> 00:21:11.793 It's my turn, Charlotte. 00:21:12.933 --> 00:21:16.613 Do you think it's a place for great stories at this point? You're going to flip 00:21:16.613 --> 00:21:18.973 it back on me, are you? Yeah. Yeah, that's only fair. 00:21:20.693 --> 00:21:23.793 I think they like the glamour 00:21:23.793 --> 00:21:27.333 of hollywood actually i think 00:21:27.333 --> 00:21:30.373 look they're very happy to have great tv 00:21:30.373 --> 00:21:33.433 series they're very happy for you to think about 00:21:33.433 --> 00:21:36.693 uh anything from ted lasso 00:21:36.693 --> 00:21:40.313 to the morning show 00:21:40.313 --> 00:21:43.413 to whatever to you know presumed innocent 00:21:43.413 --> 00:21:46.233 is out we want neither of us have had a chance to sit down and watch 00:21:46.233 --> 00:21:49.353 that but presumably listen is looks like it's doing well 00:21:49.353 --> 00:21:52.653 um so yeah and 00:21:52.653 --> 00:21:58.373 there's as we said slow horses as well so it obviously wants those big hbo style 00:21:58.373 --> 00:22:03.873 seasons must watch series right clearly that is what it wants but there is a 00:22:03.873 --> 00:22:10.113 credibility rightly or wrongly that i think comes with the hollywood hits that 00:22:10.113 --> 00:22:12.133 apple i think that rather appeals to apple. 00:22:15.233 --> 00:22:19.733 Okay that's that's fair i don't see the two as necessarily mutually exclusive, 00:22:20.513 --> 00:22:23.893 no and i don't think they need to be but i think if you asked them would you 00:22:23.893 --> 00:22:26.073 rather win an oscar or an emmy they would probably say an oscar, 00:22:28.593 --> 00:22:32.993 okay i would agree with that i would agree with that but they're not going to turn down an emmy, 00:22:35.173 --> 00:22:37.933 no no absolutely not they were thrilled when all the 00:22:37.933 --> 00:22:40.813 ted lasso and all of those picked up those awards they were thrilled about 00:22:40.813 --> 00:22:43.713 it i remember writing about it a lot and we should say we've 00:22:43.713 --> 00:22:46.613 mentioned it a few times but september the 4th is when 00:22:46.613 --> 00:22:49.313 the latest season of slow horses will be coming out 00:22:49.313 --> 00:22:52.153 which is really nice because september the 5th is my birthday so 00:22:52.153 --> 00:22:55.293 they are effectively giving me a new slow horses for my birthday which 00:22:55.293 --> 00:23:00.193 i think is just very very considerate of them all we will 00:23:00.193 --> 00:23:02.993 start you and i were both yeah we wanted to watch 00:23:02.993 --> 00:23:05.873 presumed innocent interestingly this is one 00:23:05.873 --> 00:23:09.433 of the shows that apple is releasing week by week i've 00:23:09.433 --> 00:23:13.753 held off slightly because i'm going to binge it i think um because we're a couple 00:23:13.753 --> 00:23:16.973 we're a few episodes in now so i'm going to give it a bit of a binge watch but 00:23:16.973 --> 00:23:23.353 it's been doing quite well i think again based on a novel uh this is by by by 00:23:23.353 --> 00:23:28.193 the novel was by scott taro uh it's executive produced Produced by J.J. Abrams' series. 00:23:31.933 --> 00:23:36.173 Nice. I mean, Apple quite likes these crimey, thriller-y ones. 00:23:36.333 --> 00:23:38.473 They seem to do quite well in streaming, don't they? 00:23:39.822 --> 00:23:43.942 Well, think about what has happened in podcasting. The true crime stuff seems 00:23:43.942 --> 00:23:45.562 to be amazingly popular. 00:23:45.862 --> 00:23:54.302 And so let's talk about NCIS and some of those shows that are just so formulaic, but people watch them. 00:23:54.602 --> 00:23:57.382 Can I make a confession? Uh-oh. 00:23:58.882 --> 00:24:03.182 I love NCIS. By which I mean I really love NCIS Hawaii. 00:24:04.502 --> 00:24:08.222 Wow. Okay. Well, that's all right. That's all right. We all have our guilty pleasures. 00:24:09.302 --> 00:24:15.582 Yeah that's exactly what it is i i've told you this before i love dumb action shows. 00:24:18.162 --> 00:24:24.722 Good great nothing wrong with that no you know i'm very pleased that apple is 00:24:24.722 --> 00:24:33.142 like tries to be quite highbrow i am very pro lowbrow on that note i want to 00:24:33.142 --> 00:24:37.662 mention something because we talked about this a little bit But if you go, as we record this, 00:24:37.762 --> 00:24:40.242 if you go to the Apple TV Plus press page, 00:24:40.502 --> 00:24:45.622 I'm not going to say the titles, but you see drama, drama, thriller, 00:24:45.882 --> 00:24:48.562 action, comedy, drama, drama, thriller, 00:24:48.862 --> 00:24:55.622 kids and family, drama, kids and family, drama, thriller, documentary, 00:24:55.882 --> 00:24:58.122 comedy, drama, kids and family. 00:24:58.582 --> 00:25:03.622 So there's one for animation, animation, kids and family, another documentary, 00:25:03.902 --> 00:25:07.162 another drama. So it's – and there's another comedy. 00:25:08.162 --> 00:25:12.882 They are not trying to just be one thing for all people. 00:25:13.962 --> 00:25:19.102 And we've talked about how they have embraced the science fiction genre that 00:25:19.102 --> 00:25:24.162 – and seem to really do well with those too, not just in viewership but also 00:25:24.162 --> 00:25:25.582 just the quality of the programming. 00:25:26.362 --> 00:25:32.462 It just feels like a really nice – no junk. 00:25:33.022 --> 00:25:36.822 You know, it may not be, each one may not be for me, but there's no junk here. 00:25:37.779 --> 00:25:42.339 Well, we don't know if there's no joke, but the point that you're making really 00:25:42.339 --> 00:25:47.859 is about diversity of content, which was always the thing TV Plus was criticized for. 00:25:47.979 --> 00:25:55.279 Not just the pure number, but okay, they did the few HBO style big dramas and the sci-fi. 00:25:55.419 --> 00:26:00.799 Okay. Okay, but what you have read out is as wide a range as Netflix. 00:26:01.219 --> 00:26:04.959 There's only one exception that Netflix does better than certainly from Apple, 00:26:04.999 --> 00:26:09.299 basically everyone, and that's live stand-up comedy specials, 00:26:10.019 --> 00:26:11.259 which Apple hasn't touched. 00:26:12.119 --> 00:26:14.899 No one else really competes with Netflix on that. It's a huge thing with Netflix. 00:26:15.239 --> 00:26:18.659 But beyond that, you've listed out 00:26:18.659 --> 00:26:21.899 quite a long list of the wide range 00:26:21.899 --> 00:26:24.979 of content whether it's movies tv shows whatever 00:26:24.979 --> 00:26:28.379 animation you know there is some great animation 00:26:28.379 --> 00:26:31.359 on apple tv there's some 00:26:31.359 --> 00:26:34.339 great kids programming family programming on tv 00:26:34.339 --> 00:26:37.899 plus because you have to do that to make it you know worth 00:26:37.899 --> 00:26:41.119 lots of people buying it and yeah i'm 00:26:41.119 --> 00:26:48.039 really struck but now by how wide tv plus is casting its net because i did think 00:26:48.039 --> 00:26:53.679 at one point it was only going to do the sort of prestige tv series and it it's 00:26:53.679 --> 00:26:59.259 not just doing that but it's also not doing the. 00:27:00.439 --> 00:27:03.159 I don't want to call out any shows but it's not doing the 00:27:03.159 --> 00:27:06.659 really really really lowbrow stuff and not 00:27:06.659 --> 00:27:09.579 picking on you for your ncis love but the 00:27:09.579 --> 00:27:12.919 things that really are just it's worse than ncis don't 00:27:12.919 --> 00:27:16.579 worry yeah there's much worse well exactly you 00:27:16.579 --> 00:27:19.319 know it's not just the kind of filler content 10th that oh you know we have 00:27:19.319 --> 00:27:24.259 this new series um you know you just don't see those it yes they've cancelled 00:27:24.259 --> 00:27:28.379 some series uh because you know they didn't meet expectations or at least apple's 00:27:28.379 --> 00:27:34.839 expectations but it still didn't mean that they were terrible series or terrible shows so, 00:27:35.979 --> 00:27:39.259 and even if they were okay not everything these can be a hit like it's fine 00:27:39.259 --> 00:27:43.879 it's not if it was going wrong consistently that would be a problem having the 00:27:43.879 --> 00:27:48.439 odd season that doesn't work is not a huge problem. 00:27:51.739 --> 00:27:55.579 The only thing to that is that it is the middling content, for want of a better 00:27:55.579 --> 00:27:58.359 phrase, that does do really well on streaming services. 00:27:58.599 --> 00:28:00.679 So we shouldn't be so dismissive of it. 00:28:02.219 --> 00:28:05.999 And Apple kind of needs that kind of comfort food type show. 00:28:08.441 --> 00:28:10.961 But maybe it's just positioning itself differently. 00:28:13.721 --> 00:28:20.481 Exactly. You know, I mean, because I feel like you get a better value for Apple 00:28:20.481 --> 00:28:27.541 TV+. The only thing you don't get is the same broad expanse of things. 00:28:27.741 --> 00:28:33.261 But if I narrow it down to just what am I paying for the quality of each show, 00:28:33.261 --> 00:28:38.461 that even just the ones that I'm interested in, and I have a long list of things 00:28:38.461 --> 00:28:41.041 on Apple TV Plus that I want to watch. 00:28:41.621 --> 00:28:45.321 Frankly, it's probably as long as if I break it down by service, 00:28:45.521 --> 00:28:50.021 it's as long as any other service with shows that I want to watch. 00:28:50.181 --> 00:28:56.061 And that to me right there says that, yeah, it's worth the money for me to sit 00:28:56.061 --> 00:28:59.521 and say, okay, this month I'm going to subscribe to Apple TV Plus. 00:28:59.661 --> 00:29:03.441 If I'm one of those that is a subscription jumper, I'm going to sit down for 00:29:03.441 --> 00:29:07.501 a month, I'm going to watch Apple TV Plus shows, and it's not like I'm going 00:29:07.501 --> 00:29:10.781 to be stretching toward the end or feeling like, gee, I don't have anything else to watch. 00:29:11.841 --> 00:29:17.421 No, I totally get that. And I think that's right now. And it's taken a few years 00:29:17.421 --> 00:29:19.341 to get there, but that is definitely true. 00:29:19.461 --> 00:29:22.681 I have to say, going through this, there's quite a lot I'm really excited to 00:29:22.681 --> 00:29:25.561 watch, whether it's getting back to Presumed Innocent. 00:29:26.481 --> 00:29:31.441 I quite like this idea of some of these movies that are coming up. They seem quite fun. 00:29:31.901 --> 00:29:36.961 Um that bad monkey series seems quite good that you know that's next month that's 00:29:36.961 --> 00:29:40.761 in a month's time it's coming out and then obviously by september we'll be at 00:29:40.761 --> 00:29:45.541 slow horses again so there is quite you know my as you say my to watch list 00:29:45.541 --> 00:29:47.781 on tv plus is getting quite extensive. 00:29:49.201 --> 00:29:54.881 Yeah and if you i mean if you click on the little little arrows at the bottom 00:29:54.881 --> 00:30:02.101 there's just more and And more and more that is listed there. Oh, sure. 00:30:03.721 --> 00:30:08.441 Again, go and check this out, folks. If you haven't, and I'm not saying subscribe. 00:30:08.601 --> 00:30:13.141 I'm saying go find the press page, find some of this stuff, and do a little research. 00:30:13.481 --> 00:30:19.961 I think you may find that it's an alternative to where you want to spend your entertainment dollar. 00:30:21.809 --> 00:30:26.509 Yeah, I think that could well be that. Again, I always have to throw it in. 00:30:26.609 --> 00:30:27.889 Sport is always this thing. 00:30:28.989 --> 00:30:31.669 Interestingly, the Copa America is on at the moment. I mean, 00:30:31.709 --> 00:30:37.429 the USA had something of a disaster, but it has really built up. 00:30:37.489 --> 00:30:40.929 Like, the coverage in America, as I understand it, has done very well for Fox. 00:30:41.129 --> 00:30:45.049 And, of course, it is Apple that owns the rights to the MLS. 00:30:45.329 --> 00:30:51.589 And I'll be very interested to see if the Copa America TV success plays into 00:30:51.589 --> 00:30:54.689 more people being interested in apple's coverage of the mls, 00:30:56.849 --> 00:30:59.869 and it's one more area that we've talked about on previous shows 00:30:59.869 --> 00:31:02.949 we you've only started to touch on it here is sports 00:31:02.949 --> 00:31:06.129 and it's an area yeah i mean 00:31:06.129 --> 00:31:11.309 i hope listeners and viewers will go back and listen to we've done very in-depth 00:31:11.309 --> 00:31:15.089 segments on apple and sport which i think is a fascinating subject but maybe 00:31:15.089 --> 00:31:18.509 one for another day again but But I'm talking specifically about on the back 00:31:18.509 --> 00:31:23.289 of this summer of this competition and, 00:31:23.689 --> 00:31:26.169 you know, Messi and all of that in this competition. 00:31:26.929 --> 00:31:31.429 And, you know, the U.S. is kind of, and Canada's, Canada in the semifinals. 00:31:32.069 --> 00:31:35.769 But, you know, the U.S. dropped out a bit earlier than they would have expected to. 00:31:35.849 --> 00:31:38.709 And it's been a bit of a, there's been some fallout. I'll be very interested 00:31:38.709 --> 00:31:43.489 to see if seeing some of those players in this competition on Fox will convert 00:31:43.489 --> 00:31:47.089 to people wanting to follow them via the MLS on Apple TV+. 00:31:50.129 --> 00:31:58.649 Over here, we call it soccer. But it seems to be increasingly popular for kids 00:31:58.649 --> 00:32:02.989 to play in high school and junior high school and lower. 00:32:03.689 --> 00:32:08.789 It seems to be more popular in colleges. And now it seems to be becoming more 00:32:08.789 --> 00:32:12.429 popular in the whatever mainstream means anymore. 00:32:12.929 --> 00:32:15.029 So I think Apple's well-positioned. 00:32:16.489 --> 00:32:19.789 You guys have always led the way with women's football, women's soccer. 00:32:20.769 --> 00:32:26.169 Yes. Yeah. So Apple's well-positioned to take advantage of that. 00:32:27.729 --> 00:32:31.389 What's the word? I guess what's the word I want? Those developing tastes. 00:32:33.489 --> 00:32:38.369 Yeah. I think that's right. And as I always say, this was a decade-long deal. 00:32:38.529 --> 00:32:42.109 It totally emphasizes your point about Apple and the long game. 00:32:44.099 --> 00:32:49.319 You just don't bet against Apple. No. Well, we won't bet against them, 00:32:49.339 --> 00:32:53.139 but we will probably watch some Apple TV Plus in the meantime. 00:32:53.759 --> 00:32:57.979 We do have, I should say, you and I have some quite exciting things planned 00:32:57.979 --> 00:33:01.479 for this show. We love making it. We love the feedback we get. 00:33:01.579 --> 00:33:04.579 So we've got some stuff planned, our friends. 00:33:04.659 --> 00:33:07.679 So make sure you're subscribed to one or both of our YouTube channels, 00:33:07.879 --> 00:33:09.759 one or both of our podcast feeds. 00:33:10.119 --> 00:33:12.879 Frankly, you should be subscribed to it all because you don't want to miss out on stuff. 00:33:13.259 --> 00:33:17.539 Remind people, Chuck, where they can catch up with you if they're not on your feed at the moment. 00:33:18.359 --> 00:33:23.139 Sure. You can find everything I do and links to everything at macvoices.com. 00:33:23.779 --> 00:33:27.759 We have a lot of great things going. We've just talked to all the Mac stock 00:33:27.759 --> 00:33:29.059 speakers that we referenced earlier. 00:33:29.979 --> 00:33:34.279 I too have a lot of plans as we move into the rest of the year, 00:33:34.319 --> 00:33:35.719 and I would love to have you join me. 00:33:36.019 --> 00:33:41.399 And on the social medias, pretty much all of them, I am at Chuck Joyner. 00:33:41.899 --> 00:33:43.339 Charlotte, where can folks find you? 00:33:44.019 --> 00:33:48.379 So head over to theedition.net for all my tech and media-related content. 00:33:49.519 --> 00:33:53.519 I'm at Charlotte A. Henry across social media as well. Well, 00:33:53.619 --> 00:33:55.159 good luck at MaxDocChart. 00:33:55.259 --> 00:33:57.519 I look forward to hearing about your talk. 00:33:57.859 --> 00:34:01.439 I don't know if it will be on YouTube, but maybe I'll be able to watch it back as well. 00:34:02.119 --> 00:34:07.339 I hope it all goes well, and we will talk about it when we see you all next time. 00:34:08.159 --> 00:34:11.759 And by the way, next time, Charlotte will be telling us about her Apple Vision 00:34:11.759 --> 00:34:14.559 Pro experience, so make sure to mark your calendars for that. 00:34:15.539 --> 00:34:18.259 Yes, I'll see you there. Maybe I'll be wearing one when we record. 00:34:18.819 --> 00:34:20.379 I would love it. I would love it. 00:34:21.939 --> 00:34:25.439 Thanks for watching. I'll see you with my Apple Vision Pro then. Yeah.