WEBVTT

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Music.

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Hello and welcome to the edition.

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It's a rather packed week and I wanted to get to deal with this rather timely

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story that's developing both in the UK and over in the US.

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I can't think of a better person to join me than Matthew Ingram,

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the Chief Digital Writer at the Columbia Journalism Review.

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Dare we ask, Matthew, how long you've been covering digital media and the move

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from print to digital? Wow.

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I guess 20 odd years.

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Matthew, to a bigger theme, right? Which is that we Brits are rather taking

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over your massive media institutions.

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I mean, in a way, it's been happening for some time. You know,

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it's, it seems to come in waves. That's my impression, anyway.

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So certainly not the first time that Brits have sort of taken senior positions

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at American papers or publications.

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Yeah, it seems to go in cycles. goals yeah

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it's certainly true i mean that we've had people it

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was david yellen that edited the new york post for a while

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as well as he did the sun here we've had obviously

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uh you know condé nass anna winter running the roost there for a while there's

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been all sorts of things but you're right it does seem to come in waves um but

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there's a host of big media institutions emma tucker at of one of the major publications.

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So it's fascinating to watch really how that is.

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And I guess that does lead us to The Washington Post where Rob Winnett,

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who was formerly the deputy editor of The Telegraph, has been appointed the

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editor of The Washington Post.

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And Will Lewis, who was at The Sunday Times, is set to be the publisher there.

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So two of the most senior roles at one of the biggest newspapers papers in the

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U.S. taken over by Brits.

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But it's not gone smoothly, has it, Matthew? Explain what has developed over the last few days.

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Well, it seems to be one thing after another. I mean, at first it was a report

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from NPR that Will Lewis had effectively tried to cut a deal to give them an

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interview, provided they squashed a story.

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Obviously, his version of those events is different.

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But I think that sort of started it. This is the story about involvement in

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phone hacking, the phone hacking scandal that sort of rocked media institutions

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here for a long time, and the pullout is still going on. Yeah.

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And David Fulkenflik at NPR reported that this had happened.

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And I think that struck a lot of people in quite a negative way.

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Obviously, you don't want the publisher of a major investigative newspaper to

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be doing these sorts of things.

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And so then but then it's been one kind of revelation after another, just involving his,

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you know, involvement in in the hacking or sort of trying to cover up the hacking scandal.

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Deleting emails is one suggestion, although obviously that hasn't been proven.

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But kind of, and then, you know, the incoming editors involvement in a variety of stories,

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suggestions that unethical practices were involved in either stealing or acquiring documents.

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Documents and so yeah it seems to be every

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day there's a new kind of suggestion that

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these two chaps maybe you know look

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at things somewhat differently than uh than american journalists might well

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okay well we'll discuss that bit in a bit but what has fascinated me over the

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last few days is how um american journalism has suddenly been gripped by the phone hacking scandal

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which obviously was a huge deal here but

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rather a number of years ago and so I'm kind of struck that you've all kind

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of picked up on this after all this time you know obviously the Guardian played

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a huge part in the original story I mean was this a thing you know that you,

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picked up that was being discussed during the height of it however many years ago it was now.

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I mean, it was, you know, I certainly remember reading about it, but it was a little like,

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not should I describe it, it was a little like reading about a conflict in a

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far off country where you, you know, you're sorry that people are involved in

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a war, but it doesn't really impact you.

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So, and I'm sure there was an attitude of sort of, well, there go the Brits,

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you know, this kind of thing is totally normal.

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And, and we don't understand them or how they run their newspapers.

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And so I don't remember. I remember there being kind of shocked pieces,

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but they disappeared fairly quickly.

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And then I guess it just receded into the background and everyone forgot about it.

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Yeah, it was a huge thing here.

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Obviously, one of the stories that really gripped things and changed things

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was, you know, stories about missing children, their phones being hacked,

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you know, all this kind of thing.

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Again, those stories wouldn't have resonated with you in the US because,

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you know, the original story wasn't there in the US.

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But it's, I mean, in some ways, was this a bit of a failure of American media

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and American journalism not to be picking up on this, given that,

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for example, lots of the allegations were made against Murdoch Publications,

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who obviously has transatlantic interests, interests in Australia as well.

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Do you think maybe people should have done more in the US earlier with this?

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And now only because some of these people involved in the allegations are heading

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your side of the Atlantic, people are paying attention to it?

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Yeah, I think you could always say more could have been done.

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I do think that with Murdoch there's there's a sort of unspoken attitude that

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well that's just Rupert like he does you know he's he's always sort of been this,

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character and he seems to get away with things that other people wouldn't and

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so I wonder if maybe some of it was just oh well it's just Murdoch being Murdoch

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I I do think there is a tendency to sort of,

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I don't want to call it parochial, but just paying attention more to the kind

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of minutiae of American politics and media, of which there is plenty,

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and maybe assuming that people just wouldn't be that interested in a lot of

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coverage of, you know, UK media. It's hard to say, to be honest, but...

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Yeah, exactly. It is kind of fascinating.

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And there's always a thing that we tend to, we here in the UK tend to spend

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more time and attention on what you guys are doing than vice versa.

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I think that's just always a natural cultural thing. But just back to our earlier

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discussion, what do you think it is that has drawn American media proprietors

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to want to bring Brits over to run your major media institutions?

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Well, if I could put it in a single word, I would say desperation. Okay.

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No offense to these fine gentlemen or to your media institutions,

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but I, in particular, the Washington Post, in this case, is in dire straits. rights.

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So, you know, traditional American journalists have done their best and it isn't good enough.

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And the paper is losing tens of millions of dollars and its audience has declined

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by 50% in just a couple of years.

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That's, you know, any way you look at it, that's a significant problem.

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And so I think someone, I don't know if it was Jeff Bezos, but someone thought,

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you know, We need to bring people in to stir things up or to try new things

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or to come at this problem differently.

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And so if you want people who are going to stir things up and try things differently,

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maybe they bring some editors in from the UK and see what happens.

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Well, they've certainly stirred things up, haven't they, these guys?

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Yes. And they do do things differently.

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It would appear, well, allegedly. Allegedly. How do you think this plays out?

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How does this end? Are these two going to take up their roles?

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Are they going to have to resign? Jeff Bezos is going to have to find some new

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people. How does this play out, do you think?

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I mean, it's difficult to say. It feels to me as though this is building towards

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a situation where they them taking these jobs becomes untenable, depending on how you.

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I mean, the question mark is Jeff Bezos. How is Jeff Bezos thinking about this?

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Does he care about the sort of reputation of The Washington Post?

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I don't know it's hard

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to say because you know he he has

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so many other things the Washington Post I'm sure is

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a tiny it's it's a rounding error are you

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suggesting that Amazon is bigger than the Washington Post a little

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bit I find that hard to believe um but I

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think it's it's sort of how how desperate

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is he to do something different and does

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he care that this might impair the

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reputation of the post I honestly don't know I think

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it does and I think if if these two fellows take over it's going to send a very

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strong message and maybe not an attractive one about the direction the post

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is going But what we don't know is whether Jeff Bezos cares about any of that. Yeah.

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Well, we should be clear. Obviously, they're trying to defend themselves.

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Well, Lewis, you know, they're trying to, you know, they're insistent that they

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should be able to take these jobs, right?

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You know, they're not admitting that they've done, you know,

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terrible things or whatever.

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But it is a dilemma. emma and for now

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look i've even you know you said it's become untenable

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could be become untenable for them to take these jobs you've

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even got the bizarre situation which always happens in

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media reporting i'm sure you've had to experience it yourself whereby um

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people's editors are

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being investigated by their own publication because now to be honest i i think

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the post has done an excellent job i mean i'm i'm impressed by their coverage

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of their own incoming publisher and editor it's that's an incredibly difficult

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position for a media writer to be in a reporter.

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And um you know i've i've been impressed by by the lengths to which they've gone they could have,

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done a kind of you know short cover

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the controversy thing but they've really been on top

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of it so in a way that that that makes

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it better in terms of the Washington Post's brand I suppose you could say but

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it doesn't solve the ultimate problem um but do you do you think some of it

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is that they're going so hard on it because the reporters don't really want

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these guys to take over is there a bit of that going on do you think.

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I'd be surprised if it wasn't. I mean, to me,

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the sort of the central conflict is between the way Americans look at their

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journalism and the purpose of it and how you do it and the way a lot of British media do.

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And I think there's, it's just a fundamentally much more competitive market in Britain, I think.

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And so that the way, the way people think about what they're doing is,

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you know, we got to fight for readers and fight for audience and we have to,

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we have to break stories.

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And if we push the limits a bit, then that's, you know, that's the way it goes.

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Whereas I think in American journalism has

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this kind of view of itself as you know this

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this ethical public policy oriented

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servant of the people thing so the

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yeah the two those two things are clashing to some

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extent here i mean you're definitely rather more high-minded or you know the

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i think americans definitely romanticize media more and you're definitely i

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think somewhat more high-minded whereas british journalists most of i think

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like to think of it as a bit more of a scrappy trade right Right, right.

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It's a game. And you have to win.

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And maybe you cut corners, or you do things that, we're talking about sort of,

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in many of these cases, we're talking about kind of ethical gray areas.

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Um and i'm sure american journalists

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would not like to hear them described that way but certainly

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in the way in the sort of difference between

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the way americans are looking at these things and i think the way lots of british

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editors would look at it you see a lot of um it says a lot about i think about

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the way those two countries look at their media and what it's for and how they

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do it i do although of course i mean i always think it's a bit of a cliche as

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well to discuss it in these terms?

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Because, you know, there are, let me tell you, there are plenty of British journalists

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with grandiose ideas about themselves as well.

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Oh, sure. Yeah, yeah. Yeah. No, and I'm not, I'm not saying all of British media is like that.

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But I think there's more, there's more kind of,

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senior editors who see it as a scrap or a war or a fight or a battle as opposed

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to a sort of something where, you know, ethics is your primary concern.

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Yeah, and we obviously have a more tabloid culture as well, which I think does make a difference.

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Our tabloid culture is very different. Yeah. Yeah.

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Yeah. And that's primarily what I'm talking about. I'm not I'm not talking about

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every newspaper or media publication or media entity.

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It's it is that tabloid kind of.

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You know, anything for readers, anything for subscription numbers or and the

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U.S. has had that as well.

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It's not to say, you know, the New York Post is very similar.

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Obviously, it has Murdoch involved, but lots of U.S. papers in history have gone that route.

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It just, I don't think it's as traditional or large a part of American media

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as certainly now as it is in the U.S.

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And I guess some of this is that American proprietors are looking at the punchiness

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of British media and how some of that still keeps, has some relative success

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and is trying to bring a bit of that stateside, right? That's what a lot of this is about. Wow.

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That's what it feels like to me. I mean, it feels like just if you're the post,

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you're losing readers, losing revenue.

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Something has to change.

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And, you know, you need new blood and new people thinking in different ways.

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And maybe some of those ways are going to be unattractive to American journalists.

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The only question is how committed Jeff Bezos is to that goal.

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Yeah, this is the first real crisis I can see of Jeff Bezos's ownership of the Washington Post.

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He's generally been seen as quite a benign billionaire who's kind of perhaps

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the model for the future of media, where a very rich person puts their money in and steps away.

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This to me feels like the first real crisis of his time there.

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I would agree. It seemed as though, at least for the first little while,

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there was, you know, Jeff Bezos was rich.

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The paper was doing fairly well. He gave people a lot of latitude.

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They did experiment in a lot of ways with digital, focusing on digital and sort of traffic.

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And for a variety of reasons, that stopped working.

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And so I think that's what you see in the revenue numbers and that's what you

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see in the audience numbers.

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And so I think the definitely the honeymoon ended some time ago.

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And so now this paper is on the ropes and it's it's quite easy to to own and

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run something that's doing well.

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It's a lot harder to to try and bring it back from this type of situation.

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And so I'm not convinced that he has any expertise in this area.

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Yet and that's so the question in

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my mind is who is sort of calling the shots and

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who is giving him advice about what to do um do

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you have any insight to that who is calling the shots in the news george jeff

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bezos is not marching around the newsroom in the way murdoch used to do and

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i honestly don't know who is sort of who has his ear on this i don't know who

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is kind of you know Whose idea was it to bring in a couple of Brits to run the paper?

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Was that Jeff Bezos' idea? I doubt it.

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So, I mean, is he talking to Murdoch? That's not unreasonable.

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It's fascinating. And correct me if I remember, there was a bit of a controversy

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about the outgoing editor of The Washington Post.

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Was that another glitch in the sort of Bezos strategy, do you think?

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I honestly don't have much insight into that.

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I do feel as though there's more going on there.

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Just explain to listeners who the outgoing editor of The Washington Post is

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and so on. The outgoing editor was Sally Busby.

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The one thing I don't understand is why things happen so quickly. Right.

00:19:05.010 --> 00:19:10.490
You know, typically when editors change, it takes a little while and you have

00:19:10.490 --> 00:19:15.190
kind of statements on either side and the person has a thing that they're going

00:19:15.190 --> 00:19:17.550
to, sort of, you know, a soft landing.

00:19:17.550 --> 00:19:22.830
And even if it's an unfriendly departure, there's always sort of,

00:19:22.830 --> 00:19:27.510
you know, an ushering out process and a kind of, do you know what I mean?

00:19:27.530 --> 00:19:29.530
And there was none of that.

00:19:29.670 --> 00:19:36.550
So I don't know if something happened, something specific, whether there were,

00:19:37.270 --> 00:19:42.090
maybe it was goals that weren't reached, but it was very stark and it happened

00:19:42.090 --> 00:19:44.110
very suddenly, and that's unusual.

00:19:45.190 --> 00:19:50.850
Yes, it did seem. and my reading of it as I've read into this topic is that

00:19:50.850 --> 00:19:55.810
people in the Washington Post newsroom were or a number of them were loyal to her did like her.

00:19:57.961 --> 00:20:00.761
It definitely feels that way to me and so that's why i

00:20:00.761 --> 00:20:03.861
wonder she clearly crossed some

00:20:03.861 --> 00:20:07.181
sort of line or maybe there were things built

00:20:07.181 --> 00:20:10.161
into her contract that she failed to achieve but even

00:20:10.161 --> 00:20:13.581
so you you as i

00:20:13.581 --> 00:20:16.461
say you typically have some kind of you know

00:20:16.461 --> 00:20:19.601
um a slow process of

00:20:19.601 --> 00:20:22.961
someone moving on you don't just put out

00:20:22.961 --> 00:20:25.821
a press release and that person ceases to exist

00:20:25.821 --> 00:20:28.641
um so and to be honest i

00:20:28.641 --> 00:20:34.461
don't know what happened it's also odd because often um both proprietors and

00:20:34.461 --> 00:20:37.641
editors like to groom successors right and that doesn't seem to have happened

00:20:37.641 --> 00:20:42.081
either that goes to your point about it happening very quickly yeah and i think

00:20:42.081 --> 00:20:46.921
that's that's it speaks to the desperation here the sort of you You know, the sudden,

00:20:47.121 --> 00:20:49.601
we have to make a dramatic change,

00:20:50.141 --> 00:20:52.281
and it's critical.

00:20:52.481 --> 00:20:54.041
Like, we have to do it right now.

00:20:56.021 --> 00:21:01.521
Because there's none of the kind of things that you would normally see in this type of change.

00:21:02.001 --> 00:21:08.221
It's just one day, you know, one person is there, and the next day, someone else is.

00:21:09.321 --> 00:21:14.281
So where does this end? Obviously, these two gentlemen are in the kind of firing line.

00:21:14.321 --> 00:21:17.021
We don't know what will happen. We don't know if there'll be more investigations

00:21:17.021 --> 00:21:21.401
into the alleged issues around with them.

00:21:21.881 --> 00:21:25.701
We don't know if they'll just take right out the storm and take over The Washington Post.

00:21:27.321 --> 00:21:29.961
Where where do you see this ending?

00:21:30.041 --> 00:21:32.641
I mean, could we even have a situation where Sally Busby comes back?

00:21:34.641 --> 00:21:38.461
That seems unlikely to me, given how she departed. parted.

00:21:39.421 --> 00:21:46.081
But I think it's entirely possible that, you know, these two gentlemen could

00:21:46.081 --> 00:21:50.301
just, you know, deny everything and, or put it in a different context.

00:21:50.401 --> 00:21:53.561
And Jeff Bezos might decide, oh, this will all blow over.

00:21:55.001 --> 00:21:58.141
I'm not convinced that it will, though. I think

00:21:58.141 --> 00:22:02.061
there's a fundamental kind of contrast

00:22:02.061 --> 00:22:05.441
here between the way people thought of

00:22:05.441 --> 00:22:08.401
the the Washington Post and the way they will think of

00:22:08.401 --> 00:22:11.181
it if these two men take over the paper

00:22:11.181 --> 00:22:14.221
so the way people thought about what the post was doing

00:22:14.221 --> 00:22:20.081
what kind of paper it was what kind of reporting it was doing you know it's

00:22:20.081 --> 00:22:25.121
it's ethical standards that's going to change now maybe Jeff Bezos wants it

00:22:25.121 --> 00:22:30.141
to change maybe yeah I was going to say it's part of that not the plan that

00:22:30.141 --> 00:22:31.461
he wanted to shake It has to be.

00:22:32.121 --> 00:22:38.001
It has to be because so then perhaps he thinks, well, that's fine.

00:22:38.141 --> 00:22:40.041
I want to change the expectations.

00:22:40.741 --> 00:22:46.401
I'm happy with or not happy, but I'm I'm prepared to accept a little bit of

00:22:46.401 --> 00:22:51.921
controversy, provided that these two guys can shake things up and turn things

00:22:51.921 --> 00:22:53.801
around. Maybe he's prepared to accept that.

00:22:55.369 --> 00:23:00.729
Yeah, although, of course, as we talked about that kind of high minded bit of

00:23:00.729 --> 00:23:02.309
American media, you know, this is

00:23:02.309 --> 00:23:06.329
a publication that has democracy dies in darkness branding all around it.

00:23:06.349 --> 00:23:09.109
There does seem to be that conflict, doesn't there?

00:23:10.229 --> 00:23:14.249
Yeah, and I think he's he's definitely trying to turn the page.

00:23:14.549 --> 00:23:18.469
You know, the democracy dies in darkness thing maybe worked for a while,

00:23:18.549 --> 00:23:22.229
but now it's not working anymore. And so it's fine to have principles.

00:23:23.189 --> 00:23:27.749
But if you can't keep the lights on, then something has to change.

00:23:27.849 --> 00:23:34.209
And I'm sure on some level, whether he understands the intricacies of British

00:23:34.209 --> 00:23:39.709
media versus American media, he realizes that something dramatic had to happen.

00:23:39.749 --> 00:23:42.949
And maybe he's prepared to put up with a little collateral damage.

00:23:43.209 --> 00:23:47.909
It's going to be interesting to see because it's going to change the post fairly dramatically, I think.

00:23:47.909 --> 00:23:50.849
Yeah i'm just i'm also thinking of

00:23:50.849 --> 00:23:53.929
the you know newsroom respect right we've talked about how

00:23:53.929 --> 00:23:56.989
much the washington post is going in on the people that are meant

00:23:56.989 --> 00:23:59.849
to soon be leading it it's a huge story right at

00:23:59.849 --> 00:24:02.629
the front of the washington post website as you and i are talking that says

00:24:02.629 --> 00:24:05.569
incoming post editor tried tied to

00:24:05.569 --> 00:24:09.189
self-described thief who claimed role in his reporting you

00:24:09.189 --> 00:24:13.989
know this is a really really messy situation yeah

00:24:13.989 --> 00:24:17.009
and it's i think you have to think about i don't

00:24:17.009 --> 00:24:20.429
know whether Jeff Bezos has thought about this at all but how are

00:24:20.429 --> 00:24:23.209
the people who work there now going to

00:24:23.209 --> 00:24:25.889
work under that editor and that

00:24:25.889 --> 00:24:28.589
publisher yeah because it's one thing to

00:24:28.589 --> 00:24:32.949
say look you know this is your new coach or this is your new captain and you

00:24:32.949 --> 00:24:37.749
just do your job but journalists are like that at least a lot of them aren't

00:24:37.749 --> 00:24:43.389
so we'll have to see we've seen lots of instances recently of newsrooms being

00:24:43.389 --> 00:24:46.249
very robust and pushing back against all sorts of things.

00:24:47.492 --> 00:24:52.072
Yeah, even at the New York Times, where that has historically never happened.

00:24:53.932 --> 00:24:59.772
So that's a big question mark to me. How are the sort of rank and file going to respond?

00:25:01.712 --> 00:25:07.712
And will they just be glad they have jobs and kind of continue working?

00:25:07.852 --> 00:25:11.992
Or will there be an exodus? Probably a bit of both, right? Right.

00:25:13.052 --> 00:25:17.752
It's going to be fascinating to watch. My sort of final question to you is really,

00:25:17.812 --> 00:25:22.252
do you think this British invasion of American media is going to continue?

00:25:22.332 --> 00:25:29.932
Or is this incident, however it ends, going to sort of make people think more

00:25:29.932 --> 00:25:34.512
about hiring big name British editors, maybe even British reporters?

00:25:34.692 --> 00:25:39.092
Like, do you think that's going to stymie some of this trend of America?

00:25:39.092 --> 00:25:42.352
I honestly don't think it's going to change much.

00:25:43.892 --> 00:25:51.452
Those who know, you know, that this sort of thing happens in British media probably don't care.

00:25:51.832 --> 00:25:56.132
And there are a lot of, yeah, allegedly. Allegedly. And there are a lot of.

00:25:57.232 --> 00:26:02.612
Well, I mean, there are some instances. There are a lot of American media outlets

00:26:02.612 --> 00:26:07.912
and publications that are just as desperate, if not more desperate, than The Post.

00:26:07.912 --> 00:26:14.392
So if desperation is one of the key elements in this saga,

00:26:14.572 --> 00:26:20.192
which I think it is, then there will be lots of appetite to bring in new people,

00:26:20.272 --> 00:26:23.772
even if they have sort of ethical question marks in their history.

00:26:26.932 --> 00:26:30.452
Well it's going to be fascinating to watch matthew i'm so grateful that you

00:26:30.452 --> 00:26:33.652
could take the time to come on the show where can people keep up with all your

00:26:33.652 --> 00:26:36.192
great work which i have to say i was thrilled to have you on because i followed

00:26:36.192 --> 00:26:39.752
your work for years in all sorts of places so i was thrilled to have you on

00:26:39.752 --> 00:26:46.132
well thanks i'm happy to do it um so the columbia journalism review cjr.org,

00:26:46.692 --> 00:26:50.272
is my main thing and and i'm on pretty much

00:26:50.272 --> 00:26:53.012
every social platform if you care to reach out

00:26:53.012 --> 00:26:59.272
fantastic um i'm at charlotte a henry across social media obviously i hope you're

00:26:59.272 --> 00:27:04.152
already subscribed to the edition newsletter at newsletter.theedition.net a

00:27:04.152 --> 00:27:07.992
little subscription helps goes a long way so i hope you can support the show

00:27:07.992 --> 00:27:11.012
and the newsletter that way and i'll see you all soon.

00:27:11.760 --> 00:27:20.387
Music.

